Campaign Brief New Zealand

Bestads Top 6 of the Week now ready to view

2010-03-17T12:50:56Z

Bestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Dylan Harrison (pictured), executive creative director of Saatchi & Saatchi New Zealand.

Get the FREE Bestads Top 6 TV Ads of the Week Podcast #73 CLICK HERE
(World's best and most popular weekly video ad podcast - over 20 million downloads to date).

]]> Comments (0)

Ogilvy changes its name to O'Gilvy - just for today

2010-03-17T03:44:32Z

Ogilvy New Zealand got into the spirit of St Patrick's Day today, changing the agency's name from Ogilvy to O'Gilvy to honour the annual Irish holiday.

Four green billboards were placed on the outside of its building wishing passers-by, 'Happy St Patrick's Day'. The agency's website http://www.ogilvy.co.nz/ - /home has been shaded green and the home page overtaken by a leprechaun and four leaf clovers.

]]> Ogilvy New Zealand group head, Richard Loseby, says changing the name of one of the largest agency networks in the world, from Ogilvy to O'Gilvy is just about having a laugh and getting into the spirit of things: "It's a world first too apparently. Would David Ogilvy approve do you think? I'm sure he liked a pint of Guinness as much as the next man," he says.

Credit goes to ECDs Basil Christensen and Damon O'Leary, writer Richard Loseby, art director Martin Hermans and Greg Whitlam in interactive.

]]> Comments (12)

Clemenger BBDO, Melbourne's controversial Carlton Draught spots finally released online

2010-03-17T03:03:02Z

EXCLUSIVE - CUB and Clemenger Melbourne has finally launched its controversial new Carlton Draught campaign online (in the last few minutes), but it is unclear when - if ever - the spots will ever make it to free to air TV or cinema.

Breaking with a tradition of 'big ads' the new series of seven spots feature a musical trio who appear in ordinary situations and narrate the thoughts of guys who would rather be having a beer. In each ad, the guys are told by a part of their body - a leg, an elbow, a wart, 'goolies', a 'weenis' - that they should go and meet their friends and have fun. Tagline: Made From Beer.
]]> This is the sixth campaign written by Clemenger BBDO, Melbourne executive creative director Ant Keogh, who co-created (with Grant Rutherford, now ECD of DDB Melbourne) the Made From Beer campaign in 2003, including The Big Ad in 2005.

The spots were directed by the world's hottest director Tom Kuntz (MJZ) winner of Outstanding Commercial Direction at the Directors Guild of America Awards in LA. He was previously nominated in 2006 and 2008. (Kuntz won for a series of comedy spots that included careerbuilder.com 'Tips', Skittles 'Tailor', Old Spice 'Scents for Gents' and Cadbury 'Eyebrow Dance'.) The ads were filmed in Melbourne during January. The music for these spots was composed by Ant Keogh and performed by a musical trio cast from L.A. Keogh, in fact, ended up performing some of the guitar parts on the finished ads.

Fosters Brewing canned the campaign back in February after one key executive at Fosters deemed the series of quirky spots too edgy. However, a source within the Carlton Draught sales force told Campaign Brief at the time that the sales team loved them and were 100 percent behind the new campaign, and that they had high hopes the work would eventually see the light of day following more research.

Clemenger BBDO, Melbourne executive creative director Ant Keogh told Campaign Brief: "When we wrote The Big Ad, it seemed fresh. We wanted to create that same feeling again and to do that you need to break the formula."

"Early in the process, I'd watched a few research groups and noticed many guys discussing themes of dissatisfaction with their working life. This led, indirectly, to the first execution I came up with: 'Leg'. But as far as the 'Musical Trio' idea, there was no real trigger except that I'm a musician and music was part of Carlton Draught's DNA for the last few years. Big Ad was a musical idea really."

"Tom offered us the full package: music video director, a performance director and a physical-comedy guy. He was the stand-out obvious choice," said Keogh.

Creative:
Agency: Clemenger BBDO Melbourne.
Creative Chairman: James McGrath
Executive Creative Director / Writer / Art Director: Ant Keogh
Agency Executive Producer: Sonia von Bibra
Director of Client Service: Paul McMillan
Account Director; Michael McKeown
Account Manager: Samuel Mackisack
Strategy Planner: Michael Derapas
Music: Ant Keogh
Performed by Matt Gourley, Brandon Moynihan, Jack Harding

Production:
Film Director: Tom Kuntz (MJZ films)
Production Executive Producer: Jeff Scruton (MJZ Films)
Line Producer: Wilf Sweetland (Exit Films)
DOP: Jac Fitzgerald
Production Designer: Elizabeth Mary Moore

Casting:
Melbourne: Chameleon - Fiona Dann
Sydney: Fountainhead Casting - Antonia Murphy
Brisbane - Miss Jane Casting - Jane Trotter
LA - Shooting from the Hip Casting - Francene Selkirk-Ackerman

Post Production:
Editor: Jack Hutchings (The Butchery)
Digital SFX: Digital Pictures Melbourne
Colourist: Martin Greer
Flame Artist: Eugene Richards
Music Engineer: James Cecil/ Cornel Wilczek (Electric Dreams Studio)
Sound Mix: Paul LeCoutier (Flagstaff)

CUB
Marketing Director: Peter Sinclair
Group Marketing Manager: Vincent Ruiu
Senior Brand Manager: Richard Oppy
]]> Comments (3)

Ad legends Jeff Goodby and Rich Silverstein to receive Clio Lifetime Achievement Award

2010-03-17T03:00:13Z

The CLIO Awards will present Jeff Goodby and Rich Silverstein, co-chairmen and creative directors of Goodby, Silverstein & Partners, with the Lifetime Achievement Award during the 51st annual CLIO Awards in New York City. The CLIO Lifetime Achievement Award, one of the most prestigious honors in the industry, recognizes the outstanding and ongoing contribution of individuals who lead the industry.

Adweek recognized the San Francisco-based Omnicom shop as "Agency of the Decade" in its "Best of the 2000s" feature last December. GS&P's breakthrough work for clients like Nintendo ("Wario Land: Shake It!"), Sprint ("The Now Network") and Doritos ("Hotel 626") has won the agency the highest accolades from the creative industry, including "Digital Agency of the Year" at Cannes, and the first "Interactive Agency of the Year" at The One Show, both in 2009.
]]>
Fast Company recognized GS&P as one of the top 10 most innovative companies (by industry) last month, noting its award-winning work for the Comcast "Rabbit" spot, and the new additions to its roster of clients, including eBay and Yahoo. In 2009 alone, GS&P won four Effie Awards, two D&AD Yellow Pencils, 11 Cannes Lions, four Webby Awards and was also inducted into the CLIO Awards Hall of Fame for the California Milk Processor Board's "Got milk?" spot titled "Aaron Burr."

"When Jeff and I worked for Hal Riney we won our first CLIO," said Silverstein. "It was for the Oakland A's 'Billy Ball' campaign and it was the most meaningful award we've ever won."

GS&P is also applauded for its successful integration of digital arts into its longtime and enviable legacy of compelling storytelling. In 2007, GS&P competed against the world's leading agencies and design studios, adding more than $2 billion in new business billings, including Hyundai and Sprint.]]> Comments (0)

Heather Jacobs to contribute to the CB Blog

2010-03-16T10:39:15Z

Heather Jacobs, consulting editor, is taking on a broader role with Campaign Brief New Zealand and CB Australia and is now contributing news articles to the blog. In addition to emailing Lynchy, please send any releases on breaking campaigns, people moves and account wins to heather@campaignbrief.com. ]]> Comments (0)

DraftFCB awarded Fairfax AdMedia Agency of the Year - Special Group takes out Indie Agency title

2010-03-16T09:53:40Z

The 2010 Fairfax AdMedia Agency of the Year citation was handed to DraftFCB CEO Bryan Crawford (pictured) by Fairfax Media CEO Allen Williams at the awards function at La Zeppa in downtown Auckland tonight.

Agency of the Year: DraftFCB.
Indie Agency of the Year: Special Group.
Media Agency of the Year: OMD.
Direct & Interactive Agency of the Year: Rapp.
CEO of the Year: Bryan Crawford (DraftFCB).
Wildcard: Glen Wiggs MNZM.
Advertising Hall of Fame: Peter Spencer.
]]> "DraftFCB's business performance was outstanding," the judges said. "This was a complete performance." The judges were recruiter Cindy Mitchener, former Colenso BBDO chairman Roger Macdonnell, and writer/publisher Reg Birchfield.

Special (pictured below left) nearly stole the show, with a strong finalist entry in the 'big' category and another in the Indie category - and it was this that really caught the judges' eye. "Special won for its all-round performance, articulation of plans for the future, detail on people management, and new business," the judges said.

In the Media category, the 2008 winner, OMD, again had a brilliant year with profit up. OMD was ahead on financials and vision, and presented one of the best-written applications across all categories.

The Direct & Interactive winner, Rapp, grew profit sharply, was ahead on staff management, and was No 10 in the global Gunn Report. Rapp's success in winning new business and creative awards was the deciding factor.

In the CEO category, Bryan Crawford won by a slim margin. "Bryan's leadership skills were evident across the board," the judges said.

ASA founding executive director (and current Director of the Foundation for Advertising Research) Glen Wiggs MNZM was present to pick up his Wildcard - bestowed for the signal achievement of becoming the first adman or woman this century to be recognised by the Crown. "That is fantastic," he said. "I feel very honoured."

The late, great Peter Spencer (left) was the year's only inductee into the NZ Post Targeted Communications AdMedia Advertising Hall of Fame. His son Christophe and wife Michele were present to accept his citation.

Read the full Agency of the Year report in AdMedia March (out now).]]> Comments (3)

Entries now open for the 2010 Fairfax Media Young Lions competition - four Cannes trips to be won

2010-03-16T01:04:51Z

Fairfax Media has today announced the launch of the 2010 Fairfax Media Young Lions competition, giving four of New Zealand's top advertising talents the chance to compete at the Cannes Lions International Advertising Festival.
]]>
The two winning teams, courtesy of Fairfax Media will be flown to France in June and receive full registration at the Cannes Lions Advertising Festival, the largest and most prestigious advertising festival in the world. There they will compete on the world stage in the Young Lions Media and Cyber competitions respectively.

The winners will also have the opportunity to hear presentations from the best advertising minds in the world with the winning Young Lions creative team attending creative workshops and the Young Lions media team attending media conference sessions.

Says Group Sales and Marketing Manager, Sandra King: "Fairfax Media prides itself on its significant support of, and commitment to, the New Zealand advertising industry. As part of that commitment, we are delighted to once again offer four up and coming advertising people the chance to go to Cannes.

"This is a unique opportunity that will not only expose the winning teams to some of the greatest advertising minds in the world, but will also offer the agencies that they are representing some fantastic global exposure," she said.

Former Fairfax Media Young Lion winner, and creative partner at Josh & Jamie, Josh Lancaster said: "As the winner of the 2005 Fairfax Young Creative competition I strongly urge people to do whatever they can to win this competition. Nothing else provides emerging creative talent with the opportunity to take on the rest of the world at a festival as prestigious as the Cannes Lions. The experience was invaluable to me. As a Young Lions delegate I was exposed to a mass of world-class work in TV, Radio, Print, Interactive and everything in between. Every one of those ads was worthy of a quiet pause and an envious 'Man, that's good!'

"I would like to acknowledge Fairfax's enduring support of young creative talent in New Zealand, providing a platform where we can take on the world. Go New Zealand!"

Full information and entry forms are available at www.stuff.co.nz/younglions. Entries close at 5pm on Friday, 16 April 2010. Entry is open to young professionals working in the industry who are 28 years old or under at the time of the festival.

The winning teams will be announced on Tuesday, 4 May 2010 at Fairfax Media's Viaduct office in Auckland.

This is the fifth year Fairfax Media has run the competition, which is one of the many initiatives from Fairfax Media aimed at supporting the development of New Zealand's creative talent.
]]> Comments (2)

Countdown to Cannes Lions 2010: Outdoor, Radio and Media juries finalised

2010-03-15T21:26:32Z

Cannes Lions has announced the members of the Radio, Media and Outdoor Lions juries, which include representation from New Zealand, as previously reported by CB.

Commenting on the juries, Australia's Terry Savage, chairman of the Festival said Cannes Lions is a truly global event attracting thousands of entries of the highest creative calibre: "The industry experts that we have picked to deliberate over and award the entries in the Radio, Media and Outdoor juries are a true reflection of this, bringing together respected and acclaimed creatives from all corners of the world. It will be an honour to work with these teams."
]]> OUTDOOR LIONS JURY

Singapore, Tay Guan Hin, Regional Executive Creative Director, JWT Asia -Jury President
Argentina, Maxi Itzkoff, Executive Creative Director, Del Campo/Nazca Saatchi & Saatchi
Australia, Rocky Ranallo, Creative Director, Belgiovane Williams Mackay (pictured)
Brazil, Marco Versolato, Chief Creative Officer, Y&R Brazil
France, Olivier Apers, Creative Director, BETC Euro RSCG
Germany, Sebastian Hardieck, Chief Creative Officer, BBDO Düsseldorf
India, Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia
Japan, Toru Fujii, Creative Director, ADK TOKYO
South Africa, Damon Stapleton, Executive Creative Director, TBWA/Hunt/Lascaris Johannesburg
Spain, Leandro Raposo, General Creative Director, McCann Erikson Madrid
Turkey, Karpat Polat, President & Creative Director, DDB&Co Istanbul
UK, Jon Williams, Chief Digital Officer, EMEA, Grey
USA, Kathy Delaney, Chief Creative Officer and President, SapientNitro

RADIO LIONS JURY

Global, Paul Lavoie, Chairman, TAXI - Jury President
Argentina, Riki Saul, Director, RAYA Producciones
Australia, Grant Rutherford, Executive Creative Director, DDB (pictured above left))
Belgium, Raf Debraekeleer , Creative Director/Producer, Cobra Radio Brewery
Brazil, Álvaro Rodrigues, Chairman and Chief Creative Officer, Agência3
Canada, Jane Murray, Associate Creative Director, Ogilvy
Chile, Tony Sarroca, Executive Creative Director, Prolam Y&R
Germany, Tom Hauser , Creative Director, Grabarz&Partner
India, Manohar Nayak, Managing Director, Lingo India
New Zealand, Chris Schofield, Creative Director, DraftFCB (pictured above right)
Norway, André Koot, Partner and Art Director, Shnel & Melnychuck & Forsman & Bodenfors
South Africa, Ivan Johnson, Executive Creative Director, Net#work BBDO Cape Town
Spain, Breno Cotta, Chief Creative Officer, Ruiz Nicoli Líneas
The Philippines, Raoul Panes, Executive Creative Director, Leo Burnett Manila
UK, Tony Hertz, Owner and Creative Director, Hertz:Radio
USA, David Gerbosi, Recording Engineer and Sound Designer, Another Country

MEDIA LIONS JURY

Global, Laura Desmond, Global Chief Executive Officer, Starcom MediaVest Group - Jury President
Argentina, Sebastian Civit, Chief Executive Officer, MediaCom Argentina
Australia, Peter Horgan, Managing Director, OMD Australia (pictured above left)
Austria, Xavier Reynaud, Chief Executive Officer, Initiative Austria
Belgium, Francois Chaudoir, Chief Executive Officer, Space
Brazil, Monica de Carvalho, Media Vice President, DDB Brasil
Canada, Fred Forster, President & Chief Executive Officer, PHD Canada
Chile, Esteban Calvo, Chief Executive Officer, Andean Region, Havas Media
Colombia, Paulina Parra Contreras, President, Andean Region, Initiative
France, Sébastien Danet, Chief Executive Officer, ZenithOptimedia Francenbsp;
Germany, Jens Erichsen, Managing Director, Carat
India, Ravi Kiran, CEO - South Asia & Emerging Market Leader - Specialist Solutions, Starcom MediaVest Group
Israel, Gilad Kat, Managing Director International Accounts, MediaCom Israel
Italy, Alessandro Mandelli, Chief Executive Officer and Country Manager, Havas Media
Japan, Hideo Rai, Media Director, Dentsu
New Zealand, Barry Williamson, Media Director, Mediaedge:cia (pictured above right)
Russia, Dmitri Nasalski, Managing Director, UM Russia
South Africa, Anne van Rensburg, Media Director, The Jupiter Drawing Room, Cape Town
Spain, Beatríz Delgado, Chief Executive Officer, Mindshare Spain
Sweden, Fredrik Svensson, Partner, Naked Sweden
Switzerland, Sekan Kee, Managing Director, Vizeum Switzerland
UK, Steve Williams, Chief Executive Officer, OMD
Global, Mike Cooper, Worldwide Chief Executive Officer, PHD
USA, Joshua Spanier, Director of Communication Strategy, Goodby Silverstein & Partners
USA, Matt Seiler, Chief Executive Officer, UM

Judging will take place in Cannes during the Festival week, with the winners of the Radio, Media and Outdoor categories being announced at the evening Awards Ceremony on Tuesday 22 June 2010.

Entries can be submitted online at www.canneslions.com]]> Comments (0)

More gongs for Harrison's VW 'Like a Golf' spot

2010-03-14T21:16:39Z

The last VW ad ('Like a Golf') Dylan Harrison wrote at DDB London before coming to the ECD gig at Saatchi's NZ has started the awards run. After picking up gold at Creative Circle it picked up Gold, two silvers and a bronze at last Wednesday's prestigious and notoriously stingy British Television Advertising Awards.

Hopefully it's the start of a good run for it...it's a nice note to end the ten years at DDB before hanging up the spurs and ECD'ing full time in his new role at Saatchi's... ]]> Comments (4)

Nothing's sacred at the international Chip Shop Awards: deadline extended to Friday March 26

2010-03-13T21:08:19Z

UPDATE - The deadline to enter the international Chip Shop Awards 2010, which is co-sponsored by Campaign Brief and Bestadsontv.com, has been extended to Friday March 26. Remember, nothing's sacred the Chip Shop Awards. There are no rules either. You can even invent your own category.

He did it last year and he's doing it again. UK ad legend Dave Trott is returning to the judging panel of the 2010 Chip Shop Awards.

Why? Apparently, says Trott, because the Chips... "Take the piss out of how seriously advertising takes itself. Take the piss out of advertising's obsession with awards. Take the piss out of a little yellow wooden pencil elevated to the level of The Nobel Prize. And the symbol of a chip with a dollop of ketchup on it does that very succinctly."

Discover when and where by registering and entering at www.chipshopawards.com
]]>
Best Use of Plagiarism and Chairman's Awards 2009 by The Black Hole:
The Sun posters - 'taking the piss' out of the Economist campaign - were Dave Trott's favourite 2009 Chip winner.

More creative heavyweights join the judges
Anyone who enters the Chip Shop Awards will know that their work is being judged by the best in the business. The heavyweight panel joining Dave Trott reflects the esteem in which the Chip Shop Awards - now in its seventh year - is held:

•    Dave Trott, CST
•    Andrew Brown, Swamp
•    Dan Griffiths, Glue London
•    Dave Smith, Wieden + Kennedy
•    Nicola Hawes, RKCR
•    Dave Waters, Watermill
•    David Airey, David Airey
•    Fabian Frese, Jung von Matt/Alster Werbeagentur GmbH
•    Michael Lynch, Campaign Brief / Bestads
•    Greg Quinton, The Partners
•    John Jessup, Leo Burnett
•    Michael Wolff, Michael Wolff & Co.
•    Mike McKenna, JWT
•    Patrick Baglee, Navyblue
•    Steve Vranakis, VCCP
•    Rob Ball, The Partners
•    Nadja Hatzy, DraftFCB
•    Ian Schwey, doug & serge
•    Brett Howlett, AIS, New York

'If the Chip Shops, standing as it does for creative quality alone, expands its influence, then it can help us to draw back from what seems like a headlong plunge into plagiarism and mediocrity.' says Michael Wolff.

'I've never regarded the Chip Shop Awards as an "instead of". I think it's a fantastic "as well as", explains Patrick Baglee. 'It's now as tough to win as any other shelf-wobbler. Long may it continue.'

John Jessop agrees: 'The Chip Shops are about raw talent. The other award schemes reward craft, and finished thinking, but the Chip Shops is the only showcase for the original concept. It's a chance for creatives to truly express themselves without the usual encumbrances.'

Chairman's Awards 2009 and Best Use of Bad Taste 2009 by Workhouse Marketing - 'No More Nails'

Best Use of Bad Taste 2009 by The Allotment Agency Ltd

How do you win a Chip?
At the Chip Shops they celebrate the idea, not its context. Good ideas win. Bad ideas don't. That's it.
If an idea doesn't fit into one of the many categories available, then it's okay to invent your own, such as 'Best Use of Spandex'. The ad doesn't need to have run. And the client doesn't need to be yours. Or even exist. In fact, there is no moral, social, religious, political or existential line over which creatives cannot step in the search for the ultimate ad.

There's only one rule: To have a chance of winning a 2010 Chip, entries must be in by Friday 26th March. The winners will be announced at In June in London.

Follow the Chip Shop Awards on Twitter

]]> Comments (0)

Bestads introduces BestadsPRO membership

2010-03-12T07:42:13Z

We hope you, like more than 60,000 other ad professionals throughout the world, enjoy visiting Bestadsontv.com regularly to check out the very best and latest advertising in all mediums being produced worldwide.

Whether you are currently a Bestads member or not, we are inviting you to upgrade to BestadsPRO, which offers fantastic extra benefits that should prove to be indispensable to your everyday job.

BestadsPRO Membership is only US$30 per year
(special introductory price until March 31, 2010)

* BestadsPRO Membership lets you access every Archive video - going back to 2003.
* BestadsPRO Membership lets you download any video or image file on the site (instead of paying US$5 per spot) so compiling your own reels of great Automotive or Beer commercials, for example, is now a breeze - and much more affordable.
* BestadsPRO Membership gives you access to any pay2see content as well.
]]> More reasons to become a BestAdsPRO member:

* Full access to all of the bestads Archives - going back to 2003.
* Full access to the complete bestads Rankings (by Agency, Country, Creative Director, Creative, Director, Production Company etc) - going back to 2003.
* Your own expanded YOUR SPACE page with an extra 500meg of space to upload all your best work plus CV and pic - with optional links to your Facebook and Twitter pages.
* Full access to the bestads Members Directory - you can now view the YOUR SPACE pages of over 60,000 members throughout the world, and contact them directly via their email address. Great for contacting long lost colleagues!
* Be a part of the global creative advertising community.

Become a BestAdsPRO member NOW]]> Comments (0)

The Work 09 - order your copy now @ only A$100 including P+P anywhere in Asia, OZ and NZ

2010-03-12T02:24:07Z

The Work 09 is currently at the printers and will be available very soon. The 400+ page hardback book features the best 395 ads and campaigns from 2009 from Australia, New Zealand and Asia. Included with The Work 09 are two high quality DVDs containing all TV, TV Craft, Integrated and Radio acceptances.

Leading Agency Networks for 2009 were BBDO and Ogilvy & Mather both sharing top spot with 55 acceptances each. They were followed by DDB and Saatchi & Saatchi in equal third with 33 acceptances, then Leo Burnett and JWT with 31 and 26 respectively.

The top agency overall was Colenso BBDO Auckland with 19 acceptances followed jointly by DDB Auckland, Ogilvy & Mather Bangkok and Saatchi & Saatchi Sydney with 11 each. Ogilvy & Mather Bangkok was the top ranking agency from Asia and Saatchi & Saatchi Sydney, Australia's top agency.

You can order copies of The Work 09 via the PDF below:
THE-WORK-09_Order Form.pdf

]]> The top agencies in The Work 09

1   Colenso BBDO Auckland 19
2   DDB Auckland 11
2   Ogilvy & Mather Bangkok 11
2   Saatchi & Saatchi Sydney 11
5   Clemenger BBDO Melbourne 10
5   Ogilvy & Mather Mumbai 10
7   Leo Burnett Sydney 9
8   DraftFCB New Zealand 8
8   JWT Shanghai 8
8   Ogilvy & Mather Shanghai 8
8   Publicis Ambience Mumbai 8
8   Saatchi & Saatchi New Zealand 8
13   BBDO Guerrero/Proximity Manila 7
14   DDB DM9JaymeSyfu Manila 6
14   DDB Sydney 6
14   Droga5 Sydney 6
14   Leo Burnett & Arc Worldwide Thailand 6
14   TBWA/Santiago Mangada Puno Manila 6]]> Comments (0)

Mike O and Rocky to set up Droga5 New Zealand?

2010-03-10T22:32:25Z

CB can reveal that former Saatchi ECD Mike O'Sullivan and CEO Andrew 'Rocky' Stone's options continue to widen, including possibly setting up Droga5 New Zealand.
]]>
CB hears the possible deal comes after other options were considered, including setting up a Fallon office with Saatchi & Saatchi's backing and their own O'Sullivan Stone start-up, backed by a smaller publicly listed agency group.

Emails and txts to Dave Droga went unanswered last night. When contacted by CB this morning, Stone categorically denied any deal was done and said he and O'Sullivan were still enjoying their break, catching some good fish and distracted at the moment by the Boat Show opening in Auckland today.

However, CB bets they are indeed opening Droga5 New Zealand, starting within a month.]]> Comments (20)

Bestads Top 6 of the Week now ready to view - Bestads podcast passes 20 million downloads

2010-03-10T00:38:20Z

Bestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Harry Woods (pictured), partner/CD of WWD&S, New York.
Harry's runner-up in TV is Clemenger BBDO, Wellington's spot for NZTA Drink Driving.

Get the FREE Bestads Top 6 TV Ads of the Week Podcast #72 CLICK HERE
(World's best and most popular weekly video ad podcast - over 20 million downloads to date).

]]> Comments (0)

A NZ Pure campaign via Barnes Catmur

2010-03-09T02:09:00Z

Barnes,Catmur & Friends Auckland has put to air this spot for NZ Pure.

VIEW THE SPOT ]]> Comments (21)