Twenty One Coffee partners with The FireFlies Antipodes to launch ‘Feelgood Beans’

Specialty coffee roaster Twenty One has partnered with industry charity cycling initiative The FireFlies Antipodes to launch ‘Feelgood Coffee’, and help raise urgently needed funding for blood cancer research. All profits from every bag are donated to The Snowdome Foundation supporting its mission to find a cure for blood cancers Leukaemia, lymphoma and Myeloma.

The FireFlies Antipodes are generously supported by industry partners AJF Partnership, Blockhead, Campaign Brief, FINCH, Goodoil, Northside Local, Panavision, RSA Films, Rumble Studios, Skin Grows Back, Song Zu, Sweetshop, The Editors and Twenty One Coffee.

Twenty One Coffee was born from two mates’ combined love of cycling and coffee. Thanks to co-founder James Bush’s affiliation with The FireFlies Antipodes, Feelgood Coffee has been created to continue raising money and awareness when the team are out of the saddle.

Says Bush: “Coffee and cycling are synonymous so it felt like an obvious idea to create a coffee specifically for the Fireflies. Also, raising money is hard work, so we loved the idea that when you make a coffee with Feelgood, you know you’re making a difference.”

Says Wilf Sweetland, Sweetshop CEO and founder of The FireFlies Antipodes: “Feelgood Coffee adds an important layer of fundraising to our efforts. James and the team at Twenty One have been incredibly generous in creating this partnership. Our aim is get Feelgood Coffee into every agency and production company in Australia.”

Says Grant Rutherford, co-founder of The Snowdome Foundation: “Wilf and Sweetshop are incredibly benevolent with their time and talent for Snowdome. And that James at Twenty One Coffee is supporting beyond the Fireflies ride itself with his fantastic brand is amazing. We are truly humbled.”

Your daily coffee can now be a daily contribution to a good cause. That’s something to Feelgood about.  Order here at: twentyonecoffee.com.

For more info about their upcoming Tour: firefliesantipodes.com.

For further information about Snowdome Foundation: snowdome.org.au.

Creative: Grant Rutherford (The Monkeys) & Josh Stephens (AJF Partnership)

Photography: Lucas Brown @international_roast