Bestads Six of the Best reviewed by Mark Tutssel, global chief creative officer, Leo Burnett
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Mark Tutssel, global chief creative officer, Leo Burnett and worldwide creative chairman, Publicis Communications.
Winner: Absolut Vodka “Equal Love“. This is a brand living its purpose. This brave film is a testament to the core beliefs of freedom, equality and sustainability that have been at the heart of the Absolut ethos since its origin in 1879. A beautiful cinematic metaphor, “a never-ending kiss” is a universal symbol for acceptance and love, and a salute to equality. The production values, choreography and music are impeccable, demonstrating the level of film craft we’ve come to expect from BBH London. READ MORE…