Matt Ian’s One Show Pick of the Day is P&G’s ‘It’s a Tide Ad’ via Saatchi & Saatchi, New York
Judging of The One Show and ADC 97th Annual Awards is currently underway in Punta Cana, Dominican Republic. Each day, they are posting a brief “Pick of the Day” video interview with a One Show or ADC Annual Awards jury member, where they tell us about one piece of work that really impressed them.
While not all work submitted to the One Show 2018 was a Tide entry, P&G’s ‘It’s a Tide Ad Campaign’ certainly had the judges second-guessing. Just ask Matt Ian, ECD at Droga5 and One Show Film juror, who selected the offbeat Super Bowl campaign from Saatchi & Saatchi New York, Rattling Stick, The Mill, Arcade Edit and Personal Music as his Pick of the Day.
“I thought that the idea of subverting the Super Bowl to make every ad a Tide ad was incredible.”