Bestads Six of the Best reviewed by Lee Aldridge, global creative director, Spark44, London
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Lee Aldridge, global creative director, Spark44, London.
Winner: Movember Foundation: ‘Man of More Words‘. So, what’s new? This is a question we should always ask when reviewing work: what’s new? For anything to stand out, it has to have something new and fresh about it. This ad for Movember Foundation does just that. It’s about a man who doesn’t say much. How many ads can you name that are about ‘A man who doesn’t say much’? Exactly. A thoughtful character study, brilliantly cast. Great storytelling with a rug-pull that I didn’t see coming. READ ON…