Bestads Six of the Best reviewed by Rosie Bardales, CCO and partner, BETC London
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Rosie Bardales, chief creative officer and partner at BETC London.
Winner: Hudson’s Bay ‘Everything Comes to Life at Hudson’s Bay‘. It’s an entertaining piece of communication that makes you feel good about the brand. It’s charming and democratic. And at a time when everyone’s trying to be controversial for PR sake, it’s refreshing and positive. There’s a nice bit of storytelling, with some clever nuances, accompanied by a cool, modern track that makes the brand likeable. It also doesn’t over promise, but uses a bit of magic and music to entertain and retain memorability. READ ON…