SA Tourism Commission lets Kiwis taste Penfolds at 35,000 ft in latest campaign via Sugar&Partners
An enticing opportunity to taste Penfolds finest wine at 35,000 feet was the premise of Sugar&Partners’ recent Cellar Door Flight campaign for long-term client partner, South Australia Tourism Commission.
This was highly successful in a number of areas, namely; the thousands of consumers who entered the competition component, great involvement by co-op trade partners, and seats expected to sell out on the flight itself – taking off on the 26th of October. Using a broad spectrum of media, from TV to a comprehensive social and digital media programme, this campaign also generated a significant increase in website visitation.
South Australian Tourism Commission
Regional Manager, New Zealand: Stacey Kerr
Sugar and Partners
Managing Partner: Jeremy Johnston
Account Director: Louise Hartstone
Creative Director: Dave Nash
Creative Director: Damon O’Leary
Senior Strategic Planner: Thinza Mon
Designer: Gary Butcher
Art Director: Vikki Cheng
Copy Writer: Begoña Mas Guerrero
Digital Producer: Jenna Rose Davidson
MBM
Group Business Director: Will Tran
Senior Digital Planner/Buyer: Sahri Armstrong
Search & Performance Media Specialist: Tommy Crean
TV Buyer: Briana Eggleton
Kontent
Executive Producer/Director: Simon Mark-Brown
DOP/Editor: Bertrand Remaut