Countdown replaces Y&R NZ as creative agency with M&C Saatchi-created Greenhouse
Countdown has confirmed that it has appointed M&C Saatchi’s bespoke creative agency for Woolworths ‘Greenhouse’ as its new creative agency replacing incumbent Y&R NZ.
When contacted CB received the following statement from Countdown general manager marketing Jo Rose: “We want to build the best brand for our customers and focus on what really matters to New Zealanders and that requires a different way of working with our agency partners. We’ve previously explored whether the Greenhouse agency model is right for us here in New Zealand – where we can be truly collaborative in the way we work together and 100% focused on our customers, our team and our brand – and have decided that the time is now right to set up Greenhouse NZ with M&C Saatchi, and continue to build Countdown as one of NZ’s most loved and trusted brands. Together we’ll be setting up a shared workspace in Auckland with local Kiwi creative talent and our local marketing team. We think this will bring us some really tangible benefits in how we collaborate, co-create and respond to the speed of retail.
“We’ve done some really great work with Y&R in a short space of time, including moving to our ‘We can help with that’ platform and our fantastic new Christmas campaign, which has taken Countdown in a new and really fun direction this Christmas. We wish them every success.”
4 Comments
Countdown. Even when they’re not at HQ anymore, M&C are still relying on the Toms to bring in the big $ new business. Heaven knows where the new business is going to come If they ever retire properly.
They’ll get the work they deserve. Woolies work.
Work that’s worked quite well judging by the share price.
Was that by Rocky Ranallo?