Campaign Brief New Zealand

Film Construction undergoes change: focus still on TVCs but also TV shows and digital media

2013-05-24T00:34:47Z

Over the past year and a bit, Film Construction has been undergoing something of a quiet transformation, culminating in an upcoming brand shift and a widening focus for the company.

While the focus remains firmly on TVC work - highlighted by the recent signing of up-and-coming directors Hugh Mitton and Michael Humphrey - Film Construction is expanding into the television world further with several acquisition deals being working on with major networks in New Zealand and Australia for both format driven and original scripted television shows.
]]>
"We recognise it's about producing quality content regardless of the play out medium; that's why Perry's working on X Factor, Michael and Scott are producing television VTs for a live show, and then there's our other digital content production."

Part of these changes sees a new season with long-time Film Construction director Steve Saussey moving on.

Says Perry Bradley, Film Construction's other founding partner: "We certainly wish Steve all the best in the future, he's been a fantastic bloke to work alongside and we know he'll keep making great commercials on his own."

Film Construction has also been working quietly on the digital side of advertising completing online visual work with various agencies for Adidas, Red Bull, NZTE, and 2 Degrees among others.

Says Andy Patrick, head of digital media: "We're also currently working on a digital global first with a large multinational which promises to open a few eyes when it comes to content creation and delivery. Can't say any more, but watch this space." ]]> Comments (0)

Brazilian web film for the Investigação Discovery channel fools over 3 million via Salles Chemistri

2013-05-24T00:23:48Z

The video of a couple arguing on the balcony of an apartment and the wife's lover escaping from a window in downtown São Paulo, Brazil, had over 3 million views in the last four days. What no one knew is that it is actually a campaign created by Salles Chemistri - a Publicis Brazil agency - to introduce the new series from the Investigação Discovery channel, "Paixões Perigosas" (Dangerous Passions).

WATCH THE FILM
]]>
The video could very well be an episode of the series that tell the stories of real crimes of passion.

Client: Investigação Discovery
Product: Paixões Perigosas (Dangerous Passions)
Agency: Salles Chemistri (Brazil)
Title: Prédio (Building)
Creative Directors: Hugo Rodrigues and Alessandro Cassulino
Creation: Alessandro Cassulino, Alexandre Abrantes, Rodrigo Panucci and Sérgio Matsunaga
Account team: Marcos Vinício Pizzetti, Paula Schubach, Elis Adami and Anabelly Cardoso
Media: Silvia Tajiki e Marilia Rosati
RTVC: Tato Bono and Mayane Milinavicius
Producer: Trator Filmes
Directing (film): Alex Miranda and Daniel Baccaro
Photography: Ricardo "Toddy" Miranda
Executive Producers: Gabriela Lemos and Igor Ferreira
Editing: Renan Adukas
Post-Production: Trator Filmes
Final Artwork: Danilo Koshimizu
Audio Producer: Jamute
Approval: Astrid Vasconcellos
]]> Comments (1)

Cannes Contenders: Ogilvy & Mather NZ

2013-05-23T18:22:18Z

How will New Zealand perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Holden "Twitch"
Ogilvy & Mather NZ
When life gangs up on Raymond he develops an irritating affliction. The doctor can't help and alternative therapies come up short. Out of desperation he heads to an out-of-the-way resort and spa. But on arrival he discovers a journey in a true driver's car is the perfect remedy.
]]> Might Dog "Shiny Coat"
Ogilvy & Mather NZ
Through the use of long exposure Ogilvy & Mather New Zealand spell out of the benefits of feeding your dog Mighty Dog.

Saussey and Dewey? Stuff and Nonsense!

2013-05-23T17:08:14Z

Director Steve Saussey and producer Yolande Dewey have left Film Construction to start their own production company 'Stuff and Nonsense (Limited).

Says the pair: "We intend to use our brains and experience to continue to make advertising that people actually want to watch."

Visit the website at stuffandnonsense.co.nz
New Zealand: +64 9 889 1412
Australia: +61 2 8006 9658

Yolande: +64 21 554 262
Email: info@stuffandnonsense.co.nz ]]> Comments (4)

Y&R celebrates 90th anniversary with social media installation in New York's Times Square from 2pm - 3:30pm NY time - Thursday, May 23rd

2013-05-23T05:56:30Z

Ninety years after John Orr Young and Raymond Rubicam opened up Y&R with a single client, the agency is celebrating its 90th year in business as one of the world's largest, iconic and most dynamic advertising agencies.

To commemorate this milestone and an industry Y&R has continually helped transform, the agency is inviting people around the world to post what advertising means to them in a social conversation that will culminate on a interactive digital billboard in one of the world's busiest crossroads, New York's Times Square, from 2 to 3:30 PM on May 23rd (NYC Time).

On Thursday, from 2 to 3:30 PM, the event will be live streamed here on yr.com. ]]>
To celebrate the anniversary, Y&R is partnering with one of the agency's Spark Plug startups, Hyperactivate, which has proprietary technology that captures the avatars from Twitter and Facebook and algorithmically creates a mosaic as people Tweet and post. Users can find their posts and others, as well as uncover hidden content as they interact with the mosaic. On May 23rd, between the hours of 2 and 3:30 PM, the mosaic will populate on a major Clear Channel Spectacolor Billboard at NY's Times Square. People tweeting on the street will see their posts live on the billboard and the mosaic's image will be revealed.

Says Sable: "Everything in the world is digital, but digital is not everything. The idea of taking this social conversation onto an amazing digital billboard is emblematic of the digital exponential world we live in, where we continually are bridging the digital and physical worlds. Where better to celebrate this convergence than in one of the world's most iconic locations?"]]> Comments (0)

CB joins forces with Robber's Dog and Cirkus to host Aussie/Kiwi welcome party at Cannes

2013-05-23T05:20:44Z

Early indications suggest there are well over 400 Aussies and Kiwis going to the 60th Anniversary Cannes Festival of Creativity this year.

Apart from those officially registering as delegates, there are even many non delegates, as well as expats from all corners of the world.

Campaign Brief - together with sponsors Robber's Dog and Cirkus - will be hosting a Welcome Cocktail soirée for the Aussie and Kiwi delegates on Monday evening, 17 June, 2013 from 6pm - and we have emailed out invites. If you haven't got your invite yet, email: michael@campaignbrief.com
]]> Comments (0)

SnP front new 'myth busters' campaign to boost mid-year enrolments at MIT via bcg2 + Mediacom

2013-05-23T01:41:46Z

bcg2 and Mediacom have teamed up with Sela & Pua (SnP) to launch a new study myth busting campaign to boost mid-year enrolments at MIT.

This campaign confronts the misunderstandings that many prospective students can have about studying. The campaign uses layered channels to drive enquiries to MIT's enrolment call centre or to get more course information from www.manukau.ac.nz.

WATCH THE FIRST VIDEO
WATCH THE SECOND VIDEO
WATCH THE THIRD VIDEO
]]> Media includes press, mall lites, ad shells, online and radio.

Says Bonnie Carboon, account director at bcg2: "There are many barriers to tertiary education. For instance, many people think they have to wait until 2014 for the next academic year to start. But at MIT you can start a huge range of courses throughout 2013. Other barriers to be challenged are concerns about balancing work and study, and that studying for skills will take too long or cost too much. This campaign busts those myths completely."

Says Robin Powell, creative director at bcg2: "SnP are a great fit with MIT. These guys have great chemistry that cuts right through the big brand posturing of most other tertiary institutions. It was clear the first time we discussed what MIT wants to achieve that they are passionate about making a positive difference in the communities that MIT serves across Auckland."

Media personalities and entertainers, Sela Alo and Pua Magasiva (SnP) understand the importance of furthering one's education to get ahead in life.

Says Sela and Pua: "Manukau Institute of Technology works around your lifestyle, whether you're currently working or looking to upskill, there's definitely a place for you at M.I.T. In this day and age, you need to further your education if you want to get ahead. You have to want to achieve, have the right attitude and be prepared to work hard to make your dreams come true and studying at MIT allows anybody to do just that!"

Says Vanessa Ellis, director sales & marketing MIT: "At MIT we always try to prepare people for jobs, careers and to be productive and work ready for employers. There is a fantastic response to this campaign from the Faculties, as it's something that gets everyone, everyone in the institute, fired up with positive encouragement, because the reason they are here is to make a difference to people's lives through learning."
]]> Comments (3)

London International Awards call for entries

2013-05-23T00:55:21Z

London International Awards 2013 is now accepting entries. Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2012 and 31st July 2013.

See LIA website for details.

This year's all-star jury will convene at the Encore Hotel in Las Vegas in early October.
]]> Comments (0)

'Contour' by Getty Images launches high-end portrait prize for emerging photographers

2013-05-23T00:48:24Z

Getty Images, a leading creator and distributor of award-winning still imagery, video, music and multimedia products, today announced the launch of its inaugural Contour by Getty Images Portrait Prize, which aims to recognize excellence in portrait photography by an emerging photographer with fewer than five years industry experience.

The winning photographer will receive a $10,000 grant and have their work exhibited at the prestigious Polka Galerie in Paris throughout the month of October.

]]> A distinguished panel of experts led by famed fashion photographer Peter Lindbergh will judge the work:

· Georges Mohammed-Chérif, Founder and President, Buzzman

· Alain Genestar, Founder, Polka Magazine and Gallery

· Jean-Jacques Naudet, Founder and Editor-In-Chief, La Lettre de la Photographie

· Laurence Vecten, Director of Photography, Glamour

Entries will be accepted from June 13 through to August 5, 2013 (at 11:59 p.m. GMT/6:59 p.m. EST.) and can be submitted through Getty Images' grants website.

Getty Images supports photographers, filmmakers and other communications professionals through a comprehensive and diverse range of grants. They include Grants for Editorial Photography ; Getty Images Creative Grants ; Emerging Talent Award ; and the Getty Images and Chris Hondros Fund Award .

Says Jonathan Klein Getty Images co-founder and CEO: "Getty Images has earned a solid reputation around the world for excellence in photography and for recognizing and supporting emerging talent. We are pleased to announce the expansion of our grants program into the unique field of portraiture photography with the first Contour by Getty Images Portrait Prize."

Says Elodie Mailliet Storm, senior director, Contour by Getty Images: "Through the work of the Contour photographers we represent, we are keenly aware of the skill level and attention to detail which portraiture photography requires and we hope that this celebration will raise awareness of this great work. Starting a career in portrait photography can be expensive and requires a lot of focus - we felt it was important to help emerging photographers along this path."

Applicants should submit 10-20 images from their portraiture work along with a biography, brief explanation of their approach to portraiture, and description of what they would like to accomplish in their careers. For detailed information on how to enter, visit www.gettyimages.com/grants. Winners of the Contour by Getty Images Portrait Prize will be announced in October 2013.

]]> Comments (0)

Less than two weeks left to enter AdStars International Festival: Entry is FREE and two $10,000 grand prix cash prizes will be awarded

2013-05-23T00:45:15Z

Ad Stars Busan International Advertising Festival 2013 call for entries has been extended until May 31. Entry is free and two grand prix winners will be awarded with a US $10,000 cash prize.

Ad Stars 2013, the biggest advertising festival in Asia which had entries of 10,431 works from 57 countries last year, is now calling for entries through the website and the deadline is now May 31. This year Ad Stars has altered categories for entries in order to meet the changing advertising industry.

Colenso BBDO Auckland is a previous $10,000 cash award winner at AdStars.

Twenty-seven judges are named for final judging and nearly 160 judges are selected for the preliminary judging. Five executive judges will lead the judging including Jacques Seguela, Founder of RSCG Worldwide.

]]>
In a seminar titled 'Discover Diversity', famous speakers in the global creative communications industries, like Jacques Seguela, and Donald Gunn-Founder of The Gunn Report will lecture on various topics.
]]> Comments (0)

Cirkus returns to Cannes Lions Festival 2013 with its 'My Animation Rules' workshop on June 16th

2013-05-22T06:13:28Z

Cirkus is has announced it will be returning to the Cannes Lions Festival 2013 with both a 'My Animation Rules' workshop and a Booth in the Palais.

Since Cirkus' first visit in 2009 the company has built a highly successful relationship with the Cannes Lions organisation and with that comes their continued presence in sponsoring and hosting a workshop.

WATCH THE PROMO
]]>
This year Cirkus welcomes delegates to the two sessions of the "My Animation Rules" workshop on the 16th of June. The attendees will be put into teams and given a creative brief. They will be asked to put together a storyboard using environmental elements and an existing Cirkus 3D character. The objective of this workshop is to think beyond one production platform and mix this 3D character with whatever media; this will be live-action, digital stills, stock footage, 2D drawings, matte-paintings a miniature set or the use of stop-motion - you name it!

Cirkus will put the storyboards up for popular vote @ the booth in the Palais The Cirkus artists will then perform their magic tricks on the winning storyboard and produce an animated spot.

Workshop participants can comment on the film's progress by visiting the Cirkus booth @ the Palais or via social media.

Visit Cirkus' Facebook page here.
Visit Cirkus' Twitter page here.
]]> Comments (0)

Frucor Beverages relaunches h2go Pure water brand via Colenso BBDO and Unified Brands

2013-05-22T05:09:24Z

Frucor Beverages, together with Colenso BBDO and Unified Brands have relaunched the h2go Pure water brand.

The strategic thinking is based around a fundamental shift in how they view the h2go brand. Up until now h2go, and in fact most other water brands, have seen themselves as just that; water brands that come in bottles. This has resulted in a highly commoditised category with little in the way of real differentiation.
]]>
Says Monica Yianakis, marketing manager for hydration, Frucor Beverages: "Our water bottles are constant companions for a lot of people. For many, they're as much of an accessory as a watch or a phone. And we know that the water itself is highly commoditised; it even comes out of taps these days. So our point of difference will be based around our bottles. Our bottles will be the most interesting, creative and expressive bottles you can buy, and we'll be changing them out frequently. Kind of refreshing for a water brand right?"

The new bottle range, designed by Unified Brands, consists of four eye-catching designs across the pure range. Colenso, with the help of Assembly, have designed stunning outdoor creative using the bottle artwork to launch the new bottle range. The work, along with a fun online film, launches a new positioning line for h2go - "how refreshing". A positioning that celebrates an attitude as much as their new approach.

The h2go Zero range, launched in September last year, remains in their current clothes specific to flavour profile.

Client: Frucor Beverages NZ
Marketing Manager - Hydration & Lifestyle: Monica Yianakis
Brand Manager - h2go: Natalie Johnson

Agency: Colenso BBDO
Creative Director: Levi Slavin
Creative Team: Beth O'Brien & Jesse Stevens
Agency Producers: Serena Fountain-Jones
Head of Planning: Andy McLeish
Account Team: Tim Ellis, Samantha Parsons & Eileen Cosgrove-Moloney

Agency: Unified Brands
Managing Director: Michael Robertson
Creative Director: Ben Percival
Design Director: Leonie Whyte

Production companies:
Print Production: Assembly
Film Production: Flying Fish
Music Arrangement: Franklin Rd ]]> Comments (6)

Cannes Contenders: Barnes, Catmur & Friends

2013-05-22T01:03:29Z

How will New Zealand perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Hell Pizza "Pizza Roulette"
Barnes, Catmur & Friends, Auckland
As part of their campaign to promote Pizza Roulette Barnes, Catmur & Friends Auckland produced a TVC to encourage self harm amongst pizza lovers. At no extra cost people could have one drop of hell fire on a random slice of any pizza. It's as strong as pepper spray. Look out, Granny.
]]> Honesty Box Cider "The Great Kiwi Honesty Test"
Barnes Catmur & Friends, Auckland
To launch Honesty Box Cider, Barnes Catmur & Friends launched The Great Kiwi Honesty Test. Consisting of 15 simple questions, it was easy if you were honest. And even easier if you weren't. 500 entrants received free bottles of the cider if they promised to give money to charity.

Cannes Lions set to launch training courses for young professionals taking place during festival

2013-05-21T23:29:25Z

Cannes Lions' programme of academies offers the opportunity for young professionals across every communications discipline to hone their craft in a unique environment. Taking place during the Festival, each course is curated and led by an expert in their field and features a handpicked speaker line-up drawn from the industry's highest ranks.

Click here to find out more information.
]]>
At the same time, the Festival recognises that creative growth is a process that never stops. That's why there is diverse learning on offer to suit every career stage. As well as the huge range of seminars and workshops open to delegates, the Cannes Creative Leaders Programme provides intensive training for those seeking an even more professionally rewarding Cannes Lions experience. The goal is for every delegate to leave Cannes more inspired, more aware and more prepared for new professional challenges.

The first academy launched at Cannes Lions in 2003, aimed at helping students already studying advertising, marketing, communications and design better understand the industry.
Over the ten years that have followed, the number of Academies at Cannes Lions has grown, as the Festival continues to provide platforms for the next generation of industry talent to grow and learn the skills they need to thrive.

Now, the Festival offers a total of six different academy courses, offering training for everyone from students and young creative, to brand marketers, media professionals and account managers. Each bespoke course runs during the Festival week, under the guidance of an experienced tutor. Participants are guided to experience the best and most relevant parts of the learning programme, while also enjoying specialist sessions from industry leaders alongside tailored training and group discussions. ]]> Comments (0)

Media Design School's AdSchool makes finalist round of Bees Awards and Ben Polkinghorne and Anna Stickley win Emerging Talent Award at Axis

2013-05-21T04:52:08Z

Media Design School's AdSchool has been announced as a four time nominee in the finalist round of the 2013 Bees Awards in San Fransisco. The AdSchool is also celebrating Ben Polkinghorne (centre) and Anna Stickley's (near left with AdSchool lecturer Jeneal Rohrback) wins at Axis.

Says Kate Humphries, Media Design School programme leader: "There were wails of despair and gnashing of teeth when we threw a tricky student brief for the Bees Social Media competition at our AdSchool students.
]]>
Congratulations to Timothy Gavriel, Jimmy Kaufisi, Kieran Beck, Sam Pascoe, Priya Ratan, Kiran Strickland, Renee Warner and Hannah King who are off to a great start in the industry.

Says Humphries: "Whilst we're congratulating current students, we really must send out a bunch of proud bear hugs to all The AdSchool grads that did so well at the Axis Awards last week."

The executive judging panel awarded the Emerging Talent Award to Polkinghorne and Stickley for 'demonstrating outstanding talent as newcomers to the industry', and also awarded them an Axis Gold for their Samsung Instant News Satire as well as two silvers and four bronzes for Samsung and their Trial by Timeline for Amnesty.

Polkinghorne has just been picked as one of 35 creatives under the age of 28 to attend the 2013 Young Creative Academy in Cannes.

Meantime, The AdSchool graduates Graeme Clarke won a Gold Axis and a swag of silvers and bronzes for The V Motion Project; Tom Paine was part of the team that won the Gran Prix from the Craft jury for the Metamorphosis campaign for Good Books; Emily Drake and Sarah Litwin- Schmid were in the Axis Gold winning team for Toyota's cat commercial; And Iain MacMillian, Anthony Wilson, Tamryn Kerr and Rachel Walker all picked up some metal on the night.

Click here to see the 2013 Bees Awards Nominations.
]]> Comments (4)

Colenso BBDO/Proximity expands digital offering with the hiring of Neville Doyle and Jessica Blake

2013-05-21T03:59:42Z

Colenso has further boosted it's talent roster with the addition of two new staff in the digital/social media team including Neville Doyle and Jessica Blake (pictured).

Doyle joins Colenso directly from the UK with a heavy focus on Social Media. Doyle is a seasoned and highly awarded digital/social strategist who has worked at Tequila/TBWA, The Walt Disney Company, and Momentum and has developed global and pan-European digital campaigns for a number of blue chip brands including Sony PlayStation, Nestle, and Disney Interactive.
]]>
Blake started her career in advertising at Colenso working on the Frucor account, including managing the digital and social content for 'V'. Following her time at Colenso she was part of the team at 2 Degrees responsible for driving growth in the pre-paid sector. Her focus at Colenso will be to work with clients on how to approach social media including working on content creation, tone, and ultimately developing brand presence and engagement.

Says Greg Forsyth (pictured), digital business director at Colenso: "Social is mainstream for contemporary marketers and the appointment of Neville into a dedicated role within the integrated Planning team reflects our commitment to continue to push the boundaries in this space. At the same time we are developing other areas of the business with new hires like Jess who will bring valuable social experience to bear directly on our clients businesses day-to-day."

Nick Garrett, Colenso's managing director, is also excited to have Blake and Doyle on the team.

Says Garrett: "It's great to have Jess back as she has so much positive energy and is as smart as a button. Neville will really add another string to our strategic bow and we are looking forward to helping him settle in."

Doyle and Blake started at Colenso BBDO / Proximity yesterday on Monday, 20 May. ]]> Comments (3)

Bestads Top 6 of the Week reviewed by Jeremy Craigen, global executive CD VW, DDB London

2013-05-21T01:46:45Z

Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Jeremy Craigen, global executive creative director VW, DDB London.

READ HIS REVIEW
]]> Comments (0)

Cannes Contenders: M&C Saatchi New Zealand

2013-05-21T01:42:10Z

How will New Zealand perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

New Zealand Fire Service "Could you live with yourself?"
M&C Saatchi New Zealand
This ad designed by M&C Saatchi New Zealand shows that you can leave it too late to install smoke alarms, then asks the viewer if they could live with themselves in the same situation.
]]> New Zealand Fire Service "Nightmares"
M&C Saatchi New Zealand
Expanding on the 'Could you live with yourself?' TV commercial highlighting the importance of having working smoke alarms, we are given a glimpse of the father's nightmare of his little girl being injured in a fire.

New Zealand Fire Service "Back To School"
M&C Saatchi New Zealand
To coincide with Term 1, 'Back to School' is the next television commercial in the 'Could you Live with Yourself' series from M&C Saatchi, New Zealand. In this, the father faces another significant milestone of his daughter going back to school to face her class mates.

Flying fish spotted all over town in latest h2go Water 'Air Aquarium' spot via Colenso BBDO

2013-05-20T22:59:20Z

Colenso BBDO Auckland has launched a new spot to promote h2go Water's new designer bottles, directed by Ryan Heron via Flying Fish.

VIEW THE SPOT ]]> Comments (14)

Salar Kamangar to be awarded Cannes Lions Media Person of the Year at this year's festival

2013-05-20T15:04:30Z

This year, Cannes Lions is to honour YouTube CEO Salar Kamangar with the Media Person of the Year Award.

Kamangar (left) leads the video community that 1 billion people across the globe use to access information, share video, and shape culture.

Founded in 2005, YouTube was acquired by Google the following year. Since taking the role in 2009, Salar has overseen the expansion of YouTube into a global broadcast platform. Under his leadership, YouTube's site design and its investments have been reshaped to focus on channels and the emerging content creators behind them. YouTube's usage has been increasing at tremendous rates, to six billion hours of video watched each month, a 50% increase over the past year. YouTube has also launched TrueView, the advertising format whereby advertisers only pay for ads watched, and has doubled the number of advertisers using it in the last year.
]]>
Salar Kamangar says, "Content creators and advertisers alike are building successful YouTube channels that tap into a global community of fans, with more than one million of these channels now earning revenue. I'm delighted to accept this award not just on behalf of YouTube, but on behalf of the artists and producers across the world whose creativity has established YouTube as the global destination for video."

Google's ninth employee, Salar's early roles at Google included drafting its first business plan, starting its early legal and finance functions, and helping to found Google's product team. While leading product management for Google's advertising and monetisation products, Salar and his engineering partner designed and launched AdWords, helping the program grow into a business generating billions of dollars a year. Salar also led product management teams for Google's web applications, including Gmail and Docs. Salar earned his bachelor's degree in biological sciences with honours from Stanford University.

Kamangar will be presented with the Media Person of the Year honour on Wednesday 19 June in the Palais des Festivals, Cannes, France.

Previous recipients of the Media Person of the Year Award include, Jack Dorsey, Creator, Co-Founder and Executive Chairman of Twitter; Eric Schmidt, Executive Chairman of Google; Mark Zuckerberg, Founder and CEO of Facebook; Steve Ballmer, CEO of Microsoft Corporation; Tsuneo Watanabe, Chairman and Editor-in-Chief of The Yomiuri Shimbun Holdings; Sumner Redstone, Chairman and CEO of Viacom; and Gerald Levin, CEO of AOL Time Warner.]]> Comments (0)

Goodfolk hires Mikkel Johannessen in CD role and Scott Crickett in the role of design director

2013-05-20T10:42:44Z

Goodfolk continues to make its mark on the landscape of boutique, multi-disciplinary agencies with two new hires; ex-Colenso BBDO and Droga 5's Mikkel Johannessen (far left) in creative director role and ex-Y&R NZ's Scott Crickett (near left) in the role of design director.
]]>
Goodfolk originally began its life as the very secular - The Church - before breaking away from the Wellington branch in 2011, and then rebranding as Goodfolk.

Says Benn Winlove, interactive director: "It's been quite a journey. We've had years of bringing Semi-Permanent and WeCanCreate to the creative industry but this year is all about our clients, us and the next phase of our evolution."]]> Comments (3)

Coca-Cola connects Indians and Pakistanis together through 'Small World Machines' live communications portal via Leo Burnett, Sydney

2013-05-20T08:38:51Z

Coke and Leo Burnett Sydney has unveiled a new initiative aimed at breaking down barriers and creating a simple moment of happiness between two nations at odds - India and Pakistan.

The initiative, "Small World Machines", provides a live communications portal through a Coca-Cola vending machine for Indians and Pakistanis to interact with and engage across country borders. The "Small World Machines" experience was created to provoke happiness in the world through human connections.

WATCH THE VIDEO

]]> In March, the vending machines were placed in two different locations, one in India and another in Pakistan. People were encouraged to put their differences aside and complete a friendly task together - wave, touch hands, draw a peace sign or do a dance - in order to receive a Coke.

The actual "Small World Machines" are live portals that take the shape of Coke vending machines. The machines are the first of its kind and have the ability to virtually unite people. In order to connect people in two different countries and capture such an intimate experience, Coke and Leo Burnett created unique 3D touchscreen technology to project a streaming live video feed onto the vending machine screen while simultaneously filming through the machine to capture a live emotional exchange.

This technology resembled the act of looking into a full-length webcam, face-to-face with another person. At the same time, people were encouraged to interact with touchscreen animation including peace signs and smiley faces drawings that could be traced together with hand-to-hand connection. Once the shared tasks were completed, a celebration screen emerged which triggered the vending machine to dispense a free Coke for each person.

"Small World Machines" solidifies the notion that what unites humanity is far stronger than what sets us apart. The experience evoked many, heartwarming and emotional reactions.

Says one of the Pakistani users: "It's great to connect with the average Indian who probably knows nothing about the average Pakistani."

Says one of the Indian participants: "It's something to really bring the countries together," and "It's fantastic that you're allowing people to see the other side as well, to not let it be a mystery anymore."

During the three-day experience, more than 10,000 cans of Coke were given away.

Says Andy DiLallo, chief creative officer Leo Burnett Sydney: "Being on the ground in India during the Small World Machines experience is probably the highlight of my career so far. To be able to take two countries that have been divided and to unite them through the world's most iconic brand, and see the purity of the experience was amazing.

"After spending a year on this project with all the challenges we encountered, when Small World Machines started it was massive relief for me. And then joy, and then just awe to see the people connecting. Coca-Cola's message has always been one of happiness. I see this activation as a small step in the right direction. Hopefully it works as a symbol of how people can overcome differences and come together with a simple act of joy.

"Small World Machines is a real-world example of the power of creativity."

CLIENT/AD OR CAMPAIGN: The Coca-Cola Company
AGENCY: Leo Burnett Sydney
CHIEF CREATIVE OFFICER: Andy DiLallo
CREATIVE DIRECTORS: Grant McAloon, Vince Lagana, Dave Loew, Jon Wyville
ART DIRECTOR: Justin Carew/Andy DiLallo
COPYWRITER: Iggy Rodriguez
DESIGNERS: Omari Miller, John-Henry Pajak
DIRECTOR - CREATIVE TECHNOLOGY: Chad Mirshak
CREATIVE TECHNOLOGISTS: Brendan Crich, Scott North
EXECUTIVE DIRECTOR OF PRODUCTION: Vincent Geraghty
EXECUTIVE PRODUCER: Adrian Gunadi
PRODUCER: Stephen Clark
EXECUTIVE ACCOUNT DIRECTOR: Bob Raidt
ACCOUNT SUPERVISOR: Katie Nikolaus
DIRECTOR: Patrick Fileti
EDITOR: Patrick Fileti
2ND UNIT DIRECTOR: Angus Forbes
PRODUCTION COMPANY: The Super Group, Highlight Films
MUSIC COMPANY: Song Zu]]> Comments (0)

Cannes Contenders: Clemenger BBDO Wellington

2013-05-20T01:28:07Z

How will New Zealand perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

New Zealand Transport Agency 'Flash'
Clemenger BBDO Wellington
In a racing game called Flash, young guys get confronted with the all too real consequences of speeding. The car swerves, crashes, and then something really surprising happens.
]]> Wellington International Ukulele Orchestra 'Nothing Beats a Jingle'
Clemenger BBDO Wellington
How do you sell tickets to a ukulele show in small town in New Zealand? You get the band to make jingles for local businesses says Clemenger BBDO, Wellington.

Radio Legends - New Zealand Transport Agency
Clemenger BBDO Wellington
Family members know they should say something when someone in the family drives drunk but often find it too hard to confront them directly. Clemenger BBDO, Wellington offered an easy and unique way in: free airtime on the radio.

CAANZ collective Young, Bright & Broke rebrands as First Five Rungs + kicks it off with event at The Windsor, Parnell on June 6th

2013-05-20T00:17:54Z

CAANZ collective Young, Bright & Broke has rebranded as First Five Rungs and is kicking off its new name with an industry event at The Windsor Castle, Parnell on Thursday, June 6 from 6:30pm.

Make sure your name is on the door - all RSVPs must be made by Friday 31 May. There's a $5 door charge, which will cover your first drink.

The collective is still singing the same tune - providing a stage for young ad folk to be informed, inspired, engaged, and to have the odd knees-up.

RSVP by 31 May 2013, to firstfiverungs@caanz.co.nz.
]]>
The first band will grace the stage at 7.00pm - with happy hour to last for an hour and a half, with $5 house beers and wine, from 6:00pm to 7:30pm. All with support from the wonderful Marsden Inch Recruitment, the masters of making new beginnings happen.

The details:
·       First Five Rungs: The re-invention
·       Thursday 6 June from 6.30pm
·       The Windsor, Parnell
·       Cover charge: $5 (first drink free)
]]> Comments (2)

Simon Veksner: There is no Year 2

2013-05-19T23:16:43Z

By Simon Veksner, head of ideas, Naked Communications Australia

On being presented with a piece of work, clients, suits and planners are inordinately fond of asking us to "demonstrate that it's a big idea."

For this we have to prepare multiple executions, in multiple media... and above all, "show us how it would work in year 2, year 3 and year 5." But in reality, Year 2 never comes.

READ MORE...
]]> Comments (0)

Cannes Contenders: DraftFCB New Zealand

2013-05-17T21:49:25Z

How will New Zealand perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

MINI "Driving Dogs"
DraftFCB NZ
MINI tasked DraftFCB Auckland with finding a way for them to help the SPCA adopt out their dogs. Draft realised if they could demonstrate just how smart SPCA dogs really are, they'd have a better chance of finding happy homes. So, they taught three dogs to drive a car. For real.
]]> Prime TV "Call Girl"
DraftFCB NZ
DJ's love to talk. So to promote the season premiere of hit show 'Secret Diary of a Call Girl' DraftFCB, New Zealand decided to give them something worth talking about.

MINI "Driving Dogs Take Home Box"
DraftFCB NZ
DraftFCB NZ created a special carry box shaped just like a MINI. With a convertible roof the box also transformed into a dog bed where puppies could happily spend the first 8 weeks of their lives. The MINI-box was available in three authentic MINI colours to suit the owner's pet and personality.

Brothers In Arms "P, Weed & Cars"
DraftFCB NZ - Matt Williams and Freddie Coltart
In the three ads 'P', 'Weed' and 'Cars', children matter-of-factly describing how to cook P, grow weed and steal cars, closing with the tag line "If you don't mentor them, someone else will".

Cannes Contenders: Colenso BBDO Auckland

2013-05-17T08:19:44Z

How will New Zealand perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Frucor V "The V Motion Project"
Colenso BBDO Auckland
By hacking Kinect motion tracking software and combining it with audio production software Colenso BBDO, Auckland created The V Motion Project, a tool that could transform the body's movements into music.
]]> BNZ "Be Good With Money"
Colenso BBDO Auckland
For three weeks "Money is Good" and "Money is Bad" statements appeared around New Zealand, as well as two unbranded films playing on television and cinema. Who was behind the campaign was a well-kept secret (even from BNZ staff), to create maximum interest and talk about the subject of money, without influencing it with the bank's involvement.

DB Export 33 "He's drinking it for you"
Colenso BBDO Auckland
DB Export 33 celebrates the hard work men put in to looking good for their significant others by drinking low carb beer.

Amnesty International "Trial by Timeline"
Colenso BBDO Auckland
Amnesty International 's Trial by Timeline was a Facebook application that scanned users Facebook Timeline and showed people what some of their comments or behaviours might have cost them in different countries around the world, just for being themselves.

]]> Comments (0)

Lion's Waikato Draught sets the local rules in a new billboard and radio campaign via King St

2013-05-17T04:21:26Z

Waikato based, King St has developed a uniquely local outdoor and radio campaign for Lion Breweries' Waikato Draught since being appointed to the brand in November.

LISTEN TO THE SPOT - WDRADIO_weddings.mp3]]>
Says Ami Muir, account director: "We're long over due for a campaign that promotes our uniqueness and place in the world, and there's no better brand than Waikato Draught to lead the charge."

The campaign features billboards throughout the region, with nine Local Rules forming the start.

Says Muir: "We're looking forward to developing a whole new rule book."

Client: Shane Bloor
Agency: King St
Creative Director: Tony Aubrey
Writers: Konrad Smith, Phil Parsonage
Art Director: Angela Alonso
Designer: Anna Wilkinson
Designer: Katherine Kudo
Account Director: Ami Muir
Media: ZenithOptimedia
]]> Comments (2)

CAANZ and AUT University team up to launch in-depth media course for mid/senior marketers

2013-05-17T02:39:13Z

CAANZ and AUT University, along with New Zealand's leading Media Agencies have teamed up to provide an in-depth media course for mid-and-senior-level marketers responsible for decisions on how and where to spend the marketing budget to better equip them to achieve the optimum return on investment for their media spend.

Click here to download the course information - CAANZ- Media Course 2013.pdf
]]>
The in-depth media course is designed for those who have 3 or more years industry experience and are responsible for making decisions on their organisation's marketing spend. Participants will be looking to further develop their strategic media thinking, and their knowledge and experience of the media discipline as a key component of the overall marketing mix.]]> Comments (0)

SKY NZ launches a series of radio and print ads for its new JONES! channel via DDB New Zealand

2013-05-16T14:46:33Z

SKY's new channel, 'JONES!' has brought back the shows of yesteryear and with them TV's greatest stars (before they turned to infomercials, reality television and the odd novelty pop single) in a series of new radio spots and print ads via DDB New Zealand.

VIEW THE CHUCK NORRIS AD
VIEW THE MR. T AD
VIEW THE WILLIAM SHATNER AD
PLAY THE CHUCK NORRIS SPOT
PLAY THE MR. T SPOT
PLAY THE WILLIAM SHATNER SPOT ]]> ]]> Comments (5)