December 2008 Archives
Here's a bit of fun for all you guys and girls to ponder over the Festive break.
Synovate has released findings from a global male beauty survey showing that 64% of Australian men don’t consider themselves sexy, and don’t feel that using men’s beauty products affects their masculinity (65%). And in good news for manufacturers, 64% of Aussie men use beauty products created for, and marketed to, men.
In October, Synovate took a look at male beauty in 12 markets across the world, including Australia, speaking with nearly 10,000 people about beautiful blokes and what makes them that way.
Who’s sexy?
Of the nearly 5,000 male respondents across the globe, less than half (49%) agreed that they are sexy, much higher than the modest Aussie bloke (only 36% thought of themselves as sexy). Blessed with Adonis complexes, 81% of Greek men think they are sexy, closely followed by the Russians (80%) and South Africans (78%). At the other end of the scale, 78% of Malaysian males said they are not sexy, along with men from China and France (both 66%).
Ciao Bello!
So where are the best-looking men found? The survey asked all respondents which one country has the best-looking men. There was a clear winner among the named countries... say ‘ciao Bello’ to Italian men! The top four places to visit to snag yourself a good-looking man across all markets studied were Italy (11%), USA, Russia and Brazil (all 8%).
The fact that Italy was on top when it comes to looks was even more impressive as it was not one of the markets surveyed. These men clearly have an excellent reputation for looks all across the world.
Most respondents were very patriotic and nominated men from their own country. Julie Beeck, Managing Director of Synovate in Australia, said it is great to see that women were more likely to go for handsome home-grown men than look abroad.
“Almost half (48%) of Australian women surveyed think the best looking men come from Australia, followed by men from Italy (10%). We certainly appreciate our good-looking Aussie blokes.”
Hey, good-looking
So are men’s looks actually important? Male respondents were asked to rank just how important their appearance is to them on a five-point scale. Overall, just over a third of male respondents (34%) rate their looks as very important to them. This was as high as 61% in South Africa, 55% in Brazil and 53% in Russia.
The markets with the fewest men saying ‘very important’ were Australia (where only 12% say their looks are very important to them) and the US (15%).
“Australian men are less concerned about their appearance than men in many other countries. It’s not that they don’t care, but other factors are just more important to Aussie guys, possibly career success, spending time with friends or material possessions. The underlying culture of Aussie mateship is also likely to take precedence over time spent by a guy on his appearance,” said Beeck.
Beauty basics hit the bulls-eye
With this in mind, what is the bare minimum a man must do before he can be considered handsome? This was a question posed to respondents and the number one basic requirement is that a man practice good hygiene, including having fresh breath.
Pleasing women could be easier than men think. It turns out keeping it simple and sticking to the basics is far more important to women than it is men. Almost one third (27%) of all Australian women said that good hygiene was an absolute necessity before a man could be considered handsome, followed by a great smile (25%) and carrying himself with confidence (18%).
The survey also asked men what characteristic would they least want to have, and then asked women what characteristic they would least like their partner to have. The top response for men was body odour and a big belly (31%), while women wouldn’t want a man with body odour (45%) or bad breath (22%) – and only 15% of women are fussed about big bellies!
Potions and lotions...for blokes
The top three most used products by Australian men are deodorant at 88% usage (phew!), cologne or after shave at 65% and sun cream at 64%.
“The importance of good hygiene and looking after yourself supports the growing market for men’s ‘cosmetics’. Men are moving beyond just cologne to be open to using other products as well, like facial wash (37%) and conditioner (59%), which were once the domain of women only,” said Beeck.
So, how do products specially designed for men and marketed to men go? Overall, 64% of Australian men use them so tailoring products to men’s needs is clearly worth it for beauty companies.
A hairy issue or a close shave?
To shave, or not, can also be something of a, err... hairy issue. Synovate asked male respondents across the globe whether or not they preferred the way they look with a clean-shaven face and, in good news for razor companies, 78% of men agreed that clean-shaven was best.
Most likely to embrace the beard, however, were men from Greece (34% disagreed they preferred to be clean-shaven), Australia and Brazil (both 25%) and Canada (24%).
The study also asked women whether they preferred the look of clean-shaven faces, and the women most open to facial hair on men are from Canada (30% disagreed), Australia and the US (both 26%).
Bob Michaels, US-based Senior Vice President of Synovate’s Consumer Insights group, said, “It’s no coincidence that all three of these countries have a pioneering history and a love of the outdoors. But there’s also the celebrity factor... while most American women still seem to prefer the clean-shaven look, celebrities like Brad Pitt and George Clooney have made the ‘five o’clock shadow’ synonymous with sexy. Women are conceding that they don’t mind a little stubble on a man’s face – it’s considered rugged and masculine.”
Male beauty: Taboo or beautiful opportunity?
Michaels said while the survey uncovered some fun facts there is a serious side to male beauty too.
“Men don’t comment on each other’s appearance. They wouldn’t dream of dissecting male celebrities’ or sportsmen’s looks. And they don’t discuss beauty routines or products. In the absence of discussion and debate, men are open to well-delivered influence,” he added.
Synovate has released findings from a global male beauty survey showing that 64% of Australian men don’t consider themselves sexy, and don’t feel that using men’s beauty products affects their masculinity (65%). And in good news for manufacturers, 64% of Aussie men use beauty products created for, and marketed to, men.
In October, Synovate took a look at male beauty in 12 markets across the world, including Australia, speaking with nearly 10,000 people about beautiful blokes and what makes them that way.
Who’s sexy?
Of the nearly 5,000 male respondents across the globe, less than half (49%) agreed that they are sexy, much higher than the modest Aussie bloke (only 36% thought of themselves as sexy). Blessed with Adonis complexes, 81% of Greek men think they are sexy, closely followed by the Russians (80%) and South Africans (78%). At the other end of the scale, 78% of Malaysian males said they are not sexy, along with men from China and France (both 66%).
Ciao Bello!
So where are the best-looking men found? The survey asked all respondents which one country has the best-looking men. There was a clear winner among the named countries... say ‘ciao Bello’ to Italian men! The top four places to visit to snag yourself a good-looking man across all markets studied were Italy (11%), USA, Russia and Brazil (all 8%).
The fact that Italy was on top when it comes to looks was even more impressive as it was not one of the markets surveyed. These men clearly have an excellent reputation for looks all across the world.
Most respondents were very patriotic and nominated men from their own country. Julie Beeck, Managing Director of Synovate in Australia, said it is great to see that women were more likely to go for handsome home-grown men than look abroad.
“Almost half (48%) of Australian women surveyed think the best looking men come from Australia, followed by men from Italy (10%). We certainly appreciate our good-looking Aussie blokes.”Hey, good-looking
So are men’s looks actually important? Male respondents were asked to rank just how important their appearance is to them on a five-point scale. Overall, just over a third of male respondents (34%) rate their looks as very important to them. This was as high as 61% in South Africa, 55% in Brazil and 53% in Russia.
The markets with the fewest men saying ‘very important’ were Australia (where only 12% say their looks are very important to them) and the US (15%).
“Australian men are less concerned about their appearance than men in many other countries. It’s not that they don’t care, but other factors are just more important to Aussie guys, possibly career success, spending time with friends or material possessions. The underlying culture of Aussie mateship is also likely to take precedence over time spent by a guy on his appearance,” said Beeck.
Beauty basics hit the bulls-eye
With this in mind, what is the bare minimum a man must do before he can be considered handsome? This was a question posed to respondents and the number one basic requirement is that a man practice good hygiene, including having fresh breath.
Pleasing women could be easier than men think. It turns out keeping it simple and sticking to the basics is far more important to women than it is men. Almost one third (27%) of all Australian women said that good hygiene was an absolute necessity before a man could be considered handsome, followed by a great smile (25%) and carrying himself with confidence (18%).
The survey also asked men what characteristic would they least want to have, and then asked women what characteristic they would least like their partner to have. The top response for men was body odour and a big belly (31%), while women wouldn’t want a man with body odour (45%) or bad breath (22%) – and only 15% of women are fussed about big bellies!
Potions and lotions...for blokes
The top three most used products by Australian men are deodorant at 88% usage (phew!), cologne or after shave at 65% and sun cream at 64%.
“The importance of good hygiene and looking after yourself supports the growing market for men’s ‘cosmetics’. Men are moving beyond just cologne to be open to using other products as well, like facial wash (37%) and conditioner (59%), which were once the domain of women only,” said Beeck.
So, how do products specially designed for men and marketed to men go? Overall, 64% of Australian men use them so tailoring products to men’s needs is clearly worth it for beauty companies.
A hairy issue or a close shave?
To shave, or not, can also be something of a, err... hairy issue. Synovate asked male respondents across the globe whether or not they preferred the way they look with a clean-shaven face and, in good news for razor companies, 78% of men agreed that clean-shaven was best.
Most likely to embrace the beard, however, were men from Greece (34% disagreed they preferred to be clean-shaven), Australia and Brazil (both 25%) and Canada (24%).
The study also asked women whether they preferred the look of clean-shaven faces, and the women most open to facial hair on men are from Canada (30% disagreed), Australia and the US (both 26%).
Bob Michaels, US-based Senior Vice President of Synovate’s Consumer Insights group, said, “It’s no coincidence that all three of these countries have a pioneering history and a love of the outdoors. But there’s also the celebrity factor... while most American women still seem to prefer the clean-shaven look, celebrities like Brad Pitt and George Clooney have made the ‘five o’clock shadow’ synonymous with sexy. Women are conceding that they don’t mind a little stubble on a man’s face – it’s considered rugged and masculine.”
Male beauty: Taboo or beautiful opportunity?
Michaels said while the survey uncovered some fun facts there is a serious side to male beauty too.
“Men don’t comment on each other’s appearance. They wouldn’t dream of dissecting male celebrities’ or sportsmen’s looks. And they don’t discuss beauty routines or products. In the absence of discussion and debate, men are open to well-delivered influence,” he added.
TELEVISION - W/C 30/11/08
W/C 07/12/08
Top 5 Prime Time Programmes – People 18-39
1. Wednesday 1930-2000 The Simpsons NEW-10 10.4
2. Tuesday 2030-2130 NCIS NEW-10 10.4
3. Wednesday 2000-2030 Rules Of Engagement NEW-10 9.6
4. Wednesday 2030-2130 House NEW-10 9.4
5. Mon-Wed 1900-1930 Friends NEW-10 8.9
Top 5 Prime Time Programmes People 25-39
1. Tuesday 2030-2130 NCIS NEW-10 12.7
2. Sunday 2030-2250 School Of Rock NEW-10 10.7
3. Sunday 1800-1830 News TVW-7 10.6
4. Sunday 1900-1930 Hot Property TVW-7 10.6
5. Wednesday 2000-2030 Rules Of Engagement NEW-10 10.3
Top 5 Prime Time Programmes People 25-54
1. Sunday 1800-1830 News TVW-7 13.8
2. Tuesday 2030-2130 NCIS NEW-10 12.2
3. Tuesday 2130-2230 NCIS NEW-10 12.1
4. Mon-Wed 1830-1900 Today Tonight TVW-7 11.5
5. Mon-Wed 1800-1830 News TVW-7 11.5
Top 5 Prime Time Programmes People 35-54
1. Tuesday 2130-2230 NCIS NEW-10 14.1
2. Sunday 1800-1830 News TVW-7 13.8
3. Mon-Wed 1800-1830 News TVW-7 13.2
4. Mon-Wed 1830-1900 Today Tonight TVW-7 12.9
5. Tuesday 2030-2130 NCIS NEW-10 12.5
*Note w/c 07/12 had similar results apart from The Big Bang Theory on STW-9 featuring in the top position for People 18-39 and 25-39.
W/C 07/12/08
Top 5 Prime Time Programmes – People 18-39
1. Wednesday 1930-2000 The Simpsons NEW-10 10.4
2. Tuesday 2030-2130 NCIS NEW-10 10.4
3. Wednesday 2000-2030 Rules Of Engagement NEW-10 9.6
4. Wednesday 2030-2130 House NEW-10 9.4
5. Mon-Wed 1900-1930 Friends NEW-10 8.9
Top 5 Prime Time Programmes People 25-39
1. Tuesday 2030-2130 NCIS NEW-10 12.7
2. Sunday 2030-2250 School Of Rock NEW-10 10.7
3. Sunday 1800-1830 News TVW-7 10.6
4. Sunday 1900-1930 Hot Property TVW-7 10.6
5. Wednesday 2000-2030 Rules Of Engagement NEW-10 10.3
Top 5 Prime Time Programmes People 25-54
1. Sunday 1800-1830 News TVW-7 13.8
2. Tuesday 2030-2130 NCIS NEW-10 12.2
3. Tuesday 2130-2230 NCIS NEW-10 12.1
4. Mon-Wed 1830-1900 Today Tonight TVW-7 11.5
5. Mon-Wed 1800-1830 News TVW-7 11.5
Top 5 Prime Time Programmes People 35-54
1. Tuesday 2130-2230 NCIS NEW-10 14.1
2. Sunday 1800-1830 News TVW-7 13.8
3. Mon-Wed 1800-1830 News TVW-7 13.2
4. Mon-Wed 1830-1900 Today Tonight TVW-7 12.9
5. Tuesday 2030-2130 NCIS NEW-10 12.5
*Note w/c 07/12 had similar results apart from The Big Bang Theory on STW-9 featuring in the top position for People 18-39 and 25-39.
Continue reading INITIATIVE MEDIA FORTNIGHT IN REVIEW: NOVEMBER 30 - DECEMBER 13.
Let's share the cheer.
International production company AKQA sent us this very clever e-card for Christmas and a classic Christmas song is recreated asking us to spare a thought for the global financial community who have fallen on hard times after twenty years of "bleeding the world".
International production company AKQA sent us this very clever e-card for Christmas and a classic Christmas song is recreated asking us to spare a thought for the global financial community who have fallen on hard times after twenty years of "bleeding the world".
Last week we brought you Campaign's Top 10 Turkeys of the Year, along with their list of Top 10 Virals of the Year. A couple of days ago the UK trade magazine released their best TVCs of the year and this Hovis Bread ad topped the list. Said Campaign: "It was a tough act to follow, but with a £15 million relaunch budget and Ringan Ledwidge behind the lens, this Miles Calcraft Briginshaw Duffy ad was a worthy successor to "boy on a bike". The 122-second epic, celebrating the bread brand's 122-year heritage, was backed by a prolific PR campaign that instantly got the nation behind this patriotic romp through the past century of British history."
If you are inclined here is the making of "Go on Lad" footage.
In second place was this Nike "Take it to the next level" spot. Said Campaign: "No ad has quite managed to capture every man's childhood dream - to become a Premier League footballer - with such realism. The ad, produced by 72andSunny and directed by Guy Ritchie, is a rip-roaring ride through the blood, sweat, tears - and vomit - of a footballer, placing the viewer in his boots. As well as gripping TV audiences, it achieved a phenomenal online following, with nearly three million hits on YouTube."
Meanwhile over in America, AdFreak has list it's top ad of the year. The brilliant "Yes We Can" video for Barack Obama (with over 14 million hits on YouTube alone) won out. Said AdFreak: "Wow, finally a politician is making ads that are as good as Nike's," Naomi Klein said in The New Yorker. This music-video spot hit it out of the park and set the tone for Barack Obama's historic presidential victory. Nothing else really came close."
Now, heading in the other direction is another ad we first saw on AdFreak. It's a Danish ad for an e-retailer called Fleggaard. It's causing quite a fuss as it is seen to be a tad sexist by some. Actually, by everyone.
We think just as big a crime is the fact that we don't know what the commercial has to do with selling washing machines for DKR4999. Maybe it loses something in the translation?
Make up your own mind, but be warned, the spot has no big idea... but it does feature about 100 girls topless skydiving.
If you are inclined here is the making of "Go on Lad" footage.
In second place was this Nike "Take it to the next level" spot. Said Campaign: "No ad has quite managed to capture every man's childhood dream - to become a Premier League footballer - with such realism. The ad, produced by 72andSunny and directed by Guy Ritchie, is a rip-roaring ride through the blood, sweat, tears - and vomit - of a footballer, placing the viewer in his boots. As well as gripping TV audiences, it achieved a phenomenal online following, with nearly three million hits on YouTube."
Meanwhile over in America, AdFreak has list it's top ad of the year. The brilliant "Yes We Can" video for Barack Obama (with over 14 million hits on YouTube alone) won out. Said AdFreak: "Wow, finally a politician is making ads that are as good as Nike's," Naomi Klein said in The New Yorker. This music-video spot hit it out of the park and set the tone for Barack Obama's historic presidential victory. Nothing else really came close."
Now, heading in the other direction is another ad we first saw on AdFreak. It's a Danish ad for an e-retailer called Fleggaard. It's causing quite a fuss as it is seen to be a tad sexist by some. Actually, by everyone.
We think just as big a crime is the fact that we don't know what the commercial has to do with selling washing machines for DKR4999. Maybe it loses something in the translation?
Make up your own mind, but be warned, the spot has no big idea... but it does feature about 100 girls topless skydiving.
Nothing like the combination of PADC Award news, party photos and major account moves to light up the Campaign Brief WA website. Yesterday was a record day for traffic to the site with over 1800 visits and an amazing 8,619 page views. CB knew it was going to be a big day when around 300 people had tuned in for the PADC party photos by 9.30am.
Not a bad result for the little sister of our Campaign Brief Australia and Campaign Brief New Zealand sites. (If you want to advertise with a banner on the CBWA contact Barbara Taylor).
Not a bad result for the little sister of our Campaign Brief Australia and Campaign Brief New Zealand sites. (If you want to advertise with a banner on the CBWA contact Barbara Taylor).
The RAC has chosen to reappoint The Brand Agency and Maxus as its preferred creative and media agencies following a closed financial tender for creative and media services. The new agreement will extend the RAC’s relationship with The Brand Agency and Maxus into 2010.The RAC’s General Manager of Membership and Retail Mike Heath (pictured left) said all agencies involved in the process presented extremely well and demonstrated a strong capacity to service the RAC’s requirements.
“As all tendering agencies were strong in their creative and strategic planning abilities, we focused on their credentials and their approach to the tender process,” said Heath.
“Our decision was based on our need for a long-term business partner who understood our community focused brand and could best assist us in achieving our business objectives.”
Brand Agency managing director Steve Harris was pleased to have retained the business and said it was an exceptionally well run process with a decision made seven days after presentations.
"We believe that we’ve done some exceptional work for the RAC and have been a key partner in their success, but all that notwithstanding, you don’t go into a competitive review of this nature without a degree of trepidation. More than being one of the most prestigious brands in WA, the RAC is a foundation client of the agency and has been with us for almost eighteen years, so we were pretty passionate about keeping the relationship moving forward. We’ve got a great team of people working on the RAC and I’m proud of their success in this review."
Marketforce has pulled off a surprise coup with their appointment to the IKEA account for both Western Australia and South Australia. Marketforce pitched against 11 year incumbent 303 and Sydney-based agency Host in the strategic review for the estimated $5m account.
IKEA marketing manager Benedicte Hansen said that, having not formally reviewed the account for 11 years, they went into this pitch process with a completely open mind with their focus on the strategic offering of each agency.
"The initiative shown by Marketforce impressed at every stage of the review. Both with the content of their presentation and their approach to our brief."
Hansen said all three agencies had showed great professionalisim and demonstrated their ability to handle the business.
"I want to thank Alan Taylor and the agency team at 303 for their contribution to our growth over the past 11 years. Their passion for our brand made this a very difficult decision."
IKEA marketing manager Benedicte Hansen said that, having not formally reviewed the account for 11 years, they went into this pitch process with a completely open mind with their focus on the strategic offering of each agency.
"The initiative shown by Marketforce impressed at every stage of the review. Both with the content of their presentation and their approach to our brief."
Hansen said all three agencies had showed great professionalisim and demonstrated their ability to handle the business.
"I want to thank Alan Taylor and the agency team at 303 for their contribution to our growth over the past 11 years. Their passion for our brand made this a very difficult decision."
The Perth Advertising & Design Club has bounced back with an excellent award show this year, which delivered plenty of surprises.Against all the predictions, The Brand Agency emerged as the star agency of the night, winning Best of Show, two Gold, a Silver, 2 Bronze and 2 Best of Category awards.
The agency got off to a flying start when it took off the night’s first Gold in the Publications category for its ENJO Kids Book. Created by Craig Buchanan, Neil Weeks and Judi Moosmueller, Kids Book was designed to keep children occupied while their mothers participated in ENJO parties.
In a major shock, Kids Book also won Best of Show against some more fancied contenders. PADC President Jeff Champtaloup said Chairman of Judges Nick Worthington had praised the book as a subtle and innovative piece of communication.
The Brand Agency won a second Gold for its ‘Shakespeare’ television commercial for Galleria Toyota. The commercial was created by Buchanan and writers Des Hameister and Kurt Beaudoin (now at Meerkats), and produced in-house by the agency, with Buchanan and Hameister directing. They won the Silver for Direction.
Marketforce took of the night’s other major award, winning the PADC The West Australian Fellowship with its ‘X-Ray – Back’ press ad for the Office of Road Safety. The same ad won a Gold in the Transit & Outdoor – Social Marketing Charity category. The agency also picked up 3 Silvers and 4 Bronzes. But their biggest cheer went to account director Silvana Visinoni, who won the inaugural ‘Agency Creative Champion’ award, given to someone outside an agency’s creative department who supports and fights for excellent creative work. Marketforce staff gave Visinoni a standing ovation as she went up to receive her award from The West Australian’s Les Corner.
The Client Creative Champion was won by the Public Transport Authority’s Rachael Cochrane, for her support of Rare Creative Thinking’s ‘Stay Off The Tracks’ campaign. Unfortunately Cochrane wasn’t present to accept the award, which was collected on her behalf by Rare creative director Brett Wheeler.
It was one of several trips to the stage by Wheeler, as Rare also enjoyed a good night winning a Silver, 5 Bronzes and 1 BoC to confirm its status as one of the local industry’s leading creative agencies. Two of its Bronzes were for the PTA in the Internet Advertising and Miscellaneous categories. Its other 4 Bronzes were won for a press and poster campaign for Community Newspaper Group.303 could rightly feel a little disappointed with its showing. The agency won 2 Best of Categories, 7 Bronzes and 1 Silver. IKEA ‘Sliding Door’ delivered the Silver award but its highly regarded ‘Saw this and thought of you’ Christmas television campaign for IKEA didn’t progress beyond finalist stage.
Similarly, its radio campaign for the Royal Lifesaving Association – a finalist at Cannes this year - only collected 3 Bronzes.
Radio proved to be one of the toughest categories. The Brand’s highly regarded campaign for the Perth Zoo only received a Best of Category.
Over 400 people filled the ballroom at the Hyatt Hotel last night for the annual PADC Awards. Best of Show went to The Brand Agency and the West Fellowship trip was won by Marketforce. Over the 45 categories awarded on the night four Golds were handed out - two to The Brand Agency, one to Marketforce and one to student Kenny Mar - and a great time was had by all. Coverage of the winners will appear over the next day so in the meantime here are some of the photos from the Campaign Brief camera.
UK trade ad mag Campaign has released their top 10 Virals of the Year. Personally we'd have the Wassup Obama viral as number one but it certainly makes a great list. Campaign has also put out their top 10 Turkeys of the Year list and top of the list is that shocker of an ad for Gillette.
Next week Campaign Brief publishes our Best of the Year poll of creative directors but in the meantime has anyone any suggestions for what would make a Perth Turkeys of the Year list?
Next week Campaign Brief publishes our Best of the Year poll of creative directors but in the meantime has anyone any suggestions for what would make a Perth Turkeys of the Year list?
December is a big time of year for families to pay a visit to Perth Zoo, which the Zoo was more than happy to capitalise on with some goodwill and Christmas cheer. The ad was co-written by Rikki Burns and Josh Edge from The Brand Agency, with some help from a few furry friends. Production was again handled by Ralph Van Dijik at Eardrum, who used some clever psychological tricks to get the young (and extremely giggly) singer to deliver a spontaneous read. The 45 second ad will run during Christmas, and is supported by a 30 second cut down designed to promote the family-friendly Zoo Friends pass. Listen to the spot.
Credits
Client: Perth Zoo
Title: Silent Night
Writer: Josh Edge & Rikki Burns
Creative Director: Craig Buchanan & Dale Simmonds
Production: Eardrum
Agency Producer: Paula James
Credits
Client: Perth Zoo
Title: Silent Night
Writer: Josh Edge & Rikki Burns
Creative Director: Craig Buchanan & Dale Simmonds
Production: Eardrum
Agency Producer: Paula James
The Chief Executive Officer of Seven Media Group, David Leckie, today confirmed the appointment of Ray Wardrop as General Manager of Channel Seven Perth. Wardrop is currently programming and communications manager for Channel Seven Perth and will take on the additional duties following the resignation of current Managing Director, Chris Wharton. Wharton today was appointed Chief Executive Officer of West Australian Newspapers (Holdings) Limited.Wharton has been favoured to take up the role vacated by previous chief executive Ken Steinke.
“Ray knows Perth and Western Australia,” Leckie said. “We’re pleased that our depth in management allows
for a smooth transition at our highest-rating television station in Australia. Chris did a terrific job for us at Seven in Perth and all of us here wish him the best as he takes on his new role at The West.”Read more here and here.
Former Marketforce planner Derry Simpson has joined 303 as Head of Planning. In addition to being responsible for 303's Planning offering, Simpson’s role will extend to include overseeing 303’s specialist brand consultancy, UffindellWest.Simpson has extensive local, national and international experience having been responsible for brand and communication strategy development for Diageo Australia and Fosters Group brands. Simpson launched Stolichnaya Lemon Ruski in Australia, Smirnoff Ice in the UK and more recently led the strategic thinking at Marketforce on accounts like Lotterywest, Tourism WA and City of Perth.
“Derry is a remarkably talented strategic planner,” said 303 managing director, Alan Taylor. “Of course, she has an in-depth knowledge of the Perth market and a depth of experience working with some of Australia’s biggest brands on the East Coast. It is her global experience and ability to harness that for our clients locally that is a unique asset. In my view she is a strategic thinker without equal in this market.”
“When we first met Derry, we clicked. There is no question that we were impressed with her incisive thinking and it was also clear from the outset that she really would be a great fit with our culture and will be key in delivering on our vision. We are extremely excited Derry is joining us and look forward to her contributing to our clients’ business.”
Simpson said she was looking forward to working at the agency.
“The culture certainly fits with my thinking and I really connect with the way they think and work, and their position of ‘independence’ certainly fits with me. There is no question about 303’s reputation as a very strategically led agency and I am really looking forward to building on that across both the Perth and Sydney offices.”
The Australian Direct Marketing Association's Christmas Sundowner is on tomorrow - Thursday 11th December!
Comer along and relax, soak up the stunning views across the Swan River and watch the sunset from the heights of the BankWest Tower. It's also a great chance to network about 'the year that was' with your industry peers. You will have the opportunity to sample some superb wine, courtesy of Franklin Estate Winery, while enjoying cocktail food courtesy of BankWest. It's a really enjoyable evening in a super location and all are welcome.
Details:
Date: Thursday 11th December
Time: 5:30pm
Address: Level 46, BankWest Tower, Cnr William Street & St George's Terrace, Perth
Tickets: $25 plus GST.
RSVP dennisp@iinet.net.au
Comer along and relax, soak up the stunning views across the Swan River and watch the sunset from the heights of the BankWest Tower. It's also a great chance to network about 'the year that was' with your industry peers. You will have the opportunity to sample some superb wine, courtesy of Franklin Estate Winery, while enjoying cocktail food courtesy of BankWest. It's a really enjoyable evening in a super location and all are welcome.
Details:
Date: Thursday 11th December
Time: 5:30pm
Address: Level 46, BankWest Tower, Cnr William Street & St George's Terrace, Perth
Tickets: $25 plus GST.
RSVP dennisp@iinet.net.au
AQUENT – CHRISTMAS WISHES
As we move towards the end of another year, the team at Aquent would like to thank our fabulous clients and talent for their ongoing support.
We wish you all a safe and happy Christmas and New Year. May 2009 bring you everything you hope for….. and if that’s a career move or a super new team member, remember, we are here for you!
Karen, Karen P, Angela, Lynette, Sharon & Kate
TO REGISTER ONLINE WITH AQUENT ...
Log onto www.aquent.com.au You will need to have access to your resume (preferably in WORD format) as you will be asked to attach it electronically when you register.
As we move towards the end of another year, the team at Aquent would like to thank our fabulous clients and talent for their ongoing support.
We wish you all a safe and happy Christmas and New Year. May 2009 bring you everything you hope for….. and if that’s a career move or a super new team member, remember, we are here for you!
Karen, Karen P, Angela, Lynette, Sharon & Kate
TO REGISTER ONLINE WITH AQUENT ...
Log onto www.aquent.com.au You will need to have access to your resume (preferably in WORD format) as you will be asked to attach it electronically when you register.
Marketforce held their client Christmas party late last week with a dinner at Fraser's on the Observation Deck. Over 250 clients and Marketforce staff were there. Much interest on the night surrounded the Marketforce Christmas tree where clients decorated the tree with their respective company logo's. More than just a gimmick, each logo hung on the tree resulted in a donation from Marketforce to the 2008 Anglicare Christmas Appeal.
There's a new Sony Bravia commercial currently in production. It's going to be hard to top Fallon London's recent efforts on "Balls", "Paint" and "Play-Doh" but all the details on the new production can be seen on the Adland Commercial Archive website.
A decision on IKEA's advertising arrangements will be made this Friday following final presentations from agencies on Friday last week. Three agencies are involved in the credentials review that encompasses IKEA in Western Australia and South Australia - incumbent 303, Marketforce and the Sydney-based Host. Host were added to the review following Meerkat's decision not to participate due to current work commitments and recent internal growth.
IKEA Marketing Manager Benedicte Hansen said the decision to include Host made a lot of sense as they hold the eastern-states side of the IKEA business and it was felt there could be areas for cooperation between the two operations. Hansen said they opted for a credentials review as she was already convinced that all three agencies have strong creative resources.
"Our decision is going to be based on the strategic capabilities offered, their approach and initiative to our brief, plus the best team fit and passion for our brand," said Hansen.
Hansen said it was going to be a tough decision with all agencies acquitting themselves well: "We were very impressed with the detail and thinking that all agencies brought to the presentations. Certainly all three have demonstrated that they have the capabilities to handle the account and take the IKEA brand forward."
It was a hot night in the city as Box was transformed into a Cuban cantina for Rare Creative Thinking's Christmas Party. A top band supplied the latin rythms for the night, and Simon and Letitia gave a 'muy caliente' exhibition of salsa dancing. A few senoritas even joined them afterwards to learn some of their impressive moves (the rest of us did the soft shoe shuffle to the bar for another round of cervezas!). Big Cohibas to everyone at Rare for a great party.
TELEVISION
Top 5 Prime Time Programmes – People 18-39
1. Wednesday 2030-2130 House NEW-10 11.6
2. Sunday 2100-2140 Australian Idol – The Winner Announced NEW-10 11.4
3. Tuesday 2030-2130 NCIS NEW-10 11.1
4. Sunday 2040-2100 Australian Idol – The Final Verdict NEW-10 11.0
5. Tuesday 2000-2100 The Simpsons NEW-10 10.4
Top 5 Prime Time Programmes People 25-39
1. Sunday 2100-2140 Australian Idol – The Winner Announced NEW-10 15.4
2. Sunday 2040-2100 Australian Idol – The Final Verdict NEW-10 15.2
3. Wednesday 2030-2130 House NEW-10 12.5
4. Sunday 1930-2030 60 Minutes STW-9 12.1
5. Sunday 1930-2030 Australian Idol – Live from the Opera House NEW-10 11.8
Top 5 Prime Time Programmes People 25-54
1. Sunday 2100-2130 Australian Idol – The Winner Announced NEW-10 15.3
2. Sunday 2040-2100 Australian Idol – The Final Verdict NEW-10 14.2
3. Monday 2040-2140 CSI: Crime Scene Investigation – RPT STW-9 13.5
4. Tuesday 2030-2130 NCIS NEW-10 13.5
5. Sunday 1930-2030 60 Minutes STW-9 13.2
Top 5 Prime Time Programmes People 35-54
1. Sunday 2100-2140 Australian Idol – The Winner Announced NEW-10 17.2
2. Monday 2040-2140 CSI: Crime Scene Investigation STW-9 15.7
3. Sunday 2040-2100 Australian Idol – The Final Verdict NEW-10 15.5
4.Tuesday 2030-2130 NCIS NEW-10 15.5
5. Sunday 1800-1830 News TVW-7 15.0
Top 5 Prime Time Programmes – People 18-39
1. Wednesday 2030-2130 House NEW-10 11.6
2. Sunday 2100-2140 Australian Idol – The Winner Announced NEW-10 11.4
3. Tuesday 2030-2130 NCIS NEW-10 11.1
4. Sunday 2040-2100 Australian Idol – The Final Verdict NEW-10 11.0
5. Tuesday 2000-2100 The Simpsons NEW-10 10.4
Top 5 Prime Time Programmes People 25-39
1. Sunday 2100-2140 Australian Idol – The Winner Announced NEW-10 15.4
2. Sunday 2040-2100 Australian Idol – The Final Verdict NEW-10 15.2
3. Wednesday 2030-2130 House NEW-10 12.5
4. Sunday 1930-2030 60 Minutes STW-9 12.1
5. Sunday 1930-2030 Australian Idol – Live from the Opera House NEW-10 11.8
Top 5 Prime Time Programmes People 25-54
1. Sunday 2100-2130 Australian Idol – The Winner Announced NEW-10 15.3
2. Sunday 2040-2100 Australian Idol – The Final Verdict NEW-10 14.2
3. Monday 2040-2140 CSI: Crime Scene Investigation – RPT STW-9 13.5
4. Tuesday 2030-2130 NCIS NEW-10 13.5
5. Sunday 1930-2030 60 Minutes STW-9 13.2
Top 5 Prime Time Programmes People 35-54
1. Sunday 2100-2140 Australian Idol – The Winner Announced NEW-10 17.2
2. Monday 2040-2140 CSI: Crime Scene Investigation STW-9 15.7
3. Sunday 2040-2100 Australian Idol – The Final Verdict NEW-10 15.5
4.Tuesday 2030-2130 NCIS NEW-10 15.5
5. Sunday 1800-1830 News TVW-7 15.0
Continue reading INITIATIVE MEDIA WEEK IN REVIEW: NOV 23-29.
This is your last chance to book tickets for this year's PADC Awards. Contact Liz Bindon-Bonney now and get along to what should be a great night. This year the PADC has taken the show back to an upmarket format with the awards being handed out at a "Black & Stylish" event in the ballroom at the Hyatt Regency Perth Hotel.
This is a sit down 3-course dinner - you can book tables of 10 or just book for yourself and Liz will sit you with some cool people. The awards presentation will be in two parts leaving plenty of time to socialise. Pre-dinner drinks kick off at 6.30pm and after the awards a DJ will serve up plenty of dancing music until the Hyatt kick us all out at 1am.
Tickets are only $150 (PADC student members $80. Student non-members $100) and you can book with Liz via email.
This is a sit down 3-course dinner - you can book tables of 10 or just book for yourself and Liz will sit you with some cool people. The awards presentation will be in two parts leaving plenty of time to socialise. Pre-dinner drinks kick off at 6.30pm and after the awards a DJ will serve up plenty of dancing music until the Hyatt kick us all out at 1am.
Tickets are only $150 (PADC student members $80. Student non-members $100) and you can book with Liz via email.
Campaign Brief hears that Meerkats has resigned the Apartment division of the Stocklands account. The account is estimated at around $1.5 million and is now believed to be having talks with other Perth agencies including 303 and Marketforce. Meerkats could not be contacted for comment but continue to handle all other work for Stocklands.
Perth's impressive performance in Radio continues with Marketforce creative duo Guy Hamilton Howlett and Rob James making it to the finalist stage at the international YoungGuns awards. The awards can only be entered by creatives under 30 years of age and Howlett and James were Perth's only finalists. Their successful entry was a Lotterywest Scratch 'n' Win radio campaign for Father's Day. The awards were judged last week by a panel of international judges headed by JWT Worldwide ECD Craig Davis. Winners will be announced on December 8th.
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Initiative Business Manager Joy Powell's analysis of the final Perth Radio Survey for 2008, released yesterday.
OVERALL RESULTS PEOPLE 10+
#1 : MIX 94.5 was 16.8 - NOW 16.5 (Decrease of 0.3%)
#2 : 92.9 was 11.9 - NOW 13.6 (INCREASE of 1.7%)
#3 : ABC720 was 11.2 - NOW 11.8 (INCREASE of 0.6%)
#4 : 96fm was 11.7 - NOW 10.3 (Decrease of 1.4%)
#5 : 6PR was 10.2 - NOW 9.8 (Decrease of 0.4%)
#6 : NOVA was 10.1 - NOW 9.5 (Decrease of 0.6%)
#7 : 6IX was 5.2 - NOW 5.3 (INCREASE of 0.1%)
#8 : JJJ was 5.2 - NOW 5.2 No Change
Comments & Observations
• At a quick glance 92.9 took away from 96fm. MIX 94.5 finished the year a clear 2.9% ahead of their nearest competitor, which is their sister station 92.9
• MIX 94.5 gained share in their Morning and Afternoon sessions and held share in Breakfast. Increases in share with demographics P18-24 and P25-39, along with GB’s. Retaining No. 1 overall position (as they have for the past nine years) and are still No. 1 P40-54 and GB’s and No. 1 in Mornings, Afternoon & Weekend listening.
• 92.9 regained No. 2 position overall and obtained largest share increase for P10+ this survey. Audience increases across most sessions – excluding Evening. Demographic share increase highlights are +5% P25-39 / +3.1% P18-39. There were increases for all demographics excluding P18-24 where only marginal share loss occurred. Station is No. 1 for P10-17 and P25-39 and also No. 1 for Drive session.
• 96fm concludes the 2008 survey year as the No. 3 commercial station P10+. Only demographic increase this survey P10-17 and only session increase was Evening. However, their figures have improved across the year for P25-39 and P25-44.
• ABC720 retain No. 1 P55+ and won Breakfast session.
• 6PR are No. 1 Evening session and No. 1 Commercial Station for P55+. Session increases in Drive & Evening. Audience increases P10-17, P55+ & GB’s.
• NOVA is No. 1 P18-24. They gained audience increases in P18-24 and P18-39 along with Afternoon & Drive sessions.
• 6IX had the highest cume increase – 28,000. Station also increased share in their Breakfast, Drive, Evening and Weekend session listening. Audience increases also occurred for P10-17, P40-54 & GB’s.
OVERALL RESULTS PEOPLE 10+
#1 : MIX 94.5 was 16.8 - NOW 16.5 (Decrease of 0.3%)
#2 : 92.9 was 11.9 - NOW 13.6 (INCREASE of 1.7%)
#3 : ABC720 was 11.2 - NOW 11.8 (INCREASE of 0.6%)
#4 : 96fm was 11.7 - NOW 10.3 (Decrease of 1.4%)
#5 : 6PR was 10.2 - NOW 9.8 (Decrease of 0.4%)
#6 : NOVA was 10.1 - NOW 9.5 (Decrease of 0.6%)
#7 : 6IX was 5.2 - NOW 5.3 (INCREASE of 0.1%)
#8 : JJJ was 5.2 - NOW 5.2 No Change
Comments & Observations
• At a quick glance 92.9 took away from 96fm. MIX 94.5 finished the year a clear 2.9% ahead of their nearest competitor, which is their sister station 92.9
• MIX 94.5 gained share in their Morning and Afternoon sessions and held share in Breakfast. Increases in share with demographics P18-24 and P25-39, along with GB’s. Retaining No. 1 overall position (as they have for the past nine years) and are still No. 1 P40-54 and GB’s and No. 1 in Mornings, Afternoon & Weekend listening.
• 92.9 regained No. 2 position overall and obtained largest share increase for P10+ this survey. Audience increases across most sessions – excluding Evening. Demographic share increase highlights are +5% P25-39 / +3.1% P18-39. There were increases for all demographics excluding P18-24 where only marginal share loss occurred. Station is No. 1 for P10-17 and P25-39 and also No. 1 for Drive session.
• 96fm concludes the 2008 survey year as the No. 3 commercial station P10+. Only demographic increase this survey P10-17 and only session increase was Evening. However, their figures have improved across the year for P25-39 and P25-44.
• ABC720 retain No. 1 P55+ and won Breakfast session.
• 6PR are No. 1 Evening session and No. 1 Commercial Station for P55+. Session increases in Drive & Evening. Audience increases P10-17, P55+ & GB’s.
• NOVA is No. 1 P18-24. They gained audience increases in P18-24 and P18-39 along with Afternoon & Drive sessions.
• 6IX had the highest cume increase – 28,000. Station also increased share in their Breakfast, Drive, Evening and Weekend session listening. Audience increases also occurred for P10-17, P40-54 & GB’s.
Continue reading THE POWELL REPORT: RADIO SURVEY 8/2008.
West Australian Newspapers board chairman Peter Mansell and two other directors have resigned. And WAN chief executive Ken Steinke will also step down it was announced today. Read the full story on WAtoday.
ACCOUNT MANAGER - MARKETFORCE RETAIL
Marketforce is an icon in the Western Australian advertising industry and have been the WA industry leader for over twenty five years, ranked amongst the top ten advertising agencies in Australia.
The retail division, Marketforce Retail, provides strategic retail solutions for some of WA’s leading retail brands and is seeking to appoint a talented Account Manager or Senior Account Manager who would like to work at the cutting edge in one of Western Australia’s most exciting advertising and communication Companies.
Working within the Account Service department the successful applicant will be required to manage the daily operations and build relationships with MF Retail clients, as well as lead an internal account service team.
To succeed in this role you will need to have experience in all aspects of advertising and have the confidence, motivation and organisation skills to manage a group of clients with minimal supervision. Advanced skills in MS Excel, Word and PowerPoint, and an understanding of print and broadcast production processes will be highly advantageous for selection.
If this opportunity sounds like the next step in your career and you feel you have all the required skills to succeed, please forward your resume and covering letter to the Director of Human Resources, Marketforce Group, 1314 Hay Street WEST PERTH 6005 or by email to pduracksmith@marketforce.com.au
AQUENT
Are you looking for outstanding talent for your organisation?
*AQUENT STAR OF THE WEEK* FREELANCE | Art Director/Senior Graphic Designer
This award winning, dynamic Art Director/Senior Graphic Designer with over 9 years experience is currently seeking to bring her talents back into the Perth Market. Having worked overseas and over East, she offers a unique combination of extensive comprehension in graphic design, advertising and new media design to her work. Interested in knowing more? Call Lynette Pingault on 9381 7655 today!
We are looking for the following talent:
MARKETING & PR
MARKET INSIGHTS CONSULTANT
Are you an experienced market research professional that is looking for a change? Our client needs a tertiary qualified researcher who has a minimum of three years experience in the commercial world, looking at consumer and market insights. You must have highly developed analytical skills, the ability to work to deadlines and work well in a team environment. This is a great organization with extra benefits including additional superannuation. Find out more by calling Karen P Thompson on 9381 7655.
CONTRACT MARKETING & COMMUNICATIONS
In response from clients, Aquent Perth has expanded to include contract marketing to our repertoire. In line with our Aquent cousin’s over East, we aim to provide marketing, communications and public relations specialists for short-term contracts. Contracts typically run for three months, however can continue for longer.
If you are a marketing, public relations or communication guru seeking contact work – LET US KNOW!! To apply to be a part of the Aquent workforce register your details at www.aquent.com.au to get your future with Aquent moving.
CREATIVE
FREELANCE WEB DESIGN/DEVELOPERS/PROGRAMMERS NEEDED!
We have long and short term assignments for experienced mid-weight to senior Web Designers, programmers and developers to work in agencies, design studios and for corporate clients. Don't miss out on fantastic rates and benefits like holiday pay and bonuses!
To apply to be a part of the Aquent workforce, please feel free to make yourself known to Lynette Pingault on 9381 7655 or email lpingault@aquent.com to get your future with Aquent moving.
ACCOUNT SERVICE
SENIOR ACCOUNT MANAGEMENT ROLES
Passionate, ‘polished’ self starters needed!!!! A number of our clients are currently looking for senior suits to service a variety of accounts.
To be considered for these positions, you must be able to demonstrate a solid track record within the advertising industry, be strategically minded, great with people and have proven campaign management skills. If you are looking for a change and think you fit the bill then please call Karen Thomson (Area Manager) for further details on 08 9381 7655. Or log onto www.auent.com.au to apply online.
CASH FOR CONTACTS
The media have cash for comments, we have cash for contacts. Who do you know that we don’t? We are always on the look out for talent - refer a Creative, Account Service or Marketing friend to Aquent and you will be rewarded financially (conditions apply).
TO REGISTER ONLINE WITH AQUENT ...
Log onto www.aquent.com.au You will need to have access to your resume (preferably in WORD format) as you will be asked to attach it electronically when you register.
Marketforce is an icon in the Western Australian advertising industry and have been the WA industry leader for over twenty five years, ranked amongst the top ten advertising agencies in Australia.
The retail division, Marketforce Retail, provides strategic retail solutions for some of WA’s leading retail brands and is seeking to appoint a talented Account Manager or Senior Account Manager who would like to work at the cutting edge in one of Western Australia’s most exciting advertising and communication Companies.
Working within the Account Service department the successful applicant will be required to manage the daily operations and build relationships with MF Retail clients, as well as lead an internal account service team.
To succeed in this role you will need to have experience in all aspects of advertising and have the confidence, motivation and organisation skills to manage a group of clients with minimal supervision. Advanced skills in MS Excel, Word and PowerPoint, and an understanding of print and broadcast production processes will be highly advantageous for selection.
If this opportunity sounds like the next step in your career and you feel you have all the required skills to succeed, please forward your resume and covering letter to the Director of Human Resources, Marketforce Group, 1314 Hay Street WEST PERTH 6005 or by email to pduracksmith@marketforce.com.au
AQUENT
Are you looking for outstanding talent for your organisation?
*AQUENT STAR OF THE WEEK* FREELANCE | Art Director/Senior Graphic Designer
This award winning, dynamic Art Director/Senior Graphic Designer with over 9 years experience is currently seeking to bring her talents back into the Perth Market. Having worked overseas and over East, she offers a unique combination of extensive comprehension in graphic design, advertising and new media design to her work. Interested in knowing more? Call Lynette Pingault on 9381 7655 today!
We are looking for the following talent:
MARKETING & PR
MARKET INSIGHTS CONSULTANT
Are you an experienced market research professional that is looking for a change? Our client needs a tertiary qualified researcher who has a minimum of three years experience in the commercial world, looking at consumer and market insights. You must have highly developed analytical skills, the ability to work to deadlines and work well in a team environment. This is a great organization with extra benefits including additional superannuation. Find out more by calling Karen P Thompson on 9381 7655.
CONTRACT MARKETING & COMMUNICATIONS
In response from clients, Aquent Perth has expanded to include contract marketing to our repertoire. In line with our Aquent cousin’s over East, we aim to provide marketing, communications and public relations specialists for short-term contracts. Contracts typically run for three months, however can continue for longer.
If you are a marketing, public relations or communication guru seeking contact work – LET US KNOW!! To apply to be a part of the Aquent workforce register your details at www.aquent.com.au to get your future with Aquent moving.
CREATIVE
FREELANCE WEB DESIGN/DEVELOPERS/PROGRAMMERS NEEDED!
We have long and short term assignments for experienced mid-weight to senior Web Designers, programmers and developers to work in agencies, design studios and for corporate clients. Don't miss out on fantastic rates and benefits like holiday pay and bonuses!
To apply to be a part of the Aquent workforce, please feel free to make yourself known to Lynette Pingault on 9381 7655 or email lpingault@aquent.com to get your future with Aquent moving.
ACCOUNT SERVICE
SENIOR ACCOUNT MANAGEMENT ROLES
Passionate, ‘polished’ self starters needed!!!! A number of our clients are currently looking for senior suits to service a variety of accounts.
To be considered for these positions, you must be able to demonstrate a solid track record within the advertising industry, be strategically minded, great with people and have proven campaign management skills. If you are looking for a change and think you fit the bill then please call Karen Thomson (Area Manager) for further details on 08 9381 7655. Or log onto www.auent.com.au to apply online.
CASH FOR CONTACTS
The media have cash for comments, we have cash for contacts. Who do you know that we don’t? We are always on the look out for talent - refer a Creative, Account Service or Marketing friend to Aquent and you will be rewarded financially (conditions apply).
TO REGISTER ONLINE WITH AQUENT ...
Log onto www.aquent.com.au You will need to have access to your resume (preferably in WORD format) as you will be asked to attach it electronically when you register.
The structure for the inaugural Australian EFFIE Awards, to be presented by the AFA and the AANA, has now been created with big changes to encourage a wider spread of entries from agencies and clients of all sizes and from all states of Australia.
Since the announcement of the new Awards programme earlier this year, the AFA Effectiveness Committee has put the finishing touches to the creation of the new programme. It builds on the proud history of the AFA's Advertising Effectiveness Awards, known for its rigour and prestige.
“Our job has been to refresh the programme with the introduction of the internationally recognised EFFIE brand – now held each year in 39 countries around the world,” said Committee Chair, Matthew Melhuish. “We believe the new programme will be more accessible for a wider range of clients and agencies and will breathe new life into the drive to showcase why advertising and marketing are such vital tools for business success.”
The big changes include:
• New categories created to reflect industry sectors
• A one-step entry process instead of the previous two-stage process
• Lower entry price
• Entry length no longer the barrier it used to be; now 1,000 - 3,000 words as a guideline.
• Sensitive market information can now be removed before the case studies are published to encourage entrants to provide vital campaign results
• Judges comments and feedback will now be available to entrants so the process becomes an exercise in learning
• AFA entrants can earn Accreditation hours by preparing entries and attending Effectiveness workshops
• In-depth “How to Write a Winning Entry” seminars will be held to assist applicants.
The Awards are a joint presentation by the AFA and the Australian Association of National Advertisers (AANA) with the Awards dinner and presentation being held in Sydney on Thursday 27th of August 2009, and then annually.
“From an advertiser perspective, the AANA was attracted to the accountability associated with the EFFIE program,” said AANA CEO Scott McClellan. “Having measurable criteria at the core of the judging process can only add to the stature of these awards, and we value our involvement with them,” he said.
Winners of the Australian awards will also be eligible to enter into the second round of judging in the regional Asia Pacific Awards and the opportunity to compete globally.
Clients and agencies are encouraged to put the following critical dates in their diaries:
“How to Write a Wining Entry” Seminar Dates
• Sydney Thursday, January 29th 2009
• Melbourne Thursday, February 4th 2009
• Brisbane Thursday, February 12th 2009
Key Dates for Awards
• Entries Open Thursday 29th January 2009
• Entries Close Monday, 27 April 2009
• Finalists Announced Monday 1 June 2009
• Awards Dinner Thursday 27th August 2009
For further information about the Effie program visit the AFA website - www.afa.org.au and www.effie.org
Since the announcement of the new Awards programme earlier this year, the AFA Effectiveness Committee has put the finishing touches to the creation of the new programme. It builds on the proud history of the AFA's Advertising Effectiveness Awards, known for its rigour and prestige.
“Our job has been to refresh the programme with the introduction of the internationally recognised EFFIE brand – now held each year in 39 countries around the world,” said Committee Chair, Matthew Melhuish. “We believe the new programme will be more accessible for a wider range of clients and agencies and will breathe new life into the drive to showcase why advertising and marketing are such vital tools for business success.”
The big changes include:
• New categories created to reflect industry sectors
• A one-step entry process instead of the previous two-stage process
• Lower entry price
• Entry length no longer the barrier it used to be; now 1,000 - 3,000 words as a guideline.
• Sensitive market information can now be removed before the case studies are published to encourage entrants to provide vital campaign results
• Judges comments and feedback will now be available to entrants so the process becomes an exercise in learning
• AFA entrants can earn Accreditation hours by preparing entries and attending Effectiveness workshops
• In-depth “How to Write a Winning Entry” seminars will be held to assist applicants.
The Awards are a joint presentation by the AFA and the Australian Association of National Advertisers (AANA) with the Awards dinner and presentation being held in Sydney on Thursday 27th of August 2009, and then annually.
“From an advertiser perspective, the AANA was attracted to the accountability associated with the EFFIE program,” said AANA CEO Scott McClellan. “Having measurable criteria at the core of the judging process can only add to the stature of these awards, and we value our involvement with them,” he said.
Winners of the Australian awards will also be eligible to enter into the second round of judging in the regional Asia Pacific Awards and the opportunity to compete globally.
Clients and agencies are encouraged to put the following critical dates in their diaries:
“How to Write a Wining Entry” Seminar Dates
• Sydney Thursday, January 29th 2009
• Melbourne Thursday, February 4th 2009
• Brisbane Thursday, February 12th 2009
Key Dates for Awards
• Entries Open Thursday 29th January 2009
• Entries Close Monday, 27 April 2009
• Finalists Announced Monday 1 June 2009
• Awards Dinner Thursday 27th August 2009
For further information about the Effie program visit the AFA website - www.afa.org.au and www.effie.org
Droga5's international life-saving phenomenon, The Tap Project, is spilling to Australian shores and UNICEF are seeking a Perth agency to roll it out in Western Australia. It appears Droga5 in Australia will not be involved. Droga5 wanted to work in partnership with agencies they respected to roll out Tap Project here. Earlier this year, Droga5, with help from CB's Michael Lynch, connected with the best agencies in each state and New Zealand - to ask them do just that – in exactly the same way that David Droga invited Crispin Porter and Goodby Silverstein to participate in the U.S. rollout. Australian shops that willingly saying yes were Clemenger BBDO (Melbourne), Marketforce (Perth), Junior (Brisbane) and Clemenger BBDO (Adelaide), who all agreed to work with Droga5 (Sydney). In addition, Saatchi & Saatchi New Zealand agreed to cover the NZ market.Instead, UNICEF in Australia will not follow the lead of their counterparts in the U.S. and is asking that prospective agencies officially tender for the pro-bono project. The successful agencies - advertising, public relations, media and events – will be chosen by an industry committee that was formed earlier this year to launch the Tap Project in Australia in March 2009. However, the closing date for submissions is December 24, 2008 - just over three weeks away.
The Tap Project is Droga5's award-winning fundraising campaign for UNICEF which launched in New York City on World Water Day in 2007 (March 22). Hundreds of restaurants across New York invited customers to donate $1 for the tap water they would normally get for free.
The funds help UNICEF save lives by providing safe drinking water to children in developing nations. In just one day, New Yorkers generated years’ worth of clean drinking water to the world’s children most in need. UNICEF declared The Tap Project as its most successful single initiative in the organisation’s history.
The successful campaign spread across North America and Canada in 2008 and on World Water Day 2009 it will spill across continents and make its global debut in many countries, including Australia. The Tap Project’s Australian creator, David Droga, won the Titanium Lion for creative innovation at the 2007 Cannes International Advertising Festival for the concept.
For a full description of the project and details of how to get involved, visit the ‘Get Involved’ section of the UNICEF Australia website: www.unicef.org.au. The closing date for submissions is December 24, 2008.
UNICEF and Water
Water is a daily privilege that millions take for granted. The little known truth is that lack of clean and accessible drinking water is the second largest worldwide killer of children under five. Currently, UNICEF provides access to safe water and sanitation facilities while promoting safe hygiene practices in more than 90 countries. By 2015, UNICEF's goal is to reduce the number of people without safe water and basic sanitation by 50 percent.
Recent volatile times have led to an unprecedented increase in the use of public transport in Perth. The daily queues at cash ticket machines are leading to congestion and frustration for commuters. The solution, according to this print campaign from Cooch Creative, is that both can be avoided by using a stored value SmartRider ticket instead. The creative team is Ron Samuel and Spencer Battista. Photographer is Alan Myles and digital imaging by Procolor, Singapore.
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