Adventure World have begun a tender process to review their advertising agency contract, currently with Link Advertising.
The open tender will be conducted in two stages.
In the first stage, agencies are required to submit their credentials by 10th April. A shortlist of the most suitable applications which have the best vision and fit with Adventure World, will then be made. All shortlisted agencies will be asked to present to a panel of Adventure World senior management.
Adventure World's Marketing Manager, Renata Patniotis told Campaign Brief shortlisted agencies will be evaluated further on analysis, creative innovation, vision, attention to detail, account servicing capabilities and competitive costing.
Media buying and PR campaigns are not up for tender at this time. The tender document can be obtained by contacting Patniotis on renata@adventureworld.net.au or 9417 9666.

Prior to the release of today's Survey results, Nielsen- the Independent Ratings Company that conducts the surveys and the peak body that represents all Australian commercial radio stations - Commercial Radio Australia, have released a joint statement as a result of industry concerns following the release of Survey 1 earlier this month.
The statement says quota sampling of the P10 - 17 and P18 - 24 age groups would be tested from April 2009 (Wave 3) as part of the fine tuning of the implementation of the new enhanced survey methodology in metropolitan areas.
This action is being taken following concerns expressed by the industry about the sample sizes and the demographic profile of the total sample in Survey 1 and Survey 2 with particular reference to the age groups of 10-17 and 18-24 years.
In order to address this issue, CRA and Nielsen agreed that quota sampling for the P10-17 and P18-24 age groups would be tested in all markets for Survey 3 and 4 to deal with the under sampling that occurred in the first two surveys.
Peter Cornelius, Managing Director, Media of Nielsen said, "Quota sampling during recruitment will significantly improve the number of under 25 people participating in the radio surveys which will result in higher sample sizes in these demographics. This issue needs to be addressed to ensure a more representative sample in all markets and in all surveys".

Better late than never! Holidays, overseas travel to award shows in Thailand and New Zealand, plus the upgrading of the platform that hosts all four Campaign Brief websites played havoc with our workload last week. So before we forget about what a great night this year's Oasis Ball was (and how much money was raised for the Salvation Army) here are a few more photos from the night.

Campaign Brief has just returned from AdFest, one of the top two Asia-Pacific advertising festivals. Although entry and delegate levels were down there was a lot of great work that we saw in Pattaya, Thailand. The highlights were the China Environmental Protection Foundation "Shan Shui" print campaign and tvc; Ogilvy China's Illiterit ambient campaign that raised enough money to commission a new school and enroll 950 new students; and BBDO Malaysia's great Jeep campaign that won the Best of Year in Posters (seen at the bottom of this story).
Perhaps the highlight of AdFest was the great speakers that attended this year. They included Sir John Hegarty (BBH Chairman and global ECD), Mark Tutssel (Leo Burnett Worldwide ECD) and Australian-besed designer Vince Frost.
If you have a bit of spare time, grab a coffee and sit back and check out Tutssel and Hegarty's presentations.
View Mark Tutssel's presentation here.
View Sir John Hegarty's presentation here.
Excuse the small "AdFest technical problem" in Hegarty's presentation.
More detailed coverage of AdFest can be viewed on Campaign Brief Asia's website.

Friday 23 March was a particularly good day for RAREcreativethinking. Besides winning Best Radio Campaign and achieving two Finalists at 2009 Campaign Brief Awards, the agency was awarded The Vale land development account by Multiplex Living.
Vale is a 537 hectare master planned community in the Swan Valley which, upon completion, will be the home to over 4,500 families, two government primary schools, a district high school plus various retail, medical and recreation services.
Following tender submissions and a round of shortlist presentations RARE was selected to provide strategic and creative direction over the next 2-5 years with work to commence immediately. Managing Director, Callum Mackenzie, said this is a great win especially in view of the current economic climate.
"We are delighted to include the Multiplex Living brand in our portfolio and look forward to further establishing Vale as the premier community in the Swan Valley. The win will give our team further confidence looking forward and may necessitate some recruitment of staff."

Western Australia has launched an online campaign to reclaim its beautiful beaches after tourism officials in Costa Brava used an image of Perth's City Beach in an advert for the north-eastern Spanish coastline.
The photograph of a man and a boy standing on a white beach, staring out into a clear blue sea was used by Costa Brava tourism officials to mark the centenary of the Spanish coastline at a recent food fair in the nearby city of Girona. However, it was taken 10,000 miles away on City Beach, often dubbed Perth’s best beach thanks to the beautiful expanses of white sand and good surfing.
Christie Lord, marketing manager for Tourism Western Australia commented: “Those going to Costa Brava in search of the picturesque beach shown in their ads will be sorely disappointed. The clean white sand and endless blue skies in the image are only to be found in Perth, where you can actually have a whole stretch of beach to yourself rather than fighting for a patch of sand. The fact they dulled the colour of the sand to try pass it off as Spanish says it all.”
The creative that was developed in conjunction with Marketforce and NetX and is being distributed to their UK database of over 70,000 consumers as well as to media and trade.
 

The City of Perth shows their support for Earth Hour 2009 in this print campaign that encourages people to turn off their lights and take part in this worldwide event. The campaign was created by Marketforce.
Credits:
Creative Team: Julia Elton-Bott, Guy Hamilton Howlett.
Creative Director: Andrew Tinning
Photographer: Simon Westlake
Digital Imaging: Madeleine de Pierres
Account Director: Brendon Lewis
Senior Account Manager: Phil De Dubios
Account Co-ordinator: Evan Murie
Marketing Manager (City of Perth): Susan Parker
Assistant Marketing Manager (City of Perth): Melissa Arbon

UPDATED STORY:
Friday night was a good night for The Brand Agency's RAC 'Contents' commercial. In addition to winning a Best of Year gong and a Finalist at last Friday's Campaign Brief Awards, the commercial was also won two Bronze awards in craft categories at the Asia Pacific AdFest held in Pattaya, Thailand.
RAC 'Contents' was a Bronze winner in both the 'Best of Special Effects' and the 'Best of Sound Design' categories. A second spot - RAC 'Motor' - was also a finalist in the sound category. The Special Effects Bronze was the only metal winner in the category. Production companies Taxi and Pete Jones Music entered the spots to AdFest, which this year attracted over 3,000 entries from around the Asia Pacific region.

The following job opportunities are currently available. Each Wednesday Campaign Brief posts available positions within the industry as a free service. Email any jobs you have going (with a description) to kim@campaignbrief.com

SENIOR MEDIA PLANNER - Media Decisions
WA's leading media agency is seeking to recruit a senior media planner to take a leadership role on a number of blue-chip clients. We offer a challenging role requiring diverse skills, innovation, creativity and imagination.
Our ideal candidate will have:
- have 5 years Full Service Experience (or similar)
- Channel Planning experience
- demonstrable digital capabilities
- strong presentation skills.
Send your cv to jobs@mediadecisionsomd.com.au

BOOKKEEPER - Workhouse Advertising
Our busy West Leederville advertising agency is looking for a full-time bookkeeper to fill a contract maternity leave position for a minimum of 12 months. Reporting to the company Directors, you will be responsible for:
•    Jobbag data processing of all invoices
•    accounts payable and receivable
•    bank reconciliations
•    MYOB Payroll
•    Superannuation and BAS payments
•    preparation of internal monthly reports and year-end reporting
•    general day-to-day office tasks
To be successful in this role you need to possess:
•    demonstrated familiarity and experience with accounting software. Jobbag knowledge would be an advantage
•    demonstrated experience in financial and organisation administration, including creditors, debtors, payroll, bank reconciliations and end of month procedures
•    sound knowledge of Microsoft products & MYOB (Payroll only)
•    attention to detail and ability to meet deadlines
•    knowledge of human resource issues such as salary packaging and superannuation
•    the ability to work independently as well as part of a team

The successful candidate will ideally have bookkeeping/accounting experience, preferably within the advertising industry. Salary will be dependant on qualifications and experience. The position is due to start May 2009. At the end of the 12-month contract an opportunity may exist to extend the contract. Applications should be marked ‘Confidential’ and forwarded to: accounts@workhouseadvertising.com.au

AQUENT
We are looking for the following talent:

FREELANCE WEB DESIGN/DEVELOPERS/PROGRAMMERS NEEDED!
We have long and short term assignments for experienced mid-weight to senior Web Designers, programmers and developers to work in agencies, design studios and for corporate clients. Don't miss out on fantastic rates and benefits like holiday pay and bonuses! To apply to be a part of the Aquent workforce, please feel free to make yourself known to Angela Clegg on 9381 7655 or email aclegg@aquent.com to get your future with Aquent moving.

CONTRACT MARKETING & COMMUNICATIONS
We are experiencing an increased demand for contact marketing and communications professionals.  Typically assignment are three months and longer so if you are a marketing, public relations or communication guru seeking contract work – LET US KNOW!! To apply to be a part of the Aquent workforce register your details with Karen Thomson by calling 08 9381 7655 or email kthomson@aquent.com to get your future with Aquent moving.

TO REGISTER ONLINE WITH AQUENT ...
Log onto www.aquent.com.au.  You will need to have access to your resume as you will be asked to attach it electronically when you register.

Twelve of Perth’s key media decision makers indulged in Adshel’s third annual ‘Salon and the City’ event in Subiaco on the afternoon of the Oasis Ball.
Guests were treated to a full salon treatment ritual at the exclusive Circles of Subiaco salon which included a cleansing hair massage and evening–styled blowdry followed by a complete makeover by makeup artists, while sipping champagne and eating gourmet savoury Greek treats from caterers at Georges Meze restaurant.
Following Salon and the City, guests were whisked away in a limousine, to toast Veuve Clicquot en route, then arriving on the red carpet at the annual Oasis Charity Ball, of which Adshel are major sponsors and event partners. Adshel supports the event by donating a medium weight campaign to the charity auction with proceeds going to Oasis House, an organisation set up by Perth’s media companies which helps disadvantaged young people.
The girls didn’t go home empty handed and left ready for the big night with gift bag in tow, full of goodies including an Adshel Salon & the City silver mirror compact, Lancome Juicy Tubes, Vogue magazine, Lindt Chocolates, Baileys mini, Sunsilk Designer Haircare, Moby CD.

The Oasis Ball committee once again outdid themselves with the ambience of the room at this year's ball. Sandra Devahasdin and her team did an outstanding job - creating an Oasis of Japanese grace and beauty.
Greeted by graceful Japanese girls throwing flowers from their podiums for the red carpet arrivals, then champagne and sushi were served with geisha girls on very high stilts complete with fans and umbrellas mixed in with the pre dinner crowd. When entering the ballroom guests were overwhelmed with a fabulous room with the colour red featuring everywhere.
Then of course there was the record amount of money raised on the night for the Salvation Army's Crossroads West Program. Adam Marshall from the Oasis Committee said: "Despite the contraction in the local industry of late, the whole market came together in the major auction with a record amount of inventory donated by media owners, and a record amount of bids from agencies and other buyers. In total, the major auction raised over $200k which I think is phenomenal and  a great endorsement of the culture of the ad industry in WA."
Of course there were some very important awards handed out as well. Here are some photos of the room and these award winners on stage.

More than 760 people were at the Oasis Ball on Friday night to see The Brand Agency win its fourth Agency of the Year title since the award was first presented in 1987. Always a strong contender on business criteria, The Brand lifted its game creatively in 2008 with great results at AWARD and the PADCs plus Best of Year for Television at these Campaign Brief Awards. An excellent all-round performance saw it just edge out 303, Gatecrasher, Marketforce, Rare Creative Thinking and Meerkats in the closest ever contest for Agency of the Year.
303 dominated the creative awards, winning Best of Year for Radio Advertisement, Television Campaign and Out of Home. Its 'Love where you live' campaign for IKEA also won Campaign of The Year.
However, the agency's loss of IKEA and HBF weighed heavily against it when it came to the Agency of the Year.
IKEA won Advertiser of the Year for the second year in succession, the first single brand to do so in that award's nineteen year history.
The Ball was another spectacular event and hugely successful for the Oasis Project's charity, The Salvation Army's Crossroads West youth programme. Although the final figure is still to be tallied, the organisers were confident this year's donation will be in excess of $160,000 - a record.
Campaign Brief will bring you much more coverage of the awards and photos of the night over the next few days. In the meantime look out for the special Campaign Brief Awards special issue that is posted to all subscribers.
2009 Campaign Brief Awards
Best of Year, Radio Advertisement - Royal Life Saving Association 'Kid's Perspective' (303)
Best of Year, Radio Campaign - C.D. Dodd Trust, Excellence, Best (Rare Creative Thinking)
Best of Year, Press Advertisement - IKEA 'Sliding Wardrobe' (303)
Best of Year, Press Campaign - Office of Road Safety 'X Rays' (Marketforce)
Best of Year, Online - Drug Aware 'Things get ugly on Ice' (Longtail)
Best of Year, Out of Home - IKEA 'Guerilla Garbage' (303)
Best of Year, Television Advertisement - RAC 'Think of Everything' (The Brand Agency)
Best of Year, Television Campaign - IKEA 'Change is good' Spot #1, Spot #2, Spot #3 (303)
Campaign of the Year - IKEA 'Love where you live' (303)
Supernova of the Year - David Schultink, Initiative
Media Organisation of the Year - Austereo 92.9 & Mix 94.5
Ad Person of the Year - Chris Wharton
Advertiser of the Year - IKEA
Agency of the Year - The Brand Agency

TELEVISION



Top 5 Prime Time Programmes – People 18-39
1. Monday    2040-2140    Underbelly: A Tale of Two Cities    STW-9    18.5
2. Sunday    1930-2100    So You Think You Can Dance    NEW-10    11.7
3. Sunday    2100-2220    Rove    NEW-10    11.4
4. Tuesday    2030-2130    Packed To The Rafters    TVW-7    10.7
5. Tuesday    2130-2230    Lie To Me    NEW-10    10.4

Top 5 Prime Time Programmes People 25-39
1. Monday    2040-2140    Underbelly: A Tale of Two Cities    STW-9    17.4
2. Tuesday    2030-2130    Packed To The Rafters    TVW-7    14.9
3. Sunday    1930-2100    So You Think You Can Dance    NEW-10    12.4
4. Sunday    2100-2220    Rove    NEW-10    12.4
5. Tuesday    2130-2230    All Saints    TVW-7    11.5

Top 5 Prime Time Programmes People 25-54
1. Monday    2040-2140    Underbelly: A Tale of Two Cities    STW-9    17.3
2. Tuesday    2030-2130    Packed To The Rafters    TVW-7    13.9
3. Sunday    1800-1930    News    TVW-7    12.8
4. Monday    2130-2230    Crime Investigation Australia    STW-9    11.7
5. Tuesday    2030-2130    NCIS    NEW-10    11.5

Top 5 Prime Time Programmes People 35-54
1. Monday    2040-2140    Underbelly: A Tale of Two Cities    STW-9    17.1
2. Sunday    1800-1830    News    TVW-7    14.6
3. Tuesday    2030-2130    Packed To The Rafters    TVW-7    13.7
4. Sunday    1830-1930    The Biggest Loser    NEW-10    13.5
5. Tuesday    2030-2130    NCIS    NEW-10    13.4

Perth’s centre of style for fashion shopping, Forrest Chase, held a unique series of dramatic interactive visual performances to support the launch of their new season fashion campaign.
The performances blended puppetry and music to show Forrest Chase fashion coming alive (see video). People were stopped in their tracks by the sight of clothes dancing and gliding in the city’s centre. Promotional staff distributed postcards throughout the performances that promoted Forrest Chase’s e-catalogue and e-competition. This resulted in a direct response with a high number of e-competition entries received immediately after the performance times. The event was organised by Marketforce’s experiential arm Traffik WA.
CREDITS:
Creative Director: Andrew Tinning
Creative: Guy Hamilton Howlett
Experiential Director: Brian Murphy
Communications Manager: Christine Lim
Forrest Chase Marketing Manager: Lisa Jolley

The tradition of creating a strong Oasis/Salvation Army Campaign Brief ad continues at this year's Ball. This year on behalf of The Salvation Army, Marketforce has developed a new series of ads highlighting the dramatic impact that the organisation has on the lives of young people suffering from neglect and abuse.
The highly emotional and visually arresting campaign was created to raise awareness of the Salvos' work to Oasis Ball attendees and thank them for their generosity in supporting the cause.  
Through their Crossroads West program, The Salvation Army provide valuable support for young people whose home lives are severely disrupted by their parents or guardians' alcohol and drug addiction, physical abuse or abandonment. Oasis House in Mirrabooka was set up to provide a safe and stable environment to help them make the transition to independent living.
The Salvation Army's, Warren Palmer said "These ads depict strong visual images of the reality that troubled youth face in WA every day and we hope to use the campaign across other areas".
The campaign was created by Marketforce writer Ryan Albuino and art director Andrew Chu, creative director Andrew Tinning with photography by Allan Myles, retouching by Madeline de Pierres and producer Kate Downie.

 

Linc Integrated launched international design house Dior’s first foray into Perth recently with a glamorous city cocktail party. The evening affair was held at Perth’s hottest new fashion HQ, the Wesley Quarter. The celebration was to launch new high fashion eyewear store Eyedonist. The retail outlet was transformed into a luxurious Dior boutique for the evening, giving guests the opportunity to try on the latest designs from Europe.
The event, hosted by Candice Falzon, included a mini style session from Perth stylist Sylvia Giacci who was also on hand to provide fashion tips and assist guests to find the best eyewear to suit their style.
Sandra Duncan from luxury eyewear brand firm Safilo Australia said “We were thrilled with the event and delighted that so many people came to help us celebrate the Dior winter collection.”

The Gruen Transfer returns to ABC1 this Wednesday, March 18 at 9pm with Wil Anderson, Todd Sampson and Russel Howcroft, plus guests Dan Gregory and Jane Caro. The panel looks at Australian Tourism and Recession advertising, Michael Phelps is the subject for Endorse Me and on The Pitch, McCann Erickson (Melbourne) goes head-to-head with Marketforce to sell nuclear reactors.
Marketforce creative director Andrew Tinning said the brief was that an international nuclear energy company wishes to establish a chain of reactors across Australia.
"People have no issue with the power, but how do you convince them to have a reactor on their doorstep? A challenge to say the least."

The time-worn adage apparently is true, when one door shuts, another opens. It happened for Sophie Lawrence; one of this year’s AFA Graduate Trainees. Sophie was selected to start her career at one of Perth’s major agencies and then, because of the tough economic times, lost her chance when the agency had to withdraw its invitation.
So, Sophie was a casualty like so many others in the difficult times being experienced by much of the industry here in Perth. It was a case of her advertising career being stopped before it started.
However, this week the door at RAREcreativerthinking was opened to Sophie and she gets her chance for her longed-for career in advertising!
Callum Mackenzie, MD of Rare (shown above with Lawrence) said he was initially impressed with Sophie’s enthusiasm and her commitment to secure a career in advertising.  He then set her a task to complete and asked her make a further presentation to him of that assignment. Sophie’s presentation clinched the chance for her. And the door to her advertising career opened.
Ken Painter of the AFA Secretariat  in Perth said “the AFA in WA extends good wishes to Sophie for her commitment to her dream and congratulations to RAREcreativethinking for recognising young talent and giving it an opportunity to develop”.
Sophie and her fellow applicants that were in the selection process of the AFA Graduate Trainee Program will start developing their advertising brains by undertaking the AdSchool Foundation course that commences tonight.
"Perhaps there is a lesson to be learned along the way here," said Painter. "Could now be the time for many of the young people in the industry to make themselves more valuable to advertising by improving their skills? It’s worth thinking about."

TELEVISION




Top 5 Prime Time Programmes – People 18-39
1. Monday    2040-2140    Underbelly: A Tale of Two Cities    STW-9    13.0
2. Tuesday    2030-2130    Packed To The Rafters    TVW-7    11.4
3. Friday    2030-2330    Casino Royale    TVW-7    10.1
4. Tuesday    2030-2130    NCIS    NEW-10    9.3
5. Wednesday    2030-2130    House    NEW-10    9.2

Top 5 Prime Time Programmes People 25-39
1. Monday    2040-2140    Underbelly: A Tale of Two Cities    STW-9    14.2
2. Tuesday    2030-2130    Packed To The Rafters    TVW-7    13.9
3. Friday    2030-2330    Casino Royale    TVW-7    13.3
4. Mon-Wed    1830-1900    Today Tonight    TVW-7    10.6
5. Mon-Wed    1800-1830    News    TVW-7    10.3

Top 5 Prime Time Programmes People 25-54
1. Monday    2040-2140    Underbelly: A Tale of Two Cities    STW-9    15.2
2. Tuesday    2030-2130    Packed To The Rafters    TVW-7    15.0
3. Mon-Wed    1830-1900    Today Tonight    TVW-7    11.7
4. Mon-Wed    1800-1830    News    TVW-7    11.7
5. Tuesday    2000-2030    Find My Family    TVW-7    11.5

Top 5 Prime Time Programmes People 35-54
1. Monday    2040-2140    Underbelly: A Tale of Two Cities    STW-9    15.6
2. Tuesday    2030-2130    Packed To The Rafters    TVW-7    15.3
3. Tuesday    2030-2130    NCIS    NEW-10    14.0
4. Monday    2000-2030    Customs    STW-9    13.4
5. Thursday    1900-2000    The Biggest Loser    NEW-10    12.6

Rare Creative Thinking has released a new campaign for the TABform newspaper. The paper is a comprehensive racing form guide, designed to give punters a broad range of information on each of the racing codes.
Credits:
Writer: Mitch Mitchell
Art Director: Dan Pierce
Creative Director: Brett Wheeler
Photographer: Aaron Bunch @ Traffic

Geisha Moon, the 2009 Oasis Ball is nearly sold out and bookings are closing tomorrow.
A very limited number of tickets are still available so if you haven’t already booked, register your interest NOW!
At this stage bookings can’t be guaranteed and it will be a case of first come first served for the remaining tickets.
Don’t miss out – with its Japanese theme, it’s going to be a spectacular feast for the senses.
Go to the Oasis website, download the booking form and send it in today.

AQUENT
We are looking for the following talent:

CREATIVE

WEB DESIGNER – GOVT LEVEL 3
Our client a government agency requires a web coordinator to design and develop a new site they are launching.  You will not to be experienced using the latest web technologies including HTML, Macromedia & Dreamweaver.  You role will include website maintenance and training other staff on updating content.  Ideally you have a minimum of 3 years experience in a similar role.
For more information please contact Angela at Aquent on 9381 7655 or APPLY online at www.aquent.com.au [Ref: 11419]

WEB EDITOR
• Variety galore in this web production role • Be a part of an organisation that makes a difference • Outstanding incentives & options for flexibility
Our client, a politically progressive organisation, is seeking a Media Officer with web experience to join their offices in the CBD. Are you looking for a role that provides you with a great deal of variety and offers great pay and conditions? To be eligible for the role you will need to meet the following criteria :
- Experience with CMS administration, (knowledge of Joomla an advantage)
- Have a passion for social media and be up to date with the latest technology
- Strong written & verbal communication  
- Great organisational skills
- Copywriting and editing experience
- Photographic skills an advantage
For more information please contact Angela at Aquent on 9381 7655 or APPLY online at www.aquent.com.au [Ref: 11367]

FREELANCE 3D DESIGNER
• Well Established National Client • Challenging and Interesting projects • Excellent Pay rates
Our client is looking for an experienced 3D designer to join their team on a freelance basis over the next few months.  You will have 3 – 5 years experience in 3D design, with the majority of that experience being in either construction or mining industries.
For more information please contact Lynette at Aquent on 9381 7655 or apply online at www.aquent.com.au

FREELANCE WEB DESIGN/DEVELOPERS/PROGRAMMERS NEEDED!
We have long and short term assignments for experienced mid-weight to senior Web Designers, programmers and developers to work in agencies, design studios and for corporate clients. Don't miss out on fantastic rates and benefits like holiday pay and bonuses!
To apply to be a part of the Aquent workforce, please feel free to make yourself known to Lynette Pingault on 9381 7655 or email lpingault@aquent.com to get your future with Aquent moving.

MARKETING & PR

MARKETING COMMUNICATIONS OFFICER
Be part of a vibrant, funky team!
Starting end of March, this 2 month contract requires you to be an experienced communications officer with the ability to hit the ground running!
With a tertiary qualification in either English or Communications and sensitivity to other cultures, you will need to be able to work autonomously in this role but also respond to feedback. Ad copy writing experience is desirable.
For more information, please call Lynette Pingault on 9381 7655 or email lpingault@aquent.com

CONTRACT MARKETING & COMMUNICATIONS
In response from clients, Aquent Perth has expanded to include contract marketing to our repertoire. In line with our Aquent cousin’s over East, we aim to provide marketing, communications and public relations specialists for short-term contracts. Contracts typically run for three months, however can continue for longer.
If you are a marketing, public relations or communication guru seeking contract work – LET US KNOW!! To apply to be a part of the Aquent workforce register your details with Lynette Pingault by calling 08 9381 7655 or email lpingault@aquent.com to get your future with Aquent moving.

CASH FOR CONTACTS
The media have cash for comments, we have cash for contacts. Who do you know that we don’t? We are always on the look out for talent - refer a Creative, Account Service or Marketing friend to Aquent and you will be rewarded financially (conditions apply).

TO REGISTER ONLINE WITH AQUENT ...
Log onto www.aquent.com.au.  You will need to have access to your resume (preferably in WORD format) as you will be asked to attach it electronically when you register.

Simon McQuoid, who is currently ranked number 3 director in the world, according to the latest Gunn Report, now has representation in Australia, New Zealand and Asia, via Sydney based production company joined Revolver.
A native Australian, McQuoid (pictured in short sleeves on the Halo 3 shoot) began his career in Perth where he worked as an art director at agencies including AdLink DDB Needham and FCB Shorter. In 1995, he made the move to the US, where he worked his way to a Group Creative Director position for TBWA/Chiat/Day in New York. In 2003, he transitioned into directing, and since this time, he has won pretty much every award there is.  
In 2006, among a slew of awards, his spot for Drug Free America, ‘The Talk’, was selected to be a part of the permanent collection in the Museum of Modern Art (MoMA) in New York. Most recently McQuoid’s X-Box Halo 3 launch films, picked up the coveted Film Grand Prix at Cannes, together with the Film Grand Clio, a D&AD Gold Pencil, and several Gold One Show pencils.
Says McQuoid (who ic currently holidaying in Perth): “The thing that appealed to me about Revolver first and foremost was the body of work across many directors, which was intelligent and well crafted, it had a sense of style as well as substance. There was a high regard for the quality of the idea in the scripts and that is something that is very important to me. There was an uncomplicated direct approach to the way they seem to go about their business, plus everyone I met there I just seemed to connect with, it just felt right”.
Executive Producer of Revolver, Michael Ritchie says: “Simon's Grand Prix win at Cannes was such impressive work.  I remember thinking that he nailed that stuff so well. Perfection.  We were introduced through a mutual friend in London, and it felt right straight away (to work together that is).  We are really incredibly excited to have him with us”. 
McQuoid is represented in Australia, New Zealand and Asia by Revolver and in the US by Imperial Woodpecker. You can check his reel out here.

Cooch Creative has produced two ambient executions at Subiaco Oval for client Transperth. In other news, the agency has also picked up the Garden City and Karrinyup shopping centres accounts.

Block Branding co-founder and creative director Mark Braddock and account director Renka Harris were photographed at a function for client the Perth International Arts Festival recently. Their photo appeared in CNG papers including The Guardian Express but then bizarrely turned up in Brisbane's The Courier Mail in a panel of victims of the Victorian bush fires. The extraordinary episode was featured on the ABC's Media Watch programme. Read the full transcript here.

If you want to discover the secrets behind one of Australia's most popular loyalty programmes make sure you book your tickets for the next ADMA luncheon on Friday, March 13 (i.e. next Friday).
Catherine Graham, Head of Direct Strategy at OgilvyOne Melbourne is responsible for the CRM strategy for Myer One and she will be presenting three case studies that showcase different aspects of this industry-leading programme. With in excess of 2.5 million members and contributing to over half of the total sales at Myer, this is a loyalty programme worth knowing about.
For bookings and more details, contact Dennis Pentony - dennisp@iinet.net.au

Some massive share changes have characterised Perth Radio Survey 1, 2009 conducted using the new ‘single diary household’ system.
From the last survey of 2008 to this one, 92.9 increased a staggering 11.6% in People 10-17 to go from 37.4% to 49.0% but lost 7.9% in 25-39s to drop from 23.5 to 15.6%. ABC youth station Triple J lost 3.7% in 10-17s but gained 11.3% (to 24.3) in 18-24s, and 5.4% (to 15.8) in 25-39s. Nova 93.7 dropped 9.9% to 18.5 in 18-24s.
Ratings providers Nielsen has recommended caution in making comparisons between ratings prior to this year and this year onwards because of the change in survey methodology. The new survey system uses 1 diary for 1 individual per household. The previous system used ‘household flooding’, where a diary was issued to every eligible member of a household. That system was criticized because it was suspected that, in some cases, one person would fill in all the diaries on behalf of the other household members.
The new system, whilst being more time-consuming and expensive to administer, is expected to provide more reliable results but the wild fluctuations between the last two surveys indicate a substantially different radio landscape in Perth. Subsequent surveys will show whether the changes are permanent or the result of summer listening patterns. Survey 1 covered the period from January 18 to February 14.
Here’s Initiative Business Manager Joy Powell’s review of Survey 1, 2009.

TELEVISION



Top 5 Prime Time Programmes – People 18-39
1. Monday    2040-2140    Underbelly: A Tale of Two Cities    STW-9    14.2
2. Sunday    1930-2130    So You Think You Can Dance    NEW-10    11.9
3. Wednesday    2030-2130    House    NEW-10    11.9
4. Monday    2140-2400    The 81st Annual Acadamy Awards    STW-9    11.5
5. Sunday    1830-1930    The Biggest Loser – The Weigh-In    NEW-10    9.9

Top 5 Prime Time Programmes People 25-39
1. Monday    2040-2140    Underbelly: A Tale of Two Cities    STW-9    16.3
2. Monday    2130-2400    The 81st Annual Acadamy Awards    STW-9    14.5
3. Sunday    1930-2130    So You Think You Can Dance    NEW-10    13.3
4. Sunday    2130-2250    Rove    NEW-10    11.8
5. Wednesday    2030-2130    House    NEW-10    10.9

Top 5 Prime Time Programmes People 25-54
1. Monday    2040-2140    Underbelly: A Tale of Two Cities    STW-9    17.0
2. Monday    2140-2400    The 81st Annual Acadamy Awards    STW-9    14.4
3. Sunday    1800-1830    News    TVW-7    12.7
4. Tuesday    2030-2130    NCIS    NEW-10    12.2
5. Tuesday    2030-2130    Packed To The Rafters    TVW-7    12.2

Top 5 Prime Time Programmes People 35-54
1. Monday    2040-2140    Underbelly: A Tale of Two Cities    STW-9    17.5
2. Monday    2140-2400    The 81st Annual Acadamy Awards    STW-9    15.8
3. Sunday    1800-1830    News    TVW-7    15.2
4. Tuesday    2030-2130    NCIS    NEW-10    14.1
5. Wednesday    2030-2130    Criminal Minds    TVW-7    13.8

An outstanding line-up of national and international creatives has judged this year’s 8 Campaign Brief creative awards, to be presented at the Oasis Ball on Friday, March 20. Perth’s best work in the categories of print, radio, television, out-of-home and online has been assessed by:
- Eugene Cheong, creative president, Ogilvy & Mather Asia
- Luke Chess, creative director, Saatchi & Saatchi Auckland
- Ben Coulson, executive creative director, GPY&R Melbourne
- Darren Devlin, executive creative director, Kastner Sydney
- Andy DiLallo, joint executive creative director, Leo Burnett Sydney
- Steve Dodds, senior copywriter, Whybin TBWA Sydney
- Dominic Goldman, creative director, BBH London
- David Guerrero, executive creative director, BBDO Guerrero, Manila
- Adam Hunt, executive creative director, The Foundry Sydney
- Graham Kelly, former executive creative director, TBWA Tequila Singapore
- Richard Maddocks, executive creative director, Clemenger BBDO Sydney
- Todd McCracken, executive creative director, Ogilvy & Mather Singapore
- Mike O'Sullivan, executive creative director, Saatchi & Saatchi New Zealand
- Michael Ritchie, executive producer, Revolver
- Ted Royer, executive creative director Droga5, New York
- Micah Walker, executive creative director, Publicis Mojo Sydney
It’s a top class panel worthy of any international award show.
Besides the creative awards, Campaign of the Year, Ad Person of the Year, Supernova of the Year, Media Organisation of the Year, Advertiser of the Year and Agency of the Year will also be presented at the Ball.
Seven entries for Agency of the Year were received. Demonstrating the best awareness of the target audience, Marketforce’s ‘vintage’ entry included three bottles of Penfolds Bin 389 cab sav. Luckily, Campaign Brief is scrupulously ethical and their entry was in no way given any favouritism as we drank, err…read it.
Tickets for the Oasis Ball can be booked via the Oasis website.

MARKETING MANAGER - IKEA
IKEA is the world's largest retailer of home furnishings and is renowned for its innovative design, culture and strong market position. IKEA has a simple concept, which is to offer a wide range of well designed and functional home furnishing products at affordable prices. Our Marketing department plays an instrumental role in supporting a strong IKEA brand identity; they are responsible for the IKEA catalogue, website and all local external communication such as advertising and PR.
We have an exciting and rare opportunity to join the Company and lead the Marketing team as Marketing Manager. We are looking for an experienced marketing professional with a strong commercial focus & proven success. A passion for retailing and experience working in a retail business would be an advantage. The successful candidate will require excellent leadership and communication skills and will have experience managing relationships with local media and advertising agencies, which they’ll need to deliver brand awareness through the development and execution of effective marketing campaigns. They will need to be proactive, a team player, enthusiastic and energetic as well as being hands on with a down to earth personal style. The role is a permanent full-time role and will involve interstate & occasional international travel.
Reporting to the Retail Manager, the role is based in the Company’s Service Office based in Innaloo, Perth. The job holder will be responsible for ensuring that the IKEA Adelaide & Perth stores are seen as first choice for home furnishing purchases in our local markets, and that IKEA is recognised as a responsible company taking care of its co-workers, the local community and the environment. 
Additionally, the role is responsible for the Company’s marketing budget and working with the business to deliver solutions that meet customer needs. They’ll lead the two store Marketing teams to support the achievement of the Company’s business and IKEA store goals in an efficient and cost effective way.
To express your interest in this position please submit your application & a covering letter online using http://tbe.taleo.net/NA6/ats/careers/requisition.jsp?org=IKEAWA&cws=2&rid=477.

AQUENT
We are looking for the following talent:

CREATIVE
WEB EDITOR
• Variety galore in this web production role
• Be a part of an organisation that makes a difference
• Outstanding incentives & options for flexibility
Our client a politically progressive organisation is seeking a Media Officer with web experience to join their offices in the CBD. Are you looking for a role that provides you with a great deal of variety and offers great pay and conditions? To be eligible for the role you will need to meet the following criteria :
- Experience with CMS administration, (knowledge of Joomla an advantage)
- Have a passion for social media and be up to date with the latest technology
- Strong written & verbal communication  
- Great organisational skills
- Copywriting and editing experience
- Photographic skills an advantage
For more information please contact Angela at Aquent on 9381 7655 or APPLY online at www.aquent.com.au [Ref: 11367]

FREELANCE 3D DESIGNER
• Well Established National Client
• Challenging and Interesting projects
• Excellent Pay rates
Our client is looking for an experienced 3D designer to join their team on a freelance basis over the next few months.  You will have 3 – 5 years experience in 3D design, with the majority of that experience being in either construction or mining industries.
For more information please contact Lynette at Aquent on 9381 7655 or apply online at www.aquent.com.au

FREELANCE WEB DESIGN/DEVELOPERS/PROGRAMMERS NEEDED!
We have long and short term assignments for experienced mid-weight to senior Web Designers, programmers and developers to work in agencies, design studios and for corporate clients. Don't miss out on fantastic rates and benefits like holiday pay and bonuses!
To apply to be a part of the Aquent workforce, please feel free to make yourself known to Lynette Pingault on 9381 7655 or email lpingault@aquent.com to get your future with Aquent moving.

MARKETING & PR
SENIOR PR CONSULTANT | Circa $70K
This leading PR consultancy is going through rapid growth due to their enviable reputation and they need a senior PR super star to join their team.
To succeed in winning this position you will have an extensive Perth network (including media contacts) as well as experience across a wide range of sectors. Your background will include stakeholder management, community consultation, internal and external communications and media liaison.   
Most importantly you will have an understanding of strategy (writing and implementation) and will have exceptional communication and people skills. Tertiary qualifications and experience within a PR agency environment are essential.
This is an excellent opportunity to join one of Australia's leading consultancies, one that truly cares for and develops their staff. Apply online today – www.aquent.com.au.

CONTRACT MARKETING & COMMUNICATIONS
In response from clients, Aquent Perth has expanded to include contract marketing to our repertoire. In line with our Aquent cousin’s over East, we aim to provide marketing, communications and public relations specialists for short-term contracts. Contracts typically run for three months, however can continue for longer.
If you are a marketing, public relations or communication guru seeking contract work – LET US KNOW!! To apply to be a part of the Aquent workforce register your details with Lynette Pingault by calling 08 9381 7655 or email lpingault@aquent.com to get your future with Aquent moving.

CASH FOR CONTACTS
The media have cash for comments, we have cash for contacts. Who do you know that we don’t? We are always on the look out for talent - refer a Creative, Account Service or Marketing friend to Aquent and you will be rewarded financially (conditions apply).

TO REGISTER ONLINE WITH AQUENT ...
Log onto www.aquent.com.au You will need to have access to your resume (preferably in WORD format) as you will be asked to attach it electronically when you register.

Out of home media company Adshel invited the young guns of Perth's media agencies to the very hip Pure bar in Subiaco for the launch of its Lives Exposed campaign. Lives Exposed focuses on how by recognizing the importance of moodstates, advertisers can optimise their messaging to deliver context-relevant campaigns. It also explores key emerging trends affecting the Gen Y 16-24, Adultescents, Baby Boomers, Commuters and Main Grocery Buyers and how they spend their time out of home. The campaign includes an interactive mini-site www.adshel.com.au/lives-exposed. More details will be delivered to agencies in the coming weeks.

Marketforce, on behalf of the Office Of Road Safety, has created a new national campaign for the Australasian Railway Association promoting safe driver behavior at level crossings. The idea behind the campaign is a thought-provoking look at what could be lost if you ignore the signals and choose not to stop. The television, press, posters and radio is currently running in Queensland and is intended to roll out across the remaining states throughout the coming year.
The posters and press feature the life sequence in three different locations: rural, urban and pedestrian and are designed to run in specifically targeted publications. In South Australia the campaign will also feature an on-line component and train and tram wraps that bring the idea to life as they pass by.
You can view the TVC here.
Marketforce creative director Andrew Tinning wrote the campaign which was directed by Mark Zagar at Sauce Films. Alan Myles was the photographer on the print work with digital imaging by Madeleine de Pierres.

The Australasian edition of Campaign Brief has just named Clemenger BBDO Melbourne and Colenso BBDO Auckland as its Agency of the Years for Australia and New Zealand respectively. The issue also carries the annual Creativity/Billings "Hot & Cold" Agency Index and charts agencies based on the creative output of each agency in their home market.
Here we have the Perth "Who's Hot? Who's Not?" chart (see left) which shows Marketforce just edging out 303 and The Brand Agency for top creative spot. The chart below is the one that ranks all Sydney and Melbourne agencies. The more in the red zone the agency is the hotter creatively they are.

AWARD and the PADC, MADC, AADC and BAD Club are pleased to announce a joint membership offer for existing and new members in 2009.  
The move adds greater benefits to members across the country and will form stronger ties amongst the clubs. The structure offers a considerable saving for those already paying the two memberships, and will offer a great incentive for new members to sign up and be supporters of their local and national industry body.
Says AWARD Chairman Richard Maddocks (pictured): “It’s vitally important AWARD’s membership is truly national. This a great initiative for AWARD and the local bodies to work closer together and subsequently for members outside of NSW to play a greater role in AWARD.”
 What benefits will a Joint AWARD Membership offer? 
All the current benefits already attached to each state club membership, plus:
• Gold Members of AWARD can nominate and vote for AWARD Committee Members 
• Gold Members of AWARD can nominate for the AWARD Juries 
• Have the right to stand for the AWARD Committee  
• At least a $50 discount entry into the AWARD Awards Night
• Receive the latest AWARD Annual for free
• Have your name in the AWARD Annual and AWARD website 
• Free ticket into the AWARD School Graduation party nights across the
country 
• Free ticket entry into the VIP KODAK AWARD New Director of the Year &
AWARD Judges event in Sydney
Says PADC president Jeff Champaloup, CD at Braincells, Perth: “AWARD offers a creative forum our members see as critical in the development of their careers both nationally and further a field. So providing our them with the opportunity to be part of this national network is an important value add for us. We see this initiative as a positive step which can only have positive outcomes for our members.” 
The new joint membership will cost $285 meaning PADC members will save $150.
Contact the PADC for more information.