Macca’s launches ‘The Day After’ McDelivery campaign on New Year’s Day via DDB NZ

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FM-McDonaldOn January 1 McDonald’s launched a new McDelivery campaign via DDB New Zealand, on a day when many Kiwis around the country would love some Macca’s delivered to their doorstep.

 

The Day After takes a light-hearted look at moments that will resonate with many people, closing on an ‘eye patched’ young man, relieved at the sight of a fresh-faced delivery driver with a bag of Macca’s.

 

Damon Stapleton, DDB New Zealand chief creative officer, says there’s something universal about the spot that he hopes will connect with a wide audience.

Says Stapleton: “Macca’s has always been there when you need it, and now with McDelivery that’s more true than ever before. We’ve played on a number of moments people may find themselves in after a long night, and how good it can be to get Macca’s delivered.”

 

Jo Mitchell, director of marketing at McDonald’s New Zealand says the spot is part of a campaign that will celebrate McDelivery’s role in moments and shared experiences throughout the year.

 

Says Mitchell: “The idea of playing to moments in people’s lives when Macca’s has a clear role by being delivered is what attracted us to The Day After.

“It’s a versatile approach that works for the everyday and those special shared experiences. Convenience has always been key to what we offer at McDonald’s, and since we launched in 2017, McDelivery has proved to be a popular new iteration of what convenience means for our customers.”   

 

The campaign will roll out with 60″ and 30″ TVCs, a 60″ cinema spot, and 60″ and 30″ online videos.

Client: McDonald’s

Director of Marketing: Jo Mitchell

Head of Marketing (acting): Deb Fell

Assistant Brand Manager: Stefanie Phillips

Agency: DDB New Zealand

Chief Creative Officer: Damon Stapleton

Executive Creative Director: Shane Bradnick

Creative Directors: James Conner, Christie Cooper, Ben Pegler

Lead Business Partner: Karla Fisher

Senior Business Director: Lauren Taylor

Executive Producer: Judy Thompson

Senior Television Producer: Claire Colohan

Production Company: Goodoil Films

Director: Fiona McGee

Producer: Claire Richards

Executive Producer: Sam Long

Business Director: George Mackenzie

DOP: Shelley Farthing-Dawe

Editor: Mark Burnett @ The Editors

Post Production Company: Blockhead, Auckland

Production Design: Bruce Everard

Sound: Liquid Studios

Music: Original