MyRepublic promotes unlimited NBN deals with ‘Blast into Fast’ campaign via Campaign Edge
MyRepublic has today unveiled its new brand campaign via Campaign Edge to drive customer engagement across Australia by promoting the brand’s unlimited NBN plans using humour to cut through the telco clutter.
Each of the three TVCs targets a different audience to promote a different MyRepublic feature, but each use the light hearted humour associated with the brand to highlight the way we use the internet and how MyRepublic will save the day with their unlimited, super-fast NBN plans.
The first TVC sets the scene with a man with major commitment issues searching for an online date, the second TVC showcases a mum emotionally invested in her go-to reality dating show, and the third depicts a young man seeking gamer glory in his living room.
Says Bridget Devlin, Head of Marketing Australia & New Zealand for MyRepublic: “We’re thrilled to launch our new campaign in Australia and New Zealand, positioning us as the ultimate wingman to our customers. The new brand TVCs display the breadth of MyRepublic as a market challenger, pushing the limits of National Broadband Networks across Asia Pacific to deliver the best customer service and premium high-speed broadband available at the best price.”
“The new rules and regulations around telco advertising has certainly made it tricky, but our new campaign for MyRepublic proves that retail advertisements don’t have to be boring!” says Dee Madigan, executive creative director, Campaign Edge.
Agency: Campaign Edge
Director: Alex Feggans
Production company: Edge Studio
Post production: Cutting Edge
Executive Creative Director: Dee Madigan
3 Comments
Men are gaming, non-committal assholes and women are desperate and dateless look obsessed. Good job perpetuating those myths in a shitty ad not even related to such myths.
OLD SCHOOL.
Leave the advertising to creatives post houses.
Yes, for an agency that prides itself on social consciousness, the gender roles seem somewhat retrograde.
Surely there was a fresher way?
Subtlety in direction would have helped.
MyRepublic should be spending less on advertising and more on service. We’ve had a 56% down rate over the past 6 weeks which has made it expensive and almost impossible to run our production company from home.