YOUNG DIRECT MARKETER OF THE YEAR WINS BIG WITH NEW LEAD GENERATION AGENCY

The 2005 WA Young Direct Marketer of the Year, Mike Bullen, is the mastermind behind the Win Big Australia Online Competition Club, a new digital marketing agency specializing in performance based lead generation.
Win Big is an online community where likeminded ‘compers’ come together and share ideas, stories and tips about ‘comping’ online in Australia.  What began as a hobby promoting online competitions 3 years ago, has now expanded into four countries with a membership of 75,000.
“Competitions are a great way to build the profile of a business and can be a very effective way of generating new sales and product trials. Win Big offers an unparalleled means of rapidly expanding your customer database,” said Bullen. "Win Big appeals to individuals of all ages and backgrounds, it’s free to join and members can access hundreds of competitions, special offers and games. New promotions are listed on the website each day and members receive two newsletters each week promoting the latest offers on the website."
After working with AdultShop.com, Tourism Western Australia and BankWest, Bullen decided the time was right to focus on Win Big full time.
“We have built a great relationship with the Affiliate Networks, promoting over 2,000 offers generating tens of thousands of leads and we now believe that we are in a position to offer the same great service to the wider market.”
Bullen was named the ADMA ‘WA Young Direct Marketer of Year’ in 2005 for his work in driving leads to the westernaustralia.com database.  Using a combination of promotional prizing, affiliate, and viral marketing Bullen increased the westernaustralia.com database from 15,000 members to over 300,000 members in just over 2 years.
Win Big's services include online consulting, campaign management and promotional prizing and has built a client portfolio that includes Murdoch University, WestNet, PlayLimbo and efragrance.