Campaign Brief http://www.campaignbrief.com/ en Copyright 2010 Fri, 03 Sep 2010 00:00:09 +1000 http://www.sixapart.com/movabletype/ http://www.rssboard.org/rss-specification VB gets 'Real' in new campaign via Droga5 Cry_Fancy drinks-web.jpgThis Sunday night Australia's most popular beer, VB, will premiere the first television commercial from its latest marketing campaign entitled 'Real', via agency Droga5 Sydney.

The campaign will feature a number of executions including two television commercials.

'Cry', directed by Revolver's Steve Rogers, is the first TVC to hit television screens, airing nationally on Sunday evening. This will be accompanied by outdoor, print and digital advertising across the country. The second TVC, 'Slide', will follow later in the year, launching during the cricket.

VIEW THE SPOT
]]> http://www.campaignbrief.com/2010/09/vb-gets-real-in-new-campaign-v.html http://www.campaignbrief.com/2010/09/vb-gets-real-in-new-campaign-v.html Fri, 03 Sep 2010 00:00:09 +1000 Jack Black goes Orange Screen shot 2010-09-02 at 11.52.35 PM.pngThe latest Orange Gold Spot cinema commercial via Fallon London features Hollywood actor Jack Black in a spoof trailer of the soon-to-be released Gulliver's Travels. Recreating the iconic scene of Gulliver waking up after a shipwreck in Lilliput, he finds himself pinned down by an army of tiny 'Orange' Lilliputians.

VIEW THE SPOT ]]> http://www.campaignbrief.com/2010/09/jack-black-goes-orange.html http://www.campaignbrief.com/2010/09/jack-black-goes-orange.html Thu, 02 Sep 2010 23:56:22 +1000 BMF staff grow goatees to buy 148 goats for African orphans to become more self sufficient BMF-GOATEES-web.jpgDuring the month of August, the men of BMF grew goatees in an effort to raise money to buy goats for African orphans. The goats give the orphans an opportunity to generate income and become more self sufficient.
 
The charity is backed by Oxfam who will ensure the orphans get their goats along with a new start in life. There was great support across the agency, $4,858 was raised, enabling BMF to buy 148 goats. 
]]> http://www.campaignbrief.com/2010/09/bmf-staff-grow-goatees-to-rais.html http://www.campaignbrief.com/2010/09/bmf-staff-grow-goatees-to-rais.html Thu, 02 Sep 2010 20:19:05 +1000 JAM Adelaide lures Bryce Coombe from Clemenger BBDO for general manager role bryce-coombe.jpgAdelaide agency, JAM, has appointed Clemenger BBDO Adelaide account director Bryce Coombe as its new general manager.

Coombe will become a core member of the management team responsible for overseeing the account service team and working closely with the creative directors on new and existing business.

Agency principal, Peter Joy, says the agency is at the next growth stage where it's time to forge a new direction: "For an agency that's about 7 years old, we've achieved a lot and now is the time for people like Bryce to join the team in helping us achieve new growth.
]]> http://www.campaignbrief.com/2010/09/jam-adelaide-lures-bryce-coomb.html http://www.campaignbrief.com/2010/09/jam-adelaide-lures-bryce-coomb.html Thu, 02 Sep 2010 16:31:58 +1000 Top TVC casting directors i4 Casting and Kari Harris join forces - new website launched i4 Casting illustration.jpgTVC casting directors i4 Casting and Kari Harris Casting have finally joined forces. Joseph, Leon, John and Kari first worked together at Prototype Casting back in the early noughties and have since brushed professional shoulders (about once a week...) for the last 6 years. 

In 2004, Kari created Kari Harris Casting, and Joseph, Leon and Johnny went off and started i4 Casting. Since then, not only have they worked on some great projects separately, but if either needed a hand, they had each other to call on.
]]> http://www.campaignbrief.com/2010/09/top-tvc-casting-directors-i4-c.html http://www.campaignbrief.com/2010/09/top-tvc-casting-directors-i4-c.html Thu, 02 Sep 2010 14:52:55 +1000 Punters ask 'What's for dinner?' in new integrated campaign for Lenards via IdeaWorks, Sydney Screen shot 2010-09-02 at 1.31.52 PM.pngAfter a six month comprehensive brand review, Australian chicken retailer, Lenard's, is set to launch a new multi-channel, quirky marketing campaign via IdeaWorks, Sydney that provides an easy answer to the perennial question asked by every Australian family - 'What's for dinner?'  

Including the first TVC that Lenard's has produced since 2006, the campaign is part of a brand "revolution" to reflect the changing retail and customer landscape post the GFC.

The $2 million campaign features a series of 'What's for dinner?' TVCs, as part of a multi-channel, integrated roll-out in print, online and in-store advertising campaign.

VIEW THE WHAT'S FOR DINNER SPOT
VIEW THE BEAUTY PAGEANT 15 SEC SPOT
VIEW THE WEDDING 15 SEC SPOT
VIEW THE YOGA 15 SEC SPOT
]]> http://www.campaignbrief.com/2010/09/punters-ask-whats-for-dinner-i.html http://www.campaignbrief.com/2010/09/punters-ask-whats-for-dinner-i.html Thu, 02 Sep 2010 13:18:12 +1000 Guy Grossi and his mum give Mil Lel their stamp of approval in new campaign via BMF Melbourne MIL-LEL-1.jpgMIL-LEL-2.jpgBMF Melbourne and National Foods have teamed up with leading Australian chef Guy Grossi and his Mum Marissa to launch a new campaign for Mil Lel highlighting the quality and authenticity of their award winning Parmesan range.

The campaign centres around the idea that the real experts in Italian cooking aren't just master chefs or celebrity chefs; they're authentic Italian Nonna's like Marissa Grossi. Nonna's are the true masters of Italian cooking and they know that only the best handcrafted ingredients and fresh produce will do when preparing an authentic meal. That's why Guy and his Mum are excited to endorse the Mil Lel range.
]]> http://www.campaignbrief.com/2010/09/guy-grossi-and-his-mum-give-mi.html http://www.campaignbrief.com/2010/09/guy-grossi-and-his-mum-give-mi.html Thu, 02 Sep 2010 11:39:53 +1000 Five creative teams in running for 2010 Outdoor Awards Best of Show in Sydney on September 9 Outdoor Awards Are Coming.JPGFive creative teams from four agencies are in contention for the major $10,000 prize for Best of Show in this year's Outdoor Awards. The winner will have a choice of attending one of the International Art Shows in either Berlin, Miami or Switzerland and of course win the coveted gold pigeon statuette. Out of the 209 entries received this year there will be 22 winners all of whom will take away a gorgeous pigeon statuette.

The winners will be announced at a special awards ceremony in Sydney next Thursday 9 September 2010.
]]> http://www.campaignbrief.com/2010/09/five-creative-teams-in-running.html http://www.campaignbrief.com/2010/09/five-creative-teams-in-running.html Thu, 02 Sep 2010 11:20:26 +1000 Panasonic beats the blur with new 3D VIERA consumer campaign via The Campaign Palace Screen shot 2010-09-02 at 11.05.44 AM.pngPanasonic is set to launch its first Full HD 3D VIERA advertising campaign, encouraging consumers to take advantage of Panasonic Neo Plasma technology to enjoy sharp, crisp and clean 3D, without the blur. The campaign was created by The Campaign Palace Sydney, with media planning and buying by communications agency UM Sydney.

The extensive campaign will kick off this Sunday September 5 and features a 30-second television commercial, 3D cinema advertising, eye-catching point-of-sale, sponsorships including the 2010 Toyota AFL Final Series, as well as an online campaign with partner YouTube.
]]> http://www.campaignbrief.com/2010/09/panasonic-beats-the-blur-with.html http://www.campaignbrief.com/2010/09/panasonic-beats-the-blur-with.html Thu, 02 Sep 2010 11:10:48 +1000 Bray: Let's stop the anonymous slagging PETER-BRAY-web.jpgPeter Bray, GM and director of digital at The Brand Shop, Sydney believes every agency does some great and some average work to various degrees; "But we all try to do work that we are proud of. That's why we sometimes put work out there to be scrutinized. However, this doesn't then give people a green light to savage it."

There are very few ads that I vehemently dislike. There are also very few ads that I really love. But most ads I see on Campaign Brief and other blogs I can usually take something from, whether it is information about the brand, a bit of inspiration or a "watch out". I'm open to learning as much as I can from others, and encourage those around me to do the same.
]]> http://www.campaignbrief.com/2010/09/bray-lets-stop-the-anonymous-s.html http://www.campaignbrief.com/2010/09/bray-lets-stop-the-anonymous-s.html Thu, 02 Sep 2010 10:32:22 +1000 Six big brands engage MediaTag's unique 3D-like in-store designs for their product launches Garmin-web.jpgAdvertising campaigns come to life this week as six big brands engage MediaTag to help add impact to their product launches.
 
This week the Woolworths/Torch Media network is leading the take-up of 3D-like advertising designs with the launch of a new premium maple syrup by Manassen Foods, Grain Waves' new flavoured chip and the launch of Dairy Farmers "New" milk.
 
Dettol is also on board with an in-store MediaTag campaign throughout Priceline stores to launch their new 'no touch' hand wash system and Garmin is adding impact to their promotional campaign across JB HiFi's high profile shop windows.
]]> http://www.campaignbrief.com/2010/09/six-big-brands-engage-mediatag.html http://www.campaignbrief.com/2010/09/six-big-brands-engage-mediatag.html Thu, 02 Sep 2010 10:16:20 +1000 Spiller lures former BMW Films co-creator Bruce Bildsten back to Fallon USA for Cadillac task BruceBildsten Headshot.jpg
After running his own agency for the past five years, Bruce Bildsten (left) is rejoining Fallon USA at the beginning of next month to assume creative leadership of the newly acquired Cadillac account.  

Bildsten, who left Fallon to start Brew with former Fallon connection planner, Michelle Fitzgerald, is best known for his co-creative leadership of the groundbreaking BMW Films which won the Cyber Grand Prix and the first ever Titanium Lion for innovation at Cannes in 2002. He has also won two Emmy Awards for work he created for PBS, and countless other awards including the top awards at The Clios and The One Show.
]]> http://www.campaignbrief.com/2010/09/spiller-hires-former-bmw-films.html http://www.campaignbrief.com/2010/09/spiller-hires-former-bmw-films.html Thu, 02 Sep 2010 07:13:29 +1000 Ziera: Leaving their Kumfs zone zierra.jpgNew Zealand footwear company Kumfs Shoes unveils a new identity this September, changing its name to Ziera, launching a new product range and remodelling all its 43 company stores across Australia and New Zealand. Total investment in the rebrand has been around $NZ5 million.

Over two and a half years in the making, Kumfs worked with various agencies to realise this vision including Auckland-based brand strategy company Brian R. Richards, to develop 'Ziera', while Saatchi Design Worldwide developed the new logo and brand look, while the advertising creative was developed by Auckland agency .99, the retail arm of Clemenger BBDO.

VIEW THE COMMERCIAL:
ZIERA-512x288.mov

]]> http://www.campaignbrief.com/2010/09/ziera-leaving-their-kumfs-zone.html http://www.campaignbrief.com/2010/09/ziera-leaving-their-kumfs-zone.html Wed, 01 Sep 2010 15:25:19 +1000 "Yaaaaaaaaay" - Sixty40 turns 10 and celebrate with unbranded TVC during Dr Phil this Friday SIXTY-40image002.jpgSIXTY-40image003.jpgAt exactly 17 minutes and 20 seconds past midday on Friday 3 September, animation and design specialists Sixty40 will celebrate their 10th birthday by self funding some free to air media art and shouting-out one, big infinite "Yaay", through an unbranded TVC during Channel Ten's Dr Phil, designed purely to send out some celebratory vibes to the 27,000 watchers on the day.

The fun, proudly self-indulgent TVC is set in Sixty40's own lounge room where they have watched Dr. Phil during lunch over the years. It features some of their most loved characters created over the last decade all watching each other on TV in a series of nested pull outs from a TV in one room, to the TV in the next.
]]> http://www.campaignbrief.com/2010/09/yaaaaaaaaay---sixty40-turns-10.html http://www.campaignbrief.com/2010/09/yaaaaaaaaay---sixty40-turns-10.html Wed, 01 Sep 2010 11:25:54 +1000 Gruen tonight: Fnuky Adelaide vs. Play Sydney on The Pitch: who deserves the Parent Licence? Screen shot 2010-09-01 at 10.49.53 AM.pngScreen shot 2010-09-01 at 10.52.51 AM.pngTHE GRUEN TRANFER
WED 1 SEPT AT 9PM ON ABC1, THURS 2 SEPT AT 8.30PM ON ABC2

In Episode 8, Wil Anderson, Todd Sampson and Russel Howcroft are joined by Matt Eastwood and Carolyn Miller.

The Pitch: Fnuky (Adelaide)
vs Play (Sydney)
The Parent Licence. A campaign to convince Australians that would-be mums and dads should be forced to pass a competency test before being allowed to breed.

VIEW THE FNUKY ADELAIDE PITCH
VIEW THE PLAY SYDNEY PITCH
]]> http://www.campaignbrief.com/2010/09/gruen-this-wednesday-on-abc1-f.html http://www.campaignbrief.com/2010/09/gruen-this-wednesday-on-abc1-f.html Wed, 01 Sep 2010 10:55:12 +1000 Bestads Top 6 of the Week - reviewed by Richard Gorodecky, ECD of Amsterdam Worldwide Best Ads Logo copy.jpgRichard_Gorodecky-NEW-web.jpgThe Bestads Top 6 Commercials/Print/Outdoor/Interactive of the week in the world is now ready to view, reviewed by Richard Gorodecky (pictured), executive creative director of Amsterdam Worldwide. Richard's favourite in TV this week is Morning Fresh 'Dirty Fireman' via DDB Group, Melbourne.

Screen shot 2010-05-24 at 6.56.51 PM.pngUpgrade to BestadsPRO to view all archives back to 2003 and download any video for less than $3 per month. Join the world's best creative ad site with 85,770+ members worldwide which you can contact directly within the site. Access the very best TV, Print, Outdoor, Ambient, Radio, Integrated and Interactive in the world each week. Access the Bestads Rankings. And as a member you receive your own YourSpace page (with 500meg of space) to upload your CV and best work.
]]> http://www.campaignbrief.com/2010/09/bestads-top-6-of-the-week---re-6.html http://www.campaignbrief.com/2010/09/bestads-top-6-of-the-week---re-6.html Wed, 01 Sep 2010 10:25:43 +1000 Have New Yorkers got a beef with Australians? Screen shot 2010-08-31 at 5.13.23 PM.png'The world loves Australian beef', and to prove it, M&C Saatchi, Sydney went to New York to shoot its latest spot for Woolworths, which has just gone to air.

VIEW THE SPOT

]]> http://www.campaignbrief.com/2010/09/have-new-yorkers-got-a-beef-wi.html http://www.campaignbrief.com/2010/09/have-new-yorkers-got-a-beef-wi.html Wed, 01 Sep 2010 06:05:27 +1000 Comm Bank staff Determined to help kids Screen shot 2010-09-01 at 8.02.30 AM.pngFor 93 years Commonwealth Bank Staff have given grants -- now up to $10,000 each -- to groups helping children in need. Children need simple things to help them feel happy; food, books, music, everything to stay healthy... or feel better.

VIEW THE COMMERCIAL
 ]]> http://www.campaignbrief.com/2010/09/comm-bank-staff-determined-to.html http://www.campaignbrief.com/2010/09/comm-bank-staff-determined-to.html Wed, 01 Sep 2010 05:03:24 +1000 Bashful creates new sub brand for Van Heusen Screen shot 2010-08-31 at 2.04.06 PM.pngSydney agency, Bashful will this week launch a new TVC and print campaign for business apparel company Van Heusen following their development of a new men's travel suit product.
 
The agency decided to develop a whole new sub brand, 'Performa', strategically ensuring a strong foundation for a new fashion suit that is especially resistant to the elements of daily life. The idea behind Performa is that no matter what the day throws at you the suit will deal with it.
]]> http://www.campaignbrief.com/2010/08/bashful-creates-new-sub-brand.html http://www.campaignbrief.com/2010/08/bashful-creates-new-sub-brand.html Tue, 31 Aug 2010 14:03:04 +1000 Ask not what you can do for your smart phone, ask what your smart phone can do for you Screen shot 2010-08-31 at 1.34.09 PM.pngScreen shot 2010-08-31 at 1.42.54 PM.pngEvery stop, every speech from JFK's campaign from 50 years ago is being rebroadcast as it happened 50 years ago in this print campaign for the JFK Presidential Library via The Martin Agency, Richmond.

Readers can access the campaign via their smart phone and QR reader or follow on Twitter.com/kennedy1960

VIEW THE JFK 1 AD
VIEW THE JFK 2 AD
VIEW THE JFK 3 AD
]]> http://www.campaignbrief.com/2010/08/ask-not-what-your-smart-phone.html http://www.campaignbrief.com/2010/08/ask-not-what-your-smart-phone.html Tue, 31 Aug 2010 13:34:35 +1000 AJF Partnership wins round 2 of 2011 Sirens Screen shot 2010-08-31 at 1.12.45 PM.pngMelbourne ad agency, AJF Partnership has won the overall, campaign and single categories for round two of the 2011 Siren Awards. The winner of the overall and campaign category was a campaign of three ads - "The Fist', 'The Date' and 'The Reunion' - for National Foods' Dare brand. The campaign was written by Michael Skarbek (pictured).

LISTEN TO THE WINNING CAMPAIGN
]]> http://www.campaignbrief.com/2010/08/ajf-partnership-wins-round-2-o.html http://www.campaignbrief.com/2010/08/ajf-partnership-wins-round-2-o.html Tue, 31 Aug 2010 12:55:57 +1000 Glistening legs, juicy racks and tender loins: BMF launches Spring Lamb Fashion season LMB133045_01.jpgLamb, 'what everyone's eating this season?' is the smouldering new star of the show with the launch of Meat & Livestock Australia's latest campaign via BMF Sydney, designed to get people in the mood for Lamb this spring.

Spearheaded by a cheeky television commercial, the campaign is a parody on fashion advertising - and is a visually alluring way of reminding consumers that spring is the season to enjoy juicy, tender, tasty lamb.

VIEW THE SPOT
]]> http://www.campaignbrief.com/2010/08/glistening-legs-juicy-racks-an.html http://www.campaignbrief.com/2010/08/glistening-legs-juicy-racks-an.html Tue, 31 Aug 2010 11:16:56 +1000 Ian continues getting ready for AWARD. Are you? This week Ian gets help from a personal trainer and gets his ears pierced Ian-Training.jpgIan-Ear.jpgIan's journey takes an interesting turn this week as he continues to ready himself for AWARD.

Following on from last week's episode, 'Dance Class', this week Ian's physical form is tweaked with the help of a personal trainer as well as a visit to a Bondi pharmacy.

Is your work ready for AWARD? Entries close September 29. iansgettingready.com ]]> http://www.campaignbrief.com/2010/08/ians-getting-ready-for-award-a.html http://www.campaignbrief.com/2010/08/ians-getting-ready-for-award-a.html Tue, 31 Aug 2010 10:25:48 +1000 Ad agencies asked to give an art's Lighthouse PR pic.jpgLighthouse Foundation is asking advertising and design types to submit works of art to its 7th Annual Art Auction. There's no brief - you can create whatever you like, in any medium you like. You just need to submit your masterpiece by November 1st.
 
The auction will be held at the Australian Centre for Contemporary Art in Melbourne, which means submitted work will hang alongside some of the country's most accomplished artists. The proceeds will help Lighthouse Foundation continue to give homeless kids the family home they have never had.
 
Take a look at the invitation: Lighthouse invite.pdf or visit www.lighthouseartauction.com.au for details. Make this year's auction the best yet by creating something that will make a real difference.
]]> http://www.campaignbrief.com/2010/08/ad-agencies-asked-to-give-an-a.html http://www.campaignbrief.com/2010/08/ad-agencies-asked-to-give-an-a.html Tue, 31 Aug 2010 10:16:02 +1000 BBDO named YoungGuns Network of the Decade Screen shot 2010-08-31 at 9.59.36 AM.pngCB Exclusive - BBDO has topped the YoungGuns Top 10 rankings of the most Awarded Networks of the past decade, making it the number one network in the world for emerging and young creatives.
The Top 10 Networks ranking identifies the global marketing groups that have produced the most awarded creative talent in the 10 years since the YoungGuns were founded.

BBDO has been consistently awarded over the nine years of YoungGuns, with 148 Bullets or finalist positions won. BBDO has been awarded Network of the Year and Agency of the Year multiple times since the YoungGuns were founded, with BBDO agencies from 14 countries awarded to date.
]]> http://www.campaignbrief.com/2010/08/bbdo-named-youngguns-network-o.html http://www.campaignbrief.com/2010/08/bbdo-named-youngguns-network-o.html Tue, 31 Aug 2010 09:48:04 +1000 Rapp Melbourne hires Young ADMA VIC Creative Slam Down winners Digianvincenzo and Grech Thumbnail image for Cubed.JPGStefanie Digianvincenzo and Daniel Grech, winners of the [young]ADMA VIC Creative Slam Down last week with their campaign to make Bud Naked cask wine 'cool', have left Cubed Communications to join Rapp Melbourne.

Says Tess Doughty, managing director of Rapp Melbourne: "Stefanie and Daniel are bright young talents, evident by their recent yADMA award win, which really demonstrated their creativity and potential.
]]> http://www.campaignbrief.com/2010/08/rapp-melbourne-boost-team-with.html http://www.campaignbrief.com/2010/08/rapp-melbourne-boost-team-with.html Tue, 31 Aug 2010 09:18:32 +1000 DDB Group Melbourne develops range of magic dishes for Morning Fresh which transforms from super dirty to super clean in seconds Screen shot 2010-08-30 at 5.54.41 PM.pngScreen shot 2010-08-30 at 5.54.25 PM.pngScreen shot 2010-08-30 at 5.22.10 PM.pngScreen shot 2010-08-30 at 5.21.20 PM.pngCB Exclusive - To highlight the dishwashing power of Morning Fresh, DDB Group Melbourne has developed a range of dishes that when submerged in hot water, magically transform from super dirty to super clean in seconds.

To help launch this new promotion, a series of cheeky web films were produced that showcase the dishes' filthy and clean sides.

This multi-media campaign also uses web, point of sale and interactive executions (including a Facebook quiz and a 'Dirty Message' the user can design themselves) to bring the Dirty Dish range to life.




VIEW THE DIRTY COWBOY WEB FILM
VIEW THE DIRTY FIREMAN WEB FILM
VIEW THE PRODUCT
VIEW THE WEB SITE
 ]]> http://www.campaignbrief.com/2010/08/ddb-melbourne-develops-range-o.html http://www.campaignbrief.com/2010/08/ddb-melbourne-develops-range-o.html Mon, 30 Aug 2010 17:56:37 +1000 AWARD School celebrates Adelaide graduation FE4D1014.jpgFE4D1021.jpgAWARD School Adelaide's course was a smaller but no less grander affair than in the other state capitals - with 6 students graduating last Wednesday night at the Bunka Room in Rundle Street.
]]> http://www.campaignbrief.com/2010/08/award-school-celebrates-adelai.html http://www.campaignbrief.com/2010/08/award-school-celebrates-adelai.html Mon, 30 Aug 2010 17:39:02 +1000 Auckland City Mission and Mojo choose outdoor to show how living in poverty can be degrading Screen shot 2010-08-30 at 12.11.28 PM.pngScreen shot 2010-08-30 at 12.11.37 PM.pngScreen shot 2010-08-30 at 12.11.47 PM.pngPublicis Mojo, Auckland was tasked to dramatise the effect winter weather has on those living in poverty. Symbols of basic needs (heat, food, power and simple comforts) were printed on degradeable paper in order to break down in the rain and wind. Within one month of winter the family was left with nothing.

VIEW OUTDOOR ]]> http://www.campaignbrief.com/2010/08/auckland-city-mission-and-mojo.html http://www.campaignbrief.com/2010/08/auckland-city-mission-and-mojo.html Mon, 30 Aug 2010 12:08:01 +1000 Accidental pirates: watch what you watch IPAF 3.jpgThe Furnace Sydney today launches the first part of their campaign for IPAF (Intellectual Property Awareness Foundation), following their appointment to the account in March this year.  IPAF represents the Australian Film and TV industry in their promotion and education of screen content and copyright, and are responsible for the anti-piracy ads that run on the front of DVDs, as well as on TV and in Cinema.

VIEW THE COMMERCIAL:
iPAF_30.mp4
]]> http://www.campaignbrief.com/2010/08/accidental-pirates-watch-what.html http://www.campaignbrief.com/2010/08/accidental-pirates-watch-what.html Mon, 30 Aug 2010 11:12:50 +1000 Australian Planning Group calls for entries to APG Awards - deadline: Monday September 27 JON-STEEL.pngThe APG Creative Strategy Awards are one month out from the deadline of entry. Monday 27th of September is the last day to enter your great creative thinking and get your name in front of the best strategic brains in the industry.

GPY&R chief strategy officer and planning expert Jon Steel (left) is chairman of judges and he heads a team of more than 15 judges.

Entry deadline: 12pm, Monday 27 Sept.
Award night: 6.30pm, Thursday 25 Nov.
]]> http://www.campaignbrief.com/2010/08/australian-planning-group-call.html http://www.campaignbrief.com/2010/08/australian-planning-group-call.html Mon, 30 Aug 2010 10:32:12 +1000 Iggy Pop and Special are the stars of the night and big cash winners at the Ad Stars Festival AdStarsPresentation2.jpgSpecial Group, Auckland picked up US$10,000 cash on Saturday night for their Orcon Broadband "Orcon + Iggy Pop" campaign, which won one of two Grand Prix awarded at the AdStars gala awards ceremony, held in Busan, Korea.

Despite offering faster broadband and superior customer service, Orcon was relatively unknown in a New Zealand market dominated by the huge corporates. Orcon actually used its broadband to enable a world-first technical feat - connecting nine Kiwis from their homes across New Zealand to Iggy's studio in Miami, and re-recording the classic track 'The Passenger'.
]]> http://www.campaignbrief.com/2010/08/iggy-pop-and-special-are-the-s.html http://www.campaignbrief.com/2010/08/iggy-pop-and-special-are-the-s.html Mon, 30 Aug 2010 09:31:09 +1000 Trifecta of Wins for The Works, Sydney Screen shot 2010-08-30 at 9.39.15 AM.pngA trifecta of client wins for The Works have followed the agency's boost in its strategy offering, spearheaded earlier this year by the appointment of Tom Donald, who joined partner Douglas Nicol who handles digital and direct strategy. Carsguide in print and online, consumer advocacy organisation Choice, and Daikin air conditioning have all appointed The Works, with strategy projects for all three currently underway.
 
Damian Pincus (pictured), partner at The Works, said the agency's approach to strategy with creative outcomes - not just fat strategy documents that sit around gathering dust - was the winning factor for the new clients.
]]> http://www.campaignbrief.com/2010/08/trifecta-of-wins-for-the-works.html http://www.campaignbrief.com/2010/08/trifecta-of-wins-for-the-works.html Mon, 30 Aug 2010 08:34:41 +1000 All the pics from Friday night's MADC Awards - from Anonymous to Famous in one night NN7P0435.jpgNN7P0456.jpgNN7P0012.jpgIn line with the 'Silence Anonymous' theme, there was a live Twitter feed for attendees at the MADC Awards on Friday night. The theme, based on the silent and scathing comments people post on industry blogs such as this, urged people to silence them with great work.

The comments were projected live onto a screen, so the audience were encouraged to bring their phones on the night and tweet adding #madc. Read the raw Twitter feed:
MADCtweets2.docx. At the top are the most recent tweets, some from the next day, so scroll down for the live ones. There was more snow than Thredbo in the toilets...

The theme also reflected in the fact that the night was a masquerade party - everyone arrived anonymous and left famous. ]]> http://www.campaignbrief.com/2010/08/all-the-pics-from-friday-night.html http://www.campaignbrief.com/2010/08/all-the-pics-from-friday-night.html Mon, 30 Aug 2010 05:39:01 +1000 Biggs: After Effies and MADC success last week, Clemenger BBDO Melbourne is the most effective and the most creative agency in the country NN7P0525.jpgAfter Clemenger BBDO Melbourne, took out the inaugural 'Effective Agency of the Year' award at the Effies on Thursday and the Best of Show at the MADC Awards, managing director Peter Biggs (pictured at the Masquerade themed MADC Awards on Friday night) can be forgiven for believing the agency's work is both the most effective and the most creative work in the country.

Clems Melbourne, which is the reigning CB Agency of the Year, also won the most Effies and the most Gold MADC Awards.

Clemenger BBDO Melbourne's 'Dry Dreams' campaign for Carlton Dry won a Gold Effie on Thursday night and was then named 'Best of Show' at the MADC Awards on Friday night. As well as the Gold for Dry Dreams, the agency won five more Effie awards: three Silver and two Bronze awards.

The next night, the agency took home the two top prizes: Best of Show and The Blackley Award for Creative Leader of the Year, which was awarded to executive creative director Ant Keogh.

Clemenger BBDO Melbourne client CUB took home the Client of the Year title.

The 'Support Scent' campaign for Guide Dogs Australia took home three Gold statues, with the 'Humane Chain' website for WSPA winning a fourth.
]]> http://www.campaignbrief.com/2010/08/biggs-after-effies-and-madc-su.html http://www.campaignbrief.com/2010/08/biggs-after-effies-and-madc-su.html Mon, 30 Aug 2010 04:31:32 +1000 Best of Show and four Gold Awards to Clemenger BBDO, most gongs to GPY&R at MADC Awards Screen shot 2010-08-29 at 9.56.43 AM.pngSupport_Scent.PNGClemenger BBDO, Melbourne took out the Best of Show at the 2010 MADC Awards on Friday night with their CUB 'Dry Dreams' campaign and Carlton & United Breweries/Foster's Wines won the Client of the Year Award.

It was a big night for Clems, with the Blackley Award for Creative Leader of the Year awarded to Ant Keogh (below left), executive creative director, Clemenger BBDO Melbourne.

Other special awards of the night included the MADC Mentor Award, which went to Michael McKay; the MADC Award for Honorary Life Membership, which went to Sean Cummins; and the MADC Award for Account Service Person of the Year, which was awarded to Mark Watkin at George Patterson Y&R. The Junior Award for Junior of the Year went to Annie Egan and Ryan Fitzgerald at George Patterson Y&R.
]]> http://www.campaignbrief.com/2010/08/best-of-show-awarded-to-clemen.html http://www.campaignbrief.com/2010/08/best-of-show-awarded-to-clemen.html Sun, 29 Aug 2010 09:45:43 +1000 Win $1000 in a Gruen Transfer-like pitch at the National Radio Conference in October on selling the commercial radio brand DIGITAL-RADIO.pngAgencies and creatives are invited to pitch a concept to position radio as an innovative and must have 21st century medium and counteract the misperception that radio is "old fashioned" and irrelevant.

You can use any form of media, whether it is a radio campaign, TVC, print advertisement, outdoor, ambient or social media or other. The concept should be strategic and reposition radio as a core element in the current and emerging/new media landscape.
]]> http://www.campaignbrief.com/2010/08/pick-up-1000-and-be-involved-i.html http://www.campaignbrief.com/2010/08/pick-up-1000-and-be-involved-i.html Sun, 29 Aug 2010 06:49:05 +1000 Aussie expat Eric Quennoy and partner Mark Bernath to the joint executive creative director role at Wieden + Kennedy Amsterdam Screen shot 2010-08-29 at 8.10.50 AM.pngExclusive - Campaign Brief can reveal that Wieden + Kennedy's Amsterdam's Aussie expat creative director Eric Quennoy (far left) and partner Mark Bernath (left) have been elevated to the joint ECD gig following the departure of Jeff Kling, who is leaving to pursue other opportunities.

Quennoy has been at W+K Amsterdam since April 2006 after working in New York for 8 years, his last post working with David Droga at Publicis, where his work was recognized at Cannes, Clio, and D&AD.

As joint CDs on the Nike business, the pair have recently overseen Nike's highly awarded 'Here I Am' women's campaign and are also behind the latest Nike 'Write the Future' commercial which has been a huge hit worldwide.

View the CB Interview with Quennoy in Cannes this year.
]]> http://www.campaignbrief.com/2010/08/aussie-expat-eric-quennoy-to-e.html http://www.campaignbrief.com/2010/08/aussie-expat-eric-quennoy-to-e.html Sun, 29 Aug 2010 06:46:43 +1000 Belgiovane, Condie and Popek head to Brisbane Screen shot 2010-04-27 at 1.11.49 PM.pngUPDATED: BWM executive CD Rob Belgiovane, Wonder CD Glen Condie and Wonder MD Adrian Popek are heading to Brisbane only to have to cycle 1138kms back to Sydney in this year's Tour Duchenne.

The Tour Duchenne (organised by Condie) is an annual cycling tour that raises money and awareness for Duchenne Muscular Dystrophy. In 2009 Condie, Rob Martin-Murphy (then Furnace CD) and 23 other riders cycled from Sydney to Melbourne and in the process raised $800K. This year with legs from Melbourne, Brisbane and Adelaide all finishing in Sydney the Tour Duchenne aims to raise more than $1M in partnership with the Muscular Dystrophy Foundation of Australia.
]]> http://www.campaignbrief.com/2010/08/belgiovane-condie-and-popek-he.html http://www.campaignbrief.com/2010/08/belgiovane-condie-and-popek-he.html Sat, 28 Aug 2010 19:15:56 +1000 Amanda Johnston-Pell resigns from Telstra Screen shot 2010-08-27 at 8.32.55 PM.pngAs many in the industry suspected would happen, Amanda Johnston-Pell (left), former executive director of brands and marketing communications at Telstra, who is currently on maternity leave, has decided not to return to the telco in December, as originally planned.

In an all-staff memo today, Kate McKenzie, chief marketing officer at Telstra, said: "After eight years of service in a career of significant achievements, Amanda Johnston-Pell has decided not to return to Telstra at the end of her maternity leave in December.
]]> http://www.campaignbrief.com/2010/08/amanda-johnston-pell-resigns-f.html http://www.campaignbrief.com/2010/08/amanda-johnston-pell-resigns-f.html Fri, 27 Aug 2010 20:14:56 +1000 Cricket Australia and George Patterson Y&R Melbourne gets the band back together Russel-HOWCROFT-SMALL.jpgCricket Australia has today announced that it has appointed GPY&R as its preferred advertising and digital agency partner. The agreement marks a return of the partnership between Cricket Australia and GPY&R, who previously held the business until 2007.

GPY&R will be working across the whole Cricket Australia business, including campaigns for this season's Commonwealth Bank Series, KFC Twenty 20 Internationals and KFC Twenty20 Big Bash. The first campaign being developed is for the coming Commonwealth Bank Series against England.

Y&R Brands CEO Russel Howcroft (left) said he was delighted CA had returned to the fold: "We have had a very long association with Cricket Australia, dating back to the days when Hamish McLennan ran the Patts Melbourne office. CA is an iconic sporting brand and their decision to appoint Patts is a great endorsement of the effort the team has done in restructuring the business, and in the thinking and work that went into the pitch."
]]> http://www.campaignbrief.com/2010/08/cricket-australia-and-george-p.html http://www.campaignbrief.com/2010/08/cricket-australia-and-george-p.html Fri, 27 Aug 2010 19:13:20 +1000 Hard to place dollar value on ad - SMH Gruenpanellists.pngIn The Sydney Morning Herald's Media and Marketing section today, Nina Hendy looks at the impact The Gruen Transfer is having on the bottom line of the two ad agencies most closely associated with the programme. The regular panelists Russel Howcroft and Todd Sampson are the heads of George Patterson Y&R and Leo Burnett respectively.

Industry speculation suggests that both agencies have benefited from their chief executives being on the show. To what degree is hard to prove. The pitch consultant Darren Woolley, of TrinityP3, said marketers pitching their advertising accounts were keen to discuss Howcroft and Sampson, and others requested they were added to the pitch list. ''The pair is far more high-profile in marketers' minds because of the television exposure they've had,'' Mr Woolley said. ''I certainly get a lot more clients wanting to talk about Todd and Russel these days.''

Click here to read the full story.]]> http://www.campaignbrief.com/2010/08/smh-hard-to-place-dollar-value.html http://www.campaignbrief.com/2010/08/smh-hard-to-place-dollar-value.html Fri, 27 Aug 2010 13:48:02 +1000 RockYou holds free webinars on social media rockyou.jpegRockYou, the leading creator of popular social games and global provider of advertising solutions for social media applications, will be holding a free webinar series on  Social Media Marketing, which could provide valuable insights for those working in Australian marketing, media or the digital industries.

The webinars cover: 

• Cutting edge techniques of how top brands are connecting to their customers in Facebook 

• What brands must do to get the most leverage from their social media marketing efforts, as well as how some of the top brands in the world scored against the criteria

• Case Studies of innovative marketers and brand advertisers using these techniques to achieve a competitive advantage 

]]> http://www.campaignbrief.com/2010/08/rockyou-holds-free-webinars-on.html http://www.campaignbrief.com/2010/08/rockyou-holds-free-webinars-on.html Fri, 27 Aug 2010 10:40:02 +1000 Robert Ryan joins Cru Digital Brisbane as GM Robert Ryan.jpegBrisbane-based Cru Digital, has appointed Robert Ryan as general manager. Ryan has 20 years consulting experience in the tourism, advertising, airlines, digital media, government, mining, financial services and utilities fields, providing strategic advice to boards and CEOs on how to increase customer interaction and engagement through the digital environment.
  
 "The reason I joined Cru is because of their creativity and focus on great customer outcomes. The team is doing best of breed work and has the international awards to back it up," Ryan said. "There is a good match between the creative side of Cru and the strategic side that I can bring in so it should be a powerful combination for clients." 

 ]]> http://www.campaignbrief.com/2010/08/robert-ryan-joins-cru-digital.html http://www.campaignbrief.com/2010/08/robert-ryan-joins-cru-digital.html Fri, 27 Aug 2010 10:01:31 +1000 2010 Effie Awards: Clemenger BBDO Proximity Melbourne wins Effective Agency of the Year, Grand Effie to JWT Sydney for Allen's campaign Nestle.png

The top prize at the second Australian Effie Awards has been won by JWT for its 'How Allen's regained its category crown by using fresh insight to put the smiles back into Jellies' campaign on behalf of Nestlé. The 17 gold, 15 silvers and 18 bronze Effies were announced at a gala dinner in Sydney last night attended by 500 guests.

The judges said the Grand Effie winner JWT faced a daunting challenge. It was a strong case, from beginning to end, with outstanding quantified results in a tough environment which created long term sustainability for an iconic brand.  Clemenger BBDO Proximity Melbourne picked up the inaugural "Effective Agency of the Year" award, winning six Effies.

VIEW THE ALLENS SPOT

Click here for the full list of winners:  

The Aust Effies 2010 winners.pdf ]]> http://www.campaignbrief.com/2010/08/clemenger-melbourne-wins-effec.html http://www.campaignbrief.com/2010/08/clemenger-melbourne-wins-effec.html Fri, 27 Aug 2010 08:41:50 +1000 IMD and Dubsat join forces to offer global cross media management and delivery services Christopher Mapp.jpeg

Europe's leading media logistics specialist IMD and Australian-based media asset management and distributed advertising company Dubsat today announced that they have joined forces to offer global cross media management and delivery services. This new long-term partnership enables both companies to benefit from each other's internationally recognised cross media management and delivery services. The new global partnership now provides a workflow to book, manage and quality check to ensure accurate and efficient asset delivery to local destination specifications across 90 countries including broadcasters, outdoor display networks and online publishers. 

]]> http://www.campaignbrief.com/2010/08/imd-and-dubsat-join-forces-to.html http://www.campaignbrief.com/2010/08/imd-and-dubsat-join-forces-to.html Thu, 26 Aug 2010 16:25:42 +1000 Radio discussion on Carlton's 'Slo Mo' with Canning, Howcroft and Moult slomo.pngY&R's Russell Howcroft and Euro's Tom Moult joined The Australian's Marketing Writer Simon Canning on boardroom radio this afternoon at 2.45pm to talk about Carlton's latest ad 'Slo Mo' and how the 'Made From Beer' campaign has charted over the past decade. They discuss whether it's run out of puff and just how important is beer advertising as a benchmark of Australian creativity? Listen to it here:
(http://www.brr.com.au/event/68054/partner/theaustralian) 
]]> http://www.campaignbrief.com/2010/08/radio-discussion-on-carltons-s.html http://www.campaignbrief.com/2010/08/radio-discussion-on-carltons-s.html Thu, 26 Aug 2010 15:33:57 +1000 Nick Law to deliver keynote speech at Caxtons NickLaw.jpegNick Law, the New York-based Chief Creative Officer of global digital agency R/GA, is getting set to fire a no-holds-barred round of provocative blows to conventional creative thinking when he addresses delegates at the 2010 Caxton Seminar and Awards as the Keynote Speaker.  Law, an Australian who has spent most of his career overseas, working first in London and then the US, will take the stage in Noosa this October, providing a rare opportunity for the Australian advertising community to hear how he has delivered groundbreaking work at one of the world's most admired digital agencies for more than 10 years. He's responsible for the creative vision of R/GA, Adweek's Digital Agency of the Decade, and in his role, he guides creative teams working with global clients such as Nike, HP, Mastercard and Walmart. 


]]> http://www.campaignbrief.com/2010/08/nick-law-to-deliver-keynote-sp.html http://www.campaignbrief.com/2010/08/nick-law-to-deliver-keynote-sp.html Thu, 26 Aug 2010 11:03:24 +1000 Whybin\TBWA\ Tequila promotes Sydney MD, Paul Bradbury, to CEO of its Sydney office Paul Bradbury.jpeg

Whybin\TBWA\ Tequila had promoted Sydney managing director, Paul Bradbury, to chief executive officer of the Sydney office, a role encompassing all divisions of the Sydney operation, including Tequila Digital and Activations. 

Scott Whybin, the chairman of Whybin\TBWA\Tequila, said, "I'm very proud of Paul, he is not just a great partner but a great mate The unprecedented growth and new business success of the Sydney office , including leading the recent win of the IAG business, plus two more significant unannounced wins has proven to me in spades that Paul is ready to take responsibility of the entire Sydney operation."

]]> http://www.campaignbrief.com/2010/08/whybintbwa-tequila-promotes-sy.html http://www.campaignbrief.com/2010/08/whybintbwa-tequila-promotes-sy.html Thu, 26 Aug 2010 09:23:07 +1000 M&C Saatchi Melbourne plants sustainable idea in the heads of potential Swinburne engineers Screen shot 2010-08-26 at 6.40.17 AM.pngThese posters were part of the advertising for Swinburne University of Technology's Engineering Faculty at their Open Day. The university places a particular emphasis on sustainability in the way they train new engineers.

Working from a very tight budget, M&C Saatchi, Melbourne created an advertising piece that used a location one always finds in a university - a wall that's been plastered over with layers of bill posters for various concerts, rallies and events. They also picked plants that are native to Australia and that require minimal watering ideal for the current drought conditions.

Client: Swinburne University of Technology
Agency: M&C Saatchi, Melbourne
Creative Directors: Doogie Chapman and Steve Crawford
Art Director: Murray Bransgrove
Copywriter: Alison Hingle
Producer: Malcolm Anderson
Account Manager: Nirali Shah


 ]]> http://www.campaignbrief.com/2010/08/mc-saatchi-melbourne-plants-a.html http://www.campaignbrief.com/2010/08/mc-saatchi-melbourne-plants-a.html Thu, 26 Aug 2010 06:38:06 +1000 Last chance for 2010 MADC Awards tickets - be part of the (near) live #madc Twitter feed Worst.jpgTickets are selling thick and fast for the MADC Awards this Friday night, 27th August, which start at 7pm sharp.

For last minute attendees, organisers have extended the cut-off time for ticket purchases to noon on Thursday. You are urged to hurry up and download the form from www.madc.com.au fill it out (it's an unlocked PDF) and email it back in as soon as possible.

With a record number of entries and live twitter feed (#madc) for the first time, this year's awards promise plenty of surprises.

Remember, it's a masquerade party - arrive anonymous and leave famous. No mask, no entry. There are two costume shops listed on the tickets, offering discounted masks to attendees.
]]> http://www.campaignbrief.com/2010/08/last-chance-for-2010-madc-awar.html http://www.campaignbrief.com/2010/08/last-chance-for-2010-madc-awar.html Wed, 25 Aug 2010 20:35:11 +1000 Workshop Sydney appoints Tony Vigna associate creative director - reunites with Jamie Kwong Tony Vigna-web.jpgSydney agency Workshop Australia has hired Tony Vigna as associate creative director, who will work closely with agency principal and creative director Jamie Kwong in running the creative department, which has expanded significantly since January.
 
Vigna's arrival at Workshop rekindles his partnership with Kwong, as the pair both worked at McCann Erickson in the mid 90s.
 
"Tony is incredibly passionate, conceptually brilliant and has a keen eye for art direction," said Kwong. "Above all, he is down to earth and a great person to have around. This is very important when it comes to fitting in at Workshop. I trust Tony implicitly with our culture, our team and our clients."
]]> http://www.campaignbrief.com/2010/08/workshop-appoints-tony-vigna-a.html http://www.campaignbrief.com/2010/08/workshop-appoints-tony-vigna-a.html Wed, 25 Aug 2010 17:29:58 +1000 Bestads Top 6 of the Week - reviewed by Ewan Paterson, chief creative officer, DDB Chicago Best Ads Logo copy.jpgEWAN-PATTERSON-DDB-CHICAGO-web.jpgThe Bestads Top 6 Commercials/Print/Outdoor/Interactive of the week in the world is now ready to view, reviewed by Ewan Paterson (pictured), chief creative officer of DDB Chicago. Ewan's favourite in TV this week is Carlton Draught 'Slow Mo' via Clemenger BBDO, Melbourne. His favourite in Outdoor is Levi's 'Stitch' via Saatchi & Saatchi, Colombo.

Screen shot 2010-05-24 at 6.56.51 PM.pngUpgrade to BestadsPRO to view all archives back to 2003 and download any video @ only $30 per year. Join the world's best creative ad site with 85,470+ members worldwide which you can contact directly within the site. Access the very best TV, Print, Outdoor, Ambient, Radio, Integrated and Interactive in the world each week. Access the Bestads Rankings. And as a member you receive your own YourSpace page (with 500meg of space) to upload your CV and best work.
]]> http://www.campaignbrief.com/2010/08/bestads-top-6-of-the-week---re-5.html http://www.campaignbrief.com/2010/08/bestads-top-6-of-the-week---re-5.html Wed, 25 Aug 2010 14:31:45 +1000 Tomorrow Awards deadline: Tuesday August 31 Screen shot 2010-08-25 at 12.41.37 PM.pngThe deadline for the Summer round of the Tomorrow Awards, the quarterly global advertising awards show dedicated to discovering, showcasing and awarding advertising creativity that pushes new boundaries, is this Tuesday August 31.

The award organisers have added Nick Barham, ECD at W+K Shanghai and Gavin Gordon-Rogers, ECD at Agency Republic and one of the Spring 2010 winners to the Monster Judges line-up, which includes Tony Granger (pictured), worldwide CD of Y&R. For entry information and submission details please visit: www.tomorrowawards.com]]> http://www.campaignbrief.com/2010/08/tomorrow-awards-deadline-tuesd.html http://www.campaignbrief.com/2010/08/tomorrow-awards-deadline-tuesd.html Wed, 25 Aug 2010 12:30:11 +1000 OfficeMax targets SOHO market via Next Digital Screen shot 2010-08-25 at 10.49.00 AM.pngSydney digital agency Next Digital has launched an e-commerce website and digital marketing campaign for OfficeMax Australia designed to make shopping for office supplies fun and simple for time-poor small and home office (SOHO) users.

Next Digital was tasked with delivering an industry-leading website for OfficeMax offering seamless functionality for shoppers in the SOHO target audience.  Next Digital selected Magento, a sophisticated B2C e-commerce platform, as the base technology for the site.
]]> http://www.campaignbrief.com/2010/08/officemax-targets-soho-market.html http://www.campaignbrief.com/2010/08/officemax-targets-soho-market.html Wed, 25 Aug 2010 10:39:21 +1000 It's not OK if you're not OK Screen shot 2010-08-25 at 9.17.14 AM.pngPerpetrators and victims of family violence are surrounded by people who could help them - friends, family, neighbours, workmates . . . yet so often, no one speaks up.

Two new spots for MSD / Families Commission via DraftFCB, Auckland. Find out more at www.areyouok.org.nz

VIEW THE ANGELA SPOT
VIEW THE JEFF SPOT ]]> http://www.campaignbrief.com/2010/08/its-not-ok-if-youre-not-ok.html http://www.campaignbrief.com/2010/08/its-not-ok-if-youre-not-ok.html Wed, 25 Aug 2010 09:23:36 +1000 Wieden + Kennedy takes out Emmy for Old Spice Screen shot 2010-08-25 at 8.15.16 AM.pngAfter taking out the Film Grand Prix at Cannes, it should come as no surprise that Wieden+Kennedy, Portland has won the Emmy for Outstanding Commercial at the Creative Arts Primetime Emmy Awards for its Old Spice 'The Man Your Man Could Smell Like' spotl.

In fact, the agency earned three of six nominations for Outstanding Commercial at this year's event, with Nike 'Human Chain' and Coca-Cola 'Finals' in contention. And it's the second win in a row for W+K - last year the agency won the Emmy for Coke 'Heist'.

Says Jason Bagley and Eric Baldwin, W+K creative directors for Old Spice: "Winning an Emmy is a surreal experience. It's such a great honor to be recognized by the entertainment industry and encourages our desire to create work that not only sells products, but entertains people. We're very honored to have been one of the three Wieden+Kennedy spots nominated. Owning half of the six nominations is a testament to the amazing creativity happening inside the walls of our office, and the talented people and clients we get to work with."
]]> http://www.campaignbrief.com/2010/08/wieden-kennedy-takes-out-emmy.html http://www.campaignbrief.com/2010/08/wieden-kennedy-takes-out-emmy.html Wed, 25 Aug 2010 08:05:55 +1000 Fancy lunch with Jerry Della Femina, George Lois, and Allen Rosenshine at The Four Seasons? Picture 1046.pngFIRST-EVER AD CLUB ALL ACCESS AUCTION TO FEATURE BIGGEST NAMES IN AMERICAN ADVERTISING AND MARKETING FOR BID
-- Unique, online auction provides up-close, personal access and cool "New York Experiences" to support club foundation --

New York  - The ADVERTISING Club is announcing its first-time, online auction open to the industry that provides one-on-one access to some of the biggest names in advertising and marketing. The AD Club All Access Auction will offer 29 exciting "New York experiences" with high profile, star executives from the agency, media and corporate worlds to underscore its mission of making connections, learning from the pros and "giving back." Proceeds of the auction will go to the Club's Foundation, which funds educational initiatives, scholarships and mentoring programs for students looking to enter the business.
]]> http://www.campaignbrief.com/2010/08/fancy-lunch-with-jerry-della-f.html http://www.campaignbrief.com/2010/08/fancy-lunch-with-jerry-della-f.html Wed, 25 Aug 2010 06:34:34 +1000 FSM launches safe on-set data solutions FSM_ON_SET_Final.jpgWith the rapid shift from film to digital, data is now your neg. So how can you be sure you're protecting the most valuable part of your shoot?

Responding to market needs of DoPs, directors and producers, Sydney-based FSM has setup a new division to manage on-set data and image requirements. It's called FSM ON-SET.
]]> http://www.campaignbrief.com/2010/08/fsm-launches-safe-on-set-data.html http://www.campaignbrief.com/2010/08/fsm-launches-safe-on-set-data.html Tue, 24 Aug 2010 19:11:39 +1000 Toyota launches next phase of its integrated Hybrid Camry campaign via Oddfellows, Sydney Screen shot 2010-08-24 at 3.08.15 PM.pngToyota is launching the next phase in its campaign for Hybrid Camry, the first Australian built petrol electric hybrid. Produced by Oddfellows, Sydney, the campaign consists of television, print and an extensive online banner campaign.

The campaign focuses on the impressive performance and technological benefits of the Hybrid Camry, whilst dispelling some of the misconceptions that surround hybrid technology.
]]> http://www.campaignbrief.com/2010/08/toyota-launches-next-phase-of.html http://www.campaignbrief.com/2010/08/toyota-launches-next-phase-of.html Tue, 24 Aug 2010 15:09:09 +1000