A packed crowd of 25 (including the guy behind the bar) attended a spirited Perth Advertising & Design Club Annual General Meeting at the Double Lucky Bar in Leederville last night.
After three years in the role, Braincells' Jeff Champtaloup stepped down as Club President. Marketforce creative director Andrew Tinning has taken up the position. Champtaloup will stay on the Committee as immediate past president.
In his final President's Report, Champtaloup said the Club had achieved all its objectives in the past year and was in much better shape both financially and strategically than at this time last year, when the Club was on the brink of collapse.
He said the Club's strategy of concentrating on two events - the Festival of Ideas and PADC Awards - had proven successful, although the costs associated with holding the Festival on Rottnest Island meant the location and format for it might need re-consideration.
And long-serving PADC manager, Liz Bindon-Bonney decided it was time to move on to other projects. Bindon-Bonney was presented with a laptop computer as thanks for her outstanding service to the Club in a couple of stints dating back twenty years. Interviews are to be held shortly with three candidates to take over the role.
2009 PADC Committee
Andrew Tinning (Marketforce) - President
Jeff Champtaloup (Braincells)
Paul Yole (The Brand Agency)
Danielle Glenister (The Brand Agency)
Julia Elton-Bott (Marketforce)
Mike Sequeira (303)
Mark Braddock (Block)
Brett Wheeler (Rare Creative Thinking)
Blair McLeish (Curtin University)
Les Corner (The West Australian) - Principal sponsor
John Driscoll (Marketforce) - 'Brand Champion'

Speculation that the Tourism WA account may leave the state has been given further weight with incumbent Marketforce's decision not to participate in the tender process, for which Stage One - 'Expression of Interest' - closed yesterday.
The industry has been buzzing about the likelihood of an eastern states agency being appointed ever since the Request document was released earlier this month.
The tender is a two-stage process. The most heavily weighted criteria for Stage One - "Demonstrated experience in successfully launching a big brand idea that has been executed through an integrated campaign approach" - requires respondents to submit three case studies of campaigns they have run that show significant national/international campaign experience.
Marketforce chairman, John Driscoll, said that made it difficult for local agencies.
"The way that the weighting of the case study part was worded implies that they were looking for case studies from major national or international clients and we believe that would disadvantage a Western Australian agency."
The account is valued by Tourism WA at $4.4m over 5 years excluding media but including all production costs and agency fees. A number of non-WA agencies have shown interest in the business. Former Gatecrasher account manager Doni Savvides, now at Sydney-based BMF, was at the briefing session held on April 17 and at least three other eastern states agencies participated by phone hook-up.
Last Thursday (April 23) Tourism WA sought to clarify its position by sending out an Addendum to the main Request document. The Addendum said in part: "Tourism WA is looking for an agency with the ability to develop and run campaigns (both above-the-line & digital) without regard for the agency's physical location. Tourism WA believes there are several agencies based in Perth, as well as in the Eastern States, who meet these criteria."
In Stage Two, a shortlist of up to four agencies will be invited to do a creative pitch, the requirement for which has raised several eyebrows.
It includes producing creative concepts for Tourism WA's new brand strategy AND developing the 2009/2010 interstate and intrastate campaign, covering "...strategy, creative concepts, channel planning, estimated costs, timings and key personnel." The campaign has to be ready to run by mid-August.
Driscoll said the requirement was "extensive".
"They were looking for twelve months worth of work which we believe is excessive. We don't agree with creative pitches in principle but if creative is going to be used to evaluate an agency's abilities we don't believe they need to ask for that much work. There's also no suggestion that, if you are the successful agency, the creative you've worked on for the pitch can be charged for."
Unsuccessful agencies in Stage Two will receive $7000 towards the cost of pitching but several people Campaign Brief has spoken to have suggested Tourism WA is using the creative pitch process to get a new campaign without having to pay significant development costs.
Agencies shortlisted for Stage Two will be briefed on May 8 and pitch by May 29.

Only two Perth agencies have reached the finalist stage at this year's Clio International Advertising Festival. 303 has got two finalists IKEA 'Wardrobe' in Print and Royal Life Saving Association "Kid's Perspective" in Radio. The Brand Agency's finalist is also in Radio, for their Perth Zoo 'Find your Animal' campaign. Listen to the three spots  "Black Hat", "Lil Penguin" and "Otter".
The Clio Awards will be presented in Las Vegas on May 12-14 and it is strongly tipped that at least one of the three finalists will bring home a Bronze statue.

Marketforce, in partnership with the Association for the Blind of WA, The West Australian and PPR released the dogs this morning. Over 40 Guide dogs could be found roaming freely throughout The West Australian to mark International Guide Dog Day and make the point that guide dogs are allowed to go anywhere. In fact under the Disability Discrimination Act 1992 and the Dog Act 1976 it is an offence to deny access to registered Guide Dogs to anything other than the Zoo or operating theatres.
In a newspaper first, the leading labs infiltrated the various editorial sections and even made appearances in today's Ric Hart and IGA ads thanks to their generosity and support for the cause.
Creative Director Andrew Tinning, who conceived the idea with client services director Gavin Bain's support, said: "It was a challenge for everybody involved but thanks to Chris Wharton, Les Corner and the Editorial team at The West, who all both embraced the spirit of the cause with great enthusiasm, the team made it happen. Mary Henry and Gemma Bogue from PPR worked alongside the clients Siobhan Finneran and Kate Vidler at the Association for the Blind of WA to deliver a terrific PR result."

TELEVISION



Top 5 Prime Time Programmes - People 18-39
1. Monday    2130-2230    Underbelly: A Tale Of Two Cities Ep2    STW-9    14.8
2. Monday    2030-2130    Underbelly: A Tale Of Two Cities Ep1    STW-9    13.2
3. Wednesday    2030-2130    House    NEW-10    12.1
4. Tuesday    2130-2230    10 Years Younger In 10 Days    TVW-7    11.2
5. Tuesday    1900-2000    The Biggest Loser    NEW-10    11.1

Top 5 Prime Time Programmes People 25-39
1. Monday    2130-2230    Underbelly: A Tale Of Two Cities Ep2    STW-9    17.4
2. Tuesday    2130-2230    10 Years Younger In 10 Days    TVW-7    14.9
3. Monday    2030-2130    Underbelly: A Tale Of Two Cities Ep1    STW-9    14.7
4. Tuesday    1900-2000    The Biggest Loser    NEW-10    14.0
5. Sunday    2000-2030    The Force - Behind The Line    TVW-7    13.3

Top 5 Prime Time Programmes People 25-54
1. Monday    2130-2230    Underbelly: A Tale Of Two Cities Ep2    STW-9    16.2
2. Monday    2030-2130    Underbelly: A Tale Of Two Cities Ep1    STW-9    15.3
3. Tuesday    2000-2030    Bondi Rescue    NEW-10    15.1
4. Tuesday    2030-2130    NCIS    NEW-10    14.4
5. Wednesday    1900-2000    The Biggest Loser    NEW-10    14.1

Top 5 Prime Time Programmes People 35-54
1. Tuesday    2000-2030    Bondi Rescue    NEW-10    17.4
2. Sunday    1800-1830    News    TVW-7    17.0
3. Monday    2130-2230    Underbelly: A Tale Of Two Cities Ep2    STW-9    16.0
4. Monday    2030-2130    Underbelly: A Tale Of Two Cities Ep1    STW-9    15.9
5. Tuesday    2030-2130    NCIS    NEW-10    15.8

The following job opportunities are currently available. Each Wednesday Campaign Brief posts available positions within the industry as a free service. Email any jobs you have going (with a description) to martin@campaignbrief.com

AQUENT
We are looking for the following talent:

MARKETING & PR

RETAIL SALES MANAGER (DM SPECIALIST)
Direct Marketing • International Marketplace • Leadership Role
Join this international market leader and drive their direct marketing efforts across the online and offline platforms. This truly unique position will call upon your broad skill base. You will need to be both strategic and tactical - integrating sales, marketing and product management skills. With two direct reports, you're leadership skills will also get a work out. An analytical mindset is vital as there will be plenty of numbers - sales figures; budgets; pricing models; and, website analytics.
This position could have your name on it if you:
- are tertiary qualified in marketing (preferably with a post graduate degree) - have direct marketing running through your veins
- can demonstrate extensive e-commerce experience
- have a background in sales/marketing of high value consumer products
If you are creative, innovative and passionate and you're ready for an exciting new challenge, you'll want to hear more about this role! Contact Karen "P" Thompson today on 08 9381 7655 or via http://www.aquent.com.au/go/karenthompson

DIGITAL MARKETING SPECIALISTS
A number of our clients are ramping up their efforts in the digital space and are keen to hear about outstanding talent in this area.  If you have a solid background in digital marketing and you're ready to explore new opportunities, call Karen "P" Thompson on 08 9381 7655 today!

CONTRACT MARKETING & COMMUNICATIONS
We are experiencing an increased demand for contact marketing and communications professionals.  Typically assignments are three months and longer so if you are a marketing, public relations or communication guru seeking contract work - LET US KNOW!! To apply to be a part of the Aquent workforce register your details with Karen Thomson by calling 08 9381 7655 or email kthomson@aquent.com to get your future with Aquent moving.

CREATIVE

FREELANCE/PERMANENT
If you are looking for work in the creative space make yourself know to Angela Clegg - Creative Agent.  Contact can be made via www.aquent.com.au/go/angelaclegg or by phoning 08 9381 7655

TO REGISTER ONLINE WITH AQUENT ...
Log onto www.aquent.com.au.  You will need to have access to your resume as you will be asked to attach it electronically when you register.

The GRUEN TRANSFER
Wednesday at 9pm on ABC1
Wil Anderson, Todd Sampson and Russel Howcroft
Joined by Dee Madigan and Dan Gregory
 
How do you sell Tobacco?
How do you advertising a product that, according to the World Health Organisationwill be the planet's single biggest killer by 2030.
 Ad of the Week: RSPCA 
This week' s Ad of the Week is actually not an ad, it's a cry for help to the Royal Society for the Prevention of Cruelty to Actors. Bad acting in Australian TV commercials. Think McCains, Rexona, or Advance Medical Institute.
The Pitch:
A campaign to convince the members of the IOC to take the 2012 Olympics back from England and give the games back to Australia where they rightly belong.
BCM Brisbane compete with Gatecrasher Perth.
View the BCM Brisbane Pitch
View the Gatecrasher Perth Pitch

Bell Booth has created a new television campaign for Ashley & Martin. Created by Damon Pattinson and Dean Graham, the mock-sombre animated commercials take a light-hearted look at the emotional wrench of departing hair.
The campaign is running on TEN's HD sports channel, ONE.
View ad 1 here.

Entries close on 30 April for the inaugural Outdoor Awards where the major prize winner will walk away with $10,000 worth of instant scratchies and a golden pigeon statuette. All outdoor creative run between 1 January 2008 and 30 April 2009 is eligible for entry across 11 categories. The awards are run by the Outdoor Media Association (OMA) and details on how and where to enter can be found at www.outdoorawards.com.au
An international judging panel of senior creatives chaired by The Glue Society's Jonathon Kneebone will choose the award recipients. The panel includes John Merrifield (Cannes Grand Prix Outdoor Winner & ECD TBWA Asia/Pacific), Leo Premutico (Johannes Leonardo, New York), Ewan Paterson (CHI London), Joe Staples (Weiden & Kennedy, Portland) and Carlos Bayala (Madre, Buenos Aires).
Winners across all categories will be announced at a special evening event in Sydney on 4 June 2009 with all who enter to receive an invitation.
OMA Chief Executive Helen Willoughby said the aim of the awards was to celebrate great creative and profile its effectiveness across a range of outdoor executions.
"The importance of great creative to successful outdoor cannot be overemphasised. We therefore are calling on the Australian creative community to put forward their best outdoor campaigns from the last 16 months and show the world what we have to offer in terms of creative talent and innovation."

TELEVISION



Top 5 Prime Time Programmes - People 18-39
1. Tuesday    2000-2030    Bondi Rescue    NEW-10    14.5
2. Monday    1930-2000    How I Met Your Mother    TVW-7    12.5
3. Tuesday    2030-2130    NCIS Ep1    NEW-10    12.3
4. Monday    2000-2030    Scrubs    TVW-7    12.0
5. Monday    2030-2245    Just For Laughs Montreal Comedy Fest 2008    NEW-10    11.6

Top 5 Prime Time Programmes People 25-39
1. Tuesday    2000-2030    Bondi Rescue    NEW-10    15.8
2. Monday    1930-2000    How I Met Your Mother    TVW-7    15.3
3. Monday    2000-2030    Scrubs    TVW-7    14.4
4. Tuesday    2030-2130    NCIS Ep1    NEW-10    14.1
5. Tuesday    1900-2000    The Biggest Loser    NEW-10    13.7

Top 5 Prime Time Programmes People 25-54
1. Tuesday    2000-2030    Bondi Rescue    NEW-10    14.7
2. Wednesday    1900-2000    The Biggest Loser    NEW-10    14.4
3. Tuesday    2130-2230    NCIS Ep2    NEW-10    14.4
4. Tuesday    2030-2130    NCIS Ep1    NEW-10    14.4
5. Mon-Wed    1600-1630    News    TVW-7    13.9

Top 5 Prime Time Programmes People 35-54
1. Wednesday    1900-2000    The Biggest Loser    NEW-10    16.0
2. Friday    1930-2030    Better Homes And Gardens    TVW-7    15.8
3. Mon-Wed    1800-1830    News    TVW-7    15.4
4. Tuesday    2030-2130    NCIS Ep1    NEW-10    14.5
5. Mon-Wed    1830-1900    Today Tonight    TVW-7    14.3

Perth agencies 303, Marketforce, The Brand Agency and studios Brainestorm and Soundbyte are amongst the 26 ad agencies, radio stations and production studios in the running for the best radio ad of 2009 as part of the national Siren Awards, which will be announced in Sydney next month.
303 has three finalists in Single and one in Campaign, Marketforce has two Single finalists and one in Campaign, and The Brand Agency has one Campaign finalist. Brainestorm and Soundbyte each have a finalists in Craft, while Brand Agency ads for Perth Zoo and the RAC produced in the eastern states have scored Craft finalists for Eardrum and The Cutting Edge.

The following job opportunities are currently available. Each Wednesday Campaign Brief posts available positions within the industry as a free service. Email any jobs you have going (with a description) to martin@campaignbrief.com

SENIOR MARKETING CO-ORDINATOR - ZIPFORM
Permanent Part Time Role • 25 to 30 hours per week • Canning Vale location
Zipform is a specialist in direct marketing services, which includes multi channel communication to a variety of local and national companies. We are seeking a dynamic individual with experience in marketing online services to work directly with the managers to deliver a consistent and targeted brand to the market place.
Responsibilities will include writing new and adapting existing marketing material, case studies and being part of a Search Engine Development Team.  Ideally you will have excellent communication skills, experience in the utilisation of digital and cross media communications, 5+ years experience working in the marketing field, be fluent in MS Word and Excel, have strong attention to detail, maturity and be a team player with the ability to multi task in a pressured environment.
If you have the necessary skills, please detail your experience to: National Sales Manager
pa@zipform.com.au

AQUENT
We are looking for the following talent:

MARKETING & PR

RETAIL SALES MANAGER / DM SPECIALIST
Direct Marketing • International Marketplace • Leadership Role
Join this international market leader and drive their direct marketing efforts across the online and offline platforms. This truly unique position will call upon your broad skill base. You will need to be both strategic and tactical - integrating sales, marketing and product management skills. With two direct reports, you're leadership skills will also get a work out. An analytical mindset is vital as there will be plenty of numbers - sales figures; budgets; pricing models; and, website analytics.
This position could have your name on it if you:
- are tertiary qualified in marketing (preferably with a post graduate degree) - have direct marketing running through your veins
- can demonstrate extensive e-commerce experience
- have a background in sales/marketing of high value consumer products
If you are creative, innovative and passionate and you're ready for an exciting new challenge, you'll want to hear more about this role! Contact Karen "P" Thompson today on 08 9381 7655 or via http://www.aquent.com.au/go/karenthompson

CONTRACT MARKETING & COMMUNICATIONS
We are experiencing an increased demand for contact marketing and communications professionals.  Typically assignments are three months and longer so if you are a marketing, public relations or communication guru seeking contract work - LET US KNOW!! To apply to be a part of the Aquent workforce register your details with Karen Thomson by calling 08 9381 7655 or email kthomson@aquent.com to get your future with Aquent moving.

CREATIVE

FREELANCE/PERMANENT
If you are looking for work in the creative space make yourself know to Angela Clegg - Creative Agent.  Contact can be made via www.aquent.com.au/go/angelaclegg or by phoning 08 9381 7655

TO REGISTER ONLINE WITH AQUENT ...
Log onto www.aquent.com.au.  You will need to have access to your resume as you will be asked to attach it electronically when you register.

Going for Gold Eight-Volume Box Set:
SPECIAL DISCOUNT - Save 35% off the original price.

Determined to document the very best creative work of the Australasian advertising industry in 2008, AWARD assembled a jury of the highest calibre and put them through a grueling 14,400 minute adjudication process. The result is Going for Gold. A startling eight-volume magazine series that comes housed in a magnificent red box set holder. Showcasing the finest TV, Craft in TV, Print, Integrated, Poster & Outdoor, Ambient, Print Craft, Radio, Direct Marketing, Design, Interactive and None of The Above work, this unique collection is also accompanied by two DVDs containing over 400 minutes of dazzling finalists and awe-inspiring winners.

Bestads Top 6 Commercials + Print of the week now ready to view, reviewed by Joel Clement, deputy ECD at Saatchi & Saatchi Asia.

Download the free weekly  BESTADS PODCAST
Follow Bestads on Twitter

The Royal Agricultural Society of Western Australia has appointed Tattoo Creative to manage the strategic brand development and advertising services for The Perth Royal Show.
Tattoo Creative director, Cameron McDiven, said the new brand direction would define the Perth Royal Show as the State's premier community event.
"We are working with the RAS on a five year strategic plan that will uncover the bigger picture, highlighting just how unique this event is to Western Australians - and how it could be even more unique," McDiven said. "It is also about communicating the incredible ways this not-for-profit society gives back to the community. In my opinion they have been too humble about it.
CEO of The Royal Agricultural Society of Western Australia Martin Molony said that working with Tattoo Creative would offer an opportunity to reposition the Perth Royal Show and develop marketing strategies for the future.
"Each year the Perth Royal Show profiles Western Australian industries, produce and people in the single biggest community celebration in the State. Our aim is to maximise the event's appeal while continuing to educate and entertain with a unique mix of competitions, displays and attractions."
The 2009 Perth Royal Show is on from September 26 to October 3.

Longtail has launched its latest Bankwest Business campaign, for the Telenet Saver and Term Deposits products. The national campaign, which has no traditional media support, is running across a range of digital publishers and performance networks. Longtail was responsible for developing all components of the campaign which runs through to June, the first since they won the media account.
The campaign focuses on the current economic environment and uses a combination of behavioural targeting techniques to deliver an extensive raft of banner creative, which drives through to a campaign landing page, also developed by Longtail.
"We have taken a fresh approach to performance based advertising and developed strategies that go beyond the typical acquisition based campaign," said Longtail's Carlo Bertozzi. "The market focus on performance pricing models often eclipses the need for strategic creative and media planning. This campaign is a great example of a strategy that ensures the results are greater than the sum of the parts."
Anthony Green, E-Marketing Manager said "To get significantly more acquisitions at a lower cost than this time last year, when the interest rates were considerably higher, is an impressive achievement!  Longtail have again demonstrated the benefit of their strategic approach, and that developing creative and media in the same shop pays dividends."

The WA Government's land developer, LandCorp, is tendering its advertising contract.
With a diverse range of requirements on its various projects, LandCorp has called for proposals from full service agencies able to provide strategy and brand advice and development, creative and production services, media planning, design and digital marketing.
Initial submissions are due by May 14, after which shortlisted agencies will be asked to present to a selection panel.
Based on last year's expenditure, the production-heavy account is valued at more than $3 million per annum excluding media.
The business is currently split between Marketforce and The Brand Agency.

TELEVISION

Top 5 Prime Time Programmes - People 18-39
1. Tuesday    2000-2030    Bondi Rescue    NEW-10    14.0
2. Sunday    1830-1930    The Biggest Loser - The Weigh-In    NEW-10    13.8
3. Friday    1900-1930    The Biggest Loser    NEW-10    13.4
4. Tuesday    2030-2130    NCIS Ep1    NEW-10    13.4
5. Monday    2000-2030    Scrubs    TVW-7    12.5

Top 5 Prime Time Programmes People 25-39
1. Tuesday    2000-2030    Bondi Rescue    NEW-10    17.2
2. Friday    1900-1930    The Biggest Loser    NEW-10    16.1
3. Tuesday    2030-2130    NCIS Ep1    NEW-10    15.5
4. Sunday    1830/1930    The Biggest Loser - The Weigh-In    NEW-10    15.5
5. Tuesday    2130-2230    NCIS Ep2    NEW-10    15.2

Top 5 Prime Time Programmes People 25-54
1. Sunday    1830-1930    The Biggest Loser - The Weight-In    NEW-10    15.7
2. Tuesday    2130-2230    NCIS Ep2    NEW-10    14.2
3. Tuesday    2030-2130    NCIS Ep1    NEW-10    14.1
4. Tuesday    2000-2030    Bondi Rescue    NEW-10    13.6
5. Tuesday    1900-2000    The Biggest Loser    NEW-10    13.3

Top 5 Prime Time Programmes People 35-54
1. Sunday    1830-1930    The Biggest Loser - The Weigh-In    NEW-10    16.3
2. Tuesday    2030-2130    NCIS Ep1    NEW-10    14.7
3. Mon-Wed    1800-1830    News    TVW-7    14.4
4. Mon-Wed    1830-1900    Today Tonight    TVW-7    14.4
5. Tuesday    2130-2230    NCIS Ep2    NEW-10    14.4

Thanks to the generous sponsorship of The West Australian, our annual Caxton Creative Exercise for newspaper advertising is on again.
The objective is to come up with a great ad that (hopefully) wins awards for you and your agency and at the same time works for your client and help raisestandards in Western Australia's press advertising.
The West Australian will run the winning ad as a full page in one of their Monday to Friday editions prior to the June 30 appearance deadline for the Caxton Awards.
The West will also provide a trip for two to the Caxton Weekend for the winning creative team.
Last year, Julia Elton-Bott and Murray Laird won with their Crimestoppers ad (shown at top) and flew to the Sea Temple Resort in Port Douglas. It was the second year in a row the Marketforce team won the competition. Other previous winners have been Alzheimers (Marketforce), Rosendorff's 'Big Bang' (Marketforce), Zu 'Stilettos' (303) and Lotto 'Paint by numbers' (see below).
All entries must be for an existing client of your agency, preferably one of your larger clients.
Entries must be with Campaign Brief by 4.00pm Monday, May 11, 2009.
Download a copy of the entry requirements here:
2009_CaxtonComp.pdf

Perth based company LaVish Channel has pioneered narrowcast technology to provide a new cost-effective advertising medium that is rapidly gaining support from companies in the fashion, health and lifestyle sector.
LaVish Channel co-founders, brothers Kane and Jake Robinson developed an exclusive IPTV network to deliver up-to-date, site specific entertainment for hair and beauty salons. Launched in April last year, LaVish Channel is now in 113 salons across Australia, including  50 in Western Australia, 57 in New South Wales, four in the ACT, one in Victoria and one in Queensland - and rapidly expanding to be in more than 250 salons by the end of 2009.
Broadcasting through an expansive private internet-based network of High Definition LCD screens, hair and beauty salon regulars are entertained by breaking news, celebrity gossip, lifestyle segments, beauty and fashion features, and industry-specific event information.
Companies including Zest Health Clubs, Live Pilates, Chalice Financial Services, A Cup Above lingerie and Loot homewares have signed up as major advertisers.
Targeted at top end and well-known salons including WA salons Maxeem Hair, Christian James, Maurice Meade, Hemisphere and Salon Express, advertisers can choose the salon locations that best target their intended audience.
Chief Executive Officer Kane Robinson said the value of the product is its ability to tailor content specifically to suit its advertisers target demographic.
"We invested more than $2million into research and product development, and by installing LaVish Channel into selected salons, we were able to quickly build the brand and a salon base."

After a hiatus of a few months, it's catch-up time for the $20,000 Austereo Radio Writers Award - Australia's richest creative cash prize.
Contenders from September to January have been compiled and are out for judging. Scored out of 100, the top 2 from each month go through to the final and a chance to win $20,000 cash for the writer and $20,000 of value-added on Mix 94.5 and 92.9 for the client.
Each month's contenders are judged by three local senior creatives. The finalists are then sent to some of the top radio creatives in Australasia to decide the winner.
Ads in the running to go through to the final judging are:

The following job opportunities are currently available. Each Wednesday Campaign Brief posts available positions within the industry as a free service. Email any jobs you have going (with a description) to martin@campaignbrief.com

AQUENT
We are looking for the following talent:

CREATIVE

FREELANCE WEB DESIGN/DEVELOPERS/PROGRAMMERS NEEDED!
We have long and short term assignments for experienced mid-weight to senior Web Designers, programmers and developers to work in agencies, design studios and for corporate clients. Don't miss out on fantastic rates and benefits like holiday pay and bonuses!
To apply to be a part of the Aquent workforce, please feel free to make yourself known to Angela Clegg on 9381 7655 or email aclegg@aquent.com to get your future with Aquent moving.

MARKETING & PR

SENIOR MARKETING COORDINATOR - Coming Soon!!!
We're putting the final touches on the JDF for a newly created role, located south of the river.  It will need a solid marketing allrounder who can take control of the company's planning, advertising, collateral, website, events, and more.  Watch this space for more details or register your interest with Karen P Thompson - http://www.aquent.com.au/go/karenthompson

CONTRACT MARKETING & COMMUNICATIONS
We are experiencing an increased demand for contact marketing and communications professionals.  Typically assignments are three months and longer so if you are a marketing, public relations or communication guru seeking contract work - LET US KNOW!! To apply to be a part of the Aquent workforce register your details with Karen Thomson by calling 08 9381 7655 or email kthomson@aquent.com to get your future with Aquent moving.

TO REGISTER ONLINE WITH AQUENT ...
Log onto www.aquent.com.au.  You will need to have access to your resume as you will be asked to attach it electronically when you register.

The  BESTADS PODCAST brings you the Best 6 Commercials in the World every week on your iPhone or iPod. It's the #1 video ad podcast in the world, which has just passed two million downloads, six months after launch. It's in the iTunes Top Video Podcast Charts in Australia (#8), New Zealand (#2), UK (#23), Ireland (#7), Canada (#13), Greece (#9), Portugal (#3) and Finland (#14).
Not with Apple? Get the Bestads Podcast HERE

Follow Bestads on TWITTER (short, sharp, timely updates and links to the best of Bestads). Join Bestads on FACEBOOK (keep in touch with thousands of other ad mad people in the world).

Not yet a Bestads member? It's FREE to REGISTER

Just want to follow ad comments and news relevant to the region? Follow Campagn Brief or Campagn Brief Asia or Lynchy on TWITTER

THE GRUEN TRANSFER
WEDNESDAY APRIL 15 AT 9PM ON ABC1
Wil Anderson, Todd Sampson, Russel Howcroft
joined by Dan Gregory and Gruen newcomer Carolyn Miller

How do you sell?
Weight Loss Products: Did Jenny Craig hit pay dirt when they signed Magda Szubanski? Smart PR or cash for comment? And why are there hardly ever fat people in weight loss ads?
Ad of the Week
Child Abuse: The panel discuss the controversial Australian commercial about incest. It's a confronting subject and an intense conversation.
The Pitch
Can our duelling ad agencies come up with a campaign to launch a charity for all those super-rich CEOs now facing smaller payouts thanks to the Global Financial Crisis. This week something different - two digital agencies, which specialize in online campaigns, are in competition:  Soap Creative, Sydney versus Sputnik Agency, Melbourne.

TELEVISION



Top 5 Prime Time Programmes - People 18-39
1. Monday    2040-2140    Underbelly: A Tale of Two Cities    STW-9    15.0
2. Sunday    1930-2130    So You Think You Can Dance    NEW-10    13.0
3. Tuesday    2000-2030    Bondi Rescue    NEW-10    12.2
4. Tuesday    2030-2130    NCIS    NEW-10    11.7
5. Monday    1930-2000    How I Met Your Mother    TVW-7    11.4

Top 5 Prime Time Programmes People 25-39
1. Monday    2040-2140    Underbelly: A Tale Of Two Cities    STW-9    16.6
2. Sunday    1930-2130    So You Think You Can Dance    NEW-10    16.1
3. Tuesday    2000-2030    Bondi Rescue    NEW-10    15.4
4. Wednesday    1900-2000    The Biggest Loser    NEW-10    14.1
5. Tuesday    2030-2130    NCIS    NEW-10    13.8

Top 5 Prime Time Programmes People 25-54
1. Monday    2040-2140    Underbelly: A Tale of Two Cities    STW-9    18.5
2. Sunday    2030-2100    Border Security - Australia's Front Line    TVW-7    15.1
3. Tuesday    2030-2130    NCIS    NEW-10    15.0
4. Wednesday    2030-2130    The Farmer Wants A Wife    STW-9    15.0
5. Tuesday    2000-2030    Bondi Rescue    NEW-10    14.5

Top 5 Prime Time Programmes People 35-54
1. Monday    2040-2140    Underbelly: A Tale of Two Cities    STW-9    18.8
2. Tuesday    2030-2130    NCIS    NEW-10    17.1
3. Sunday    2030-2100    Border Security - Australia's Front Line    TVW-7    16.1
4. Wednesday    2030-2130    The Farmer Wants A Wife    STW-9    15.5
5. Wednesday    190-2000    The Biggest Loser    NEW-10    14.9

The 'First Cut' for The One Show has been announced, with three agencies from Western Australia making the list. These entries have made it to the final round of judging which will take place May 1-3. One Show is one of the 'Big 4' global advertising award shows.

Marketforce Perth
Public Service - Outdoor and Posters - Single
Office of Road Safety 'X - Ray Back'

303 Advertising Perth
Public Service - Outdoor and Posters - Single
Royal Lifesaving Association 'Don't Drink and Drown - Spirit'

Cooch Creative Perth
Public Service - Outdoor and Posters - Single
Transperth 'Handcuffs'

Bedshed has launched a new television campaign using humour to help build a greater emotional connection with homemakers.
"The ads are a move away from past campaigns which have been almost exclusively 'price and product' focussed with not much in the way of brand messaging", said Bedshed marketing manager, Sarah Freedman.
"This is the result of an extensive 6 month process including national research by Synovate and joint strategic development by Bedshed and Gatecrasher".
Gatecrasher's Adam Barker said: "Bedding is an incredibly competitive and cluttered market, so we needed a creative approach that would get cut through".
There are five new commercials in the suite which will be rolled out over the next three months. The campaign was art directed by Lori Canalini and written by Adam Barker. Film director was Damien Kelly of The Guild in Melbourne.
View spot one. View spot two. View spot three.

It's flu season and health departments around Australia are our to make us aware that with the onset of winter comes influenza.
Late last month 303 launched a WA-based campaign to encourage parents to 'flu proof' their under-five children with the free flu vaccine, courtesy of the Department of Health WA.
Then today Campaign Brief was sent a new tvc from the South Australian Department of Health. The spot was made using a camera called The Phantom that shoots a thousand frames a second. Basically, both commercials supply a lot of snot.
View 303's ad for Western Australia.
View the ad for South Australia.

Last week CB first saw the hilarious 'Mow the Lawn' spot for Wilkinson Sword Quattro Trimstyle lady shaver - A sing-a-long tune that smooths out mess for any woman feeling rough around the hedges.
The spot was created by JWT New York for the UK market. And this week was picked as the best TV spot of the week on BestAds. In America however, Quattro is marketed under the Schick brand and the ad they have to run there is a little tamer. And lamer.
See the 'Mow the Lawn' spot in low-res or high-res.
View the spot shown in the USA.
Interesting to note that the 'Mow the Lawn' spot was created by an all female team at JWT NY, headed by Australian expat ECD Sarah Barclay (ex CD at Clemenger BBDO Melbourne).

The Australian radio industry today announced that the first commercials in the digital radio multi-million dollar awareness campaign will go to air on the 13 April 2009 across all commercial radio stations and in 65 languages on SBS radio in Sydney, Melbourne, Brisbane, Perth and Adelaide.  
Developed by independent creative agency Smart in conjunction with Commercial Radio Australia and with the support of all the commercial stations, plus the ABC and SBS, the estimated $10 million on-air awareness campaign for digital radio will illustrate that no matter what type of radio broadcast you listen to - music, talk, sport, news, lifestyle... digital radio will enhance the experience.

The following job opportunities are currently available. Each Wednesday Campaign Brief posts available positions within the industry as a free service. Email any jobs you have going (with a description) to kim@campaignbrief.com

ACCOUNT COORDINATOR - Longtail
Longtail, Perth's leading full service digital advertising agency is looking for an account coordinator. Must have industry experience, digital experience preferred. First class communication and organisational skills essential. Immediate start. Contact Longtail via email.

ACCOUNT DIRECTOR - Experiential Marketing
As part of Marketforce's continued growth we are seeking to appoint a talented Account Director who would like to work at the cutting edge in one of West Australian's most exciting advertising and communications Company.
As the Account Director for Traffik, a thriving standalone unit of Marketforce, you will be responsible for the management of client relationships and liaison between internal departments and external service providers to develop experiential marketing campaigns to build awareness of client brand and products in a unique and interesting way.
Key responsibilities include delivery against forecasted revenue streams, generation of new business opportunities with new and existing clients and management of all experiential marketing campaigns including concept development, pitch delivery, concept approval, delivery and post analysis review.

D&AD held a very interesting discussion panel in Tokyo recently which may prove interesting to Perth's advertising and design community. 'Creative Faces' is something new from the UK's premier Awards body.  It's their way of highlighting up and coming talent in different regions producing great creative work. The first outing was in Japan, while launching the D&AD exhibition at ADMT.
With Akira Odagiri of Ogilvy & Mather Japan as Chairman of the panel, D&AD invited 2 top creatives from Japan and 2 from the UK to take part. Each judge championed a creative team or person they admire.  Each member of the panel brings a different area of creative expertise to the selection.
The exercise gave a great insight into some of the emerging talent in Japan. Here's what the panel highlighted:
- Akira Odagiri selected Oshiuri
- Garrick Hamm, D&AD President and Creative Director at Williams Murray Hamm selected GT Inc.
- Joe Ferry, Head of Design at Virgin Atlantic selected Hironao Tsuboi Design
- Koichiro Tanaka, Creative Director at Projector, Inc selected W0W.
- Soeda Takayuki, Founder of Soeda Design Factory selected Home Inc

Starcom WA shareholder and director Wes Grant has left the media buying shop. Grant is believed to be planning a few weeks off before considering his options. The move is thought to be linked to the impending realignment of the $3 million Subway WA media buying account to Starcom in Brisbane.

The Tourism WA account is about to meet with prospective agencies and launch a tender process. The account is currently in the roll-over option stage following a second, three year appointment of Marketforce to the account. Marketforce regained the account in 2002 after a three year stay at 303.
It is believed that Tourism WA has already put several feelers out to Perth's top agencies and will meet with them over the next few weeks.
More details as they come to hand.

More than 250 fine quality, handmade chocolate pigeons are being flown across Australia this week to entice creatives to enter their best outdoor media campaigns in the Outdoor Awards.
The awards are free to enter and open to any outdoor advertising campaign that has been run in an Australian market in the 16 months between 1 January 2008 and 30 April 2009 (when entries close). All entry details are at www.outdoorawards.com.au

303 creative Richard Berney has turned his hand to directing. So, after a slaving weekend in February, with 4am starts and 11pm finishes, grueling edit discussions, and a 'vibrant' studio scene Berney completed a video clip for Perth band Sugar Army. The song 'Acute' is on high rotation on Triple J. View the video here.
Said Berney: "This is the first thing I've directed with a budget - albeit still small, it felt like we were able to take the pre-production process a lot more seriously.  Getting  Chantelle Edwards on board to produce was also a huge coup. She is just the best. What else? Overheating electronic garage doors, a lost make-out scene, a young boy who couldn't blow a bubble. And girls girls girls... What a shoot."
Credits: Richard Berney (Director) and Steve McCallum (Co-Director, Editor), Chantelle Edwards (Producer),  Dave LeMay (DOP), Matt Osbourne @ First Light for colour and John Cheese for SFX.

When creative director Martin Manning realizes he's dropped to double figures in the Campaign Brief Creative Rankings - thanks to a ruling by the agency's new CEO to ban the agency from entering awards - he has a meltdown. He then sets out to create an award-winning campaign to get him back to number one, a play for power that has unexpected consequences.
Manning, played by Joel Tobeck of Lord of the Rings fame, is one of the stars of :30 seconds, a six part satirical drama set in the Australian outpost of a multinational agency called BND Worldwide whose motto is: 'BND. Truth Well Sold'.
Airing mid-year on Foxtel's The Comedy Channel, it's a co-production between Andrew Denton's Zapruder other films and Foxtel. This is Denton's second foray into portraying the advertising industry - the first was panel show The Gruen Transfer, which has been a ratings hit for the ABC.
The series is the brainchild of Tim Bullock of Prodigy Films, Justin Drape and Scott Nowell of Three Drunk Monkeys, Sydney who first started working on it six years ago.
Bullock, Drape and Nowell previously worked together at Saatchi & Saatchi Sydney which is when they first started thinking it would be funny to take the real-life incidents they experienced in daily agency life - such as flying to Melbourne to judge the grill marks on a burrito - and turn it into a TV series.
They presented the idea to Denton who came on board as executive producer and Andrew Knight from Sea Change, Tripping Over and After the Deluge worked as a script consultant. The four-week shoot for the six half-hour episodes started on Monday at Black Sheep Productions.

The Australian reports that TV stations could be the hardest hit with ad spend in Australia set to go backwards this year. The Australian quotes Mindshare's John Petropoulos saying that metropolitan TV stations could be between 8-12 percent down for this year. Metro TV spend fell by 2.4% to $2.616 billion in the year to December. In total 2008 ad spend in Australia grew 3.7% to 13.677 billion. Read the full story here.
Yesterday the TEN Network announced a first half loss of $79.68 million. See PerthNow story.