http://www.campaignbrief.com/ en Copyright 2010 Tue, 16 Mar 2010 21:21:31 +1100 http://www.sixapart.com/movabletype/ http://www.rssboard.org/rss-specification Heather Jacobs, consulting editor, is taking on a broader role with Campaign Brief Australia and CB New Zealand and is now contributing news articles to the blog. In addition to emailing Lynchy, please send any releases on breaking campaigns, people moves and account wins to heather@campaignbrief.com. ]]> http://www.campaignbrief.com/2010/03/heather-jacobs-to-contribute-t.html http://www.campaignbrief.com/2010/03/heather-jacobs-to-contribute-t.html Tue, 16 Mar 2010 21:21:31 +1100 Kimberly-Clark has launched the latest installment of its brand advertising for Huggies, focusing on the emotional journey of being a parent. The 'Hugs' brand commercial, created by Ogilvy Sydney, first launched three and a half years ago. The ad features a new version of the song "It Must Be Love" by Sydney composer Bruce Heald of Noise.

• Client: Kimberly-Clark
• Agency - Ogilvy Sydney
• Creatives - Paul Dunne & Ant Larcombe
• Music - Bruce Heald, Noise
• Director - Tracey Rowe, Robbers Dog, NZ ]]> http://www.campaignbrief.com/2010/03/ogilvy-provides-more-hugs-for.html http://www.campaignbrief.com/2010/03/ogilvy-provides-more-hugs-for.html Tue, 16 Mar 2010 15:50:25 +1100 Adelaide's Fnuky is making history this week by building one of the world's largest cork sculptures: A 10 metre high wine bottle. The ambient campaign has been developed for McLaren vale winery Wirra Wirra as it celebrates 35 years of its flagship wine Church Block.

Melbourne's Southbank Promenade has been taken over by the giant bottle that stands almost four stories tall, while people from all over the country in town for the Melbourne Food & Wine Festival and L'Oreal Fashion Week take photos with the giant sculptor.

]]> http://www.campaignbrief.com/2010/03/fnukys-corker-of-an-idea-for-w-1.html http://www.campaignbrief.com/2010/03/fnukys-corker-of-an-idea-for-w-1.html Tue, 16 Mar 2010 15:17:14 +1100 EXCLUSIVE - In recognition of the massive contribution they have made to the agency's success, Clemenger BBDO Melbourne has promoted four of its senior creative staff, effective immediately.

Julian Schreiber and Tom Martin (pictured) will become deputy creative directors across all accounts (apart from NAB) while Darren Pitt and Rohan Lancaster will become joint creative directors on the NAB account.
]]> http://www.campaignbrief.com/2010/03/julian-schrieber-and-tom-marti.html http://www.campaignbrief.com/2010/03/julian-schrieber-and-tom-marti.html Tue, 16 Mar 2010 11:45:25 +1100 EXCLUSIVE - Aussie expat Michael Simons has been appointed worldwide ECD on DRAFTFCB's Kraft business, and as a result, has relinquished his role of chief creative officer of DRAFTFCB New York, a position he has held since November 2008.

Simons has juggled both roles since December, but Simons told CB that the Kraft job was now a full-time commitment: "Yes, my life has taken another unexpected but pretty interesting twist. Kraft, which is a huge account for DRAFTFCB around the world and a significant piece of business in the NYC office, needed special attention. So Jonathan Harries, our worldwide creative director asked me to step in and look after it.
]]> http://www.campaignbrief.com/2010/03/michael-simons-to-draftfcbs-wo.html http://www.campaignbrief.com/2010/03/michael-simons-to-draftfcbs-wo.html Tue, 16 Mar 2010 10:16:43 +1100 Engineer extraordinaire Buzz Pringle has accepted a new challenge and is heading up a fresh looking GASinc in Sydney. As general manager of this shiny Sydney facility in Harris Street, Pyrmont, Pringle's first appointment was recruiting experienced local producer Rebekah Leech.

Together they offer a wealth of industry experience and knowledge and are thrilled to now open the doors to this unique audio facility. "We're all about boutique" says Pringle. "We have the advantage of being small, personalized and very hands on, whilst having the systems, security and benefits of the larger GASinc network. It's the ideal combination and I'm really excited about the service we can offer our clients."

GASinc managing director Rodney Lowe is also very excited about the experience and diversity that the pair will add to the GASinc team: "There is no doubt that Buzz is a legend in this field and with the addition of Rebekah, they bring understanding and knowledge that only comes with such extensive combined experience. Together they will offer fantastic service and creativity all rolled into a beautiful sandstone studio nestled in Pyrmont."

Call Buzz Pringle and Rebekah Leech and let them help you with your next audio project. Tel: 02 9660 6560  www.gasinc.com.au ]]> http://www.campaignbrief.com/2010/03/pringle-and-leech-team-up-at-g.html http://www.campaignbrief.com/2010/03/pringle-and-leech-team-up-at-g.html Tue, 16 Mar 2010 09:58:45 +1100 Cannes Lions has announced the members of the Radio, Media and Outdoor Lions juries, which include representation from Australia, as previously reported by CB.

Commenting on the juries, Australia's Terry Savage, chairman of the Festival said Cannes Lions is a truly global event attracting thousands of entries of the highest creative calibre: "The industry experts that we have picked to deliberate over and award the entries in the Radio, Media and Outdoor juries are a true reflection of this, bringing together respected and acclaimed creatives from all corners of the world. It will be an honour to work with these teams." 
]]> http://www.campaignbrief.com/2010/03/countdown-to-cannes-lions-2010-1.html http://www.campaignbrief.com/2010/03/countdown-to-cannes-lions-2010-1.html Tue, 16 Mar 2010 07:45:53 +1100 Nando's has been declared a 'Bingle Free Zone' via this radio spot created by The Sphere Agency, Melbourne. ]]> http://www.campaignbrief.com/2010/03/nandos-declares-a-bingle-free.html http://www.campaignbrief.com/2010/03/nandos-declares-a-bingle-free.html Mon, 15 Mar 2010 14:10:38 +1100 SBS, supported by a campaign from US Sydney, has relaunched Australia's number one football website, The World Game, which promises a raft of new and exciting content.
 
From today, The World Game site has evolved and will feature live match scores, results, fixtures and tables; the most comprehensive stats centre of any football site in Australia; match previews, reports and team line-ups; plus more video highlights and exclusive content than ever before.

View The World Game promo:
The World Game promo.mpg]]> http://www.campaignbrief.com/2010/03/us-relaunches-sbs-the-world-ga.html http://www.campaignbrief.com/2010/03/us-relaunches-sbs-the-world-ga.html Mon, 15 Mar 2010 13:33:35 +1100 Due to rapid agency growth Tongue has appointed BMF art director Luke Hawkins (far left) as creative director, who will report directly into Jonathan Pease (left), executive ideas director and Lyndon Hale (centre), executive creative director. Hawkins joins the 44 strong team in the Sydney office and will begin working on new integrated ideas assignments immediately.

Says Pease: "Luke is exactly the type of creative person we're hiring at Tongue - he  focusses on ideas rather than going straight to executions, is expert in multiple disciplines, and understands how to build campaigns that get people talking. We're not looking for your traditional writers and art directors... they'd struggle with the kind of work we're doing. Matching the unique qualities of Tongue's culture and staff, Luke's background and expertise works perfectly.
]]> http://www.campaignbrief.com/2010/03/bmfs-hawkins-to-creative-direc.html http://www.campaignbrief.com/2010/03/bmfs-hawkins-to-creative-direc.html Mon, 15 Mar 2010 13:09:10 +1100 Sydney's advertising industry has once again been asked to put its best creative foot forward and collaborate with the city's most creative minds for this year's Creative Sydney, a week-long mix of discussions, presentations and performances held in June as part of Vivid Sydney (27 May-21 June).

Creative Sydney celebrates Sydney's diverse talents in an inspiring series of events, bringing together local and global leaders to explore the potential of our creative industries.
]]> http://www.campaignbrief.com/2010/03/creative-sydney-turns-to-ad-in.html http://www.campaignbrief.com/2010/03/creative-sydney-turns-to-ad-in.html Mon, 15 Mar 2010 10:50:00 +1100 Iconic Australian poultry brand Steggles this week revealed its first major advertising campaign in more than a decade, launching a national TV campaign via M&C Saatchi, Sydney, starring its own staff and based around the theme "Steggler for Quality".

View the TVC:
steggles-2.mpg

]]> http://www.campaignbrief.com/2010/03/steggles-launches-steggler-for.html http://www.campaignbrief.com/2010/03/steggles-launches-steggler-for.html Mon, 15 Mar 2010 10:22:22 +1100 News Magazines has picked Colman Rasic, Sydney as creative agency for the upcoming $5m launch of MasterChef Magazine after short-listing four top creative agencies.
 
"Colman Rasic's creative was both outstanding and compelling," said News Magazines' marketing director for food titles, Scott Williams. "They have a great track record for delivering innovative solutions for food, lifestyle and media brands and we are looking forward to a productive relationship that will result in an exciting and successful launch campaign."
 
Says Dejan Rasic (pictured), executive creative director, Colman Rasic: "MasterChef Magazine has a unique and exciting offering in the world of food magazines. We're thrilled to be working on it and look forward to a brilliant launch."
]]> http://www.campaignbrief.com/2010/03/colman-rasic-to-launch-masterc.html http://www.campaignbrief.com/2010/03/colman-rasic-to-launch-masterc.html Mon, 15 Mar 2010 07:16:55 +1100 The Work 09 is currently at the printers and will be available very soon. The 400+ page hardback book features the best 395 ads and campaigns from 2009 from Australia, New Zealand and Asia. Included with The Work 09 are two high quality DVDs containing all TV, TV Craft, Integrated and Radio acceptances.

Leading Agency Networks for 2009 were BBDO and Ogilvy & Mather both sharing top spot with 55 acceptances each. They were followed by DDB and Saatchi & Saatchi in equal third with 33 acceptances, then Leo Burnett and JWT with 31 and 26 respectively.

The top agency overall was Colenso BBDO Auckland with 19 acceptances followed jointly by DDB Auckland, Ogilvy & Mather Bangkok and Saatchi & Saatchi Sydney with 11 each. Ogilvy & Mather Bangkok was the top ranking agency from Asia and Saatchi & Saatchi Sydney, Australia's top agency.

You can order copies of The Work 09 via the PDF below:
THE-WORK-09_Order Form.pdf

]]> http://www.campaignbrief.com/2010/03/the-work-09---order-your-copy.html http://www.campaignbrief.com/2010/03/the-work-09---order-your-copy.html Fri, 12 Mar 2010 13:17:51 +1100 Marking the culmination of the five month integrated marketing campaign 'The Lab', Lion Nathan will unveil its latest TV campaign for Tooheys Extra Dry (TED), created by BMF, this Sunday March 14.

The TVC extends TED's core proposition of the 'clean, crisp taste' and continues the brand's reputation for exciting, mould-breaking creative and innovative use of music.

Part TV commercial, part video clip, the creative was designed to come at its audience from different angles and is explored via several unique executions that will be drip-fed throughout the campaign -  each revealing a different set of characters on individual versions of a night out, and unique journeys to the 'clean, crisp taste'.
]]> http://www.campaignbrief.com/2010/03/tooheys-extra-dry-launches-the.html http://www.campaignbrief.com/2010/03/tooheys-extra-dry-launches-the.html Fri, 12 Mar 2010 10:28:17 +1100