GOOD BYE GRUEN – FINAL EPISODE FOR 2008 – KIWIS TAKE REVENGE TONIGHT 9PM ON ABC1
Over the past 10 weeks, 10,000 mashup ads have been created by viewers, 2000 Friends have been added on their Facebook page, 1.8 million page views have been recorded on their website and almost 1.3 million people have been watching each week….
This Wednesday at 9pm on ABC1 is the final episode of THE GRUEN TRANSFER for 2008.
Wil, Todd and Russel are joined by Bridget and Dan.
Finally, New Zealand takes revenge…On the Pitch, Simon Rich from Grey Melbourne and Matt Devine from The Glue Society Sydney, acting on behalf of the New Zealand government to try to discourage international tourists from holidaying in Australia. Baz Luhrmann may be flogging Australia to the rest of the world, but Gruen does the anti-ad.
Also, Gruen has a look at the world’s hottest ads from Cannes, what’s wrong with the Cheerios ad and Ad of the Week is Fox8’s Football Superstar.
Who needs Baz Luhrmann to sell Australia?…. a sneak preview of the final episode:
Watch the full episode (later this week) and see previous episodes.
Gruen will be back early 2009
24 Comments
Mildly funny yet obvious gag – tick. No budget – tick. Yup, it’s from NZ.
Pity the gag is blown by the still shot.
9:06 I really like the way you used the ad as a segway into bagging out NZ advertising. Very clever. You should be on the panel of The Gruen Transfer.
You are obviously a creative genius like Todd Sampson.
I think it’s really funny to us. But if you actually ran it in other countries it would be extremely effective. Nice one.
And I like the way you use spelling mistakes to highlight what a humorless nonce you are, 4:02.
Segway. As in, the upright two-wheeled people mover.
Not segue, as in smoothly moving from one topic to another.
Right, 4:02?
Then again, you seem to be another one of those people who are only watching Gruen to fap over Sampson, so it’s to be expected.
I hope it was just defective hearing on my part, but I could have sworn I heard one of the pitchers introduce his concept with the phrase “we took a different tact”.
It’s ‘tack’, as in what a yacht does when it zig-zags to make forward progress in a headwind. I’m not a sailor, incidentally. We ad-folk are just supposed to know lots of stuff about lots of stuff, and know the meaning of the words we use.
Tact is something completely different – and it’s not something you’ll find very often on the CB blog.
Putting that aside, your idea was miles ahead.
You got it all wrong 7:42. I only fap over Big Russ. I like em cuddly and he’s clearly very easy to please. Besides, can you imagine rooting Todd Sampson? He’d be all like, “Uhh, that’s been done. No! You’re doing it wrong! Are you taking screwing me seriously? Grow up!”
Pfft.
Who needs it?
Man I hate people who correct spelling on forums. Get a life or go and be a school teacher you Munters.
It’s ‘tack’, as in what a yacht does when it zig-zags to make forward progress in a headwind. I’m not a sailor, incidentally. We ad-folk are just supposed to know lots of stuff about lots of stuff, and know the meaning of the words we use.
I thought it was tact as in an abbreviation for tactic?
I know Matt is from Canberra, he no speak or spell english dat gud.
Sew do eye 4:26. Bart if the carnts are peeking on a poast frum b4 and usin bad spellin 2 do it, thay diserve a slap. It’s the lore.
No, 4:31, 8:54 is correct. You’re wrong.
Mind you, Matt’s not alone in confusing tack for tact. But that doesn’t make it right.
There’s another misuse of a word that really amuses me: ‘erstwhile’. A surprising number of people seem to think it means ‘worthy’, when in fact it means ‘previous’.
I wasn’t surprised when Kerry-Anne Kennerly used it a while back, but when Ad News used it incorrectly on its cover a couple of weeks ago, I knew the industry was, to its eternal shame and embarrassment, plumbing new depths of illiteracy.
You only need to read this blog to see how far it’s fallen. And in the absence of an ability to construct an argument, it seems it’s OK to call someone a Munter.
Whatever that is.
‘Tis a frightful shame how the English language has allowed ’tis-self to become within the domain of a far more common vermin. Whilst erstwhile it languished only in the hands of paltry Gentleman while the aristocracy kept guard o’er leather bound books secured deep within mahogany recesses of sandstone buildings, now any cockney or vagabond sailing the far shores of our great globe can claim ownership of this once glorious linguistic parlay, and frivolously spout from the mouth all manner of speech, although neither argument betwixt the twain erstwhile criers is grammatically correct, as English is a living, ever changing, breathing language, unlike Latin.
Picking up spelling mistakes and slightly wayward grammar on this blog is beginning to really piss me off.
We get it – you might have been in a hurry, or could be an art director (sorry guys, but the large majority of you suck ass at the wordy bits) and in the bigger scheme of things, who gives a flying fuck about “Tact” or “tack” on a blog?
If you’re halfway intelligent and kinda understand the industry….then fill in the bl__k__s and move on.
Funniest ever 6:58 – Pray tell ’tis the bitter sweet end of this frightfully painful matter.
I assume 6:58 cut & pasted that little gem from elsewhere.
There’s nobody on this blog, let alone this industry that could put that together from scratch by themselves.
No, fuck it 3:13, even though I agree with you that most of the art dirt directors in the industry are illiterate, even you are contributing to the problem with the use of the expression ‘suck ass’ which is just an American bastardisation of ‘suck arse’ which is how it’s spelt in this country, unless you’re under 20, write mostly in txt or both.
Ouch… ok here comes the biggy… I’m an Art Director that studied 3 unit related English (including Shakespeare) in high school. And it was *ouch* a public high school, although I attended a private one long enough to know the benefits of getting beaten up. AND…. I’m under 30. And… I crafted it by hand, with the help of my MacBook Pro 2357292 (automatic porn downloader), with an inbuilt spell checker on Firefox (the one that pops up with little red underlines when you forget how to right propaly).
It doesn’t have an inbuilt funny feature yet, and won’t stop you rambling shit but you can download it here (for free): http://www.mozilla.com/en-US/firefox/
And I completely agree with the above comments, English is an evolving language and some of the most beautiful copy I’ve seen would cause my poor ‘ol gran to have a heart attack it’s so poorly written.
btw 5:22 – he might have meant suck donkey, which would keep me in a righteous pickle of dainty stitches if he did.
Surely 6:58, you mean ‘I’m an Art Director who studied…’
btw 6:58, there’s an obvious difference between the innovative and contemporary use of English and ignorant mistakes.
Come on guys, don’t don’t force me to make the 50HP
what’s wrong with suck donkey?
5:22-3:13 here.
you sir, are an arse!
No no, 3;13, I’m an ass, you know, as in DONKEY. A talking ass! Not only that, the great dexterity in my hooves means I can type!
Boy, do we need a new story on the blog…