TELEVISION



Top 5 Prime Time Programmes – People 18-39
1. Monday    2040-2140    Underbelly: A Tale of Two Cities    STW-9    14.2
2. Tuesday    2000-2030    Bondi Rescue    NEW-10    11.4
3. Tuesday    2030-2130    NCIS    NEW-10    11.1
4. Tuesday    2030-2130    Packed To The Rafters    TVW-7    10.1
5. Sunday    2000-2030    Triple Zero Heroes    TVW-7    9.9

Top 5 Prime Time Programmes People 25-39
1. Monday    2040-2140    Underbelly: A Tale of Two Cities    STW-9    17.1
2. Sunday    2000-2030    Triple Zero Heroes    TVW-7    12.4
3. Tuesday    2030-2130    NCIS    NEW-10    12.1
4. Tuesday    2000-2030    Bondi Rescue    NEW-10    11.7
5. Tuesday    2030-2130    Packed To The Rafters    TVW-7    11.6

Top 5 Prime Time Programmes People 25-54
1. Monday    2040-2140    Underbelly: A Tale of Two Cities    STW-9    18.8
2. Monday    2000-2030    Customs    STW-9    12.7
3. Tuesday    2030-2130    Packed To The Rafters    TVW-7    12.4
4. Sunday    2000-2030    Triple Zero Heroes    TVW-7    12.2
5. Tuesday    2030-2130    NCIS    NEW-10    12.2

Top 5 Prime Time Programmes People 35-54
1. Monday    2040-2140    Underbelly: A Tale of Two Cities    STW-9    19.5
2. Monday    2000-2030    Customs    STW-9    14.5
3. Saturday    1800-1830    News    TVW-7    14.2
4. Monday    1930-2000    Two And A Half Men    STW-9    13.9
5. Tuesday    2030-2130    Packed To The Rafters    TVW-7    12.9

It's just three weeks until the 2009 Oasis Ball on Friday, March 20.
This year’s theme is Geisha Moon, a blend of traditional and contemporary Japanese culture. Striking imagery and subtle Japanese design linked with some amazing entertainment will blow you away at the Perth Exhibition & Convention Centre.
Buy a ticket (or three) in the raffle for a chance to win a trip to Japan.
The Campaign Brief Awards have been judged and decided - be there to see who takes out the big prizes - then join the amazing After Party.
And remember, it's all for a great cause - The Salvation Army’s Crossroads West program, to which the WA Advertising and Media industry has contributed well over a million dollars.


WHEN: Friday, March 20 from 6.30pm.
WHERE: Perth Convention & Exhibition Centre Ballroom.
DRESS: Black Tie
COST: $195 (inc. GST)
Come and be part of the biggest night of the year for our industry - book your tickets today.
Go to the official Oasis Project website, click on the 'Bookings' tab and download the booking form.

Whether you already work in advertising but want to shine, or you’re trying to break in, AdSchool courses make you invaluable. You’ll learn from experts who work in the industry and receive formal qualifications.
Enrolments are now open for the following courses:
Integrated Brand Management. Starts 16 March – Gavin Bain, Marketforce.
Foundation. Starts 17 March – Abi Wheatley, Rare Creative Thinking.
Channel Planning. Starts 18 March – Mark Pinney, Meerkats.
Art Direction Principles. Starts 19 March – Steve Rowe, Trilogy.
Creative Process. Starts 26 March – Dav Tabeshfar, 303.
To enrol or find out more, call 9243 0761 or email wa@afa.org.au or call Ken Painter 0419 908 853. Some admission criteria may apply. Visit www.afaadschool.com.au

303 has won the TAB Sportsbet re-branding project for Racing & Wagering WA.

Ladies Who Disco held their first event for 2009 at Geisha Bar on Saturday. ‘One Night Incognito’ was held to raise funds for The Brand Agency's Relay For Life team in support of The Cancer Council. The Ladies will be hosting more events throughout the year to support other worthy causes.

MACPERFECT
The Sharper Pencil is looking to expand its resources.
We'd love to speak with experienced MAC operators with a view to contracting the right people.
Right people means they'd need to be really competent in graphic design / production software - InDesign, Photoshop, Illustrator, Font Agent - and have an understanding of pre-press preparation for press and print reproduction. Other software experience would be a bonus.
Right people also means only surgery would separate the operator from their keyboard.
And it also means they'd possess a passion for our business, a strong work ethic, attention to detail, demonstrated initiative, a commitment to excellence, an understanding of deadlines and a sense of humour. Ideally, they'd need to work on-site at TSP in West Perth.
Call John Ilian: 9321 6061

AQUENT
We are looking for the following talent:

CREATIVE

WEB EDITOR
• Variety galore in this web production role
• Be a part of an organisation that makes a difference
• Outstanding incentives & options for flexibility
Our client a politically progressive organisation is seeking a Media Officer with web experience to join their offices in the CBD. Are you looking for a role that provides you with a great deal of variety and offers great pay and conditions? To be eligible for the role you will need to meet the following criteria :
- Experience with CMS administration, (knowledge of Joomla an advantage)
- Have a passion for social media and be up to date with the latest technology
- Strong written & verbal communication  
- Great organisational skills
- Copywriting and editing experience
- Photographic skills an advantage
For more information please contact Angela at Aquent on 9381 7655 or APPLY online at www.aquent.com.au [Ref: 11367]

FREELANCE WEB DESIGN/DEVELOPERS/PROGRAMMERS NEEDED!
We have long and short term assignments for experienced mid-weight to senior Web Designers, programmers and developers to work in agencies, design studios and for corporate clients. Don't miss out on fantastic rates and benefits like holiday pay and bonuses!
To apply to be a part of the Aquent workforce, please feel free to make yourself known to Lynette Pingault on 9381 7655 or email lpingault@aquent.com to get your future with Aquent moving.

MARKETING & PR

SENIOR PR CONSULTANT | Circa $70K
This leading PR consultancy is going through rapid growth due to their enviable reputation and they need a senior PR super star to join their team.
To succeed in winning this position you will have an extensive Perth network (including media contacts) as well as experience across a wide range of sectors. Your background will include stakeholder management, community consultation, internal and external communications and media liaison.   
Most importantly you will have an understanding of strategy (writing and implementation) and will have exceptional communication and people skills. Tertiary qualifications and experience within a PR agency environment are essential.
This is an excellent opportunity to join one of Australia's leading consultancies, one that truly cares for and develops their staff. Apply online today – www.aquent.com.au.

CONTRACT MARKETING & COMMUNICATIONS
In response from clients, Aquent Perth has expanded to include contract marketing to our repertoire. In line with our Aquent cousin’s over East, we aim to provide marketing, communications and public relations specialists for short-term contracts. Contracts typically run for three months, however can continue for longer.
If you are a marketing, public relations or communication guru seeking contract work – LET US KNOW!! To apply to be a part of the Aquent workforce register your details with Lynette Pingault by calling 08 9381 7655 or email lpingault@aquent.com to get your future with Aquent moving.

CASH FOR CONTACTS
The media have cash for comments, we have cash for contacts. Who do you know that we don’t? We are always on the look out for talent - refer a Creative, Account Service or Marketing friend to Aquent and you will be rewarded financially (conditions apply).

TO REGISTER ONLINE WITH AQUENT ...
Log onto www.aquent.com.au You will need to have access to your resume (preferably in WORD format) as you will be asked to attach it electronically when you register.

The industry has been dealt another blow with 303 retrenching six full-time staff last Friday. The retrenchments were made from the agency’s design, production and admin departments. In addition, a part-time accounts person and the agency’s AFA trainee were also let go. The agency has taken some hits recently, losing HBF to Meerkats at the end of the year and IKEA moving to Marketforce from next month. The cutback in Government advertising has also been felt by several agencies, with campaigns for major advertisers like the Office of Road Safety being put on hold. 303 handles the ORS's 'Speed' campaign.

The legendary Jeff Goodby, co-chairman, Goodby Silverstein & Partners, San Francisco, provides Campaign Brief Asia with the final day of exclusive diary installments from Final Judging of The ANDY Awards in Mexico. Campaign Brief Asia, Campaign Brief Australia/NZ, and Bestads are international media partners of the ANDY Awards, which undoubtedly has the world's hottest jury, chaired by Mark Waites, creative partner of Mother.




You hear that the ANDYs are special because they're the first major show to be judged every year. People say the results here will "set the tone" and somehow affect what's picked in all the other shows.
I don't think this is the case. I've been on those other juries, and we never cared a whit about what won earlier.
If anything, the later juries tried to avoid following the lead of the other shows.
There are indeed a couple things that make this show special, however.
First and by far the most important difference is the quality of the judges here. Looking the list over, a friend of mine in New York said, "If a bomb ever hit the judges' room, advertising would be fucked for years to come." While that might be a bit of an overstatement (Droga, who's not here, would simply declare a benevolent dictatorship and carry on), the talent in this place is truly ridiculous.
I learn a lot about the work from my own company when I hear it discussed -- and sometimes cruelly dismissed -- by this group. I said so to our chairman, Mark Waites from Mother, who said, "Yeah, it's strange to see a bunch of people who are used to getting their own way every day of their lives suddenly have to defer to other people's opinions."
Besides the judges, the other thing that makes the ANDYs special is the fact that this terrific group of judges is asked to adjudicate every single category in the show. At other shows, there are multiple juries, so you find the big names heading up juries of less seasoned characters.
Here, an all-star jury looks at all the work. It's a tougher crowd, for sure.
So where did it all come out?
Well you know I can't tell you. But I can mention my favorite things in the show: that Surfrider Foundaton campaign with the beach trash being sold in supermarket foam trays ("It's like the ocean is throwing our trash back in our faces," Prasoon Joshi said); a campaign that introduced a new Oasis album by having street musicians in New York play their songs even before the album came out; a moving TV spot from the Discovery Channel that celebrates, well, being on Earth ("Boombayatta Boombayatta"); Droga 5's cell phone incentive program in New York schools; a Mentos "Kiss Cam" on line.
They'll all do okay.
I can also mention some things that I thought were perhaps a bit overrated: Sarah Silverman's "Great Schlep" web film for Barack Obama; a singing dog for Volkswagen; a "Stop the cycle of violence" banner ad that you'll probably see more of in the shows this year.
They'll all do okay too.
In the larger sense, shows like the ANDYs are at a bit of a crossroads these days, I think.
They are strapped with an avalanche of work that doesn't really fit into the categories they've created (and thus certain work ends up winning in multiple categories and seeming better than it really is). Long form things don't really get the scrutiny they deserve - because they're just too, well, long. Good entry films can make okay work seem great, and bad entry films can waste a great campaign. And while there are fewer things that are out-and-out fakes, there are entries that push the boundaries of what "real work" means. An FM radio station campaign, for instance, featured ten very beautiful executions in expensive color illustration. You had to wonder how they'd ever have the money to run such things, though.
Beyond that, there was a wider discussion about the ultimate purposes of the work and whether what is essentially charity work (like "Million") should be compared to Burger King web experiences. Advertising people are always a tiny bit ashamed about whether we're really doing God's work, making us all a bit quick to glom onto campaigns that seem to have a higher calling. How do you keep everything on a level playing field? It will be a big question in years to come.
All in all, though, I think you'll like the show and hopefully find it inspiring, outrageous, and controversial.
And remember, as I tell my own people: If you could see the judging process, you'd be less elated about winning, and less deflated about losing.
Thanks for following this, if you did.

Campaign Brief has just launched a new creative website for the Asian region.
The website will be a place for all things creative in Asia, providing a creative meeting place for creatives working in Asia. The site will carry creative news and award show news, plus Seen+Noted and creative views, opinions and discussions and is certain to become a daily visit for most people working in the huge Asian ad industry.
Thanks to Mark Ashley-Wilson from Three Drunk Monkeys, Sydney for the build.
Campaign Brief now has 5 separate websites specialising in different regions:
Campaign Brief Australia.
Campaign Brief New Zealand.
Campaign Brief Asia.
Campaign Brief WA.
And global creative website BestAds.

The brilliant AFA Youngbloods WA committee pulled off another great event as almost 300 Youngbloods (and a few not-so-young) gathered at the EuroBar in Northbridge for a Zoolander inspired party on Friday night. Plenty of 'blue steel' looks, a 'walk-off' and lots of fun had by all.

The legendary Jeff Goodby, co-chairman, Goodby Silverstein & Partners, San Francisco, provides the CB Blog with day 3 of exclusive diary installments from Final Judging of The ANDY Awards in Mexico.
Campaign Brief, Campaign Brief Asia and Bestads are international media partners of the ANDY Awards, which undoubtedly has the world's hottest jury, chaired by Mark Waites, creative partner of Mother.





There are remarkable things that probably won’t win big at the ANDYS, and I’m not necessarily talking about your entry. High on that list would have to be a GPS-based, mobile device tour of the graffiti of Lisbon. With it, you are enabled to walk the streets of certain neighborhoods and read explications of significant taggings, with information about the artists and how their artworks were created. There is also an entry from a San Francisco artist who creates “reverse graffiti” by sandblasting through stencils placed against walls that carry years of grime. He decorated the inside of the Broadway tunnel (which runs underneath Russian Hill) using a forest motif that was quite striking. I’m sure such things would still be in the show if someone had thought to have them sponsored by, say, a laundry detergent. But they didn’t, and thus the efforts will probably be lost down the drain of dead ANDYs work. Enough.
We think we’re so smart. We think we invented all this stuff yesterday. Consider this:
If there was a Crispin Porter in 1880, it was Glasgow grocer Thomas J. Lipton. To advertise the satisfying
nature of his food, he hired skinny men through the streets, all walking toward his store and carrying signs
that read, “Going to Lipton’s.”  Simultaneously, he had fat men walking away from the store, carrying signs that said, “Coming back from Lipton’s.” He also had convex and concave mirrors inside the store that showed you skinny on the way in and fat on the way out. This is no shit. 1880.
Back to Mexico:
• THAT AGAIN?
The recent “Halo” success taught us something that only occurred to me this afternoon: Treat digitized games as emotional content and put heavy music on them. It’s the trick de jour. Xbox does that this year and the result does something I think modern media does at its best – it suggests the moving parts of a familiar form. In this case, it’s a movie trailer, capturing the tragedy of soldiers in the face of war. You can’t help but be moved. Oh, wait. I forgot to mention, you should also put it in slow motion. The effect is stunning. If Xbox doesn’t win this thing, it deserves a lot of study. I will encourage it among everyone I work with.
• LOOK! A CASTLE!  LOOK! A CASTLE!  ETC.
There is a campaign encouraging support for the study of Alzheimer’s that shows a crew of guys tricking older people by deftly changing their circumstances – swapping a parked car out on a poor old blue-haired woman, for instance, and watching what happens. “They should have used real Alzheimer’s patients,” one of the judges pointed out. “Yeah,” someone else said, “but then they might not have noticed the car was any different. They wouldn't have had a spot because the lady might’ve just gotten in the car like it was no big deal and driven away.”
• EMBARRASSING ROMANIANS VS. VAPORIZING VALUED ACQUAINTANCES.
After many watchings, you realize that the Burger King “Whopper Virgins” idea is very much inferior to the thing that asks you to dump ten friends to get a Whopper. The former had a great build-up, but never materialized. The latter actually took advantage of a truth about the Internet: You desperately want to get rid of some of those pesky Facebook friends, and you know you’re looking for the first lame excuse to do so.
• QUICK, COVER YOUR EYES!
I don’t want to like that Nike spot with Ladanian  Tomlinson and Troy Polamalu growing up only to smash into each other, but dammit, I love it every time. The music is magnificent.
• HINT:  IT’S NOT JUST ME.
Is it just me, or is the Microsoft campaign a little too obviously WAY too worried about Apple? Three judges have reflected similarly. It fails on account of this fear.
• COME ON, COULD THEY REALLY DO THAT?
If the youth of the world had as much time as these entries claim they have to participate in transparent wild goose chases, to vote between inane flavors of Dew, and to turn out for trumped-up parades about corn chip spicings, then we’re fucked as a society in very deep ways.
On that note, I’d like to plug a second book. I am not being paid. My ex-agency president, Colin Probert, who was the smartest guy in advertising for twenty-something years and no one knew it, has advised me to read Winston Fletcher’s Powers of Persuasion, a history of British advertising. Naturally, it WAY overestimates the importance of its topic vis-à-vis the American kind, but that’s just me. Read it anyway. It’s provocative. And it tells the following interesting story:
After World War II, commercial radio was illegal in Britain (you Commonwealthians may know this story). In the early sixties, however, a guy named Ronan O’Rahilly revived Radio Luxembourg, a company that hadn’t broadcast since the war. He did this by beaming from a ship that was positioned just into international waters off the coast of Essex. His programming appealed to a teen market and had a great name: Radio Caroline. Poetically, he announced every day that the station was being broadcast “from a pirate ship.” And he paid no royalties to the musicians whose work he played. Sadly, he was put out of business by the British government in 1966. But he was way ahead of his time, I say. In fact, I’m taking a jet ski off the coast of San Francisco to scope out locations next week. Stay tuned.

Former Perth creatives Steve Back and Matt Eastwood are among the 11 Australians on this year's Cannes juries. Saatchi & Saatchi Australia executive creative director Back (pictured) leads the way, snaring the prestigious Film Lions jury, while Eastwood, DDB chairman and national creative director, is on the Outdoor Lions jury. Other Aussies doing jury duty include:
Press Lions: Jay Benjamin, co-executive creative director, Leo Burnett, Sydney.
Cyber Lions: Mark Ashley-Wilson, head of interactive, Three Drunk Monkeys, Sydney.
Direct Lions: Gavin McLeod, direct creative director of M&C Saatchi, Sydney, and Grant Rutherford, creative director of DDB Melbourne.
Radio Lions: Paul Reardon, senior writer, Clemenger BBDO, Melbourne.
Promo Lions: Shane Bradnick, art director, BMF Sydney.
Design Lions: Vince Frost, CEO and creative director, Frost Design.
Media Lions: Henry Tajer, CEO, Universal McCann.
PR Lions: Naomi Parry, director, Black Communications.

On top of all that, the prestigious Titanium Lions jury will be chaired by Aussie expat David Droga, chairman of Droga 5, New York.

With the three-year trial of daylight saving ending on March 29, and the subsequent referendum to follow, Block Branding has created a topical ad for client The Breakwater. The ad will appear in the next issue of Scoop.
Not much doubt about how The Breakwater's owners will be voting but as usual opinions are divided on the merits of the summer clock change. Lots of people hate it but we're a fans; if it's still daylight when we leave the bar it feels like we're getting home at a reasonable hour. How will you be voting?

The legendary Jeff Goodby, Co-Chairman, Goodby Silverstein & Partners, San Francisco, is providing the CB Blog with exclusive diary installments from Final Judging of The ANDY Awards in Mexico over the next few days.
Campaign Brief, Campaign Brief Asia and Bestads are international media partners of the ANDY Awards, which undoubtedly has the world's hottest jury, chaired by Mark Waites, creative partner of Mother.




People think judging shows like this must elicit petty competition on the part of the judges, but in my  experience that's hardly ever the case. Yeah, you get a judge now and then who gets close to a gold for himself or her agency and perhaps speaks inappropriately, but that's very rare.  Instead, what I've seen - honestly - is a widespread belief that judging is more like curating a series of snapshots of what we're proud of as an industry at this point in time.It's almost like who did the work is less important than showing the right stuff. This group seems to be operating very much in that spirit.
This is partly, I think, because our chairman Mark Waites comes from an agency so integrally associated with doing the right thing in beautiful, unexpected ways. It's also because we don't want all of you ragging on us later on about what wins.
We saw the cutdown print, TV, and Internet categories today and there is some very admirable stuff. I don't
like to point up a charity piece as my favorite thing this early, but I'm afraid that's what's happening. There's a terrific campaign for the Surfrider Foundation that gathers together actual trash from famous beaches, then packages it in foam trays and shrink wraps it like grocery store display food. They sell this "catch of the day" as a fundraiser in places where real food is sold. They also display it in print ads, posters, and on the web, where they auction the stuff off like eBay. The effect is startling - and moving.

Other thoughts today:
• DOES IT REALLY HAVE TO DO THAT?
There are a lot of campaigns with interesting surfaces that turn out to have nothing to do with the advertiser or their product. Honda, for instance, is represented by a stunt in which those warning bumps on the highway are made to play music - but it's not Honda music or even anything remotely connected to Honda.  An HSBC spot shows an Indian cop charmingly directing traffic and helping people in time to an aria from "The Marriage of Figaro," but again, it has little or nothing to do with the advertiser. I guess this has always happened, when you think about it. Why am I surprised?
• IT WOULDN'T MAKE MY MOM BUY CREST, HOWEVER.
The Crest campaign that illustrates that you can say almost anything with a great smile (bulldozer guy wrecks the kids' playground to put up a power plant, guy tells his girlfriend they both have head lice, etc.) is hilarious, if a bit lengthy.  One wonders how long it actually ran.
• THE KIND OF BUSINESS IDEA THAT OCCURS TO YOU HERE.
I think I will create a bank of ready-made video cards, to be used for a small fee when making entry films. They will say things like: "Our site crashed twice in the first day" and "The response was tremendous" and "We had over a million unique visitors." You can't imagine how many of those there are.
• INGENIOUS IF YOU DO IT, WRONG IF OTHERS DO.
People are entering commercials that happen to feature athletes in a category entitled "Best Use of Celebrity."  Shit, my own agency did it, with the split screen campaign we did for the NBA. Lots of Nike spots entered this way. Does this sound right to you? Not sure.
• THE CHAIRMAN ON THE TIVO.
Mark Waites opined that this is curiously the only media business that has had a box invented explicitly to thwart its noxious existence.

Finally, beach reading (which I am now doing little of) has uncovered Lewis Hyde's amazing book, The Gift, a study of how creativity is absolutely dependent upon a spirit of graciousness and generosity, and is suppressed by anxious jealousy and ownership issues.This was a stance beautifully championed by the elegant Saatchi man, Paul Arden, who wrote:"Somehow the more you give away, the more comes back to you. Ideas are open knowledge. Don't claim ownership. They're not your ideas anyway, they're someone else's. They are out there floating on the ether. You just have to put yourself in a frame of mind to pick them up." Or as Bob Dylan once said: "I didn't write those songs. I just wrote them down."

Twelve Perth applicants have been accepted for this year’s AWARD School, Australasia’s foremost creative course. They are: Stefanus Jefri Christian, Danielle Glenister, Pasha Hayat, A Nathan, Tim Newton, Dwight Lucus O'Neil, Rob Schifferli, Timothy Seddon, Geoff Swingler, Bernard Taylor, Kengo Wada and Ryan Yip.
It's a 50% increase from last year's intake of 8 students, 7 of whom completed the 16 week course.
AWARD School in Perth will run from Thursday, April 6  to Thursday, July 23 and is being coordinated by Marketforce senior writer Murray Laird and Rare Creative Thinking creative director Brett Wheeler.
News Limited is the major sponsor of AWARD School and recognises that creativity today is essential to the communication process. Sponsorship of the AWARD School is built upon a commitment to nurture courage and foresight in creativity, by challenging the thinking of tomorrow’s creatives.

Regional Mediaworks Perth will take over the Western Australian representation of the Spencer Gulf GTS/BKN Television Network effective April 1, 2009. 
This Network joins the Southern Cross Ten Networks in Queensland, Northern NSW, Southern NSW, and Victoria also the Southern Cross Television Networks in Darwin and Tasmania plus the Central Television Network in Central Australia being represented by the Regional Mediaworks Perth Office. 
In addition to this Regional Mediaworks represents over 100 Regional Radio stations including 38 in Western Australia making it the most powerful Regional Media Network in Australia.
All enquiries regarding advertising on these Networks should be directed to Mark Carlon on 9382 4566.

Our favourite media couple, Media Decisions OMD's Kiaran Geen and Olivia Cocciolone will make it official and tie the knot tomorrow. Best wishes from Campaign Brief for a great day guys.

The legendary Jeff Goodby, Co-Chairman, Goodby Silverstein & Partners, San Francisco, is providing the Campaign Brief Blog with exclusive diary installments from Final Judging of The ANDY Awards in Mexico over the next few days.

East of San Francisco, there is a garbage dump so big you can see it from the moon.  It is rivaled tonight, however, by the first round of ANDYS work.
“It’s like they just passed everything through,” one of the judges says.  “Wasn’t there a cut down?”
It is a platitude to say that the entry films all sound the same.  First, make a tired, banal idea seem brilliant and new.  Then claim unheard-of results (“over 12,000 quality visits!”).  Worked up, Gerry Graf suggests that we do an entry video parody that makes “the TV commercial” sound like new ground.
“After much research,” he imagined the VO saying, “we located an amazing box that actually records moving pictures.  Then we had people MAKE BELIEVE THEY WERE A FAMILY AND INTERACT WITH THE PRODUCT!  Millions tuned in to watch the result…”
As if on cue, the next entry we watched was a film that made recycling sound like it had just been brilliantly invented last week.
Some other thoughts:
• Make sure your entry video is engaging to the judges in the first 15 seconds or else.
• Droga 5’s “Million” video is the best entry film ever produced.  If you haven’t seen it, it’s a seminar on entries in the modern award show age. It includes animation, interviews with city officials, even Esquire editor David Granger calling the idea “genius.” (see the idea on the Droga5 website in the case studies section).
• There are too many interactive entries that involve wild goose chases to find obscure things on the basis of dubious hints.  One cannot imagine cityloads of people having this much time.
• Arnold’s Pete Favat is wearing a T-shirt from the Massachusetts State Police’s Underwater Rescue Unit.  It seems somehow fitting.
• There is a “Non-Internet Interactive” category.  This is no shit.
• Things that were a hit, I think:  a Discovery Channel spot about the diversity and allure of the world, Adidas’s ubiquitous Beijing Olympic print which so beautifully captures China’s unique collective attitude toward their athletes, Coke’s parade balloons, maybe some ESPN.  I’ll know more when I see what makes it through this first round. 
See you tomorrow.

Campaign Brief and www.bestadsontv.com are international media partners of the ANDY Awards, which undoubtedly has the world's hottest jury, chaired by Mark Waites, creative partner of Mother. 

The Bell Tower was the venue for research company Painted Dog to celebrate a very successful first year in business with clients, colleagues and friends. Painted Dog has quickly built a solid client base including Peet Estates, HBF, Rio Tinto, Community Newspaper Group, the Association for the Blind, Gatecrasher and The Brand Agency. Founded by Claudia Amonini and Justin Scerri, they have recently been joined by former TNS WA manager Chris Batini as a partner in the business.

For the 23rd year in a row Initiative Media gathered clients and media friends on the lawn of their Stirling Highway premises for their traditional birthday bash. This year the party started early with a surprise outdoor billboard from Eye and Channel 9 erected directly opposite their office (see left). Here are some of the photos from tonight's function which was attended by around 150 people.

Recently Eye hosted their annual Perth Regatta on the Swan River., This year the event was sponsored by Perth Airport and based from the Royal Perth Yacht Club. 10 yachts, made up of agency and client teams, competed.
This is the 5th year running Eye has hosted the day and it has become a Perth media industry tradition. The very windy day provided great fun for all. Gatecrasher won the day, Starcom came second and Perth Airport third.

Following its string of new business success, including the recent Burswood win, Gatecrasher has been quick to increase resources.
The agency has significantly upped its creative firepower with two high profile appointments.
Tom Wilson has been lured from Marketforce where he has been one of WA’s major creative award winners over recent years. Some of his credits include Gold PADC for X-Ray (2008), Gold PADC for Guide Dogs (2007), Gold PADC for Brownes Thick Milk (2006).
Also new to the agency is senior designer Dewi Telford (below left), formerly of Jack Watts Currie in Sydney, where she was responsible for the outstanding Nudie drinks branding and packaging.
The agency’s media capabilities have also been bolstered by the addition of Angela Bonny (below right) who has resigned from 303 to take up the role of Senior Media Planner/Buyer.

The 2009 Oasis Ball is ready to ignite on Friday, March 20.
This year’s theme is Geisha Moon, a blend of traditional and contemporary Japanese culture. Striking imagery and subtle Japanese design linked with some amazing entertainment will blow you away at the Perth Exhibition & Convention Centre.
Once again, a highlight of the night will be the Campaign Brief Awards where a wide open field fight it out for 8 creative awards plus the coveted Campaign, Media Organisation, Supernova, Advertiser, Ad Person and Agency of the Year titles. Be there to see who takes out the big prizes.
Our amazing After Party will once again have everyone talking and set the standard for parties throughout 2009.
Best of all, it's for a great cause - The Salvation Army’s Crossroads West program, to which the WA Advertising and Media industry has contributed well over a million dollars.
WHEN: Friday, March 20 from 6.30pm.
WHERE: Perth Convention & Exhibition Centre Ballroom.
DRESS: Black Tie
COST: $195 (inc. GST)
Last year the event sold out and this year, numbers are strictly limited so don’t miss your chance to be at the biggest night of the year for our industry - book your tickets today.
Go to the official Oasis Project website, click on the 'Bookings' tab and download the booking form.

A radio commercial for IKEA called ‘Mutant Bargains’ has won the overall and single categories for round four of the 2009 Siren Awards. Written by Richard Berney and Mark Fretten from agency 303 Perth (pictured), the spot uses humour to highlight bargains available at IKEA.
Judge and previous round winners, Jason Ross and Richard Apps from JWT Sydney said about the winning spot: “They tackled a very familiar retail brief in a fresh and humorous way.”
303 Perth writers Richard Berney and Mark Fretten said having fun was the most important thing when creating an effective radio commercial: “If you enjoy making the ad, chances are other people will enjoy listening to it.”
Another ad for IKEA, ‘Return of the Mutant Bargains’, written by the same team, was the only highly commended in the single category.
Winner of the campaign category was a series for book publisher, Hachette called ‘Short Stories’ promoting Stephen King’s book. The commercials were written by Josh Moore, David Roberts, Nigel Clark and Danny Wehbe (pictured middle) from agency, US Sydney.
There were two highly commended entries in the campaign category: IKEA ‘Mutant Bargains’ via 303 Perth, and a series for British Paints, called ‘Pub’, ‘Cricket’ and ‘Strip Club’, written by Eamonn Dixon from agency, Leo Burnett in Melbourne.

TELEVISION



Top 5 Prime Time Programmes – People 18-39
1. Monday    2040-2140    Underbelly: A Tale of Two Cities    STW-9    15.9
2. Wednesday    2100-2200    House    NEW-10    15.4
3. Monday    2140-2240    Underbelly: A Tale of Two Cities    STW-9    15.3
4. Tuesday    2030-2130    NCIS    NEW-10    11.6
5. Thursday    2130-2230    Life on Mars    NEW-10    11.4

Top 5 Prime Time Programmes People 25-39
1. Monday    2040-2140    Underbelly: A Tale of Two Cities    STW-9    19.2
2. Monday    2140-2240    Underbelly: A Tale of Two Cities    STW-9    19.2
3. Tuesday    2030-2130    NCIS    NEW-10    14.3
4. Sunday    1800-1830    News    TVW-7    14.0
5. Monday    1930-2030    So You Think You Can Dance    NEW-10    13.7

Top 5 Prime Time Programmes People 25-54
1. Monday    2040-2140    Underbelly: A Tale of Two Cities    STW-9    18.3
2. Sunday    1800-1830    News    TVW-7    18.1
3. Monday    2140-2240    Underbelly: A Tale of Two Cities    STW-9    17.7
4. Tuesday    2030-2130    NCIS    NEW-10    15.2
5. Sunday    2000-2030    Triple Zero Heroes    TVW-7    15.0

Top 5 Prime Time Programmes People 35-54
1. Sunday    1800-1830    News    TVW-7    21.0
2. Monday    2040-2140    Underbelly: A Tale of Two Cities    STW-9    18.4
3. Sunday    2000-2030    Triple Zero Heroes    TVW-7    17.3
4. Monday    2140-2240    Underbelly: A Tale of Two Cities    STW-9    17.1
5. Sunday    1700-1800    News    STW-9    16.3

The PADC hosted Simon McQuoid last night at the Double Lucky Bar in Leederville.
McQuoid, who worked as an art director in Perth in the 1990, has returned to Perth for holidays from his base in New York where he is one of the USA's hottest directors. He has had a stellar 12 months,  rising to No3 in the world in The Gunn Report rankings. McQuoid was the director of the highly awarded Microsoft Xbox 360 / "Halo 3" video game internet campaign named one of the two Film Grand Prix' at Cannes in 2008.
Simon (Pictured at left with The Brand's Paul Yole) spoke for an hour, giving an insight into his work, his career and his philosophies. He showed some great work for HBO, The Sopranos, the launch of Blu Ray, an LG mobile ad, Holiday Inn Express and of course Xbox Halo.
Some interesting comments;
“Nothing ever comes to me in a perfect state”
“The ones with the biggest problems are the ones that end up on my reel”
”Be honest but polite” (when faced with a challenging client)

You can see Simon's work here.

The next ADMA WA luncheon will take place on Friday 13th March at the Parmelia Hilton from 12.30pm.
The speaker will be Catherine Graham, Head of Direct Strategy at OgilvyOne in Melbourne, where she has primary CRM responsibility for the Myer One loyalty programme. Graham was previously responsible for direct marketing strategy for a host of global clients including Nestle, American Express, DHL, BP and Telstra, in Australia, Asia and the UK.
At the luncheon she will present three case studies that look at different aspects of the Myer One loyalty programme, one of Australia’s most successful with over 2.5 million members.
Tickets can be secured by emailing Dennis Pentony at the ADMA (WA) secretariat on  dennisp@iinet.net.au

MARKETING MANAGER – FAIRFAX DIGITAL
Fairfax Digital is the online subsidiary of Fairfax Media Limited and is Australia’s leading provider of news, finance and classifieds websites including smh.com.au, theage.com.au, brisbanetimes.com.au, WAtoday.com.au, drive.com.au, domain.com.au and mycareer.com.au.
Fairfax Digital has an exciting opportunity for an experienced Marketing Manager to work on one of Australia’s leading online news websites - WAtoday.com.au.
Based in Perth and reporting to the Consumer Marketing Director, this full time position will be responsible for developing the marketing strategy to increase brand awareness and drive traffic to WAtoday.com.au. The role will oversee management of media buying, creative and PR agencies and will involve developing and executing marketing campaigns. Additionally, the role will involve budget management, development of partnerships and alliances, and research.
The successful candidate must have previous marketing experience with demonstrated results - ideally within a fast paced online environment with excellent analytical, communication, and project management skills. They will need to be proactive, a team player, enthusiastic and hands on. The role will also involve some interstate travel.
This position represents an excellent opportunity to join a recognised industy leader, with excellent opportunities for career development. To express your interest in this position please submit your application online at http://careers.fairfax.com.au quoting reference number 524232.

SENIOR CONSULTANT, CORPORATE COMMUNICATION - ROWLAND
Rowland is a national corporate communication and business advisory group. We employ more than 110 people and are one of the largest firms of our type in Australia. Headquartered in Brisbane, and operating in Perth for the past two years, our clients span a broad range of sectors including consumer, infrastructure, mining and resources, finance, property and non-profit.
As the key support to our Communication Manager in the Perth office, you will have solid public relations skills and at least four years experience in communication. Consultancy experience is a MUST.
Ideally you will have:
• A Communication or Public Relations degree
• Strong media liaison skills/good media contacts
• Great relationship building and client service skills
• Exceptional writing ability
• Budgeting experience
• Strong organisational and time management skills
• A strategic and creative approach.
You will be passionate, love the challenges and rewards of consultancy and be keen to take your career to the next level.
An attractive remuneration package will be offered to the right person. Email your CV to Senior Human Resource Advisor, Amy Sloan at amy.sloan@rowland.com.au or call (07) 3229 4499 for a confidential chat.
Applications close 5pm Friday 13 March 2009.

AGENCY SALES EXECUTIVE – THE WEST AUSTRALIAN
Attractive base salary • Additional sales incentive program • Enthusiastic and challenging working environment
If you are a vibrant, outgoing sales professional with a passion for people and success then we are looking for you.
Current or previous experience within a media or advertising environment would give you a head start but is not essential.  On the other hand being proactive and hungry for opportunities definitely is!
Your responsibilities will include growing revenue from existing clients while identifying and securing new business opportunities.
If successful you will join a highly motivated sales team that prides itself on providing clients with creative ideas and exceptional service.  The West Australian will also provide you with training, management support, access to a staff gymnasium and free secure parking.
If this sounds like the challenge you’ve been looking for please send your written application and CV detailing why we should be talking to you to:
Agency Sales Manager
West Australian Newspapers Limited
Newspaper House
50 Hasler Road
Osborne Park WA 6017
Or by email to: agencysales@wanews.com.au

AQUENT
We are looking for the following talent:

CREATIVE

FREELANCE WEB DESIGN/DEVELOPERS/PROGRAMMERS NEEDED!
We have long and short term assignments for experienced mid-weight to senior Web Designers, programmers and developers to work in agencies, design studios and for corporate clients. Don't miss out on fantastic rates and benefits like holiday pay and bonuses!
To apply to be a part of the Aquent workforce, please feel free to make yourself known to Lynette Pingault on 9381 7655 or email lpingault@aquent.com to get your future with Aquent moving.

MARKETING & PR

CONTRACT MARKETING & COMMUNICATIONS
In response from clients, Aquent Perth has expanded to include contract marketing to our repertoire. In line with our Aquent cousin’s over East, we aim to provide marketing, communications and public relations specialists for short-term contracts. Contracts typically run for three months, however can continue for longer.
If you are a marketing, public relations or communication guru seeking contract work – LET US KNOW!! To apply to be a part of the Aquent workforce register your details with Lynette Pingault by calling 08 9381 7655 or email lpingault@aquent.com to get your future with Aquent moving.

CASH FOR CONTACTS
The media have cash for comments, we have cash for contacts. Who do you know that we don’t? We are always on the look out for talent - refer a Creative, Account Service or Marketing friend to Aquent and you will be rewarded financially (conditions apply).

TO REGISTER ONLINE WITH AQUENT ...
Log onto www.aquent.com.au You will need to have access to your resume (preferably in WORD format) as you will be asked to attach it electronically when you register.

Channel Seven and Austereo faced off in a game of 20/20 cricket last Friday to have some fun and raise money for the Victorian bush fires appeal. Thanks to Austereo's Nikki Angelucci for this report.

When Seven Perth general manager Ray Wardrop challenged Austereo GM Linda Wayman to a game of cricket no one was prepared for the intensity. What started out as a match between two rival media organisations, turned into the 20/20 game of the year.
‘Wayman’s Warriors’ thrashed ‘Wardrop’s Woozes’ beating their score of 137 with five overs to go and three wickets in hand in a two hour extravaganza last Friday. Channel Seven’s cricket pitch saw the likes of Mix 94.5 announcer Ian Blackley go head to head with Seven’s sports reporter Basil Zempilas, who pulled a hammi after diving for a one-handed catch.
Rick Ardon was impressive as the ‘objective’ commentator and West Coast Eagle Daniel Kerr was supposed to be the umpire of the match but was forced to step in for Basil after his injury. Wayman ended up bruised and battered after she tried to stop a six by sliding down the grassy slope without spilling a drop of wine from her glass and Wardrop was impressive in the outer field by catching a brilliant would be four hit by 92.9 announcer Nollsy.
The idea first came about when Wardrop was sitting at the traffic lights thinking about organising some sort of sporting game that would cross over as a team exercise. As he looked to his left he saw a cricket pitch and the rest was history. “I called Linda instantly and it took me all of thirty seconds to convince her”.
After the call, Wayman’s Warriors wasted no time with grueling training sessions. Strict criteria applied for a chance to be part of the side with Linda having the final say on who would be in the top 13. “You do have a thirteenth man in cricket don’t you?” was her first question.
“Account Manager Michael Harries was part of the team on the basis that he suggested an esky at square leg and Director of Sales Martin Whittle was part of the team on the basis he offered to field at square leg,” coach Wayman said.
Although the match was all in good fun it was also a chance for people to donate to the Bushfire Appeal. $500 was raised in the two hours from spectators and Austereo gave $5 for a run, $20 for a bowl-out and $10 for any sixes or a catch making the total an impressive $3000.
Wardrop’s Woozers took the loss well and were gracious in the celebrations but already seem to have round two in the pipeline.
“I’m thinking a baseball match in a few months, better start getting into training now!” said Ray on Friday evening. However after more than half of his team pulled up sore the following day he has since revised that to lawn bowls.

Lotterywest has unveiled a new era for Scratch’n’Win with the launch of its new brand campaign, ‘My little moment’ which began airing on television on Sunday.
After recently launching new branding based around ‘shared moments’ for Lotterywest, Lotto, Powerball and OZ Lotto, the new
Scratch’n’Win branding is the final addition to the suite.
Based on a sophisticated style of animation, the new branding represents a significant shift from a tactical and product based approach to a strong focus on brand and experience.
It will include five advertisements representing the different motivations to buy Scratch’n’Win, being thrill, time-out and gifting.
The initial launch will feature two illustrations based around themes of ‘DIY – my little moment of excitement’ and ‘Yoga – my little moment of peace’. The next phase of the brand launch will feature ‘Weekend’ and ‘Traffic Jam’ themes.
The creative concept was the work of Marketforce, with the illustrative work produced by animation company Teaspoon.
“We expect this campaign to have a very positive effect on sales and increase interest in Scratch’n’Win, reaching both current players and non-players in a unique and engaging way,” explained Scratch’n’Win Portfolio Manager Lauren Menck. “Whether a short play scratchie for a little moment of excitement or a long play Crossword for a moment of peace and relaxation, everyone enjoys a little moment to themselves.”

Staff reductions at Perth’s major agencies indicate the economic downturn is biting hard.
A second round of retrenchments at Marketforce on Friday saw ten people across several divisions lose their jobs. In addition, senior writer Tom Wilson is leaving the agency to join Gatecrasher following its recent Burswood account win and is unlikely to be replaced.
Three weeks ago The Brand Agency retrenched four creative staff, including creative director Dale Simmonds and senior writer Neil Weeks.
303 retrenched four people when it lost HBF at the end of last year and has not replaced other staff who have left through natural attrition such as maternity leave. In October, the agency announced the appointment of senior staff Neil Howlett as group business director and DM specialist, Holly Kemp as creative traffic manager and Sam Kronja as chief financial officer. Only Kemp is still with the agency, Howlett and Kronja both having departed within weeks of their appointment. Howlett has since joined Meerkats.
Overall the outlook amongst agencies is subdued, with one senior executive suggesting 2010 will be even harder as the local economy loses momentum, although some of Perth's smaller agencies are a little more upbeat about their prospects.

Linc Integrated has launched a new website for engineering group, Monadelphous after beating seven other firms to win the project.
Monadelphous embarked on the website redevelopment to achieve a contemporary and sophisticated web presence with rich functionality to reflect the organisation’s complex and diverse business operations.
Linc account director – digital, Stuart Riddle said much of the success of the website was owed to Linc’s intuitive and robust content management system, Webpilot.Net, which provided easy customisation and streamlined delivery of the project.
Monadelphous marketing manager, Lucia Ceniviva, said a well-defined scope was crucial to achieving a website that delivered on Monadelphous’ corporate objectives and represented the firm’s values.
“The end result is a website that’s fresh, dynamic and easy to navigate. Feedback has been very supportive and there has been an eagerness from employees to share the final result with external stakeholders.”
Linc will continue its work for Monadelphous, developing a dedicated employment website that will complement the new corporate site.

The first 'Shooters Soiree' is coming up on Wednesday, Feb 25. It's a no-agenda gathering for photographers, assistants and associated professionals - producers, stylists - essentially anyone involved in Perth commercial photography. Co-organiser, Aaron Bunch said "We figure it's high-time we all talked, laughed and gathered more often."


WHERE: Pure Bar, 331 Hay Street (cnr Townshend Road), SUBIACO
WHEN: Wednesday, February 25
TIME: From 6.30pm
More information available from:
Robert Frith - robert@acorn.com.au
Kate Downie - kate@kmglobal.com.au
Aaron Bunch - aaron@trafficstudio.com.au
Craig Kinder - f22@f22photography.com

TELEVISION



Top 5 Prime Time Programmes – People 18-39
1. Wednesday    2100-2200    House    NEW-10    14.8
2. Sunday    1930-2110    So You Think You Can Dance – Audition 1    NEW-10    13.2
3. Tuesday    2130-2230    Lie To Me    NEW-10    12.5
4. Thursday    2130-2230    Life On Mars    NEW-10    11.4
5. Tuesday    2030-2130    Packed To The Rafters    TVW-7    11.3

Top 5 Prime Time Programmes People 25-39
1. Sunday    1930-2110    So You Think You Can Dance – Audition 1    NEW-10    15.4
2. Monday    2030-2255    The Devil Wears Prada    NEW-10    13.1
3. Tuesday    2030-2130    Packed To The Rafters    TVW-7    12.6
4. Wednesday    1930-2100    So You Think You Can Dance – Audition 3    NEW-10    12.6
5. Tuesday    2130-2230    Life On Mars    NEW-10    12.6

Top 5 Prime Time Programmes People 25-54
1. Sunday    1800-1830    News    TVW-7    14.2
2. Monday    2030-2255    The Devil Wears Prada    NEW-10    13.5
3. Tuesday    2030-2130    Packed To The Rafters    TVW-7    13.4
4. Mon-Wed    1830-1900    Today Tonight    TVW-7    13.0
5. Mon-Wed    1800-1830    News    TVW-7    12.7

Top 5 Prime Time Programmes People 35-54
1. Sunday    1800-1830    News    TVW-7    15.8
2. Monday    2030-2255    The Devil Wears Prada    NEW-10    14.6
3. Tuesday    2030-2130    Packed To The Rafters    TVW-7    14.3
4. Tuesday    2000-2030    Find My Family    TVW-7    14.1
5. Monday    1900-1930    The Biggest Loser    NEW-10    14.0

Simon McQuoid, a Perth lad ex Adlink and Shorter FCB in the early 90's is now based in the USA and has been ranked as # 3 in The Gunn Report's annual World's Top Director listing (see more here). 
The Gunn Report tabulates award show wins. It combines the winners' lists from all of the major advertising award contests in the world - national, regional and global (in 2007 it was the world's top 36 shows for TV and top 22 shows for Print) thus to establish the annual worldwide league tables for the advertising industry.
The former art director was director of the highly awarded Microsoft Xbox 360 / "Halo 3" video game internet campaign named one of the two Film Grand Prix' at Cannes in 2008. You can see Simon's work here.
Simon is in town for his annual summer break and will be our first "On the Couch" presenter for 2009.
Join us on Wednesday 18 February.  The gig will start at 6:00 pm - 8:00pm at Double Lucky Bar which is in the Leederville Village, 11 / 663 Newcastle Street Leederville.
Cost is $20:00 p/person which will include your first drink and modest food.
RSVP's by email only to admin@padc.com.au.  A tax invoice will be sent immediately your booking has been received.
Given the size of the venue this will be a case of 'first in, best dressed'.  Numbers are limited at 100.

A Brand Agency campaign that has been gaining comments on another thread is for Bostick Blu-Tack. It was noticed by one blogger on BestAds and rather than continue to take the original thread in a different direction CB thought we would make the comments more relevant by posting both the campaign and the previous comments as a new story thread.
The campaign was created by The Brand Agency for Bostik's Western Australian office and appeared as local press and point-of-sale posters. It was created by Des Hameister and Craig Buchanan with photography by Alan Myles.

UPDATE: The deadline for entry to the four biggest Campaign Brief awards handed out at the Oasis Ball has been extended to Monday morning February 16th. Entries for Agency of the Year are rolling in nicely but CB wants to remind agencies to nominate for the other three awards: Ad Person of the Year, Advertiser of the Year and Campaign of the Year. Any queries on these awards email Martin.

ADVERTISER OF THE YEAR
This prestigious award is one of the big awards on the night. It recognises Perth clients that have been successful as a business and/or enjoyed success in the awards field. This award is judged from submissions received from agencies. The Advertiser of the Year does not necessarily go to a client that has won lots of creative awards. In fact, since it was first presented in 1990, more than half of the winners have not been big creative award winners. Previouswinners include Lotterywest, Office of Road Safety, Brownes, ECU, Cancer Foundation BankWest and IKEA. Download the details here: AdvertiserOfYear.doc 

AD PERSON OF THE YEAR
There is no entry form to download for this award, however if you know a worthy person to put up Campaign Brief invites you to email through a nomination. All we need is a name and around 100-200 words backing up the nomination. The recipient of the award can come from any field in the industry - agency, media, client, supplier etc. Previous winners have included Mike Edmonds, John Driscoll, Howard Read, Gary Roberts, Ken James, Adam Barker, Les Corner, Debra Shorter, Nick Cleaver, Allan Myles, Bruce Shorter and Stephen Wells amongst others. Email your nominations to Martin Trevaskis. Deadline: Wednesday, February 11.

CAMPAIGN  OF THE YEAR
This award recognises campaigns that used a great mix of creative execution and media strategy to achieve a good result for the client. This award was introduced for the first time last year and was one of the big awards of the night. The winning campaign was iiNET 'Manifesto' and runner-ups were Public Transport Authority 'Stay off the Tracks' and Western Force 'Save it for the Game'. Download the details here:
CampaignOfYear.doc

AGENCY SALES EXECUTIVE - THE WEST AUSTRALIAN
• Attractive base salary
• Additional sales incentive program
• Enthusiastic and challenging working environment
If you are a vibrant, outgoing sales professional with a passion for people and success then we are looking for you. Current or previous experience within a media or advertising environment would give you a head start but is not essential.  On the other hand being proactive and hungry for opportunities definitely is!
Your responsibilities will include growing revenue from existing clients while identifying and securing new business opportunities.
If successful, you will join a highly motivated sales team that prides itself on providing clients with creative ideas and exceptional service.  The West Australian will also provide you with training, management support, access to a staff gymnasium and free secure parking.
If this sounds like the challenge you’ve been looking for please send your written application and CV detailing why we should be talking to you to:
Agency Sales Manager
West Australian Newspapers Limited
Newspaper House
50 Hasler Road
Osborne Park WA 6017
Or by email to: agencysales@wanews.com.au
Closing date for applications is Friday 20th February 2009

MIX 94.5 & 92.9 SENIOR DIRECT ACCOUNT MANAGER
Due to an internal promotion, we are seeking a Senior Direct Account Manager to look after an established account list. For further information or to send your details, please contact: simon.hart@austereo.com.au, Sales Manager - Direct, ph: 08 9382 0945

AQUENT
We are looking for the following talent:

MARKETING & PR

SENIOR COMMUNICATIONS ADVISOR | 12 Month Contact
As part of the External Affairs Department, your role will be to produce core communication pieces including media releases, advertising, project updates, fact sheets and newsletters. You'll also be responsible for media and publicity planning around community events. Issues management experience is essential and previous infrastructure/construction experience is preferred.
To be considered for this role you must possess exceptional technical and general writing skills and be able to alter you 'voice' for a variety of audiences.  A degree in journalism or communications is essential as is at least 5-8 years experience in the field. A competitive salary will be negotiated with the successful candidate.
Apply online now at www.aquent.com.au or call Karen P Thompson on 9381 7655 for further details.

SENIOR MEDIA PLANNER/BUYER
Bored? In need of a new challenge?  For a confidential conversation of where you’d like to go in your media planning/buying career, call Karen P Thompson today on 08 9381 7655. We may have an opportunity waiting with YOUR name on it.

CONTRACT MARKETING & COMMUNICATIONS
In response from clients, Aquent Perth has expanded to include contract marketing to our repertoire. In line with our Aquent cousin’s over East, we aim to provide marketing, communications and public relations specialists for short-term contracts. Contracts typically run for three months, however can continue for longer.
If you are a marketing, public relations or communication guru seeking contract work – LET US KNOW!! To apply to be a part of the Aquent workforce register your details with Lynette Pingault by calling 08 9381 7655 or email lpingault@aquent.com to get your future with Aquent moving.

CREATIVE

SENIOR DESIGNER |$NEG
We are looking for a unique talent to join a Subiaco based design studio. Your creative ideas will be valued and encouraged. There is an abundance of variety in this role so expect to work on a slick corporate project one day and a funky retail re-brand the next. To be eligible for the role you will need to have a well presented folio that showcases your design flair.  Designers with previous Ad Agency or Design Studio experience will be highly regarded.
For more information please contact Angela at Aquent on 9381 7655 or APPLY online at www.aquent.com.au [Ref: 11281]

FREELANCE WEB DESIGN/DEVELOPERS/PROGRAMMERS NEEDED!
We have long and short term assignments for experienced mid-weight to senior Web Designers, programmers and developers to work in agencies, design studios and for corporate clients. Don't miss out on fantastic rates and benefits like holiday pay and bonuses!
To apply to be a part of the Aquent workforce, please feel free to make yourself known to Lynette Pingault on 9381 7655 or email lpingault@aquent.com to get your future with Aquent moving.

CASH FOR CONTACTS
The media have cash for comments, we have cash for contacts. Who do you know that we don’t? We are always on the look out for talent - refer a Creative, Account Service or Marketing friend to Aquent and you will be rewarded financially (conditions apply).

TO REGISTER ONLINE WITH AQUENT ...
Log onto www.aquent.com.au You will need to have access to your resume (preferably in WORD format) as you will be asked to attach it electronically when you register.

Coming to a road near you later this month is The Brand Agency’s launch campaign for The Poker Room at Burswood Entertainment Complex. The campaign commences with a full page advert in the January edition of poker magazine Bluff, followed by a two month campaign using specially designed car wraps across Perth.
The series of ads showcase various scenarios where you can ‘practice your poker face’ before coming to Burswood. Challenges include chest waxing, knife throwing and a crawling tarantula. In each of the executions the talent in the shot tries to look unfazed despite the impending peril.
In a first for a Perth-based advertiser, the campaign will use as its main media KahDo Smart Cars. Already an established media in the Eastern States, KahDo offers advertisers a cost effective blend of mobile Out Of Home media alongside street level personal marketing as the vehicle’s drivers interact with the general public.
As well as developing the creative for the car wraps, The Brand Agency also handpicked the KahDo drivers. KahDo drivers are members of the public who pay $6 a day to drive the vehicles, the discount in vehicle cost being subsidised by the advertiser. Successful applicants are selected on the basis of their personal suitability for the advertiser and their willingness to participate in on-going marketing activities.

Nova 93.7 introduced their on-air line-up for 2009 - including new Drive team Ryan, Monty & Wippa - to clients and media partners at a function at their Subiaco studios. Several lucky people won door prizes, with Brand Agency Planning Director Paul Yole's name being drawn for the major prize. The bad news was that Yole had to answer some probing questions while being subjected to Nova's motorised turkey-slapper. In a performance full of courage and fortitude, he barely flinched during the ordeal and richly deserved his prize of a Bose mp3 Sound Dock. See vision of Paul Yole being turkey slapped here.

The Bestads TOP 6 OF THE WEEK is now ready to view.

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Mystery will shroud the first Ladies Who Disco event for 2009, which is taking place from  8.30pm – 11pm at Geisha Bar on Saturday February 21.
‘One Night Incognito’ will see the ladies join forces with The Brand Agency in what promises to be a mysterious night filled with secrecy and allure – all of which is aimed at raising funds for The Cancer Council.
Whether it’s a simple eye patch or a flamboyant feather headpiece, party goers are urged to don their best disguise for the masquerade themed night, which will include the great dance music Ladies Who Disco has become renowned for.
Organiser Rachael Cochrane from the Public Transport Authority (and inaugural PADC client 'Creative Champion') said the event is a catalyst to raise money for The Brand Agency’s Relay for Life team, which will see participants relay for 24 hours around Perry Lakes Stadium on March 28 and 29.
“The Brand Agency is passionate about raising money for Cancer Research and their team has been raising funds since mid last year. For groovers who love dancing the night away to real retro music, and who want to help raise funds for a great cause, this will be a fantastic and fun night out and a great way to raise money to combat cancer."
The Brand Agency’s Relay for Life team captain Peta Maddock said the company was delighted to gain support from Ladies Who Disco.
“We’re very excited that the Ladies have jumped on board to help us raise funds for cancer research and we’re hoping to reach our target of $20,000,” she said.
Tickets for ‘One Night Incognito’ cost $40, which includes a drinks package, and can be purchased on line at http://www.geishabar.com.au.
Ladies Who Disco was started in 2006 by former Gatecrasher and Meerkats account director Liz Williamson along with Cochrane and JMG's Brigit Anderson as a regular fundraising initiative after Williamson held an 80's night to raise money for Relay for Life. Williamson has since moved to London but The Ladies who Disco team continue to prove invaluable in the WA community, raising almost $50,000 in two years for Perth charities which need it most. They have four more events planned for 2009, with funds going to the Dogs Home, Therapy Focus, Passages Resource Centre and the Cat Haven.

Marketforce has created two radio commercials for Lotterywest to promote the $14 million Valentine's Day Saturday Lotto Superdraw. The spots were written by Guy Hamilton Howlett and produced by Brad Habib at Soundbyte.
Listen to the first spot.
Listen to the second spot.

Want to improve your tan while you are at work? Check out this great website.
If tanning is not your thing then you might like to pop into Face To Face next time you visit New York... ask for Enrique.

Entries to the Campaign Brief Creative Awards are 10% up on last year. The eight creative categories attracted around 140 entries overall. Interestingly the TV categories are 40% down on last year while Radio categories are 50% up. There was a healthy response to the newly introduced Online category with seven agencies/companies submitting entries.

The BBC's Stephen Sackur interrogates the CEO of WPP, Sir Martin Sorrell.....
View the video

With The Gruen Transfer gearing up to return to our screens, producers of the show are calling for agencies to take part in The Pitch, the segment of the show in which competing agencies undertake an impossible brief.
303 featured on this segment in the last series with a pitch to invade New Zealand.
“The Pitch became one of the most popular parts of last year’s show,” says Andrew Denton (pictured with AWARD chairman Richard Maddocks and his producer Jon Casimir last year), whose Zapruder’s Other Films company has started work on the second series for ABC-TV.
“The quality of work from the agencies happily exceeded our expectations from the very first episode. Even more importantly, most of the ads fulfilled the promise of the segment, taking the challenge of persuading us seriously.”
Denton says The Pitch is a chance for brilliant minds to shine: “We want to show the problem-solving nature of advertising. We want the television audience to realise that a good ad can change minds, even on an apparently unmovable idea.”
Agencies compete in each episode for the coveted Gruen trophy.
“Gruen scientists have calculated its relative value,” Denton says. “One Gruen trophy is worth 1.83 Cannes Lions, 2.6 Clios and 900 Logies.”
The Gruen team has already locked in more than half of the agencies for the second series, but there are still some opportunities for creatives who think they have what it takes.. If you’d like to nominate your agency for the challenge, contact Pitch producer Polly Connolly on 02 9217 2226 or pconnolly@zapruder.com.au

On behalf of Queensland Health, 303 Group, Perth revs up the fourth phase of the award winning ‘Go for 2&5®’ nutrition campaign (eat two fruit and five vegetables daily) and has tapped Australian icon Rolf Harris to star as the leading vegie character, based on the theme ‘Top up to 2&5®.’
Following in the footsteps of Barrie Humphries’ Dame Edna, Rolf’s vegie character features sprouty hair, capsicum glasses, cauliflower beard and grapefruit ears. Ever the artist, his palette is a pumpkin, the colours tomato, asparagus and onion, and the ‘brush’ is celery. Rolf’s paintings feature a cornucopia of fruit and veg as he encourages all Queenslanders to add just a few more fruit and vegies to their diet every day.
303’s Managing Director Alan Taylor, who has been responsible for the campaign strategy since its inception, says that this is a very important evolution of the campaign in QLD: “We’ve seen significant gains in fruit and vegetable consumption over the last 3 years, but extra reinforcement if required. People need to understand that, while they have done well, they need to eat the full two serves of fruit and five serves of vegies every day in order to reap the full health benefits.”
Amanda Lee, Nutrition and Physical Activity Manager, Queensland Health, enthusiastically supports the campaign. “It’s been demonstrated that more fruit and vegetables eaten daily can help reduce diseases like type 2 diabetes, heart disease and even some cancers, plus they can help maintain a healthy weight. It’s important to add that extra serve and top up to 2&5.  We are looking forward to the public’s reaction to the new ‘Vegie Rolf’ commercials.”
Also for Queensland Health, the agency created a new and unique campaign targeting Aboriginal and Torres Strait Islander audiences.
303 tapped Australian Opals basketball star and Beijing Olympic Silver medallist Rohanee Cox to spearhead the campaign. The campaign was widely researched amongst the target audiences, with Rohanee resonating strongly as a credible spokesperson.
The campaign aims to raise awareness amongst Aboriginal and Torres Strait Islander people of the need to eat more fruit and vegetables, whether fresh, tinned or frozen, and further educate as to the health benefits of a diet high in fruit and veg.

VIEW THE ROLF HARRIS SPOT
Creative Director: Lindsay Medalia
Writer: Dav Tabeshfar
Strategy: Alan Taylor
Agency Producers: Phoebe Dunn and Belinda Hawkins
Animator: Neil Goodridge – BOING
Audio Director: Ralph van Dijk - Eardrum
Sound sweetening: Brad Habib - Soundbyte
Voice over: Rolf Harris
Client: Amanda Lee, Angela Simons – Queensland Health

THE ROHANEE SPOT
Creative Director: Lindsay Medalia
Art Director: Ray Van Kempen
Writer: Dave Wilson
Producer: Phoebe Dunn
Photographer: Adrian Brown (Look Production)
TVC Writer and Director (Imparja Television): Carl Richardson
Audio Production: Brad Habib (Soundbyte)
Voice Over: Rohanee Cox

The Youngbloods WA committee would like to welcome you all to 2009 by inviting you to a sundowner event at Eurobar on Friday, February 20th.
Youngbloods is so hot right now, so hot. Bust out your best piano key neck tie and join the really, really ridiculously good looking people of the advertising industry for a night of walk-offs and ambi-turning at the Blue Steel party.
    •         •     2 hours of free beer, wine and softies, with $5 spirits until 10:30.
    •     Free BBQ
    •     DJs
    •     Walk-offs
    •     and a very special fashion parade hosted by Eurobar.
Price: $20
Place: Eurobar - 110 Aberdeen St, Northbridge
When: Friday, Feb 20
Time: 7pm
Theme: Blue Steel
Tickets are available online or from your agency representative.

AQUENT
We are looking for the following talent:

CREATIVE

SENIOR DESIGNER |$NEG
We are looking for a unique talent to join a Subiaco based design studio. Your creative ideas will be valued and encouraged. There is an abundance of variety in this role so expect to work on a slick corporate project one day and a funky retail re-brand the next. To be eligible for the role you will need to have a well presented folio that showcases your design flair.  Designers with previous Ad Agency or Design Studio experience will be highly regarded.
For more information please contact Angela at Aquent on 9381 7655 or APPLY online at www.aquent.com.au [Ref: 11281]

FREELANCE WEB DESIGN/DEVELOPERS/PROGRAMMERS NEEDED!
We have long and short term assignments for experienced mid-weight to senior Web Designers, programmers and developers to work in agencies, design studios and for corporate clients. Don't miss out on fantastic rates and benefits like holiday pay and bonuses!
To apply to be a part of the Aquent workforce, please feel free to make yourself known to Lynette Pingault on 9381 7655 or email lpingault@aquent.com to get your future with Aquent moving.

MARKETING & PR

SENIOR COMMUNICATIONS ADVISOR | 12 Month Contact
As part of the External Affairs Department, your role will be to produce core communication pieces including media releases, advertising, project updates, fact sheets and newsletters. You'll also be responsible for media and publicity planning around community events. Issues management experience is essential and previous infrastructure/construction experience is preferred.
To be considered for this role you must possess exceptional technical and general writing skills and be able to alter you 'voice' for a variety of audiences.  A degree in journalism or communications is essential as is at least 5-8 years experience in the field. A competitive salary will be negotiated with the successful candidate.
Apply online now or call Karen P Thompson on 9381 7655 for further details.

SENIOR MEDIA PLANNER/BUYER
Bored? In need of a new challenge?  For a confidential conversation of where you’d like to go in your media planning/buying career, call Karen P Thompson today on 08 9381 7655. We may have an opportunity waiting with YOUR name on it.

BRAND MARKETING | Circa $50K
Are you experienced in the wine industry and have tertiary qualifications in marketing? Are you looking for a new challenge with a highly regarded label? If so, register your interest for this upcoming role. Call Karen P Thompson on 08 9381 7655 or email your resume through to kthompson@aquent.com

SALES EXECUTIVE | $45-60K
There’s nothing better than a cold beer on a hot summer’s day, right? Our client is a leading Western Australia brewer and they need a passionate sales executive with an understanding of the on and off premise industry. If this sounds like you, contact Karen P Thompson on 08 9381 7655 or email kthompson@aquent.com.

CONTRACT MARKETING & COMMUNICATIONS
In response from clients, Aquent Perth has expanded to include contract marketing to our repertoire. In line with our Aquent cousin’s over East, we aim to provide marketing, communications and public relations specialists for short-term contracts. Contracts typically run for three months, however can continue for longer.
If you are a marketing, public relations or communication guru seeking contract work – LET US KNOW!! To apply to be a part of the Aquent workforce register your details with Lynette Pingault by calling 08 9381 7655 or email lpingault@aquent.com to get your future with Aquent moving.

CASH FOR CONTACTS
The media have cash for comments, we have cash for contacts. Who do you know that we don’t? We are always on the look out for talent - refer a Creative, Account Service or Marketing friend to Aquent and you will be rewarded financially (conditions apply).

TO REGISTER ONLINE WITH AQUENT ...
Log onto www.aquent.com.au You will need to have access to your resume (preferably in WORD format) as you will be asked to attach it electronically when you register.

The deadline for the first International Advertising Association Dentsu Global Student Poster Competition in support of the UN action on climate change has been extended until February 16.
The task is to design a poster urging individual action on climate change.
“The brief to the student teams is simple yet challenging – the posters need to raise awareness of the impact of climate change, especially among peer groups and most importantly, motivate people to take action by bringing conservation-friendly initiatives into their lives and workplaces” said IAA Chairman and World President Indra Abidin.
The global judging panel is being led by Marcio Moreira, Vice Chairman and Chief Talent Officer, McCann Worldgroup.
Go to the IAA website to download the Entry Pack and competition details.

Campaign Brief has launched an interactive online version of the national magazine that allows super fast access to current and archive issues. You can search throughout the archives for the name of a person or company and you can print any page. Clicking on any of the ads in the magazine will link to the web address of the advertiser, and you can view any of the commercials featured in the Creative Circle (and some other sections) in each issue by clicking on the images on the page. Eventually, the archive will grow to include all issues from the last few years, and we will be adding CB Asia soon as well as all The Work annuals. An amazing resource included with your subscription to CB.
Whether you are a subscriber or not, please register your details to access Campaign Brief Online and to receive your password.  Even if you are not a subscriber, once registered you can still use the site straight away and will be billed the annual subscription.
KEY FEATURES:
TURN PAGES by clicking the arrows at the side of the page, or by using the toolbar.
ZOOM IN by clicking anywhere on the page.
READ by dragging the page around when zoomed in.
ZOOM OUT by clicking anywhere on the page when zoomed in.
VISIT web sites or send emails by clicking on hyperlinks.
EMAIL any page to a friend or PRINT pages.
VIEW COMMERCIALS by clicking on images in the Australian and NZ Creative Circle sections.

303 has released a new statewide campaign urging West Australian adults to ‘draw the line’ on weight gain.
An initiative of the Heart Foundation, Cancer Council WA and Diabetes WA, with funding from the WA Department of Health, the Draw the Line campaign aims to prevent unhealthy weight gain among West Australian adults and is the first WA-developed campaign targeting weight.
The Heart Foundation’s Trevor Shilton said more than 54 per cent of the WA adult population was now overweight or obese.
“From 1995 to 2008, the proportion of obese adults in Western Australia has almost doubled from one in 10 (10.1 per cent) to one in five people (19.5 per cent), and this upward trend shows no signs of slowing.”
303 managing director Alan Taylor said the campaign sits between the agency’s other health campaigns, the Australia Better Health Initiatives’ ‘Measure Up’ campaign and the locally based ‘Find 30’ and Go for 2&5’, and is the first stage in a long term strategy to address weight gain in WA.
“The campaign strategy introduces some new evolutions in social marketing communications strategy and features information not previously communicated in health campaigns such as portion size and fat and sugar content in meals.”
The campaign was created by Lindsay Medalia and Bryan Dennis and includes television, press, outdoor and a website.

A new graphic anti-tobacco advertisement from the Cancer Council Western Australia went to air last week, driving home a message everybody knows but some smokers still ignore.
“Everybody knows smoking kills, yet some still smoke,” said Susan Stewart, Manager of the Cancer Council’s Make Smoking History campaign. The advertisement is a ‘shock and awe’ montage of well known, smoking-related diseases taken from anti-tobacco campaigns shown in Australia over the last decade.
The one minute-long commercial is set to the Leonard Cohen track Everybody Knows. View the ad here.
“This campaign will ask smokers directly why they still smoke, despite everybody knowing tobacco causes cancer, stroke, heart disease and emphysema,” Ms Stewart said. “It creates a strong sense of personal relevance among smokers, because the advertisement reflects what we know they already say to themselves. The ad turns that into a reason to seek out support services to help them quit.”
Ms Stewart said hard-hitting TV commercials had a major influence in driving down the State’s smoking prevalence over the past decade.
“The smoking prevalence among West Australians aged 18 years and over has dropped from 32% in 1984 to 17% in 2006. But there are still around 300,000 adults who still smoke.
The ‘Everybody Knows’ ad was produced by the NSW Cancer Institute and first ran in NSW last year. It’s the first time the ad has been aired in Western Australia. The television campaign is supported by a series of press advertisements from Gatecrasher which address some of the common myths and misconceptions about smoking and quitting.

This is your chance to win a free trip to Cannes. News Limited’s group director of marketing: advertising and integration, Garth Agius has announced the launch of the Australian Young Lions Competition 2009 and the launch of the official Australian Cannes Lions website www.ozcannes09.com.au
The Australian Young Lions Competition 2009, which is open to advertising professionals under the age of 28, identifies young talent within the domestic media, advertising and marketing communications industry.
The winners of the competition, who will be chosen by a panel of industry leaders, will represent Australia in the worldwide Young Lions Competition at this year’s Cannes Lions International Advertising Festival, where they will compete against 40 other national representatives.
There are three categories in the Australian Young Lions Competition 2009 – Media, Print and Cyber.
This year, the Media Young Lions category brief will be judged in two stages. Two winner’s will be selected from each state who will compete in a national final to be held in Sydney. The Media Young Lion brief will be based on a number of News Limited media assets. The Print Young Lions Competition brief is for Moshtix and the Cyber Young Lions Competition brief is for Vogue Australia 50th Anniversary.
News Limited will send the six winning Australian Young Lions to the Festival, covering flights, accommodation and Festival registration.
The deadline for submissions for the Australian Young Lions Competition is 5pm on Monday, 2nd March 2009. The winning entries will be announced at the end of April.
Full details about the competition, the briefs and how to enter can be found at www.ozcannes09.com.au
“We are once again pleased to support the Cannes Lions Advertising Festival. Our key activity leading up to the festival is the Australian Young Lions Competition, which provides a unique experience for young people in the advertising industry and is the perfect vehicle for News Limited to foster creativity and innovation amongst future industry leaders,” said Agius
Kate Lippett, communications manager of Ikon and last year's Australian Young Lions Media representative said, “This initiative by News Limited provides a great opportunity for the younger advertising and media stars to be exposed to the world’s best practice in our field. I know first hand how inspiring and motivating this event is - the whole experience is mind-blowing every step of the way, and has certainly given me the confidence to be innovative. I would absolutely encourage anyone to enter."

The Super Bowl is currently being played so CB thought we'd bring you a few of the ads that are airing throughout the coverage at a cost of a lazy US$3 million per spot!



View Pepsi "Refresh Anthem"
View Pedigree Adoption Drive "Crazy Pets"
View Gatorade "Jordan"
View Coca-Cola "Heist"
View Careerbuilder.com "Tips"

The Loft Group celebrated 'A brave new world' last week with drinks at the Brisbane Hotel. The Beaufort Street based Loft Group also announced their merger with Anima Creative, bringing Wolfgang Bylsma into the fold as strategic Director. A diverse crowd of clients enjoyed their hospitality on the night.

The Campaign Brief Awards will again be presented at this year's gala Oasis Ball on Friday, March 20th, 2009 at the Perth Convention and Exhibition Centre. A crowd of over 700 people will be there to celebrate the year's biggest industry awards including Agency of the Year, Advertiser of the Year, Ad Person of the Year and Campaign of The Year - plus 8 exclusive Creative Awards.

Campaign Brief has released Call for Entries details for all relevant awards. Details for each is available as a download below.

AGENCY OF THE YEAR
Marketforce has won Agency of the Year for the past two years, but this year the competition is wide open. If you think your agency is worthy of consideration for this prestigious award download the guidelines here AgencyOfYear.doc. This award has been handed out every year since 1987 and has been won by Marketforce 7 times, 303 six times, The Brand Agency three times, JMA O&M twice and Vinten Browning, John Davis Advt and JB&B once each.

ADVERTISER OF THE YEAR
This prestigious award is one of the big awards on the night. It recognises Perth clients that have been successful as a business and/or enjoyed success in the awards field. This award is judged from submissions received from agencies. The Advertiser of the Year does not necessarily go to a client that has won lots of creative awards. In fact, since it was first presented in 1990, more than half of the winners have not been big creative award winners. Previouswinners include Lotterywest, Office of Road Safety, Brownes, ECU, Cancer Foundation BankWest and IKEA. Download the details here: AdvertiserOfYear.doc 

AD PERSON OF THE YEAR
There is no entry form to download for this award, however if you know a worthy person to put up Campaign Brief invites you to email through a nomination. All we need is a name and around 100-200 words backing up the nomination. The recipient of the award can come from any field in the industry - agency, media, client, supplier etc. Previous winners have included Mike Edmonds, John Driscoll, Howard Read, Gary Roberts, Ken James, Adam Barker, Les Corner, Debra Shorter, Nick Cleaver, Allan Myles, Bruce Shorter and Stephen Wells amongst others. Email your nominations to Martin Trevaskis. Deadline: Wednesday, February 11.

CAMPAIGN  OF THE YEAR
This award recognises campaigns that used a great mix of creative execution and media strategy to achieve a good result for the client. This award was introduced for the first time last year and was one of the big awards of the night. The winning campaign was iiNET 'Manifesto' and runner-ups were Public Transport Authority 'Stay off the Tracks' and Western Force 'Save it for the Game'. Download the details here:
CampaignOfYear.doc

CAMPAIGN BRIEF CREATIVE AWARDS
Once again Campaign Brief will organise a super star line-up of overseas and eastern states creative directors and creatives to judge. All entries (including entry forms and fees) must be delivered to Campaign Brief’s offices at Level 1, Forest Centre, 14-16 Rowland Street, Subiaco 6008 by 4pm, Monday February 2nd, 2009.
There are only 8 exclusive categories to enter:
1.    Press - Single Advertisement
2.    Press - Campaign
3.    Television - Single Advertisement
4.    Television - Campaign
5.    Radio - Single Advertisement
6.    Radio - Campaign
7.    Out-of-Home
8.    Online advertising
Download the Call for Entry document here:
CB Awards_CreativeCFE.doc