Campaign Brief New Zealand

Bestads Top 6 of the Week reviewed by Steve O'Connell, Red Tettemer+Partners, USA

2012-05-16T06:52:09Z

BEST TV
FAVORITE: Polo: Father and Daughter. This spot had me from beginning to end. Great story. Perfect music. Excellent directing. Fantastic little moments. OK, so I'm I new father. But I would've loved it even if I wasn't. Although, would I have gotten all choked up and pretended not to be teary-eyed when someone walked into the room as I was watching the spot? We'll never know.
RUNNER UP: Flying Horse: Cat Toast. Normally, I'm not a fan of weird for weird sake. But I'm also not a fan of cats. So those forces seemed to have cancelled out here and left me chuckling. And it's for an energy drink. So I think they kind of get a pass on having to make a whole lot of sense.

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FAVORITE: Land Rover: Edible Desert Survival Guide. Um, they made a desert survival guide out of edible paper so you can eat it as a last resort. I'm just going to let that brilliance sink in rather than write anything else.
RUNNER UP: Faber Castell: Terrace Cafe at Night. While we often like to proclaim that our industry is all about art, let's be honest, it's really all about sales. Although, it's nice when those rare instances come along and it really is all about art.

BEST OUTDOOR
FAVORITE: IKEA: Toilet. Not only is this idea unforgettable to everyone who experienced it, but it will have people wishing they could be so lucky as to discover this themselves the next time they're out and about and in need of toilet. Pretty smart, IKEA.
RUNNER UP: EVOC: Indestructible Billboard. Great interaction. And it must've pulled in a crowd, even for those who took on pass on trying to punch the hell out of the thing. And a smart connection to social media. And best of all, it drove home the product benefit.

BEST INTERACTIVE
FAVORITE: AMAROK: Facebook Flipbook. It's the simplest of all the ideas on here. But that's what makes it so fun. It's extremely easy for people to play and interact with it. No big log ins, downloads, or mind melds. And given that every brand is trying to think of a new way to use Facebook, it's impressive when someone find a new novel way to play with the platform.
RUNNER UP: Pedigree Adoption Drive. It's a stretch to call this "interactive" in the way the word is used by most of us, but it takes to heart the real meaning of the word and does it beautifully. I didn't even know the technology existed to do this. And I bet most people didn't either. But it wasn't about just using new tech for the sake of it. It was put to use perfectly to make their point. Well done.

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Hell stuns punters with a bit on the side in new spot via Barnes Catmur & Friends, Auckland

2012-05-16T04:13:42Z

As part of its campaign to promote Hell Pizza, Barnes, Catmur & Friends Auckland has put to air a new TVC focusing on the range of delicious sides available.

VIEW THE SPOT ]]> Comments (1)

Paul Dickson and Greg Flannagan join forces to launch boutique VFX house - Cause+FX

2012-05-16T01:40:37Z

Digital artists Paul Dickson and Greg Flannagan have teamed up to launch Cause+FX, Auckland's newest boutique post production outfit.

Specializing in high-end VFX for commercials, television and film, Cause+FX, have set up in Graham Street, Freeman's Bay, a stone's throw from the newly developed Wynyard Quarter and within easy reach of the CDB.
]]> With a more than 18 years of post experience between them, assorted accolades and a fresh bag of tricks, the duo is looking forward to the challenge of establishing themselves in the TVC market.

Dickson is well known in the Auckland scene having worked with a wide range of directors in his capacity as a flame artist at leading post houses and as a freelancer in Auckland after landing ex UK in 2003 direct from Glassworks London.

As a former psychology major, computer science graduate, software developer and a kiwi, Flannagan's array of complimentary talents match Dickson's in Cause+FX. Starting out in the production industry over seven years ago, Flannagan fast-tracked to Flame, amassing experience in both short and long form projects including most recently teaming up with Dickson on the Starz hit TV series, Spartacus.

Says Dickson: "We have had the privilege of working - both independently and together - with talented people in world class New Zealand companies and have been fortunate to be able to contribute to a number of high profile international projects, which has provided us with a strong creative experience base. We are very grateful to those people and companies for the opportunities provided."

Dickson and Flannagan were cornerstone members of the VFX team working on Spartacus: Vengeance and also worked on the prequel, Spartacus: Gods of the Arena, and the ground breaking series one, Spartacus: Blood and Sand, featuring the late Andy Whitfield.

"Sitting in the hot seat, working together on what were demanding long-form scenarios, we developed techniques that allow us to produce quality results very quickly and to a high creative standard," says Flannagan. "What we achieved and learnt doing the graft has provided a great foundation for what we offer the TVC market."

Dickson added: "Being able to draw on the film and TV experience is valuable. It's like training long distance - you develop stamina, strength and depth that you wouldn't otherwise have. We've learned a few tricks that we can pull out when the pressure comes on, and we are able to maintain quality, pace and creative flair within that."

Flannagan says its early days yet but their intention is to position as a creative yet efficient VFX engine room, with a focus on responsiveness and service, and with the intention of producing work worthy of recognition.

"With this new venture we bring a fresh perspective to the market, along with a passion and hunger to do some great work", says Flannagan.

"Being owned and operated by artists, we have the luxury of being able to give it that little bit more. And it's important to enjoy yourselves; we always like to have had a bit of a laugh along the way," Dickson concluded. "We wanted to extend the invitation to people to talk to us about projects, have a look at the work we have done and find out about how we can work together to produce great results."

Dickson and Flannagan are joined by producer Kirsty Martin.

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Mark Ringer's remedies for Cannes Fatigue

2012-05-16T00:29:58Z

Aussie expat Mark Ringer, executive creative director at TBWA\Hong Kong, is a serial Cannes delegate and former juror. He will be popping in to the Festival for a couple of days this year but before everyone heads there he offers a few remedies for "Cannes Fatigue".

Cannes Lions; eight days, about 200 speakers, 15 separate awards presentations, production companies' parties, your network's stuff, the holding companies' stuff, your agency obligations, your clients needs, and old friends and acquaintances. And it is wonderful. Until it isn't.

In fact Cannes is a little bit like having an orgasm while sitting on a durian. Overall it's pleasurable, but there will be painful moments.

It is 'Cannes Lions Fatigue' and I prescribe the following diversions to get you through the week.
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The Mobile Circus to debut at Cannes

2012-05-15T05:07:10Z

The International Festival of Creativity - Cannes Lions, the Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, and Velti, the leading global provider of mobile advertising and marketing technology, together announce today that the Mobile Circus is coming to town.

A one-of-a-kind program celebrating the mobile channel, the Mobile Circus will make its debut at the 59th Cannes Lions International Festival of Creativity - the premier international advertising event - the week of June 17th-23rd.

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Says Philip Thomas, CEO of Cannes Lions: "We are delighted to count on the support of the Mobile Marketing Association. Their activities in Cannes reinforce the exciting launch of Mobile Lions this year."

Greg Stuart CEO of the MMA added: "Marketers can no longer ignore the power of mobile. Cannes organizers realize this, and have made mobile integral to the Festival for the first time this year. We are thrilled to be working with them to lead the Festival's debut of the mobile channel; it's up to us to support the industry, help it grow, and make mobile an indispensible part of the marketing mix."

Says Alex Moukas, CEO, Velti: "How brands are approaching marketing today will be drastically different in as little as 6 months. Mobile marketing makes the promise of reaching the right person, in the right place at the right time, a real possibility for the first time. As an industry, we need to be leading the way in evangelizing and teaching marketers the best way to reach, engage and inspire the mobile audience. Cannes is the perfect place to further those conversations."

The Mobile Circus Comes to Town will feature compelling events and programs that will be interwoven within the Cannes Lions Festival's schedule, resulting in the highest level of visibility and exposure for the mobile channel. The Mobile Circus will feature:

- The Mobile Smart Big Top: Events will be centered in and around the Mobile Smart Big Top, a circus tent that serves as the meeting hub that will give marketers and agencies from around the world the opportunity to connect with MMA staff and network with brands, agencies and media professionals. In addition, the Mobile Smart Big Top provides a break from the day where delegates can recharge themselves and their mobile devices. Circus performers will be featured throughout the day, adding to the Festival fun.

- Cannes Mobile Day Speaking Panel: Deconstructing Mobile - Tuesday, June 19: 3:30pm - 4:30pm: As the consumer communications landscape continues to be dominated by mobile devices, mobile marketing is predicted to be one of the highest growth media platforms to ever exist. Hear from mobile marketing leaders on their vision for how the mobile channel will evolve in the next 3-5 years and what this means for marketers. Also discover ways to navigate this complicated and diverse ecosystem to best leverage the power of the channel. Panelists include Alex Moukas, CEO, Velti; David Kenny, Chairman and CEO, The Weather Channel Companies; Margaret Glover-Campbell, SVP of Marketing and External Communications, Poynt; and moderator MMA Global CEO Greg Stuart.

- The Petit Mobile Train: The Cannes Petit Train will be transformed into MMA's Mobile Train for the Festival. Hop on and off to get to where you need to go. The official mode of transportation, the train will take delegates to the key stops throughout the festival including Mobile Day, the Mobile Lions Awards, the parties, the Old Town, and the beaches, and will be stationed right next to the Mobile Smart Big Top.

- Cannes Creative Academy for Young Marketers: As the exclusive sponsor of Cannes' renowned Marketer Academy, the MMA, together with Jim Stengel - ex-CMO of P&G, will be participating in curating the curriculum for 70 of the top up-and-coming brand marketers. This is an unmatched opportunity for marketers to be educated on the power of mobile.]]> Comments (0)

Tui Products puts a feather in Bullseye NZ's cap

2012-05-15T00:29:56Z

STW-owned Bullseye has scooped the digital account for New Zealand-based Tui Products, a 100-year-old gardening and pet product company.

Tui were looking for a stand-out digital partner who really understood their business and needs and could deliver a series of digital projects.

The initial project is to redevelop Tui's web presence.

Beyond this Tui has a roadmap of digital projects planned to bring the brand to life online.

]]> Claire Stewart, (pictured), Bullseye's business director of New Zealand says: "Tui is a great New Zealand brand, one of 12 companies in the country who have been operated for 100 years, and this is an important win for Bullseye because it says that our move to open an Auckland office this year was the right one.

Until this year we've worked remotely with businesses with offices in New Zealand - but this win with Tui demonstrates the significant hands-on benefit that Bullseye now offers to local, established New Zealand businesses who are looking for a digital partnership which brings them true transformation."

Stewart added: "Our demonstrated experience with big name brands and similar sectors was part of what helped us truly connect to Tui and get behind their business needs."

This year is proving to be a year of expansion for Bullseye, having joined STW Group and opened an office in Auckland, both in early 2012.

Tui Garden
Tui Bird Seed ]]> Comments (0)

Y&R NZ snares trans-Tasman Quikflix account

2012-05-15T00:05:31Z

Y&R New Zealand has been appointed creative agency for Quickflix Australia and New Zealand and will start immediately on developing separate campaigns for both markets.

ASX listed Quickflix has aggressive growth plans for its online movie and TV streaming service for both countries.

Says Jon Ramage, CEO Y&R NZ: "This is the future of entertainment, what you want to watch, when you want to watch it on pretty much any device you want. We're excited to be part of this new era in entertainment."
]]> Says Chris Taylor, CEO, Quickflix: "We're looking forward to working with Y&R NZ on our campaign. They've shown us some great creative ways to build our brand and drive subscriptions in both markets. There are lots of opportunities ahead and we're delighted to be working with Y&R to realise them. New Zealand delivers well above its weight creatively, the new team at Y&R will certainly prove this." ]]> Comments (0)

Ogilvy's Adam Barnes and Hywel James win March/April ORCA with their two KFC ads

2012-05-14T23:01:09Z

Ogilvy's Adam Barnes and Hywel James are TRB's first winners of the new ORCA year with their KFC ads, 'Poor Old $5' and 'Ginga Note'.

Commending their choice and direction of talent, one of the judges claimed he hadn't heard such a great Mikey Havoc performance "since Push-Push topped the charts"!

Barnes and James now get to play host to TRB's new ORCA Mark1 trophy until another creative team wins it from them. They also get $250 each, limited edition Martin Horspool certificates, a $5,000 radio schedule for KFC and they go through to the Grande ORCA finals where they'll be in to win the trip for 2 to the Cannes Lions.

LISTEN TO THE WINNING ADS HERE

]]> The judges also awarded a merit to M&C Saatchi's Dave King for yet another "very powerful" spot for the NZ Fire Service.

King now also goes through to the Grande ORCAs.

The judges were Karl Fleet (Campaign Palace), Lachlan McPherson ( Publicis Mojo), Harriet Crampton (The Radio Network) and Chris Schofield (DDB).

ORCAs close the 15th of every month.

ENTER YOUR ADS HERE

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President Clinton to speak at Cannes Lions on how advertising can build a better world

2012-05-14T21:45:23Z

To celebrate the 10th anniversary of the foundation of Grupo ABC, the largest communications group in Latin America, President Bill Clinton will address delegates at the 59th Cannes Lions International Festival of Creativity.

Taking to the stage in the Palais des Festivals in Cannes on Thursday evening 21 June, President Clinton will deliver a keynote speech at the event titled How Advertising Can Help Build a Better World.

President Clinton established the William J. Clinton Foundation with the mission to improve global health, strengthen economies, promote healthier childhoods, and protect the environment by fostering partnerships among governments, businesses, nongovernmental organisations (NGOs), and private citizens to turn good intentions into measurable results.
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Says Nizan Guanaes (left), chairman of Grupo ABC: "President Clinton and his Foundation show how we can all act in a thorough and efficient way to improve our lives on the planet. He has a very clear view on how new communication tools are essential to provide well-being and fight the greatest deficiencies in the world today. I'm sure that his address at such a fundamental forum as the Cannes Lions International Festival of Creativity will help provide numerous new ideas and social actions."

Says Terry Savage, chairman of Cannes Lions:, "As has been proven by the superb response to the Cannes Chimera partnership with the Bill and Melinda Gates Foundation, our industry is passionate about uniting together and using its unique skills to make the world a better place. President Clinton's presence at Cannes Lions reinforces the enormous power this industry has to do good. We are honoured to welcome him to the event."

President Clinton's speech will take place on Thursday 21 June at 18:45 to 19:45 in the Grand Auditorium of the Palais des Festivals, Cannes, France.

Ridley Scott (pictured left), will also be a guest speaker at the festival. He will give a talk on Monday 18th June between 10.30 and 11.15 in the Seminar Theatre.

To register to attend the 59th Cannes Lions International Festival of Creativity, visit canneslions.com

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Pedigree Donation Glasses: Colenso and Finch adapt the way 3D glasses work to let cinema goers to see the difference a donation can make

2012-05-14T05:11:57Z

The Pedigree Adoption Drive offers support to thousands of abandoned dogs across the country. While the numbers hadn't dropped, public interest had.

Colenso BBDO, Auckland needed to find a new way to connect.

By adapting the way 3D glasses work they were able to simultaneously project two entirely different films on the same cinema screen.

The groundbreaking project was created in partnership between FINCH and Colenso BBDO.

VIEW THE DONATION GLASSES - UNRESCUED CONCEPT
VIEW THE DONATION GLASSES - RESCUED CONCEPT ]]> Utilising the technology, director Nic Finlayson shot two beautiful parallel stories - one of a mistreated dog who gets rescued, the other of the same dog who tragically never gets found.

Before the movie cinemagoers were faced with a choice: Donate and receive a yellow pair of glasses, or pay nothing and receive a red pair.

That choice decided the fate of the dog on screen.

Agency: Colenso BBDO
Creative Chairman: Nick Worthington
Creative Director: Levi Slavin
Digital Creative Director: Aaron Turk
Art Director: Jae Morrison
Copywriter: Levi Slavin
Group Account Director: Scott Coldham
Senior Account Manager: Dave Munn
Account Executive: Courtney Herbert
Planner: Hayley Pardoe
Designer: Kate Slavin
Agency Producer: Jen Storey
Digital Agency Producer: Serena Fountain-Jones
Production Company: FINCH
Producer: Phil Liefting
Director: Nic Finlayson
Executive Producer: Rob Galluzzo
Sound Design: Franklin Road
DOP/Cinematographer: Crighton Bone
Creative Technology: Emad Tahtouh
Production Company Art Director: Ross McGarva
Editor: David Coulson
Online Editor: Puck Murphy
Post Production: Digital Sparks
Grade: Peter Richie
Music: Lullable (Donnelly) courtesy of Mushroom Records, performed by SJD, courtesy of Round Trip Mars

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New World launches 'Every Day a New World' campaign via Colenso BBDO and .99

2012-05-13T23:14:27Z

New World has launched its 'Every Day a New World' campaign, with creative out of Colenso BBDO Auckland, and account service from sister shop .99

In the 'I'm Big Day' spot, a little boy gets the birthday party of his dreams. From pirates to a skull topped birthday cake, his imagination runs wild - and so do his friends. In the 'Next Day' spot, a young couple find what might be the beginning of new love. A great night out is followed by a somewhat awkward morning - but then it develops into something special. And in the 'Luck Day' spot, a dad and his son take a special fishing trip, but just miss out on their big catch. Luckily, they're creative fishermen and manage to save face for their special family meal.

VIEW THE I'M BIG DAY SPOT
VIEW THE NEXT DAY SPOT
VIEW THE LUCKY DAY SPOT
]]> Agency: Colenso BBDO
Executive Creative Director: Steve Cochran
Executive Creative Director: Nick Worthington
Creative: Victoria Daltrey
Head of Broadcast: Jen Storey

Production Company: Finch
Director: Patrick Hughes
Producer: Nikki Walker
Executive Producer: Rob Galluzzo
Executive Producer: Cath Anderson
Executive Producer: Karen Bryson
DoP: Jeremy Rouse
Gaffer: Gordon Smith
Key Grip: Pablo Stevenson
Casting: Zara Martin
Art Director: Kirsty Clayton
Wardrobe: Pauline Bowkett
Hair / Make-Up: Margaret Petchell

Editor: Adam Wills
Online / Grade: Digital Post
Online / Grader: Pete Richie
Post Production - Digital Post
Flame - Richard Betts
Colourist - Dave Gibson
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Colenso BBDO scores Gold Pencil at One Show Interactive Awards for Levi's 'Rear View Girls'

2012-05-12T00:00:00Z

Colenso BBDO, Auckland scored a Gold Pencil for the Levi's 'Rear View Girls' web film at the One Show Interactive Awards, held tonight in New York.

Australia only managed to win a Bronze Pencil, awarded to IdeaWorks, Sydney for Asics 'Run with me', in the Social Media - Location Aware Services category

This year a total of 91 Pencil winners representing 17 different countries were announced, with momentous "Best of Show" honors going to two projects for the first time in the history of the competition: DDB Paris' "A New Warrior," created for the global nonprofit Greenpeace and 72andSunny for "MFCEO," created for client K-Swiss and featuring lead character Kenny Powers from HBO's "Eastbound and Down."
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One Show Interactive honors also went to 33 Silver Pencil and 36 Bronze Pencil winners.

By country, top Pencil winners include:

35 - United States (13 Gold, 15 Silver, 7 Bronze)
9 - Sweden (3 Gold, 1 Silver, 5 Bronze)
8 - Canada (2 Gold, 3 Silver, 3 Bronze)
8 - Germany (1 Gold, 3 Silver, 4 Bronze)
8 - United Kingdom (1 Gold, 4 Silver)
5 - Japan (1 Gold, 4 Bronze)
4 - France (2 Gold, 2 Silver)

This year's One Show Interactive competition featured eight categories including Websites & Microsites; Mobile Applications/Sites; Interactive Advertising; Online Films and Video; Integrated Branding; Craft; Social Media and Brand Transformation.

Produced annually by The One Club, the 2012 One Show Interactive awards competition received a total of 3,074 entry pieces from 52 countries. A complete list of Pencil winners and "Best of" honors can be found at oneclub.org. In addition, Pencil winners will be featured in the commemorative One Show Annual, to be released later this year. ]]> Comments (1)

TVNZ presses play on HD commercials

2012-05-11T02:56:48Z

eBUS announced today that the first High Definition commercial has been received by TVNZ.

Says Carmine Masiello, eBUS CEO: "We're very excited by TVNZ's move to accept HD.

This now completes the process of allowing commercials to be shot, mastered and aired in the highest quality possible."

]]> Envy Studios was the first post production house to send HD content to TVNZ on behalf of Farrimon, Reckitt Benckiser and Pharmacybrands.

"We're rapt to have been able to get this commercial out in HD for Farrimond, and clients Reckitt Benckiser and Pharmacybrands. We always work in HD, so with eBUS now offering HD despatch, we can retain this quality all the way through to living rooms" says Samantha Jukes, producer at Envy Studios.

HD commercials have also been sent this week to TVNZ by Toybox, Colenso BBDO and .99.

John Mulrennan, business systems manager at TVNZ said: "We've been pleased to work with eBUS to develop the strategies, standards and protocols associated with delivering high definition commercial opportunities to our customers. We're really pleased with how we've been progressing and setting those industry standards together."

NZ Broadcasters have been quietly leading the way in digitally receiving HD, with eBUS making the first HD delivery for Sanitarium by Assignment Group and Digital Sparks to TV3, November last year.

eBUS has developed an advanced delivery solution for HD material that puts control back in the hands of the user.

Commercials are sent in the same HD format broadcasters play to air. Files are automatically checked when the sender uploads to eBUS, ensuring broadcast specifications are always met.

This means commercials can be sent faster, easier and at any time of the day or night.

HD Delivery is immediately available to all users.

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Subway takes Italy Downunder to promote latest Italiana offering via Publicis Mojo Auckland

2012-05-11T01:34:36Z

New Zealand is a bubbling crock-pot of cultures. Not only is the food you find there a fusion of many far away places, but so are many other elements of their lifestyle.

To promote the new Subway Italian range Publicis Mojo, Auckland took a lighthearted look at a few traits kiwis have adopted from their Italian cuzzies.

VIEW THE SPOT ]]> Comments (8)

2degrees creates Mother's Day Menu in new Facebook campaign via Whybin\TBWA

2012-05-11T00:54:10Z

Breakfast in bed is a Mother's Day staple, but let's face it, cold toast with a swipe of marmalade just doesn't cut it.

So this Mother's Day the folk at 2degrees decided to do something special to make Mother's Day 2degrees better in a campaign via Whybin\TBWA Auckland .

Mums simply fill out what they'd love to eat for brekkie using a checklist, then hang it on their bedroom door for the kids.

It's out on Facebook today, meaning children have the whole of Saturday to prepare their mum a perfect breakfast in bed.

VIEW THE IDEA

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Publicis Mojo scores Silver Pencil for Greenpeace 'Oil on Canvas' campaign at The One Show

2012-05-11T00:12:00Z

Publicis Mojo Auckland scored New Zealand's only metal at The One Show tonight, a Silver Pencil for the Greenpeace 'Oil on Canvas' campaign in the Integrated Branding - Public Service Campaign category.

For Australia, Publicis Mojo Sydney scored Bronze for the Hahn 'Pioneering Beering' spot in Cinema Advertising; DDB Sydney won Bronze for Volkswagen in Branded Content - Television; M&C Saatchi, Sydney won Bronze for Sydney Cats & Dogs Home in Integrated Branding - Public Service Campaign.
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"Not only did fashionista and blogger 'Little Marina' play a key role in the conversation during New York Fashion Week, she became the talk of the town,"" said Kevin Swanepoel, President at The One Club. "It's no surprise that Mother New York's Target campaign remains the talk of our creative industry with its 'Best in Show' honors."

K-Swiss was named Client of the Year for its work featuring the character Kenny Powers from the HBO series, Eastbound and Down. The integrated campaign, created by 72andSunny in Los Angeles, centers around a short film titled "MFCEO" depicting Powers as the new CEO of K-Swiss with appearances by Dallas Maverick's owner Mark Cuban and director Michael Bay.

Other Gold Pencil winners include David and Goliath's "Drive the Dream" for Kia Motors, Old Spice "Smell is Power" by Wieden+Kennedy in Portland, Canal+ "The Bear" by BETC Euro RSCG in Paris and "Dips Desperado" for Doritos by AMV BBDO in London.

Top Pencil winners in this year's One Show by country:

43 - United States     (14 Gold, 11 Silver, 18 Bronze)
10 - Germany     (6 Gold, 2 Silver, 2 Bronze)
9 - United Kingdom    (2 Gold, 4 Silver, 3 Bronze)
8 - Malaysia         (2 Gold, 4 Silver, 2 Bronze)
5 - Canada         (2 Silver, 3 Bronze)
5 - Argentina         (1 Silver, 4 Bronze)
4 - China         (3 Gold, 1 Bronze)

Top Pencil winners in this year's One Show by agency:

6 - Wieden+Kennedy/Portland (3 Gold, 2 Silver, 1 Bronze)
5 - 72and Sunny/Los Angeles (4 Gold, 1 Bronze)
5 - Ogilvy Malaysia/Kuala Lumpur (2 Gold, 3 Silver)
3 - AMV BBDO/London (2 Gold, 1 Silver)
3 - BBDO/New York (2 Gold, 1 Bronze)
3 - JWT/Shanghai (2 Gold, 1 Bronze)

In addition, the Green Pencil, which is awarded to the most environmentally conscious work of the year, went to Droga5 for its "Windmade" logo for Vestas. The icon is the world's first that highlights products manufactured using wind energy

Produced annually by The One Club, the world's foremost nonprofit organization whose mission is to champion excellence in advertising, the 2012 One Show awards competition received nearly 20,000 entry pieces from 64 countries around the world. A complete list of winners can be found at oneclub.org. In addition, Pencil winners will be featured in the commemorative One Show Annual, to be released later this year.]]> Comments (0)

The Spiderbots are coming - Orcon launches the world's first Twitter robot art via M&C Saatchi

2012-05-10T22:08:03Z

Robots, social media, spray cans and three of the world's leading design creatives come together in Auckland this month to create what's believed to be the world's first art painted by Twitter-controlled bots devised by M&C Saatchi Auckland.

Taking place at design conference Semi Permanent, Orcon Spider Art sees the live creation of three artworks by specially designed robots controlled remotely by the Twitter community.
]]> Barcelona graphic designer and illustrator Alex Trochut, Melbourne design studio SouthSouthWest and New York artist, designer and printmaker Kelli Anderson - all speaking at Semi-Permanent - are lending their support by gifting bespoke stencils that will be affixed over three giant canvases.

During the two days of the conference the artworks will be completed by 'spiderbots' - robots armed with spray cans that are controlled by Semi-Permanent attendees via Twitter.

Guests tweet the coordinates of a square on the grid of their chosen artwork, the colour they'd like it painted and the Orcon Spider Art Twitter hashtag - then watch as the spiderbots spray paint as commanded.

At the end of the conference, once all squares have been painted, the stencils will be removed from the three canvases to reveal the final artworks. Two of the finished artworks will be won by participants, while the third will be gifted to CanTeen.

Says Orcon brand and communications manager Quentin Reade: "Spiders, Twitter and artwork are unusual bedfellows, but we're really excited about seeing this whole thing unfold and bringing another world-first to New Zealanders. We've always said the internet is everything, and now it's changing the way we create art."

The twitter-controlled bots were devised for Orcon by M&C Saatchi and created by the London arm of New Zealand creative agency We Love Inc.

M&C Saatchi digital producer Matt Ravenhall says the project is a great example of how technology can lead innovation in both design and art.

Says Ravenhall: "Using technology and creativity to connect international artists with the social sphere is an exciting project for any company to undertake. This collaboration is a perfect example of what can be achieved when you combine high-speed internet and developing technology - we can't wait to see the finished art."

The spiderbots took 12 weeks to create and Nick Redwood, technical director of We Love Inc's creative technology department We Love I.T., says a lot of trial, error and paint fumes were involved in the development process.

Says Redwood: "Innovative projects such as this one are not for the faint-hearted and require some serious bravery from everyone involved, but the chance to do something new and world-first makes it all worth it. Twelve weeks and thousands of hours prototyping, testing, making, breaking and remaking are all part of it - from our studio in Hoxton, East London to the studio on K'Rd in Auckland."

Orcon Spider Art takes place at Semi-Permanent, at Auckland's Aotea Centre, on 18 and 19 May. At the conference Semi-Permanent attendees will receive details on how to tweet their Orcon Spider Art commands. The final artworks will be revealed on the afternoon of 19 May.

Tickets can be purchased here

Credits:

Taryn Hamilton - GM Retail, Orcon
Quentin Reade - Head of Brand & Comms, Orcon

Dave King - Executive Creative Director
Matt Ravenhall - Creative Technologist & Producer
James Bowman - Senior Art Director
Nicci Doak - Senior Copywriter
James Johnston - Client Services Director
Jo Simpson - Account Director
Lucy Orr - Account Executive

We Love Inc - Production Partner

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Bestads Top 6 of the week reviewed by John Maxham, ECD, Cole & Weber United, Seattle

2012-05-09T22:58:59Z

BEST TV
Winner: Land Rover LR4 - 7th Wheel. In watching the TV entrants, I felt I was watching a series of brilliantly executed film shorts with tenuous connections to whatever product appeared at the end. The one exception was Land Rover LR4 - 7th wheel. It too was brilliantly executed film, yet the humor flowed effortlessly from the product benefit. It was uniquely Land Rover throughout. Some spots are merely funny. Others are merely smart. 7th wheel is funny and smart.
Runner Up: No runner up.

]]> BEST PRINT
Winner: Jardim Zoologico de Lisboa, Lisbon Zoo - Zoo Sounds. I've seen a lot of ads for Zoos. And guess what? They all have pictures of animals in them. This ad depicts zoo animals in a totally fresh and unexpected way. But what's even better is now that I'm a parent I realize that, under certain conditions, kids can turn into animals too. Human truth. You win.
Runner Up: Forbes Magazine: Bill Gates. This was a fascinating look at the impact that one man made on the world. Beautiful to look at and to think about.

BEST OUTDOOR
Winner: Ford - Smell new. There's an old saying, "Everybody talks about the weather, but nobody does anything about it". The same could have been said about new car smell. It's one of the most viscerally appealing things about getting a new ride. It works on an almost subconscious level. But, up until now, there was just one way to get it: actually buy a new car. Bottling new car smell and then using it to make slightly used cars more appealing is a stroke of genius.
Runner up: DB Export Dry - The wine that sold beer. Clever, simple, well written, and refreshingly not overproduced. Great placement. It's always nice to find a friend where you least expect it.

BEST INTERACTIVE
Winner: Earphone Bully. I'm not generally a fan of forced empathy. But this is different. Earphone Bully is executed so convincingly, so bluntly, that it gave me a pit in my stomach. Listening to it causes a realization that this type of abuse (and worse) happens every day in schools around the world. To think about it happening to someone you care about, or even a total stranger, is unsettling.
Runner up: Hospital for Sick Children - Pain Squad. Retrieving important medical data is difficult enough. But getting the data from sick kids and making the whole thing fun for them is really an accomplishment.]]> Comments (0)

Tui warns kiwis there's no time for distractions in new spot via Saatchi & Saatchi, Auckland

2012-05-09T11:21:41Z

Tui and Saatchi & Saatchi Auckland knows that during the rugby season, guys priorities are the game, their mates and their beer.

So when you've been given the important task of picking up a few more Tui's during half time, there's no time for any distractions. It's important to keep focus to ensure you deliver the goods for the boys.

VIEW THE SPOT ]]> Comments (5)

Y&R NZ creates new print work for Ajax wipes

2012-05-09T04:36:06Z

Y&R NZ has created two new ads for Ajax Wipes.

VIEW THE JUICE AD
VIEW THE CEREAL AD

Executive Creative Director: Josh Moore
Creative Director: Scott Henderson
Creative: Tony Haigh
Creative: Lisa Dupre
Designer: Tim O'Neill
Account Manager: Steph Patton
Photographer: Danny Eastwood
Retoucher: Cream Studios
Client Team Director: Kate Symes
Client Team Director: Lisa Li
Planner: Jason Wells
]]> ]]> Comments (20)

Westpac Private Bank offers 'The Art of Money' in bespoke print series via Colenso BBDO

2012-05-07T23:59:56Z

Colenso BBDO, Auckland worked with an art based letterpress printer to design a series of bespoke prints for the private meeting rooms and reception areas of Westpac Private Bank.

These limited edition posters were placed where thousands of existing and potential clients wait and ponder their next investment opportunity.

When read, the posters illustrate what a staggering difference an astute and timely piece of investment advice can have on your personal wealth and how, by looking at things differently, Westpac's Private Bankers can change your fortunes.

VIEW THE COMMA POSTER
VIEW THE FULL STOP POSTER
VIEW THE ZERO POSTER

]]> Agency: Colenso BBDO
Creative Chairman: Nick Worthington
Deputy Creative Director: Mick Stalker
Art Director: Lachlan Palmer-Hubbard
Copywriter: Graeme Clarke
Group Account Director: Paul Wilson
Account Director: Rebecca Richardson
Account Manager: Lucy Sparks
Planner: Andy McLeish
Agency Producer: Sheriden Derby
Printer: Grant Longley
Designer: Kate Slavin
]]> Comments (19)

Yahoo! New Zealand on the hunt for the country's digital elite - trip for two to Ad:Tech to be won

2012-05-07T00:03:27Z

Yahoo! New Zealand is on the hunt to find the best young media planners and buyers in the country with the launch of Digital Stars , a new scheme to reward up-and-coming talent.

Says General Manager of Yahoo! New Zealand Laura Maxwell Hansen: "This new initiative is the logical extension to Yahoo! New Zealand's successful Digital Strategy Awards and is a chance to recognise rising stars who are helping to take the industry forward.
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Open to all digital media planners and buyers who have been working at a New Zealand media agency for less than seven years, the inaugural competition will reward two winners with a trip to one of Australia's most prestigious marketing and advertising conferences, Ad:Tech - in Sydney in March 2013.

The trip will include the cost of flights, Ad:Tech tickets, accommodation and spending money.

Yahoo! New Zealand will initially select five finalists. They will be asked to write an article on a topic provided by Yahoo! New Zealand, after which two winners will be crowned.

As well as attending Ad:Tech, the Digital Stars will have the opportunity to have their voices heard with a series on online published blogs.

Think you have what it takes? Then go to yahoo.co.nz/digitalstars and explain in 140 words or less why you should be a Yahoo! New Zealand Digital Star.

Entries open on May 7 and close on July 6, with the five finalists announced on July 17. The two ultimate winners will be announced in August 2012. ]]> Comments (0)

Two cane toads promote the new Ford Falcon EcoBoost in new web film via JWT Melbourne

2012-05-05T04:43:34Z

Two cane toads feature in this web film for the new Ford Falcon EcoBoost via JWT Melbourne. The spot promotes the car's six cylinder performance from a four cylinder engine.

VIEW THE SPOT ]]> Comments (3)

Gladeye wins five at 2012 Communicator Awards

2012-05-03T22:45:28Z

Auckland based digital creative agency Gladeye has hauled in a total of five awards at the 18th Annual Communicator Awards 2012, including three Gold Awards of Excellence.

The Communicator Awards is an international awards program recognizing big ideas in marketing and communications and honors work that transcends innovation and craft - work that made a lasting impact.

]]> The Communicator Awards is judged by the International Academy of Visual Arts.

Gladeye's three golds were awarded for Moa Beer, Collette Dinnigan and the agency's own portfolio website Gladeye - a special award for Excellence in Visual Appeal.

Says Gladeye director Tarver Graham: "We've always focused on craft so it's nice when this stacks up in terms of international recognition as well as results on the ground. Our own site is actually 3 years old. It should've been entered in a veteran's class. But we're stoked with this win because it's vindication that if you don't follow trends you can make lasting design even on the fast paced fashion cycles of the web."

He added: "There's a lot to be said for working with the right clients. Both Moa Beer and Collette Dinnigan invest enormous attention to detail into their products. Collette just won the
Australian Fashion Laureate. We try to get this attitude across online."

In business since 2006, Gladeye recently moved from Herne Bay to a new studio space in
Parnell, and is growing the agency team.

Tarver concluded: "It's our strength that we have creative, design and execution under one roof. There's a killer atmosphere when you get the right team together and let them feed off each other for the duration of a project."

]]> Comments (2)

Cannes Lions to honour Mars with Advertiser of the Year Award - kudos to work of BBDO and DDB

2012-05-03T20:03:29Z

The 2012 recipient of the Cannes Lions International Festival of Creativity Advertiser of the Year Award will be awarded to Mars, Incorporated, manufacturer of chocolate, gum and confections, pet food, drinks and other food products.

The accolade is presented to advertisers who have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agencies.

Since winning its first Cannes Lion in 1990, Mars commercials have gone on to win 77 Lions across different categories (11 Gold, 10 Silver and 46 Bronze Lions), as well as the Radio Grand Prix in 2007 for the Snickers 'Hoedown' spot via Clemenger BBDO, Melbourne - written by Paul Reardon (near left) and Jonas Peterson (far left).

"Mars's creative and skilful approach to the brand communication of its diverse product portfolio has been rewarded at Cannes for many years," says Philip Thomas, Cannes Lions CEO.
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Says Paul S. Michaels, President of Mars, Incorporated: "We are grateful for the recognition of the Cannes Lions Advertiser of the Year Award. This award is a testament to the fantastic work of our Mars Associates and our agency teams at BBDO and DDB. Ultimately great advertising is effective advertising, particularly when I see sustained growth on 80 year old brands such as Snickers as an example. Outstanding creativity connects with consumers across generations, geographies, cultures and languages and I am proud of the work being generated on our whole portfolio of iconic brands."

The Advertiser of the Year trophy will be presented in Cannes to Bruce McColl, Chief Marketing Officer of Mars, Incorporated, during the Film, Film Craft, Branded Entertainment & Content and Titanium & Integrated Lions on Saturday 23 June 2012.

As Mars includes six business segments and operates across 73 countries worldwide, there is critical emphasis put upon connecting a network of country based marketers, and their agency staff at BBDO and DDB.

Says Bruce McColl, chief marketing officer, Mars, Incorporated: "Powerful ideas travel fast. Our Pedigree Dog Adoption campaign was born in the US [created via TBWA\Chiat\Day] and was rapidly embraced in over 40 markets. We want talented people working on real time business challenges. When they find a solution that works, their global colleagues are eager to share in that success. It is why we value people that can both develop and recognise great work. I am delighted that their combined efforts are being acknowledged with such a prestigious award".

To register to attend the 59th Cannes Lions International Festival of Creativity, visit canneslions.com ]]> Comments (0)

Last chance to enter films for 2012 Young Director Award - deadline extended to Wed May 9

2012-05-03T01:17:22Z

This is the very last chance to enter your films for the 2012 Young Director Award. The deadline has been extended to Tuesday May 9.

The Young Director Award is the world's best opportunity for getting your new director's work in front of the advertising community.

Entries will be viewed and judged by a wide selection of European producers and the shortlist will be featured online on the Young Director Award website.

Many new directors who enter, particularly those shortlisted, will have an opportunity for an interview and to showcase their work on the YDA blog, which is scanned daily by the international advertising community searching for new talent. Winners' work will be screened in front of 600 creatives and producers at the YDA show at its new Cannes venue on THURSDAY JUNE 21st at 5pm, at Espace Mirimar in Cannes, on the corner of Croisette/Rue Pasteur.

FOR MORE INFORMATION AND ENTRY DETAILS
]]> Winners' work will also be featured on shots, published on the cfp-e YDA dvd and shown on the YDA YouTube channel which is viewed by millions searching for hot talent.

You can submit entries in the following categories:

Broadcast commercials
Film school commercials
Test commercials
Music video
Web films (including interactive)
Animation
Branded short films
Video
Art]]> Comments (0)

R/GA creative chief Nick Law adds twist to final round of Young Glory - it's still anyone's game

2012-05-02T21:15:14Z

R/GA chief creative officer North America, Nick Law, just threw a spanner in the works of Young Glory - the international creative consistency competition testing the ongoing abilities of emerging creatives via 8 briefs, set by 8 different big name judges over 8 months.

Aussie expat Law (pictured) has issued not one, but two briefs for the final round of the inaugural season.

Not only does this mean students and young creatives now have the chance to get two responses to a brief in front of Law, it also means there is double the opportunity to receive points from winning entries, adding a twist to the potential placings on the overall leaderboard at season's end. It's still anyone's game.

The founding team at Australia's Soap Creative (illustrated below) recently handed out their awards for the March Round, which saw six Shortlist awards go to Australian-based teams from agencies and instit - it's still anyone's gameutions including Ogilvy Sydney, DDB Melbourne, Apostrophe Copywriters, The Anatomy, Griffith University, UTS, RMIT and the DM Creative School.

To view the two briefs set by Nick this month, click here.

View Soap Creative's Round 6 Student Winners here.

View Soap Creative's Round 6 Professional Winners here.

]]> Other Young Glory judges have included Rei Inamoto (CCO, AKQA), Graham Kelly (National ECD, OgilvyOnce India), Saneel Radia (Director of Innovation, BBH NY), Gav Gordon-Rogers (then Interactive CD, Wieden+Kennedy London) and the founding team at Australia's Soap Creative.]]> Comments (1)

Beer in exchange for agency timesheets

2012-05-02T00:57:28Z

Filling out timesheets is mandatory in most agencies, but it doesn't have to be a boring process.

See how JWT and Casa in Brasil got their employees to do their timesheets and feel happy about it. This idea may catch on!

VIEW THE IDEA
]]> Comments (1)

How many times can granny die?

2012-05-02T00:52:23Z

Isn't it time to stop lying that granny's not well?

An hilarious new spot from DraftFCB, Buenos Aries for ZonaJobs which is one of the Bestads Top 6 this week.

VIEW THE SPOT ]]> Comments (0)

Hell Pizza promotes 'Pizza Roulette' deal in new TV commercial via Barnes Catmur & Friends

2012-05-01T04:14:01Z

As part of its campaign to promote Hell Pizza Roulette Barnes, Catmur & Friends Auckland produced this TVC to encourage self harm amongst pizza lovers.

At no extra cost you can have one drop of HELL FIRE on a random slice of any pizza. It's as strong as pepper spray. Look out, Granny.

VIEW THE SPOT ]]> Comments (5)