Campaign Brief New Zealand

Campaign Brief New Zealand http://www.campaignbrief.com/nz/ en Copyright 2010 Fri, 12 Mar 2010 15:24:07 +1300 http://www.sixapart.com/movabletype/ http://www.rssboard.org/rss-specification The Work 09 - order your copy now @ only A$100 including P+P anywhere in Asia, OZ and NZ

The Work 09 is currently at the printers and will be available very soon. The 400+ page hardback book features the best 395 ads and campaigns from 2009 from Australia, New Zealand and Asia. Included with The Work 09 are two high quality DVDs containing all TV, TV Craft, Integrated and Radio acceptances.

Leading Agency Networks for 2009 were BBDO and Ogilvy & Mather both sharing top spot with 55 acceptances each. They were followed by DDB and Saatchi & Saatchi in equal third with 33 acceptances, then Leo Burnett and JWT with 31 and 26 respectively.

The top agency overall was Colenso BBDO Auckland with 19 acceptances followed jointly by DDB Auckland, Ogilvy & Mather Bangkok and Saatchi & Saatchi Sydney with 11 each. Ogilvy & Mather Bangkok was the top ranking agency from Asia and Saatchi & Saatchi Sydney, Australia's top agency.

You can order copies of The Work 09 via the PDF below:
THE-WORK-09_Order Form.pdf

]]> http://www.campaignbrief.com/nz/2010/03/the-work-09---order-your-copy.html http://www.campaignbrief.com/nz/2010/03/the-work-09---order-your-copy.html Fri, 12 Mar 2010 15:24:07 +1300 Mike O and Rocky to set up Droga5 New Zealand?

CB can reveal that former Saatchi ECD Mike O'Sullivan and CEO Andrew 'Rocky' Stone's options continue to widen, including possibly setting up Droga5 New Zealand.
]]> http://www.campaignbrief.com/nz/2010/03/mike-o-and-rocky-to-set-up-dro.html http://www.campaignbrief.com/nz/2010/03/mike-o-and-rocky-to-set-up-dro.html Thu, 11 Mar 2010 11:32:25 +1300 Nothing's sacred at the international Chip Shop Awards 2010: entry deadline this Friday March 12

UPDATE - The deadline to enter the international Chip Shop Awards, which is co-sponsored by Campaign Brief, is this Friday March 12. Remember, nothing's sacred the Chip Shop Awards. There are no rules either. You can even invent your own category.

He did it last year and he's doing it again. UK ad legend Dave Trott is returning to the judging panel of the 2010 Chip Shop Awards.

Why? Apparently, says Trott, because the Chips... "Take the piss out of how seriously advertising takes itself. Take the piss out of advertising's obsession with awards. Take the piss out of a little yellow wooden pencil elevated to the level of The Nobel Prize. And the symbol of a chip with a dollop of ketchup on it does that very succinctly."

Discover when and where by registering and entering at www.chipshopawards.com
]]> http://www.campaignbrief.com/nz/2010/03/nothings-sacred-at-the-interna.html http://www.campaignbrief.com/nz/2010/03/nothings-sacred-at-the-interna.html Wed, 10 Mar 2010 19:08:19 +1300 Bestads Top 6 of the Week now ready to view - Bestads podcast passes 20 million downloads

Bestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Harry Woods (pictured), partner/CD of WWD&S, New York.
Harry's runner-up in TV is Clemenger BBDO, Wellington's spot for NZTA Drink Driving.

Get the FREE Bestads Top 6 TV Ads of the Week Podcast #72 CLICK HERE
(World's best and most popular weekly video ad podcast - over 20 million downloads to date).

]]> http://www.campaignbrief.com/nz/2010/03/bestads-top-6-of-the-week-now-31.html http://www.campaignbrief.com/nz/2010/03/bestads-top-6-of-the-week-now-31.html Wed, 10 Mar 2010 13:38:20 +1300 A NZ Pure campaign via Barnes Catmur

Barnes,Catmur & Friends Auckland has put to air this spot for NZ Pure.

VIEW THE SPOT ]]> http://www.campaignbrief.com/nz/2010/03/a-nz-pure-campaign-via-barnes.html http://www.campaignbrief.com/nz/2010/03/a-nz-pure-campaign-via-barnes.html Tue, 09 Mar 2010 15:09:00 +1300 Cannes Lions to honour Facebook's Mark Zuckerberg as 2010 Media Person of the Year

Mark Zuckerberg (25), Founder & CEO of Facebook, the social utility that helps people communicate more efficiently with their friends, families and coworkers, will be honoured with the Media Person of the Year Award at the 57th Cannes Lions International Advertising Festival.

Cannes Lions, the world's largest celebration of creativity in communications and the most prestigious international annual advertising awards, presents The Media Person the Year Award to a prominent personality who is an influential figure in the development of today's media landscape, ultimately playing an integral part in shaping the future of the advertising industry.
]]> http://www.campaignbrief.com/nz/2010/03/cannes-lions-to-honour-faceboo.html http://www.campaignbrief.com/nz/2010/03/cannes-lions-to-honour-faceboo.html Tue, 09 Mar 2010 02:46:08 +1300 Four finalists for Colenso BBDO, Auckland on Asian Marketing Effectiveness Awards shortlist

Colenso BBDO, Auckland leads the New Zealand and Australian pack for the Asian Marketing Effectiveness Awards 2010 shortlist with four finalist entries - the most of any agency in Australasia and more than any other agency in the BBDO network.

Sister shop Clemenger BBDO, Melbourne had two finalists (Pure Blonde 'Brewtopia' and Bega 'Real town. Real Cheese') and shared a finalist with Proximity Melbourne (Mercedes Benz 'Let's talk'), while Ogilvy Sydney also had two finalists (Panadol 'It's my choice' and Coca-Cola).
]]> http://www.campaignbrief.com/nz/2010/03/four-finalists-for-colenso-bbd.html http://www.campaignbrief.com/nz/2010/03/four-finalists-for-colenso-bbd.html Mon, 08 Mar 2010 18:58:01 +1300 Last chance for Axis Awards tickets

The last few tickets for the Axis awards are on sale at caanz.co.nz. Come the 25th of March, 700 of NZ's finest will be partying it up at Orams Marine on Beaumont St and you don't want to be left out. Don't forget to book your place for the creative function, which will be held on the 24th of March at the Floating Pavilion.

The Axis week starts on Tuesday evening (March 23) with the annual Campaign Brief Creative Directors' Dinner, held in association with CAANZ, with special international guests John Hunt, Global Creative Director, TBWA\; Bill Wright and James Dawson-Hollis, Creative Directors, Crispin Porter + Bogusky, Boulder; and Justin Drape, Creative Partner, Three Drunk Monkeys, Sydney.
]]> http://www.campaignbrief.com/nz/2010/03/last-chance-for-axis-awards-ti.html http://www.campaignbrief.com/nz/2010/03/last-chance-for-axis-awards-ti.html Mon, 08 Mar 2010 17:50:43 +1300 Boyle's Stop-Start Ten Commandments

JWT'S global planning director, Sean Boyle, was one of 8 winners (from 84 entries) of the Transforming Advertising competition hosted by the American Association of Advertising Agencies. He recently presented his Stop-Start Ten Commandments at the 4As annual conference held in San Francisco. Listed below, the Commandments are "five things we need to stop doing; and five things we need to start doing, in order to transform the ad business and make the world a better place."
]]> http://www.campaignbrief.com/nz/2010/03/boyles-stop-start-ten-commandm.html http://www.campaignbrief.com/nz/2010/03/boyles-stop-start-ten-commandm.html Sat, 06 Mar 2010 16:05:34 +1300 Sedelmaier and French join NYF's grand jury

The New York Festivals International Advertising Awards, to be held in Shanghai in June, have announced that legendary commercials director, Joe Sedelmaier, and legendary creative director, Neil French (pictured by CB at La Colombe d'Or near Cannes), will join the 2010 NYF GrandJury. Sedelmaier will judge Art & Technique, and French will judge Print. The NYF is accepting entries until March 15th. NYF's 2010 Advertising Awards ceremony will take place in China on June 10th, 11th and 12th at the Shanghai Theatre Academy and Sino ADI.
]]> http://www.campaignbrief.com/nz/2010/03/sedelmaier-and-french-join-nyf.html http://www.campaignbrief.com/nz/2010/03/sedelmaier-and-french-join-nyf.html Fri, 05 Mar 2010 18:19:05 +1300 Cannes Lions extends deadline to March 26

Cannes Lions 2010 has extended all deadlines to Friday March 26. And don't forget, Cannes has introduced Craft Lions across its major categories, such as the Film Craft Lions, which honour direction, cinematography and editing etc. There will also be Craft categories in Cyber, Press and Radio Lions and 3D structural design in Design Lions. Cannes is also introducing two new awards: Independent Agency of the Year and The Grand Prix for Good.
]]> http://www.campaignbrief.com/nz/2010/03/cannes-lions-extends-deadline.html http://www.campaignbrief.com/nz/2010/03/cannes-lions-extends-deadline.html Fri, 05 Mar 2010 18:09:07 +1300 Ever had a more horrific cinema experience?

The action: Last Call claims to be the first interactive horror movie in the world where the audience is able to communicate with the protagonist. A film controlled by a member of the audience, thus blurring the boundaries between game and film.

Language recognition software transforms the participant's answers via mobile phone into specific instructions. A specially developed software then processes these commands and launches an appropriate follow-up scene. The dialogue between the movie's main actress and an audience member leads to a different film - and outcome - every time: sometimes with a happy end, sometimes with a more gruesome one.
]]> http://www.campaignbrief.com/nz/2010/03/ever-had-a-more-horrific-cinem.html http://www.campaignbrief.com/nz/2010/03/ever-had-a-more-horrific-cinem.html Thu, 04 Mar 2010 19:09:31 +1300 TSB Bank after something Special

TSB Bank has chosen agency Special Group to handle all its communications requirements, with immediate effect, after a 3-way creative pitch. The business was resigned by previous incumbent Republik back in December last year after an 18 month stint.

Kevin Murphy, TSB Bank CEO/Managing Director said that Special was selected because of its creative strength, and great cultural fit with the TSB Bank team.

Says Special managing partner Michael Redwood: "We're really excited to be working with the TSB Bank. They're consistently voted the country's favourite bank, and we've really clicked with their team. TSB Bank is a great New Zealand brand and we think it deserves great advertising."
]]> http://www.campaignbrief.com/nz/2010/03/tsb-bank-after-something-speci.html http://www.campaignbrief.com/nz/2010/03/tsb-bank-after-something-speci.html Thu, 04 Mar 2010 17:09:17 +1300 Fairfax/AdMedia Agency of the Year finalists announced - it could be a doubly Special night

The judges of the Fairfax/Admedia Agency of the Year have announced their finalists and in a first for the awards, Special Group (left) is a finalist in both the Agency of the Year and the Indie Agency of the Year categories.

Admedia Editor David Gapes confirms that this is a first.

Says Special Group creative director Tony Bradbourne: "It was a great second year for us so we are pretty pleased with the double. There looks like some very good competition in all categories though."

]]> http://www.campaignbrief.com/nz/2010/03/fairfaxadmedia-agency-of-the-y.html http://www.campaignbrief.com/nz/2010/03/fairfaxadmedia-agency-of-the-y.html Thu, 04 Mar 2010 13:48:09 +1300 Roberts, Harricks picked for Clio Awards juries

The 2010 CLIO Awards Television/Cinema/Digital Jury:
•   Tham Khai Meng (Executive Chairman), Worldwide Creative Director, Ogilvy & Mather Worldwide, New York
•   Olivier Apers, Creative Director, BETC Euro RSCG, Paris
•   Warren Brown, Executive Creative Director, BMF, Sydney (above left)
•   Michael Canning, Creative Group Head, Leo Burnett, Sydney (above centre)
•   Ashish Chakravarty, Chief Creative Officer - Delhi, McCann Erickson, New Delhi
•   Dan Fietsam, Chief Creative Officer, Energy BBDO, Chicago
•   Joaquín Molla, Executive Creative Director, La Comunidad, Buenos Aires
•   Guy Roberts, Group Creative Director, TBWA\Whybin\Tequila, Auckland (above right)
•   Yoshimitsu Sawamoto, Executive Creative Director, Dentsu, Tokyo
•   Stefan Schulte, Executive Creative Director and Managing Director, DDB, Germany
•   Sergio Valente, Chief Executive Officer/President, DDB Brazil, Sao Paulo

]]> http://www.campaignbrief.com/nz/2010/03/roberts-harricks-picked-for-cl.html http://www.campaignbrief.com/nz/2010/03/roberts-harricks-picked-for-cl.html Wed, 03 Mar 2010 23:03:28 +1300