January 2009 Archives

In a blow to the local industry, BankWest media is to be consolidated under parent company Commonwealth Bank’s media contract with Ikon Communications. Starcom WA has booked all WA media for the bank for the past two years.
Starcom WA managing director Alan Matthews said the move wasn’t unexpected following the Commonwealth’s acquisition of BankWest at the end of 2008.
“I think we’ve done a pretty fair job over the past couple of years…We were on a fee with BankWest so it’s not terribly destructive in terms of our bottom line but it’s still disappointing.”
Matthews said the move was to take effect from mid-February.
The Commonwealth Bank bought BankWest from UK-based HBOS at the end of last year as HBOS started to feel the effects of the global financial crisis.
Starcom Mediavest Group picked up the BankWest national media account from the beginning of 2007 following a tender the previous October. As part of the arrangement, local media was booked by the Starcom WA office.
Ironically, Ikon is owned by STW Group, which also owns The Brand Agency and Maxus, BankWest’s previous creative and media agencies.
BankWest moved its creative account from The Brand to Host in Sydney in 2007 when it embarked on an aggressive expansion in the eastern states. That strategy was abandoned when HBOS ran into trouble and itself was acquired by Lloyds Banking Group.
At this stage it is believed Host is continuing as BankWest’s creative agency. The Commonwealth uses San Francisco agency Goodby Silverstein & Partners for its creative work.
With the Australian economy on the verge of going into recession, this is not the time to dampen economic activity by imposing advertising bans on the business community, according to the country’s peak marketing agency body, the Advertising Federation of Australia (AFA).
“Economists and businesses the world over recognise that to prosper through the tough times you need to keep advertising - and maintain the ability to advertise your products. And yet now, on the verge of a recession, we are confronted by the Federal Government’s Preventative Health Taskforce (PHT) proposing ad bans to combat obesity and the over consumption of alcohol and calls for similar bans by two State Governments,” said Mark Champion, Executive Director of the AFA (pictured).
“It’s all very well for the Federal Government to commit to spend close to 20 billion dollars to stimulate the economy, but it makes no sense to then go and restrict the ability of companies to advertise and market products – especially at a time like this,“ he said.
“And we now know that banning ads in an attempt to control obesity and binge drinking don’t work and actually damage the economy.”
Research recently conducted by Frontier Economics (and co-funded by the AFA) has exposed the failure of ad bans internationally. That research also highlights that advertising prohibitions drive discounting of products and inhibit product reformulation and innovation – defeating the intent of such bans. 
The Federal Government’s PHT report calls for a ban on the advertising of certain foods from early morning to mid evening on television, and draconian restrictions of similar advertising in other media.
In addition, the PHT report recommends advertising bans on alcohol products, as well as banning alcohol discounting and sponsorship.
As well as the proposals from the PHT, the South Australia Government is proposing bans on what foods can be advertised during children’s programmes on television and the Queensland Government is proposing similar measures. 
“The industry believes Government should be trying to stimulate marketing and advertising as part of its rolling package of measures, rather than dampening it, “ said Mr Champion.
“Agencies, and I’m sure marketers, would value the opportunity to sit down with State or Federal Governments to work through the options on how businesses can be encouraged to market their way out of a downturn instead of being forced to batten down the hatches. And we’ve got some good ideas on how this can be achieved,” he said.
The Australian marketing and media industry is estimated to generate more than 30 billion dollars per annum of the country’s GDP.
Download - full release, including analysis of the economic value of advertising and marketing:

Ad Ban Plans Will Dampen the Economic Recovery_28 Jan 09.pdf
The Australian Masters Marketing Summit (AMMS09) will be held at the Sheraton Hotel on March 17 and 18. Not only is it the first of its kind in WA but also the biggest marketing and business conference in Perth’s history.
Given the current global economic downturn, incorporating successful marketing tactics as part of an overall business plan is now even more critical for Australian businesses. AMMS09 provides a rare opportunity to rub shoulders with the experts in the marketing industry, share their knowledge and helps place a business ahead of the pack.
 Speakers at AMMS09 include:
• Bernie Mullins Ph D, Director The Aspire Group and former CEO of Atlanta Hawks & Thrashers.
• Larry DeGaris Ph D, Director Sponsorship Strategy Indianapolis, USA.
• Rebekah Horne, General Manager Fox Media Interactive Europe; My Space.
• Ian Stewart, Senior Vice President MTV Asia.
• Michelle Pilot, Vice President of Marketing Lexus Group.
• Andrew Caie, Director of Marketing Lexus Group.
• Ben Wicks, Director of Sponsorship Fosters Group.
• Sean Pickwell, Managing Director Waterfront Media.
• Tim Addington, Editor B&T Magazine.
• Gina Unwin, National Manager Brand & Sponsorship HSBC.
• Mike Wilson, Director Naked Communications.
• Annick Perrin, Client Services Manager ikon Communications.
• Brian Gallagher, CEO Full Circle Media.
• James Neale, Managing Director Traffic Marketing.
• Steve Fontanot, Senior Account Director Making Waves Australia.

More details on AMMS09 speakers can be found at www.amms09.com.au/speakers.shtml

Early bird tickets are available until 20 February, with registration details and more information available at www.amms09.com.au

THIS WEEK'S JOBS

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AQUENT
We are looking for the following talent:

CREATIVE

SENIOR DESIGNER |$NEG
We are looking for a unique talent to join a Subiaco based design studio. Your creative ideas will be valued and encouraged. There is an abundance of variety in this role so expect to work on a slick corporate project one day and a funky retail re-brand the next. To be eligible for the role you will need to have a well presented folio that showcases your design flair.  Designers with previous Ad Agency or Design Studio experience will be highly regarded.
For more information please contact Angela at Aquent on 9381 7655 or APPLY online at www.aquent.com.au [Ref: 11281]

GRAPHIC DESIGNER |$45-50K
A fantastic opportunity exists for a designer to join the marketing team of a international household product.  Working closely with the marketing team you will produce a range of marketing collateral including packaging and event collateral.  You will need to work within the international style guide and be willing to adapt your designs to feedback.  This is a fresh funky brand which will require you to use your concept development and creative prowess.  You will be required to have good all-round design skills and the ability to set timelines for project completion.  
For more information please contact Angela at Aquent on 9381 7655 or APPLY online at www.aquent.com.au [Ref: 11282]

FREELANCE WEB DESIGN/DEVELOPERS/PROGRAMMERS NEEDED!
We have long and short term assignments for experienced mid-weight to senior Web Designers, programmers and developers to work in agencies, design studios and for corporate clients. Don't miss out on fantastic rates and benefits like holiday pay and bonuses!
To apply to be a part of the Aquent workforce, please feel free to make yourself known to Lynette Pingault on 9381 7655 or email lpingault@aquent.com to get your future with Aquent moving.

MARKETING & PR

BRAND MARKETING | Circa $50K
Are you experienced in the wine industry and have tertiary qualifications in marketing? Are you looking for a new challenge with a highly regarded label? If so, register your interest for this upcoming role. Call Karen P Thompson on 08 9381 7655 or email your resume through to kthompson@aquent.com

SALES EXECUTIVE | $45-60K
There’s nothing better than a cold beer on a hot summer’s day, right? Our client is a leading Western Australia brewer and they need a passionate sales executive with an understanding of the on and off premise industry. If this sounds like you, contact Karen P Thompson on 08 9381 7655 or email kthompson@aquent.com.

CONTRACT MARKETING & COMMUNICATIONS
In response from clients, Aquent Perth has expanded to include contract marketing to our repertoire. In line with our Aquent cousin’s over East, we aim to provide marketing, communications and public relations specialists for short-term contracts. Contracts typically run for three months, however can continue for longer.
If you are a marketing, public relations or communication guru seeking contract work – LET US KNOW!! To apply to be a part of the Aquent workforce register your details with Lynette Pingault by calling 08 9381 7655 or email lpingault@aquent.com to get your future with Aquent moving.

CASH FOR CONTACTS
The media have cash for comments, we have cash for contacts. Who do you know that we don’t? We are always on the look out for talent - refer a Creative, Account Service or Marketing friend to Aquent and you will be rewarded financially (conditions apply).

TO REGISTER ONLINE WITH AQUENT ...
Log onto www.aquent.com.au You will need to have access to your resume (preferably in WORD format) as you will be asked to attach it electronically when you register.

BURSWOOD BET ON GATECRASHER

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TonyScampoli_Sml.jpgGatecrasher has pulled off a major coup upstaging 303 and The Brand Agency to win the Burswood Entertainment Complex account. Burswood has been with The Brand since 2001 and is estimated to be worth in excess of $4 million.
The Brand MD Steve Harris confirmed the loss saying they were "naturally very disappointed to loose the business after eight and a half good years working on the account."
Gatecrasher MD Tony Scampoli (left) said they always had a good feeling following every stage of the review and were overjoyed by the news: "This is a very significant blue-chip win for us. You never know with these things, but were did feel that we put in a good performance at both stages of the review. I felt it was the strongest pitch the agency has ever put together and it's great for everybody at the agency that we have been appointed."

THE BEACH IS NO PLACE FOR WORRY

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SGIO_Lockers2.jpgChilling out in the surf and lazing in the sun tends to make your worries disappear pretty fast. Well, except one. Where do you hide your wallet, phone and sunnies while you’re in the water?
Marketforce's experiental arm Traffik WA has taken SGIO’s Unworry campaign to Perth’s beaches with the Unworry beach lockers.
You simply fill out a tag with your name, phone number and the possessions that you want looked after and
the guys will assign you a locker to keep your valuables in. Traffik WA managed the entire project, from having the impressive looking trailer designed and manufactured, to seeking permission from the respective city councils, and they are currently manning it at selected Perth beaches over summer.
There are 120 lockers on the trailer and they’re a decent size at 40cm3, big enough to hold a backpack or
handbag. The trailer is making appearances at selected Perth beaches between 10am and 4pm most days
of summer and the service is free.
Behind the idea is Marketforce's Andrew Chu and Ryan Albuino and Traffik's Brian Murphy.

SGIO_lockers.jpg

THUMBS UP TO THE HUMBLE THUMB

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WesternPower1.jpgThe Brand Agency has created the next iteration of Western Power’s ‘Beat the Peak’ campaign, first launched by 303 a couple of years ago.
The TV and press campaign created by Josh Edge and Rikki Burns, and directed by Al Moore from Capitol Films, is a complete departure from the original ‘traffic jam’ analogy spot, focusing instead on the humble thumb and its power to do good.
According to Brand Agency Director, Colin Mackay-Coghill, the original campaign had done a really good job of raising awareness of the issue but the task this time has changed: “ Research indicated very high awareness levels of the ‘Beat the Peak’ message but awareness was no longer translating into action. The single biggest contributor to peak energy use in WA from February to March is air-conditioning and, apart from getting people to turn them off, which is unrealistic, the most effective solution is getting people to turn their air-conditioners up to 24 degrees. The ‘Thumbs’ campaign was conceived to do this in a simple, single-minded and engaging way”.
Also of interest is the media strategy which, in addition to the standard schedule, incorporates a tactical component activated specifically by the weather.
According to Maxus Managing Director Glenn Hodgkin, “ Given the obvious fact that peak energy use increases in direct proportion to the temperature, we wanted to match our activity to spikes in temperature, so we’ve included a ‘Thermal-Response’ component which only activates when the temperature hits 30 degrees. This component comprises a 15 sec TVC, and live reads on Nova, Channel 9 weather and the Australian Traffic Network, all of whom have been fantastic at helping us make this work."
View the 45 second spot.
View the 30 second spot.
The campaign launches this Sunday, January 25th.  

A nice opportunity for Perth agencies to help a local charity...
SBS will create a Foundation to be custodian of $2 million worth of television airtime which will be donated to support charities and charitable causes, SBS Managing Director Shaun Brown announced today. 
“While SBS has always been a strong supporter of charities, the SBS Foundation will ensure that our support truly makes a difference to the aims and ambitions of a small number of not-for-profits,” Shaun Brown said. 
“SBS will dedicate significant airtime and resources towards a more targeted television campaign for a select group of charities who have a synergy with SBS’s Charter. 
“A dedicated SBS committee will assess each application against published criteria and choose the charities that the SBS Foundation will support for a 12 month period.” 
SBS today released guidelines and called for applications from charities interested in getting support from the SBS Foundation. SBS will select partners across a range of categories including: 
 
 Creative/Arts 
 Multicultural 
 Indigenous 
 Environmental 
 Health 
 Regional 
 Sport 
 
Applications for support from the SBS Foundation close at 5pm on Friday 27 February 2009 and the successful charities will be announced before 1 April 2009. 
The guidelines for the SBS Foundation can be found at www.sbs.com.au/future
Burswood.jpgGatecrasher, 303 and incumbent The Brand Agency are still waiting to hear from Burswood Entertainment Complex on an agency appointment. A decision had been expected prior to Christmas, however this was then delayed until the new year. It is believed a recommendation on the appointment has been made and this now has to be signed off by senior management.
The review was a full creative pitch. The first stage involved an extensive credentials pitch followed by a creative presentation in response to a creative brief.

BUSH WAXED

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Veet - Bush Ad copy.jpgThis is something that The West Australian has been trying to inspire for ages, but Perth agencies have been slow on the uptake. Tactical ads. Maybe, it's too hard to sell quickly through the account service and client teams. Most of the time they are simple headline ads that appear the day after an event of a scandal. When done well the ads get noticed and increasingly become viral and draw lots of comments from around the world.
The Glue Society did it for IKEA when John Howard spent $3000 on a chair. TCM also created on when the Hollywood screenwriter's strike was announced.
And Euro RSCG Sydney has created a banner ad for Reckitt Benckiser’s Veet Hair Removal cream. The ad simply says “Goodbye Bush” and appeared in the Daily Telegraph and Herald Sun during the coverage of President Obama’s inauguration. It's not the greatest tactical ad ever but it has already being circulated virally and on blogs.
Campaign Brief can't recall a good/bad or average Perth example of a tactical ad. Can you?

CLEAVER REMAINS PERTH-BASED

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Nick_Cleaver.jpg303 CEO Nick Cleaver is not permanently relocating back to Sydney.
"The critical mass of our agency is in Perth. The head office is in Perth as is the finance department. All our board meetings are in Perth. And I continue to be based in Perth and heavily involved in the management of the agency," said Cleaver as he denied increasing speculation this week that he was moving back to his home town.
Cleaver took up the CEO role at 303 in 2007 and quickly lead the agency's acquisition and successful growth of their Sydney agency. This role has seen him continually travel between both offices.
Cleaver stressed that his responsibilities remain unchanged and he was very involved in both offices.

303 has created two new radio campaigns over the past month. The first campaign titled 'Mutant Bargains' promotes the annual IKEA January Sale. It was created by Richard Berney and Mark Fretton and produced at Soundbyte.
Hear spot one.
Hear spot two.
The second campaign from the agency is for Red Rooster that supports their extensive television campaign that features Tom Gleeson interviewing New Yorkers to find out what they know about Red Rooster. Mal MacLean wrote the spots and Brad Habib at Soundbyte was the producer.
Hear spot one.
Hear spot two.

Agencies with larger government accounts are in for a tough time over the next year with the State Government instructing government departments to cut back ad spend by 15 per cent.
WA Business News reported that in addition to the 15 per cent cut, the use of consultants was also being reigned in by $5 million. Business News reported that the State Government is looking to save around $6.4 million from it's advertising budgets this year. Read the full story here.

THIS WEEK'S JOBS

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AGENCY SALES ACCOUNT MANAGER - AUSTEREO PERTH
Austereo is a company committed to its people providing a culture focussed on excellence, having the resources and training required to achieve the desired result.
We are seeking a professional to join our Agency Team who will thrive in the dynamic radio market.
The ideal candidate would possess the following:
-        Have previous Agency / Media Sales experience or Media Planning / Buying experience.
-        The ability to build strong relationships with Planner Buyers and their clients
-        A self motivator who enjoys a challenge
-        Possess strong negotiation skills
-        Have a high level of presentation skills, both oral and written
-        Above all loves to work in a friendly and fun environment
For further information contact Noel Quick 0419 000 150 or forward your resume in strict confidence to noel.quick@austereo.com.au
 
AQUENT
We are looking for the following talent:

CREATIVE

SENIOR DESIGNER |$NEG
We are looking for a unique talent to join a Subiaco based design studio. Your creative ideas will be valued and encouraged. There is an abundance of variety in this role so expect to work on a slick corporate project one day and a funky retail re-brand the next. To be eligible for the role you will need to have a well presented folio that showcases your design flair.  Designers with previous Ad Agency or Design Studio experience will be highly regarded.
For more information please contact Angela at Aquent on 9381 7655 or APPLY online at www.aquent.com.au [Ref: 11281]

GRAPHIC DESIGNER |$45-50K
A fantastic opportunity exists for a designer to join the marketing team of a international household product.  Working closely with the marketing team you will produce a range of marketing collateral including packaging and event collateral.  You will need to work within the international style guide and be willing to adapt your designs to feedback.  This is a fresh funky brand which will require you to use your concept development and creative prowess.  You will be required to have good all-round design skills and the ability to set timelines for project completion.  
For more information please contact Angela at Aquent on 9381 7655 or APPLY online at www.aquent.com.au [Ref: 11282]

FREELANCE WEB DESIGN/DEVELOPERS/PROGRAMMERS NEEDED!
We have long and short term assignments for experienced mid-weight to senior Web Designers, programmers and developers to work in agencies, design studios and for corporate clients. Don't miss out on fantastic rates and benefits like holiday pay and bonuses!
To apply to be a part of the Aquent workforce, please feel free to make yourself known to Lynette Pingault on 9381 7655 or email lpingault@aquent.com to get your future with Aquent moving.

MARKETING & PR

CONTRACT MARKETING & COMMUNICATIONS
In response from clients, Aquent Perth has expanded to include contract marketing to our repertoire. In line with our Aquent cousin’s over East, we aim to provide marketing, communications and public relations specialists for short-term contracts. Contracts typically run for three months, however can continue for longer.
If you are a marketing, public relations or communication guru seeking contract work – LET US KNOW!! To apply to be a part of the Aquent workforce register your details with Lynette Pingault by calling 08 9381 7655 or email lpingault@aquent.com to get your future with Aquent moving.

CASH FOR CONTACTS
The media have cash for comments, we have cash for contacts. Who do you know that we don’t? We are always on the look out for talent - refer a Creative, Account Service or Marketing friend to Aquent and you will be rewarded financially (conditions apply).

TO REGISTER ONLINE WITH AQUENT ...
Log onto www.aquent.com.au You will need to have access to your resume (preferably in WORD format) as you will be asked to attach it electronically when you register.

AWARD SCHOOL APPLICATIONS NOW OPEN

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awards_logo2[1].jpgThe application brief for this year’s News Limited AWARD School is now available to download.
Applications must be submitted no later than 5pm, Friday 30th January 2009. Applicants will have two weeks to complete their submission, and anyone can apply. All work must be submitted hand drawn. The names of successful applicants will be posted on the AWARD School website in early February. The 16-week part time course runs from March to July each year across Sydney, Melbourne, Brisbane, Adelaide, Perth and Hobart. The course consists of a Monday evening lecture and Thursday evening tutorial. 

303 INTO ART

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303 has picked up the Art Gallery of Western Australia. Says 303 Perth Managing Director Alan Taylor: “Naturally, the Art Gallery has always been highly supportive of creativity, so this is a great creative opportunity for us. Stefano Carboni’s appointment heralds a new era and it is great to be partnering with the Gallery in this exciting period. Our first task will be to devise a communications campaign for the exhibition THING beware the material world and we will also be looking closely at a digital strategy.”
THING will be a bold exhibition of furniture, lighting, sculpture and photography that celebrates the human impulse to shape and re-shape the world around us and challenge perceptions of what design can be. It opens on 18 April 2009.
Carboni was recently appointed the Gallery’s new Director. He was previously curator and administrator in the Department of Islamic Art at New York’s Metropolitan Museum of Art and Visiting Professor at the Bard Graduate Centre.
The appointment is for a three year period. The Art Gallery was previously with Marketforce.

NEW BUSINESS FOR RARE

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Following a tender process late December, RAREcreativethinking has been awarded the Department of Communities - Redress WA Campaign.
This initiative established by the State Government is intended to address historical abuse and/or neglect in State care that occurred before 1 March 2006. The campaign has been created to provide eligible applicants with a less traumatic, less costly, quicker settlement to going through the court process. It will also be an opportunity to formally acknowledge the past for many people who have been unable access compensation, or who have difficultly in proving injury and loss together with negligence.
RARE managing director Callum Mackenzie said the challenge was to engage a difficult target audience with an informative, yet sensitive communication.
The campaign is due to launch on TV, in press and other non-traditional mediums from January 20. 
THE-WORK-08_COVER.jpgThe Work 08 is currently at the printer and will be available very soon. The 400+ page hardback book features the best 387 ads and campaigns from 2008 from Australia, NZ and Asia.
The Work 08 again comes with 2 high quality DVDs that contains all TV, TV Craft, Integrated and Radio acceptances. This year 224 acceptances came from Asia, 98 from Australia and 65 from New Zealand.
Four Perth-based agencies made The Work 08. Marketforce had 4 acceptances, Rare Creative Thinking (2) and single acceptances to The Brand Agency and AdImpact.
As a network, BBDO bounced back to top position after two years running second to Ogilvy & Mather. Their 64 acceptances put them in front of JWT (48), O&M (47), Saatchi & Saatchi (44) and DDB (40) .
The top agencies overall were DDB Auckland and Saatchi & Saatchi NZ with 16 acceptances each. Colenso BBDO Auckland was ranked third with 13 acceptances and Clemenger BBDO Wellington equal fourth with 12. The top ranking agency from Australia was DDB Sydney with 12 acceptances, while the top ranking agency from Asia was BBDO Bangkok with 10.

You can order copies of The Work 08 via the PDF.
THE-WORK-08_Order Form.pdf

TOP 20 AGENCIES IN THE WORK 08
1. DDB Auckland (16 acceptances)
1. Saatchi & Saatchi New Zealand (16)
3 Colenso BBDO Auckland (13)
4 DDB Sydney (12)
4. Clemenger BBDO Wellington (12)
6. BBDO Bangkok (10)
6. JWT Sydney (10)
6. Saatchi & Saatchi Sydney (10)
9. Y&R Singapore (9)
9. O&M Mumbai (9)
11. Dentsu Inc Tokyo (7)
11. Clemenger BBDO Melbourne (7)
11. JWT Mumbai (7)
11. Saatchi & Saatchi Malaysia (7)
15. Saatchi & Saatchi Singapore (6)
15. O&M Singapore (6)
15. Leo Burnett Mumbai (6)
15. M&C Saatchi Sydney (6)
19. BBDO Guerrero Manila (5)
19. BBDO Proximity Malaysia (5)
19. Creative Juice\G1 Bangkok (5)
19. JWT Shanghai (5)
19. JWT Singapore (5)
19. Lowe Bangkok (5)
19. O&M Shanghai (5)
19. TBWA\Tequila Singapore (5)

THIS WEEKS JOBS

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AQUENT
We are looking for the following talent:

MARKETING & PR

PRODUCT MANAGER
Reporting to the Product Group Manager, this specialised senior marketing position will see you managing existing products and developing new products and services within the utilities arena. Your main responsibilities will be:  developing product plans and forecasts for all products in your portfolio; strategic development to ensure targets are met via the sales channel; developing new products and/or product extensions in line with customer demand; managing all legal and regulatory requirements for your portfolio; and, management reporting.  Sound interesting….. You’ll also need to be tertiary qualified in marketing and/or business and have a minimum of 5-8 years experience in a similar role.
An attractive salary package is on offer for the right candidate. A great team environment and value based corporate culture are others reasons why you should consider this as your next career move. Explore this further at www.aquent.com.au or call Karen P Thompson on 9381 7655.

CONTRACT MARKETING & COMMUNICATIONS
In response from clients, Aquent Perth has expanded to include contract marketing to our repertoire. In line with our Aquent cousin’s over East, we aim to provide marketing, communications and public relations specialists for short-term contracts. Contracts typically run for three months, however can continue for longer.
If you are a marketing, public relations or communication guru seeking contract work – LET US KNOW!! To apply to be a part of the Aquent workforce register your details with Lynette Pingault by calling 08 9381 7655 or email lpingault@aquent.com to get your future with Aquent moving.

CREATIVE

FREELANCE WEB DESIGN/DEVELOPERS/PROGRAMMERS NEEDED!
We have long and short term assignments for experienced mid-weight to senior Web Designers, programmers and developers to work in agencies, design studios and for corporate clients. Don't miss out on fantastic rates and benefits like holiday pay and bonuses!
To apply to be a part of the Aquent workforce, please feel free to make yourself known to Lynette Pingault on 9381 7655 or email lpingault@aquent.com to get your future with Aquent moving.

CASH FOR CONTACTS
The media have cash for comments, we have cash for contacts. Who do you know that we don’t? We are always on the look out for talent - refer a Creative, Account Service or Marketing friend to Aquent and you will be rewarded financially (conditions apply).

TO REGISTER ONLINE WITH AQUENT ...
Log onto www.aquent.com.au You will need to have access to your resume (preferably in WORD format) as you will be asked to attach it electronically when you register.

303 COMMITS TO THE WESTERN FORCE

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WESTERNFORCE.jpg303 has created a new direct marketing campaign for Emirates Western Force. Looking to get Rugby Union supporters to commit to the club, the campaign includes direct email and mail communication to rugby ticket purchasers who have not to date been a Western Force member.
The thrust of the campaign is a tongue-in-cheek ‘commitment’ request showing the sensitive side of leading Western Force players like Nathan Sharpe inviting rugby union lovers to ‘take their relationship to the next level’. If customers respond positively and fill out the membership form, they receive a free ticket to watch the Emirates Western force take on the Canterbury Crusaders at a game just prior to the Australia Day long weekend. View the spot here.

Creative: Richard Berney (Art Director), Dav Tabeshfar (writer), Lindsay Medalia (Creative Director)
Account Management: Donna-Maree Gavin
Production: Belinda Hawkins, 303 (Producer), Corrie Jones (Director), Chantelle Edwards (Producer, Gould Street Productions).

CANNES REGISTRATIONS NOW OPEN

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Picture 245.pngCannes Lions 2009 is now open for delegate registration.
In today’s economic climate business is tougher than ever. But creativity will make the difference. Join 10,000 delegates from 85 countries at Cannes Lions 2009 and be exposed to inspiration, creativity and learning from all over the world through exhibitions, screenings, seminars, workshops, listening to world-class speakers and meeting like-minded creative people.
Register here 

THE BEST OF PERTH LAST YEAR?

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Campaign Brief's recent issue carried our annual poll of Perth's creative directors to highlight the best work of the year. Here we repeat the views of the CDs from Perth's three largest agencies. Did they get it right? Did they miss anything?

ANDREW TINNING – MARKETFORCE
Let’s be honest ladies and gentlemen, it’s been a tough twelve months - particularly the last quarter - and I think you’d have to be blind and deaf not to acknowledge that it’s been reflected in the work that the local industry has produced as a result. Whether you attribute this to a lower strike rate due to less opportunity driven by less volume, or to a new conservatism spawned by the global credit crunch, the end result is the same: ’08 wasn’t a vintage year for the local creative juice. My Gran always said if you’ve nothing particularly good to say then don’t waste your words, save them until you do. So with that in mind, here we go.
The Graffiti stuff from Cooch was nice, particularly the ‘handcuffs’ piece on the back of the train seat.
The IKEA stickers on the roadside junk wasn’t bad. A bit scammy but at least they had a go.
The national obesity campaign was nice solid work; well thought out and well produced. No doubt it will be very effective. Unfortunate coincidences aside, the RAC TV was beautifully crafted. I liked the Office of Road Safety ‘Lose your license in a flash’ spot; great soundtrack. And the IKEA TV wasn’t bad either, which is the way it should be given the pedigree that comes with that client.
From the airwaves came the Perth Zoo campaign, which was a (animal) cracker.
And from the digital realm, I liked the Longtail invite that involved sending in a caricature of yourself - very charming. Beyond these and a few things we did that I’m proud of, I can’t really think of much more to write home to Mum about.
Next year will be a real test for the local industry. If you listen to the doom merchants the toughest times are still to come (Jesus I’m beginning to sound like one of them!). Time to dig deep boys and girls. Stay focussed and make the most of everything that comes your way. All good things must come to an end but fortunately the same goes for all things bad. It’s a bit cloudy out there at the moment but hopefully there’s a silver, or even better a gold lining not too far away.
LINDSAY MEDALIA - 303
As always, there was lots of good radio on offer. Brand’s Zoo campaign was arguably the best. In print, I liked Marketforce’s seatbelt X-Ray work. My ambient vote went to Cooch for their ‘handcuffs’ bus seat backs.  I did struggle with the best of TV. Perhaps that’s more a function of my fading memory.
CRAIG BUCHANAN – THE BRAND AGENCY
2008 has been a good year for our industry in terms of the work. The Crimestoppers ad that won the Caxton Competition was a ripper, the Office of Road Safety ‘X-Ray’ poster was a stunning piece as was the ‘Play Room Educational Toys’ campaign out of Rare; it was a real pity the guys didn’t pick up a Caxton. As far as TV goes, the IKEA work has kept a consistent tone of voice and continues to surprise. The production values are very high and would compete with anything world wide in terms of direction.
My favourite though is the ‘How do you measure up?’ campaign. Being in the target group of 40 something with 3 kids and an expanding girth it really hit home. Got me off my butt and back on the bike and thinking seriously about eating better. I doubt whether it will do well as far as creative awards go but maybe that says more about the irony of awards than the work itself. I hope I’m wrong as it deserves to be recognised for it’s cut-through, simplicity, relevance and effective strategy. It was also extremely well directed and the talent selection was spot on. Well done to everyone who played a part in this, I reckon it may save a few lives.

THIS WEEK'S JOBS

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AQUENT
We are looking for the following talent:

MARKETING & PR

MARKET INSIGHTS CONSULTANT
Are you an experienced market research professional that is looking for a change? Our client needs a tertiary qualified researcher who has a minimum of three years experience in the commercial world, looking at consumer and market insights. You must have highly developed analytical skills, the ability to work to deadlines and work well in a team environment. This is a great organization with extra benefits including additional superannuation. Find out more by calling Karen P Thompson on 9381 7655.

CONTRACT MARKETING & COMMUNICATIONS
In response from clients, Aquent Perth has expanded to include contract marketing to our repertoire. In line with our Aquent cousin’s over East, we aim to provide marketing, communications and public relations specialists for short-term contracts. Contracts typically run for three months, however can continue for longer.
If you are a marketing, public relations or communication guru seeking contract work – LET US KNOW!! To apply to be a part of the Aquent workforce register your details with Lynette Pingault by calling 08 9381 7655 or email lpingault@aquent.com to get your future with Aquent moving.

CREATIVE

FREELANCE WEB DESIGN/DEVELOPERS/PROGRAMMERS NEEDED!
We have long and short term assignments for experienced mid-weight to senior Web Designers, programmers and developers to work in agencies, design studios and for corporate clients. Don't miss out on fantastic rates and benefits like holiday pay and bonuses!
To apply to be a part of the Aquent workforce, please feel free to make yourself known to Lynette Pingault on 9381 7655 or email lpingault@aquent.com to get your future with Aquent moving.

ACCOUNT SERVICE

SENIOR ACCOUNT MANAGEMENT ROLES
Passionate, ‘polished’ self starters needed!!!!  A number of our clients are currently looking for senior suits to service a variety of accounts.
To be considered for these positions, you must be able to demonstrate a solid track record within the advertising industry, be strategically minded, great with people and have proven campaign management skills. If you are looking for a change and think you fit the bill then please call Karen Thomson (Area Manager) for further details on 08 9381 7655. Or log onto www.aquent.com.au to apply online.

CASH FOR CONTACTS
The media have cash for comments, we have cash for contacts. Who do you know that we don’t? We are always on the look out for talent - refer a Creative, Account Service or Marketing friend to Aquent and you will be rewarded financially (conditions apply).

TO REGISTER ONLINE WITH AQUENT ...
Log onto www.aquent.com.au You will need to have access to your resume (preferably in WORD format) as you will be asked to attach it electronically when you register.
Applications to News Limited AWARD School will be available online from 16th January 2009. News Limited AWARD School is a special course run by the Australasian Writers and Art Directors Association industry for people who want to become copywriters or art directors in advertising. News Limited AWARD School is not so much about ads, as about ideas. The emphasis is on how to recognise a simple idea and then how to turn this into great advertising.
The application brief for this year’s News Limited AWARD School will be available to download from www.awardschoolonline.com on 16th January 2009, and will close on Friday, 30th January, 2009.
The 16-week part time course runs accross Australia from March to July each year in Sydney, Melbourne, Brisbane, Adelaide, Perth and Hobart. The course consists of a Monday evening lecture and Thursday evening tutorial. News Limited AWARD school invites lecturers and tutors from some of the most talented pool of people currently working in the industry. Previous lecturers include Jonathan Kneebone, Matt Eastwood, Steve Back and David Nobay. There is currently around 85% of creatives working in the industry who have completed the course.
The application brief will consist of questions that will require students to write ads. Applicants will have two weeks to complete their submission, and anyone can apply. All work must be submitted hand drawn this year, computer generated work will not be accepted. The names of successful applicants will be posted on the AWARD School website in early February.
The Perth start and finish dates are Thursday 6th April to Thursday, 23rd July 2009.

RedRooster.jpg303 has launced a new campaign for Red Rooster that features Tom Gleeson. To show how Australian Red Rooster is 303 and Sauce Films went to New York and asked some questions of Americans. The spots were created by Malcolm MacLean and Ross Dungey and shot by Mark Zagar from Sauce Films.
View the 30sec spot here.
View the Viral spot here.
View the retail offer spot here.

TUESDAY MORNING CREATIVE HIT

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The Ladders1.jpgHappy New Year and welcome back to the office everyone!
To kick off what is no doubt going to be a demanding year for all of us here's a very good TVC that went to air yesterday for American premium headhunter job website The Ladders.

View the spot here.

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