Bestads Six of the Best reviewed by Robin Fitzgerald, chief creative officer, BBDO, Atlanta

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R_Fitzgerald_pic (1).jpgEach week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Robin Fitzgerald, chief creative officer, BBDO Atlanta.

Favourite: AXE Music ‘Burn Out‘. Teenage boy. Teenage girl. Laundromat. Overt body spray product shot. I thought I’d hate this, but then I faced my fear and just watched. Like an exercise class you’re not sure you want to wake up for, but you drag yourself anyway. And I’m glad I did. The commitment to art direction and attention to “laundromat fantasy detail” went beyond my wildest expectations. Campfire in the washer? Yes! The muppet-like dancing laundry pile people? Double yes. I even like the track, and I don’t usually like this type of music. Like ever. The degree of difficulty in overcoming my cynical first impression was very high. But they did it. No one can ever make a laundromat romance film again after this. Seriously. No one do it. They nailed it, and it’s over now. READ MORE…