Campaign Brief Australia http://www.campaignbrief.com/ en Copyright 2013 Sat, 25 May 2013 09:18:37 +1000 http://www.sixapart.com/movabletype/ http://www.rssboard.org/rss-specification Cannes Contenders: The Monkeys How will Australia perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

1_Mixionary_Group_15cm_300dpi_RGB.jpgDiageo "Mixionary"
The Monkeys
This series of limited edition prints for Diageo is part of their Mixionary mixed drinks and cocktails campaign. Each print is one cocktail, screen-printed with proportionate colour blocks that represent the volume of each ingredient. The info graphic breakdown series includes a Vodka Martini, Cosmopolitan, Bloody Mary, Gin and Tonic, La Primavera, Manhattan, Agave Margarita and Tom Collins. Metallic inks have been used to highlight each of Diageo's Premium brands for each cocktail, and are printed on a KW Doggett's Keay Kolour craft stock.
 ]]> http://www.campaignbrief.com/2013/05/cannes-contenders-the-monkeys.html http://www.campaignbrief.com/2013/05/cannes-contenders-the-monkeys.html Cannes Contenders Sat, 25 May 2013 09:18:37 +1000 Cannes Contenders: The Brand Agency, Perth How will Australia perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

46409_IMG_4335 LasVegas_RGB.jpgRAC "Middle of Nowhere"
The Brand Agency, Perth
Going for a holiday in country Western Australia is all fun and games until someone has a breakdown. Running into car trouble while driving the long stretches of highway to and from Perth, WA can literally leave you in the middle of nowhere. The Brand Agency, Perth, produced this billboard to remind people that with RAC Roadside Assistance a breakdown won't ruin your trip.
]]> http://www.campaignbrief.com/2013/05/cannes-contenders-the-brand-ag-1.html http://www.campaignbrief.com/2013/05/cannes-contenders-the-brand-ag-1.html Cannes Contenders Sat, 25 May 2013 09:17:25 +1000 Spinifex Group lights up Vivid Festival with four projections including Sydney Opera House's sails Spinifex at Vivid Festival, Sydney.jpgAustralian creative and technology company, Spinifex Group, today unveiled their greatly anticipated projection on the Sydney Opera House; the jewel in the crown of the VIVID Sydney Festival.

Themed around the concept of 'play', the mesmerising digital projection offers audiences a dynamic visual feast.
 
An exclusive video showcasing the Lighting the Sails project can be accessed on the company's YouTube platform after 18:00 hours AEST, 24th May. A behind the scenes video documenting the 'making of' is scheduled for release within the next few days.
]]> http://www.campaignbrief.com/2013/05/spinifex-group-lights-up-vivid.html http://www.campaignbrief.com/2013/05/spinifex-group-lights-up-vivid.html Fri, 24 May 2013 18:00:27 +1000 Simplot revamps its 'Thanks Lean Cuisine' campaign for 2013 via Hello I'm Venus LeanCuisine1.jpgSimplot has announced its launch of a re-vamped Lean Cuisine campaign that reveals how busy women can have it all, yet eat nutritiously.

The 'Thanks Lean Cuisine' campaign is an evolution of last year's creative, and reinforces
the brand offering: quick and tasty meal options, conveniently packaged for women on-the-
go.

Starting this month, the strategic above-the-line campaign will be rolled out across key women's magazines, digital display advertisements and placement through path to purchase. The media plan works in partnership with the sponsorship of this year's Cleo Bachelor of the Year competition, extending the reach to a younger audience.
]]> http://www.campaignbrief.com/2013/05/simplot-revamps-its-thanks-lea.html http://www.campaignbrief.com/2013/05/simplot-revamps-its-thanks-lea.html Fri, 24 May 2013 16:58:05 +1000 The Communications Council announces changes to national board - Mark Harricks replaces Craig Davis as AWARD chairman 2a8ecf0.jpgFollowing yesterday's annual general meeting, The Communications Council has announced several changes to its national board.

Five directors will step down this month, with several approaching the end of their 2 - 3 year terms. Tom Dery (Worldwide chairman of M&C Saatchi), Peter Horgan (CEO of OMD), and current chairman, Anthony Freedman (founder of HOST), will all step down, along with Craig Davis (former co-chairman & chief creative officer of Publicis Mojo) who will also leave behind the role of AWARD chair, and Michael Ritchie (executive producer/managing director at Revolver/Will O_Rourke), who additionally leaves his position as AWARD deputy chair.
]]> http://www.campaignbrief.com/2013/05/the-communications-council-ann-1.html http://www.campaignbrief.com/2013/05/the-communications-council-ann-1.html Fri, 24 May 2013 13:13:56 +1000 iOM lands in Sydney with 3 supersite locations IOM_MediaRelease_Sydney.jpgiOM, Melbourne independent large format outdoor advertising operator, has expanded its owned portfolio outside of Melbourne with an initial three billboard sites in Sydney.

The news of the expansion follows the recent announcement in March that iOM will broaden its service coverage to Brisbane and Queensland, through a new strategic partnership with Brisbane's market leader, goa.
]]> http://www.campaignbrief.com/2013/05/iom-lands-in-sydney-with-3-sup.html http://www.campaignbrief.com/2013/05/iom-lands-in-sydney-with-3-sup.html Fri, 24 May 2013 12:36:50 +1000 Sound designer James Martell joins Nylon James Martell.jpegAward-winning sound house Nylon Studios Sydney is excited to announce the key new appointment of experienced sound designer James Martell (left), who comes on board to join the audio post department effective immediately.
 
Martell brings with him extensive experience working across advertising, television and feature films. In his many years employed at Sound Reservoir Sydney, Martell honed his craft as an audio engineer, laying tracks, recording and mixing hundreds of radio and television commercials for clients including Saatchi & Saatchi, DDB and Leo Burnett.
]]> http://www.campaignbrief.com/2013/05/sound-designer-james-martell-j.html http://www.campaignbrief.com/2013/05/sound-designer-james-martell-j.html Fri, 24 May 2013 11:54:17 +1000 Audi partners with Daft Punk to launch the A3 Sportback during Vivid Sydney via RAPP Sydney AudiDaft.jpgAudi Australia Pty Ltd will launch a major new campaign in support of its all-new A3 Sportback - the most strategically important model launch this year, covering traditional media, an innovative association with VIVID Sydney and an experiential execution.

The ad campaign includes national TV, cinema, lift 'wraps', radio, OOH, print and digital executions, while artistic interpretations of  the A3 will be projected onto the back of the historic George Street warehouses (opposite the Overseas Passenger Terminal) during VIVID and will be visible to people walking between Camp Cove to the Museum of Contemporary Arts at The Rocks.

WATCH THE SPOT
]]> http://www.campaignbrief.com/2013/05/audi-partners-with-daft-punk-t.html http://www.campaignbrief.com/2013/05/audi-partners-with-daft-punk-t.html Fri, 24 May 2013 11:53:48 +1000 Animal Logic and Great Gatsby lighting lead Matt Estela set to speak at Autodesk Unfold Virtual Event in Melbourne, June 3 and Sydney, June 4 Matt_Estela_6514_SQUARE_CROP.jpgEarlier this year, Autodesk announced a series of new releases amongst its range of products, including updates to its Entertainment Creation Suites, Autodesk Maya, Autodesk 3ds Max, Autodesk MotionBuilder, Autodesk Mudbox, Autodesk Softimage and Autodesk SketchBook Designer. These 3D animation enhancements were launched recently at the Autodesk Unfold Virtual Event, and it's now Australia's turn to get a first hand look at the award-winning 3D animation, visual effects and creative tools, that are used by award-winning artists.

Join Autodesk in Melbourne on 3rd June and in Sydney on 4th June and hear from industry experts who will share their experiences in creating award-winning, high-end effects for films and advertising.

Reserve Melbourne tickets here.
Resever Sydney tickets here.
]]> http://www.campaignbrief.com/2013/05/animal-logic-and-great-gatsby.html http://www.campaignbrief.com/2013/05/animal-logic-and-great-gatsby.html Fri, 24 May 2013 11:38:13 +1000 The Works wins one of only three Global Effies for its Jim Beam 'Devil's Cut' TV campaign Jim Beam Devil's Cut 1.jpgThe Works has won a Global Effie for the launch of Jim Beam's Devil's Cut - one of only three entries worldwide to receive the top honour.

The independent Sydney agency was awarded the Bronze Global Effie at a ceremony held in New York yesterday morning. Just nine entries were shortlisted and The Works was the only agency from Australasia to make the finals.

Click here to view the full list of winners.
]]> http://www.campaignbrief.com/2013/05/the-works-wins-one-of-only-thr.html http://www.campaignbrief.com/2013/05/the-works-wins-one-of-only-thr.html Fri, 24 May 2013 11:08:59 +1000 Brazilian web film for the Investigação Discovery channel fools over 3 million via Salles Chemistri Frame.jpgThe video of a couple arguing on the balcony of an apartment and the wife's lover escaping from a window in downtown São Paulo, Brazil, had over 3 million views in the last four days. What no one knew is that it is actually a campaign created by Salles Chemistri - a Publicis Brazil agency - to introduce the new series from the Investigação Discovery channel, "Paixões Perigosas" (Dangerous Passions).

WATCH THE FILM
]]> http://www.campaignbrief.com/2013/05/brazilian-web-film-for-the-inv.html http://www.campaignbrief.com/2013/05/brazilian-web-film-for-the-inv.html Fri, 24 May 2013 10:23:23 +1000 We shipped our pants, now we can get Big Gas Savings at KMart in latest spot via Draftfcb BigGas.jpgDraftfcb Chicago has followed up its wildly successful 'Ship My Pants' spot for KMart with 'Big Gas Savings', featuring the same family.

The offer: save 30 cents a gallon if you spent $50 or more at Kmart.

VIEW THE SPOT
]]> http://www.campaignbrief.com/2013/05/we-shipped-our-pants-now-we-ca.html http://www.campaignbrief.com/2013/05/we-shipped-our-pants-now-we-ca.html top Fri, 24 May 2013 07:54:56 +1000 Cannes Contenders: Clemenger BBDO Melbourne How will Australia perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

9b2e9.jpgCarlton Draught Beer Chase
Clemenger BBDO Melbourne
Beer Chase, the epic ad sends up classic action movie car chases, with everything from cops and robbers to a rocking 1980s soundtrack, all with the classic Carlton Draught twist we have come to expect. The campaign launched in time for both the NRL and AFL finals series, the perfect time to go to the pub with mates and watch the game while sinking a cold Carlton Draught.
]]> http://www.campaignbrief.com/2013/05/cannes-contenders-clemenger-bb-2.html http://www.campaignbrief.com/2013/05/cannes-contenders-clemenger-bb-2.html Cannes Contenders Fri, 24 May 2013 03:59:41 +1000 Cannes Contenders: MercerBell How will Australia perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

FistsofFu.jpgNestlé/Maggi Fusian "Fists of Fusian"
MercerBell
On Maggi Fusian Noodles' Facebook App, people are invited to rewrite the subtitles of a classic Kung Fu movie. This is "Fists of Fusian", the first film where you write the dialogue.
]]> http://www.campaignbrief.com/2013/05/cannes-contenders-mercerbell.html http://www.campaignbrief.com/2013/05/cannes-contenders-mercerbell.html Cannes Contenders Fri, 24 May 2013 03:00:47 +1000 Saussey and Dewey? Stuff and Nonsense! SAUSSEY-DEWEY.jpgDirector Steve Saussey and producer Yolande Dewey have left Film Construction to start their own production company 'Stuff and Nonsense (Limited).

Says the pair: "We intend to use our brains and experience to continue to make advertising that people actually want to watch."
 
Visit the website at stuffandnonsense.co.nz
New Zealand:  +64 9 889 1412
Australia:  +61 2 8006 9658

Yolande: +64 21 554 262
Email: info@stuffandnonsense.co.nz ]]> http://www.campaignbrief.com/2013/05/saussey-and-dewey-stuff-and-no.html http://www.campaignbrief.com/2013/05/saussey-and-dewey-stuff-and-no.html Fri, 24 May 2013 03:00:46 +1000 Barossa encourages people to be consumed in new fully integrated national campaign via kwp! Barossa1.jpgFollowing the unprecedented success of the Kangaroo Island campaign for their client South Australian Tourism Commission's, KWP! has launched a new national campaign for Barossa.

The cinema and television is directed and shot by Jeffrey Darling and backed by the Nick Cave & The Bad Seeds' track Red Right Hand. The campaign captures the raw, authenticity of the famed wine region, but goes well beyond wine to showcase all the flavours of the Barossa through its extraordinary array of produce.

WATCH THE SPOT
]]> http://www.campaignbrief.com/2013/05/barossa-encourages-people-to-b.html http://www.campaignbrief.com/2013/05/barossa-encourages-people-to-b.html Thu, 23 May 2013 16:53:29 +1000 Y&R celebrates 90th anniversary with social media installation in New York's Times Square from 2pm - 3:30pm NY time - Thursday, May 23rd Y&R90.jpgNinety years after John Orr Young and Raymond Rubicam opened up Y&R with a single client, the agency is celebrating its 90th year in business as one of the world's largest, iconic and most dynamic advertising agencies.

To commemorate this milestone and an industry Y&R has continually helped transform, the agency is inviting people around the world to post what advertising means to them in a social conversation that will culminate on a interactive digital billboard in one of the world's busiest crossroads, New York's Times Square, from 2 to 3:30 PM on May 23rd (NYC Time).

On Thursday, from 2 to 3:30 PM, the event will be live streamed here on yr.com.
]]> http://www.campaignbrief.com/2013/05/yr-celebrates-90th-anniversary.html http://www.campaignbrief.com/2013/05/yr-celebrates-90th-anniversary.html Thu, 23 May 2013 15:57:42 +1000 CB joins forces with Robber's Dog and Cirkus to host Aussie/Kiwi welcome party at Cannes large_gallery_terrassebar-8006.jpgEarly indications suggest there are well over 400 Aussies going to the 60th Anniversary Cannes Festival of Creativity this year.

Apart from those officially registering as delegates, there are even many non delegates, as well as expats from all corners of  the world.

Screen shot 2013-05-17 at 7.11.14 AM.jpgFinal_Cirkus_LOGO.jpgCampaign Brief - together with sponsors Robber's Dog and Cirkus - will be hosting a Welcome Cocktail soirée for the Aussie and Kiwi delegates on Monday evening, 17 June, 2013 from 6pm  - and we have emailed the invites. If you haven't got yours email: michael@campaignbrief.com
]]> http://www.campaignbrief.com/2013/05/cb-joins-forces-with-robbers-d.html http://www.campaignbrief.com/2013/05/cb-joins-forces-with-robbers-d.html Thu, 23 May 2013 12:20:35 +1000 The Campaign Brief App + Bestadsontv.com App now for BOTH iPhone + Android - only $1.99 each - CB App now also includes CB USA and CB UK CB-APP-SCREEN-SHOT-1.jpgThe Campaign Brief App and Bestads App - which up to now have only been available for iPhones - are now both available for Android phones.

And the Campaign Brief App now includes CB USA and CB UK, in addition to CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.

With more of us living on iPhones or Android phones, now is the time to ensure you have both the Campaign Brief and Bestads Apps on your iPhone or Android phone (which can also be viewed on iPad, iPad Mini, and Android tablets) to ensure you get your creative news on the go - wherever you are.

Keep up with what's happening in the business whenever you have a spare minute, and wherever you are. You can share CB news from the US, UK, Australia, NZ, WA and Asia on Twitter, Facebook or by email, direct from the app.

DOWNLOAD THE CAMPAIGN BRIEF iPHONE APP or search on iTunes.
DOWNLOAD THE CAMPAIGN BRIEF ANDROID APP or search on Google Play

DOWNLOAD THE BESTADS iPHONE APP or search on iTunes.
DOWNLOAD THE BESTADS ANDROID APP or search on Google Play
]]> http://www.campaignbrief.com/2013/05/the-campaign-brief-app-bestads.html http://www.campaignbrief.com/2013/05/the-campaign-brief-app-bestads.html Thu, 23 May 2013 12:14:23 +1000 Cannes Contenders: Junior, Brisbane How will Australia perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

46585_Hero Time BA.jpgNews Queensland/Bridge to Brisbane "Hero Time"
Junior
Every year around 40,000 people take part in the Bridge to Brisbane fun run, but the charitable raise is relatively modest. Time to put fundraising back on the agenda. So Junior created Hero Time. For every dollar you raise for charity, you get one second off your finishing time. Raise $100, get 100 seconds off. You get the idea. So time, money, this year it all counts.
]]> http://www.campaignbrief.com/2013/05/cannes-contenders-junior.html http://www.campaignbrief.com/2013/05/cannes-contenders-junior.html Cannes Contenders Thu, 23 May 2013 11:29:02 +1000 Cannes Contenders: BMF How will Australia perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

MBFG.jpgFootpath Library "Mailbooks for Good"
BMF Sydney
In partnership with Random House, BMF, Sydney created an innovation in book publishing, which encourages donations of books to The Footpath Library, a charity which provides books for homeless and disadvantaged Australians. The innovation takes the form of specially designed dust jackets. Once readers have finished the books, they are instructed to turn them inside out and the books become pre-paid, pre-addressed parcels. When posted they are sent directly to the charity for distribution to those in need.
]]> http://www.campaignbrief.com/2013/05/cannes-contenders-bmf.html http://www.campaignbrief.com/2013/05/cannes-contenders-bmf.html Cannes Contenders Thu, 23 May 2013 11:27:44 +1000 Melbourne shoe brand Rollie launches new campaign via VCCP and The Pool Collective M1TRDsUTqvvhBwB59CtKinu7FATawgExZh13Es_E-x8.jpgMelbourne shoe brand Rollie has launched it's first brand advertising campaign, 'Demonstrations in Lightness', working with VCCP and The Pool Collective.
 
Launched in 2011 and made with a range of colours, styles and above all else lightness, it has quickly established itself locally and internationally.

WATCH THE VIDEO
]]> http://www.campaignbrief.com/2013/05/melbourne-shoe-brand-rollie-la.html http://www.campaignbrief.com/2013/05/melbourne-shoe-brand-rollie-la.html Thu, 23 May 2013 11:25:52 +1000 APG set to launch 'Unexpected Media Thinking' panel with new look committee at 6:30pm - 8:00pm on Tues, May 28 in Darlinghurst, Sydney APG_Speakers.jpgThe Account Planning Group (APG), powered by The Communications Council, will present 'Unexpected Media Thinking' from 6:30pm - 8:00pm on Tuesday 28th May at The East Village, cnr Liverpool & Palmer Sts Darlinghurst  - the first APG Ideas Exchange panel debate to be led by members of the new look committee.

Date: Tuesday 28th May
Time: 6:30pm - 8:00pm
Address: The East Village, cnr Liverpool & Palmer Sts Darlinghurst         
APG member entry: Free (Email: tanja@communicationscouncil.org.au)
Non-member entry: $35 (book tickets here)
]]> http://www.campaignbrief.com/2013/05/apg-set-to-launch-unexpected-m.html http://www.campaignbrief.com/2013/05/apg-set-to-launch-unexpected-m.html Thu, 23 May 2013 11:00:54 +1000 London International Awards call for entries LIA CallforEntry.jpgLondon International Awards 2013 is now accepting entries. Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2012 and 31st July 2013.

See LIA website for details.

This year's all-star jury will convene at the Encore Hotel in Las Vegas in early October.
]]> http://www.campaignbrief.com/2013/05/london-international-awards-ca-2.html http://www.campaignbrief.com/2013/05/london-international-awards-ca-2.html Thu, 23 May 2013 10:40:22 +1000 The AANA appoints Sunita Gloster as new CEO + launches new look annual event AANA Connect Sunita CB.jpgAANA has today signalled significant change and a reinvigorated organisation with the launch of its new look annual event, AANA Connect, a new strategic plan and the appointment of Sunita Gloster as chief executive officer.

In its 85th year, AANA not only celebrates its strong history but is looking to the future with a renewed strategic purpose, delivery of tangible and relevant member benefits and a dynamic leadership team.

Today, Inese Kingsmill, chair of the AANA welcomed marketers to AANA Connect with the announcement of the appointment of Gloster as the new CEO of the AANA.

Says Kingsmill: "This is an action year for the AANA, we are keen to freshen things up and provide clear and tangible member benefits. We are committed to inspiring and equipping marketers to build strong brands and businesses in an environment of rapid change. We want to promote and elevate innovative, responsible and respected marketing and the value it delivers in a business context.
]]> http://www.campaignbrief.com/2013/05/the-aana-appoints-sunita-glost.html http://www.campaignbrief.com/2013/05/the-aana-appoints-sunita-glost.html Thu, 23 May 2013 10:37:28 +1000 Nine projects selected in second Cannes Lions & Gates Foundation competition for social good cannes.jpg

The Cannes Lions International Festival of Creativity and the Bill & Melinda Gates Foundation have announced that nine projects that have been selected as part of the second Grand Challenges Explorations initiative.

Each project will develop an innovative communication approach to changing the global conversation about the impact of development aid.

The creators of the nine projects will each be awarded up to US$100,000 to work on their communications idea and will be mentored by a Cannes Chimera panel made up of representatives of each of the 2012 Cannes Lions Grand Prix winners. The Cannes Chimera will work with the grantees to help develop and hone their initiatives. Grantees are then invited to apply for up to US$ 1 million of additional funding from the Gates Foundation to implement their ideas.

]]> http://www.campaignbrief.com/2013/05/nine-projects-selected-in-seco.html http://www.campaignbrief.com/2013/05/nine-projects-selected-in-seco.html Thu, 23 May 2013 10:33:25 +1000 'Contour' by Getty Images launches high-end portrait prize for emerging photographers contour3.jpg

Getty Images, a leading creator and distributor of award-winning still imagery, video, music and multimedia products, today announced the launch of its inaugural Contour by Getty Images Portrait Prize, which aims to recognize excellence in portrait photography by an emerging photographer with fewer than five years industry experience. 

The winning photographer will receive a $10,000 grant and have their work exhibited at the prestigious Polka Galerie in Paris throughout the month of October. 

]]> http://www.campaignbrief.com/2013/05/contour-by-getty-images-launch.html http://www.campaignbrief.com/2013/05/contour-by-getty-images-launch.html Thu, 23 May 2013 10:25:50 +1000 Less than two weeks left to enter AdStars International Festival: Entry is FREE and two $10,000 grand prix cash prizes will be awarded Ad Stars.pngAd Stars Busan International Advertising Festival 2013 call for entries has been extended until May 31. Entry is free and two grand prix winners will be awarded with a US $10,000 cash prize.

Ad Stars 2013, the biggest advertising festival in Asia which had entries of 10,431 works from 57 countries last year, is now calling for entries through the website and the deadline is now May 31. This year Ad Stars has altered categories for entries in order to meet the changing advertising industry.

Twenty-seven judges are named for final judging and nearly 160 judges are selected for the preliminary judging. Five executive judges will lead the judging including Jacques Seguela, Founder of RSCG Worldwide.

]]> http://www.campaignbrief.com/2013/05/less-than-two-weeks-left-to-en.html http://www.campaignbrief.com/2013/05/less-than-two-weeks-left-to-en.html Thu, 23 May 2013 10:00:32 +1000 Common Ventures creates pro-bono campaign for the Royal Institute for Deaf and Blind Children Screen shot 2013-05-22 at 7.40.05 PM.jpgCommon Ventures, Sydney has created a pro-bono outdoor campaign for the Royal Institute for Deaf and Blind Children (RIDBC) as the charity embarks on its first major outdoor advertising campaign courtesy of Adshel.

Common Ventures was formed in August last year by former Ogilvy Sydney creatives Brian Merrifield, Damian Damjanovski, James Crawley and Jane Burhop.
]]> http://www.campaignbrief.com/2013/05/common-ventures-creates-pro-bo.html http://www.campaignbrief.com/2013/05/common-ventures-creates-pro-bo.html Wed, 22 May 2013 19:39:08 +1000 Volkswagen says it pays to get genuine parts and service in latest print campaign via DDB Sydney VW-53747_BLOCK.jpgVW-53748_CLUTCH.jpgVW-53749_BRAKE.jpgWhen it comes to servicing your Volkswagen, it pays to get it done by the experts, as illustrated in this new series of print ads via DDB Sydney.

VIEW THE BLOCK AD
VIEW THE CLUTCH AD
VIEW THE BRAKE AD ]]> http://www.campaignbrief.com/2013/05/volkswagen-says-it-pays-to-get.html http://www.campaignbrief.com/2013/05/volkswagen-says-it-pays-to-get.html Wed, 22 May 2013 19:16:40 +1000 Boost Mobile set to launch Zombie-themed campaign next week via The Monkeys, Sydney Screen shot 2013-05-22 at 6.21.53 PM.jpgHere's a first look at a teaser for the upcoming Boost Mobile Zombie-themed campaign via The Monkeys, Sydney.

A series of short films will launch early next week.

VIEW THE TEASER
]]> http://www.campaignbrief.com/2013/05/boost-mobile-set-to-launch-zom.html http://www.campaignbrief.com/2013/05/boost-mobile-set-to-launch-zom.html top Wed, 22 May 2013 18:17:27 +1000 Bienalto powers up its senior team and makes bold predictions on Australia's future in digital Phillips,Burdon.jpgBienalto, a Wunderman company, has announced the appointment of Richard Phillips (left) and Robert Burden (right) as associate, experience design and, optimization associate respectively.

Previously based in the UK and part of the Wunderman network, both transfer to Australia with rich experience working on digital optimization strategies for key global clients like Microsoft, Nokia and Ford.
]]> http://www.campaignbrief.com/2013/05/bienalto-powers-up-its-senior.html http://www.campaignbrief.com/2013/05/bienalto-powers-up-its-senior.html Wed, 22 May 2013 17:25:15 +1000 Cirkus returns to Cannes Lions Festival 2013 with its 'My Animation Rules' workshop on June 16th Animation.jpgCirkus is has announced it will be returning to the Cannes Lions Festival 2013 with both a 'My Animation Rules' workshop and a Booth in the Palais.

Since Cirkus' first visit in 2009 the company has built a highly successful relationship with the Cannes Lions organisation and with that comes their continued presence in sponsoring and hosting a workshop.

WATCH THE PROMO
]]> http://www.campaignbrief.com/2013/05/cirkus-returns-to-cannes-lions.html http://www.campaignbrief.com/2013/05/cirkus-returns-to-cannes-lions.html Wed, 22 May 2013 16:13:00 +1000 The Editors block party a smashing success image1.jpgFinally The Editors used the car park at their Newtown digs for something other than cars and the occasional game of cricket.

Their Block Party saw Newtown local foodies, bar & Dj hang out in the space and help everyone have a good time.

Says Joe Perkins, newly appointed operations manager: "It was a great night. It was really fantastic to utilise the space for something different and we hope to do it again soon. We have a few cool ideas in the pipeline to continue making the best use of it. If you made it down on Thursday - cheers for being there."

Check out more pics...
]]> http://www.campaignbrief.com/2013/05/the-editors-block-party-a-smas.html http://www.campaignbrief.com/2013/05/the-editors-block-party-a-smas.html Wed, 22 May 2013 15:42:28 +1000 Kia Cerato creates first live stunt in its 'never an uncomfortable moment' campaign via Innocean Screen shot 2013-05-22 at 3.21.53 PM.jpgCB Exclusive - Kia Australia and Innocean have taken their Cerato 'never an uncomfortable moment' theme and created the campaign's first live stunt.

The stunt took place in front of 30,000 footy fans at the recent Essendon vs Greater Western Sydney AFL match.  This follows on from the earlier TVC launch on April 29.

VIEW THE STUNT ]]> http://www.campaignbrief.com/2013/05/kia-cerato-creates-first-live.html http://www.campaignbrief.com/2013/05/kia-cerato-creates-first-live.html top Wed, 22 May 2013 15:24:55 +1000 Frucor Beverages relaunches h2go Pure water brand via Colenso BBDO and Unified Brands Poster 1[1].jpgPoster 2[1].jpgFrucor Beverages, together with Colenso BBDO and Unified Brands have relaunched the h2go Pure water brand.
 
The strategic thinking is based around a fundamental shift in how they view the h2go brand. Up until now h2go, and in fact most other water brands, have seen themselves as just that; water brands that come in bottles. This has resulted in a highly commoditised category with little in the way of real differentiation.
]]> http://www.campaignbrief.com/2013/05/frucor-beverages-relaunches-h2.html http://www.campaignbrief.com/2013/05/frucor-beverages-relaunches-h2.html Wed, 22 May 2013 15:10:33 +1000 BRW announces 2013 BRW Rich 200; Gina Rinehart remains Australia's richest woman; #2 is Frank Lowy and coming in at #3 is James Packer RICH 200_Cover final 2013.jpgAfter riding the resources boom into the top spots of the Rich 200, the country's mining magnates have taken hits to their wealth in 2013 and allowed some BRW Rich List veterans to take starring roles in the 30th anniversary edition of the BRW Rich 200.
 
The biggest fall has been felt by the richest Australian of all time: Gina Rinehart. Rinehart retains her firm grip on the top spot despite the fall in her wealth to $22.02 billion from $29.17 billion last year.

All of the five biggest falls on the 2013 BRW Rich 200 (on both dollar value and proportional bases) are from the mining sector.
 
Among them are Fortescue Metals Group's Andrew Forrest, who is down $2.23 billion to $3.66 billion and political aspirant Clive Palmer, down to $2.2 billion from $3.85 last year.
]]> http://www.campaignbrief.com/2013/05/brw-announces-2013-brw-rich-20.html http://www.campaignbrief.com/2013/05/brw-announces-2013-brw-rich-20.html Wed, 22 May 2013 15:10:12 +1000 Sergovich joins Song Zu as newest composer Adrian.jpgAdrian Sergovich has joined Song Zu Sydney as their newest composer. Sergovich originally hails from Melbourne where he studied jazz guitar at Monash University. Soon after his studies, a desire to compose began to overtake the aspiration to become a performing guitarist. So he assembled a studio and began establishing himself around Melbourne as a talented tune-smith, cutting his teeth on short films, documentaries, theatre works and commercials.

Sergovich (left) has been working as a regular freelance composer for Song Zu over the last two years and just recently made the move to Sydney to become a permanent member of the team there.

Song Zu Partner Ramesh Sathiah said: "Song Zu already has a formidable team and for a freelancer to cut through and make a real impression is no mean feat - Adrian has done this and he's a perfect addition to our Sydney Team".

In Sergovich's first week as a permanent composer he completed the soundtrack to Leo Burnett's Coke 'Small World Machines' campaign.
]]> http://www.campaignbrief.com/2013/05/sergovich-joins-song-zu-as-new.html http://www.campaignbrief.com/2013/05/sergovich-joins-song-zu-as-new.html Wed, 22 May 2013 14:21:25 +1000 The Checkout Ep9 airs Thursday, 8pm on ABC1 the-checkout-620x349.jpgABC TV will air the ninth episode of its new satirical show, The Checkout tomorrow (Thursday) at 8:00pm on ABC1 featuring Craig Reucassel and Julian Morrow (The Hamster Wheel, The Chaser's War on Everything), Kirsten Drysdale (Hungry Beast) and Kate Browne from consumer group Choice.

WATCH EP 8 ON IVIEW
]]> http://www.campaignbrief.com/2013/05/the-checkout-ep9-airs-thursday.html http://www.campaignbrief.com/2013/05/the-checkout-ep9-airs-thursday.html Wed, 22 May 2013 12:45:57 +1000 Johnny Cupcakes founder to share secrets of fashion brand's success at Movers & Bakers on May 31st at Sydney's Luna Park via The Works Johnny Cupcakes.jpgFounder of street wear brand Johnny Cupcakes, Johnny Earle is set to present the keynote session at Movers & Bakers - a celebration of creative thinking and entrepreneurialism held at Sydney's Luna Park on May 31st hosted by independent advertising agency The Works.
]]> http://www.campaignbrief.com/2013/05/johnny-cupcakes-founder-to-sha.html http://www.campaignbrief.com/2013/05/johnny-cupcakes-founder-to-sha.html Wed, 22 May 2013 12:15:28 +1000 BMF lures top UK adman Dominic Stinton from group MD position at VCCP to fill CEO role Dominic Stinton.jpgBMF has announced that top UK adman Dominic Stinton will be the agency's new CEO, taking over from Jeremy Nicholas, who departed earlier this month.
 
Stinton joins BMF from international creative agency VCCP, where he served as group managing director and a joint founder of VCCP Share, a specialist social media agency with clients including Oasis, MoreThan Insurance, JellyBelly and Unilever Food Solutions.
 
Stinton brings a wealth of experience from a career spanning some of the industry's most renowned agencies including nine years at BBH, where he was a board director and head of account management in London and he also helped establish the Singapore operation. Stinton also spent four years at HHCL & Partners after beginning his career at Still PriceLintas.
]]> http://www.campaignbrief.com/2013/05/bmf-appoints-ex-vccp-group-man.html http://www.campaignbrief.com/2013/05/bmf-appoints-ex-vccp-group-man.html top Wed, 22 May 2013 11:25:45 +1000 Hush Puppies appoints Naked Comms Melbourne Capture331.jpgNaked Communications will now have a little more style, and a bit more spring in their step - after having just expanded their remit with Pacific Brands by winning the Hush Puppies and Clarks footwear account.

Naked has been awarded the business after a competitive pitch involving two other agencies. It is the first significant win from the Naked Communications Melbourne office since Tom Ward joined as managing director a little over a month ago.
 
Says Tracey Lang, group marketing manager, footwear, sport & outerwear, Pacific Brands: "Naked are valued partners in other areas of the Pacific Brands business - and we were impressed with their approach, their team and the fresh ideas they presented on Hush Puppies. We're looking forward to working with them."
]]> http://www.campaignbrief.com/2013/05/hush-puppies-appoints-naked-co.html http://www.campaignbrief.com/2013/05/hush-puppies-appoints-naked-co.html Wed, 22 May 2013 11:20:30 +1000 Cannes Contenders: Grey Melbourne How will Australia perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

TACAPTR.jpgTAC "A Place to Remember"
Grey Melbourne
Grey, Melbourne presents a 67m long table complete with 262 empty chairs sits as a grim reminder of this year's road toll. Each empty place remembers a life lost on Victorian roads in 2012. Tributes, safety messages, and images were directed to #aplacetoremember. As the road toll increased chairs were added. Over the time of the installation 6 chairs joined the table. Thousands of messages of hope and safety were left at the long table and shared on Twitter, Facebook and Instagram.
]]> http://www.campaignbrief.com/2013/05/cannes-contenders-grey-melbour-1.html http://www.campaignbrief.com/2013/05/cannes-contenders-grey-melbour-1.html Cannes Contenders Wed, 22 May 2013 10:53:41 +1000 YouTube stars gather for OZ's first online video conference VIDinc to educate on businesses how to drive brand engagement using online video VIDINC.jpgVIDinc, Australia's first-ever online video community event has been launched to help shape the future of the online video content marketplace in Australia by bringing together global stars and industry leaders at a two-day event in Sydney, held at the Sydney Convention Centre on 17 and 18 August.

Program details and ticketing information are available here at VIDinc's website.
]]> http://www.campaignbrief.com/2013/05/youtube-stars-gather-for-ozs-f.html http://www.campaignbrief.com/2013/05/youtube-stars-gather-for-ozs-f.html Wed, 22 May 2013 10:51:36 +1000 Cannes Contenders: M&C Saatchi Sydney How will Australia perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Build.jpgGoogle "Build with Chrome"
M&C Saatchi Sydney
To demonstrate what's possible within the Chrome browser, M&C Saatchi/ Mark + Google and Swedish digital agency North Kingdom combined two of the world's best-loved products: Google Maps and LEGO. With 8 trillion bricks, it's like the largest LEGO set you've ever seen and has won virtually every award going.]]> http://www.campaignbrief.com/2013/05/cannes-contenders-mc-saatchi-s-1.html http://www.campaignbrief.com/2013/05/cannes-contenders-mc-saatchi-s-1.html Cannes Contenders Wed, 22 May 2013 10:46:39 +1000 Editor Billy Browne now cutting with Crayon crayon.jpgCrayon has announced the news that accomplished editor Billy Browne has joined its family.

Coming from 12 years experience on feature films as first assistant editor to the renowned Jill Bilcock, Browne has honed his craft on over 16 films including Moulin Rouge, Elizabeth: The Golden Age and Red Dog.
]]> http://www.campaignbrief.com/2013/05/editor-billy-browne-now-cuttin.html http://www.campaignbrief.com/2013/05/editor-billy-browne-now-cuttin.html Wed, 22 May 2013 10:42:17 +1000 BT enlists singing ukulele girl to encourage Gen Y to get proactive with their super via MercerBell UkeGirl.jpgA video clip of a girl playing a ukulele is introducing a new generation of Australians to superannuation for BT Financial Group.

The clip was created by MercerBell, who cast the 'uke girl' to connect with an elusive Gen Y audience.

WATCH THE CLIP
]]> http://www.campaignbrief.com/2013/05/bt-enlists-singing-ukulele-gir.html http://www.campaignbrief.com/2013/05/bt-enlists-singing-ukulele-gir.html Wed, 22 May 2013 10:21:40 +1000 CHE Proximity Melbourne awarded 2015 Cricket World Cup in shootout with GPY&R and Ogilvy Thumbnail image for comeonmate.jpgFollowing a pitch against Melbourne agencies George Patterson Y&R and Ogilvy, CHE Proximity Melbourne has been awarded the marketing and media account for the 2015 Cricket World cup in Australia and New Zealand.

Sister BBDO shop Clemenger Wellington will handle the NZ end of the campaign, while media for Australia and NZ was awarded to OMD.
]]> http://www.campaignbrief.com/2013/05/che-proximity-melbourne-awarde.html http://www.campaignbrief.com/2013/05/che-proximity-melbourne-awarde.html Wed, 22 May 2013 09:56:33 +1000 Back to where it all began: Leo Burnett Sydney boosts its ranks with return of EP Bill Doig Bill Doig - Leo Burnett Sydney.jpgLeo Burnett Sydney has announced the appointment of Bill Doig as executive producer, broadcast and content.
 
Marking a return to the agency where Doig began his career in 1992, Doig brings with him more than two decades of experience gained locally, in Europe and the US working on an extensive blue chip client list and winning numerous awards.
 
Most recently, Doig completed a three-year stint at Crispin Porter + Bogusky, Europe where he delivered region-wide work for the likes of Burger King and Milka/Kraft as European production lead, also leading global productions for Microsoft Windows out of the US.
]]> http://www.campaignbrief.com/2013/05/leo-burnett-sydney-boosts-its.html http://www.campaignbrief.com/2013/05/leo-burnett-sydney-boosts-its.html Wed, 22 May 2013 09:40:45 +1000 Cannes Lions set to launch training courses for young professionals taking place during festival academy.jpgCannes Lions' programme of academies offers the opportunity for young professionals across every communications discipline to hone their craft in a unique environment. Taking place during the Festival, each course is curated and led by an expert in their field and features a handpicked speaker line-up drawn from the industry's highest ranks.

Click here to find out more information.
]]> http://www.campaignbrief.com/2013/05/cannes-lions-set-to-launch-tra.html http://www.campaignbrief.com/2013/05/cannes-lions-set-to-launch-tra.html Wed, 22 May 2013 09:29:31 +1000 Curious to compete in Sydney Film Festival The_Rocket_4.jpgCurious Film's latest film for Australian release, The Rocket, has been selected for Official Competition in the Sydney Film Festival, held from June 5 to June 16, 2013.

The Rocket is one of 12 films vying for the prestigious winning title in this spirited category. Winner of the Best First Feature award at the Berlinale, along with Best Narrative Feature and the popular festival accolade Audience Award at the TriBeca Festival, The Rocket is a coming-of-age tale of a young boy set entirely in Laos.

WATCH THE TRAILER
]]> http://www.campaignbrief.com/2013/05/curious-to-compete-in-sydney-f.html http://www.campaignbrief.com/2013/05/curious-to-compete-in-sydney-f.html Wed, 22 May 2013 09:17:51 +1000 Aussie 'Come Home Droga' campaign nominated for prized Yellow Pencil at D&AD Student Awards 432540556_640.jpgLast year 'Come Home Droga' was launched by four soon-to-graduate Melbourne students: Jackson Harper, Shannon Crowe, Luke Falkland-Brown and Millicent Malcolm.

The campaign aimed to get the attention of New York-based Aussie expat, David Droga. To date, the campaign website has had over 15,000 hits from 72 countries.

VIEW THE CASE STUDY
]]> http://www.campaignbrief.com/2013/05/come-home-droga-campaign-nomin.html http://www.campaignbrief.com/2013/05/come-home-droga-campaign-nomin.html Tue, 21 May 2013 15:41:36 +1000 Cramer-Krasselt retains Porsche after shoot-out with Droga5, CP+B, Olson and McKinney - a nice win for Aussie expat executive CD Derek Green Thumbnail image for Pgreen 1.jpgCramer-Krasselt, Chicago has retained the prized Porsche business after a pitch that included Droga5, CP+B, Olson and McKinney.

It was a particularly nice win for the agency's executive creative director, Aussie expat Derek Green, who took on the role in March last year.

Green told CB: "It was a big creative battle off between two Aussies, Droga and myself. Happy to say that we won. We were also up against Crispin, so it was a tough 6 month pitch but worthwhile."
]]> http://www.campaignbrief.com/2013/05/cramer-krasselt-retains-porsch.html http://www.campaignbrief.com/2013/05/cramer-krasselt-retains-porsch.html Tue, 21 May 2013 15:40:11 +1000 Australian Rugby Union launches new Rugby Rewards Qantas Wallabies Ultimate Fan comp and digital experience via Pixolüt and Ikon Ultimate Fan landing page.jpgThe popular Rugby Rewards is set to return bigger and better than ever in 2013 with Australian Rugby launching the search for the Qantas Wallabies Ultimate Fan with a new digital fan engagement program via Pixolüt and Ikon.

The program, Rugby Rewards, recognises and rewards fans for their ongoing support for Australian Rugby and the Qantas Wallabies.

Fans can register for the program by logging into Facebook and clicking here.
]]> http://www.campaignbrief.com/2013/05/australian-rugby-union-launche.html http://www.campaignbrief.com/2013/05/australian-rugby-union-launche.html Tue, 21 May 2013 14:54:26 +1000 Luscious director Adrian Hayward spices it up again with Foxtel Lifestyle's Marion's Kitchen AH_Food_01.jpgAdrian Hayward from Luscious has created a 10 part TV series in which Marion Grasby retracts us to her Thai roots and introduces us to the ingredients, recipes and culture of her Mother's native Thailand in Bangkok, near the family village at Nakhom Chung and south around Hua Hin.
]]> http://www.campaignbrief.com/2013/05/luscious-director-adrian-haywa.html http://www.campaignbrief.com/2013/05/luscious-director-adrian-haywa.html Tue, 21 May 2013 11:58:49 +1000 Hackett Films bolsters its team hiring Sarah Harris, Pete Zizic and Kimberley Lund HackettFilms_SarahPeteKim.jpgHackett Films has just made three new hires including Sarah Harris (far left), Pete Nizic (centre) and Kimberley Lund (near left).

Harris expands Hackett's producing capabilities and brings with her a wealth of experience producing TVCs from her previous role at Jungleboys.

After a full-time spell at Mighty Nice, Nizic brings his strong design background and VFX skills to the team. His teaching experience means he's a great team leader and the perfect mentor to Hackett's youngest recruit -- UTS graduate Lund, who was awarded a first class honours in visual communication.
]]> http://www.campaignbrief.com/2013/05/hackett-films-bolsters-its-tea.html http://www.campaignbrief.com/2013/05/hackett-films-bolsters-its-tea.html Tue, 21 May 2013 11:58:04 +1000 Bestads Top 6 of the Week reviewed by Jeremy Craigen, global executive CD VW, DDB London JeremyCraigen.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Jeremy Craigen, global executive creative director VW, DDB London.

READ HIS REVIEW
]]> http://www.campaignbrief.com/2013/05/bestads-top-6-of-the-week-revi-60.html http://www.campaignbrief.com/2013/05/bestads-top-6-of-the-week-revi-60.html top Tue, 21 May 2013 11:47:12 +1000 ADMA launches ADMA 2013 Awards call for entries - entry deadline is Friday, Aug 2 at 5pm ADMA.jpgIt's that time of year: Australia's marketing/advertising agencies and clients are being called upon to 'dominate and submit' their entries for the 35th annual ADMA Awards, hosted by the Association for Data-driven Marketing and Advertising.
 
The call for entries opens today and closes promptly on Friday 2 August at 5pm. There are no extensions. Cost is $265 per entry for ADMA members and $320 per entry for non-ADMA members.

Judging starts 26 August and tickets for the ADMA Awards Gala Dinner will go on sale 2 September with the event to be held at The Star in Sydney, on Friday 1 November.

ENTER HERE
]]> http://www.campaignbrief.com/2013/05/adma-launches-adma-2013-awards.html http://www.campaignbrief.com/2013/05/adma-launches-adma-2013-awards.html Tue, 21 May 2013 11:04:03 +1000 Surfrider Foundation launches ocean pollution awareness print campaign via Arnold Furnace Surfrider 1.jpgArnold Furnace has created a new print campaign for the Surfrider Foundation, to generate awareness of the extent of plastic pollution in our oceans.
 
The Surfrider Foundation is a non-profit organisation dedicated to the protection of waves and beaches, with a growing network of branches and beach representatives nationwide, and over 50,000 members worldwide.
]]> http://www.campaignbrief.com/2013/05/surfrider-foundation-launches.html http://www.campaignbrief.com/2013/05/surfrider-foundation-launches.html Tue, 21 May 2013 10:50:19 +1000 Commonwealth Bank, ANZ, Westpac and Woolies lead Australian brand pack in the BrandZTM Top 100 Ranking of the Most Valuable Global Brands BrandZ.jpgFour Australian companies have placed among the BrandZTM Top 100 Most Valuable Global Brands in 2013. The brands of Commonwealth Bank, ANZ Bank, Westpac and Woolworths surged a combined US$54.5 billion in value in the past year, reflecting the strength of Australia's economy and its proximity to Asian markets.

Commonwealth Bank, which in 2012 became the first Australian company to achieve a Top 100 ranking, jumped 12 places to no.48. It also featured among the Top 20 Risers as its brand value surged 36% to US$17.7 billion.
]]> http://www.campaignbrief.com/2013/05/commonwealth-bank-anz-westpac.html http://www.campaignbrief.com/2013/05/commonwealth-bank-anz-westpac.html Tue, 21 May 2013 10:41:02 +1000