Bestads Best Six of the Week reviewed by Emad Khayyat, creative director, Y&R Jordan

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emad-NYF2018 (2).jpgEach week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Emad Khayyat, creative director at Y&R, Jordan.

Winner: Nike ‘Dream Crazy‘. Who else would be the winner this week? Nike took over the news around the globe with this controversial campaign. Hard-hitting and contemporary. Perfectly executed. Period.

Runner-up: John Lewis / Waitrose: & Partners ‘Bohemian Rhapsody‘. A pleasant visualization of the tagline ‘For us, it’s personal’ with amazing production and a Queen classic. How can you not love it? READ MORE…