May 2009 Archives

TELEVISION



PLUS...
• REGIONAL TV RESEARCH
• RADIO SURVEY 3/2009 FOR EASTERN STATES MARKETS.
• DIGITAL RADIO
• ABC CIRCULATION RESULTS
• DIGITAL RESEARCH
• NEW MEDIA COMPANY

Harold Mitchel's column in today's smh.com.au is worth reading, especially for CB Bloggers 18 to 30. Says Mitchell: "It's about generation Y. The people we love to hate. Marketers are always talking about them."

Thanks to the Commonwealth Bank, ADMA WA is giving you the chance to hear from two of Australia's top direct marketing minds, who have been recognised for individual excellence at the ADMA 2008 awards - the highest accolade a direct marketer can achieve.

The following job opportunities are currently available. Each week Campaign Brief posts available positions within the industry as a free service. Email any jobs you have going (with a description) to martin@campaignbrief.com

AQUENT
• ART DIRECTOR | AD AGENCY
• DIRECT MARKETING MANAGER - PERTH MINT
• DIGITAL MARKETING SPECIALISTS
• FREELANCE/PERMANENT OPPORTUNITIES

Check this out - Jorge Colombo drew this week's cover of The New Yorker using Brushes, an application for the iPhone, while standing for an hour outside Madame Tussaud's Wax Museum in Times Square.

Bestads Top 6 Commercials of the week in the world now ready to view, reviewed by Jonathan Cude, partner and chief creative officer of McKinney, Durham, North Carolina: http://tr.im/fopw

Get the Bestads Podcast CLICK HERE


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The big-spending LandCorp account has shortlisted four agencies in their current review. 303 and AdCorp join incumbents The Brand Agency and Marketforce on the pitch list.
While most of the current industry gossip surrounds the Tourism WA pitch, LandCorp is considered the one to win. In the original tender document the production-heavy account is valued at $3.3 million per annum, excluding media spend. As one industry observer noted today: "Tourism is the glamour account. LandCorp is the money account."
CB understands that over the past year the greater proportion of the advertising activities has been undertaken by The Brand Agency.

Marketforce has been appointed to the Adventure World business. Marketforce managing director Carrick Robinson said: "It's terrific win and gives us a real opportunity to showcase our brand and business building skills on an iconic entertainment brand."
Campaign Brief understands the agency was up against 303, Jack in the Box, JMG and incumbent Linc Integrated. The appointment is effective immediately.
Marketforce's Consulting division has also been appointed to a brand communication strategy project for the WA Treasury Corp, a Government entity responsible for state borrowing and investment.

Tourism Western Australia has short-listed four agencies for its advertising account: 303 Perth and Sydney shops BMF, Host and M&C Saatchi.
The four will be asked to present a breakthrough creative idea and provide commentary on Tourism WA's new brand strategy during the next stage of the tender process.
Tourism WA expects to select a winner in July. 

A hardy crowd braved the very inhospitable weather to join Wes Stansfield and the rest of the Cineads team for their preview of Russell Crowe's new movie State of Play at Ace Cinemas Subiaco last night.

TELEVISION




Top 5 Prime Time Programmes - People 18-39
1. Tuesday    1930-2030    Talkin' 'Bout Your Generation    NEW-10    16.9
2. Sunday    2000-2030    The Force - Behind The Line    TVW-7    12.7
3. Tuesday    1900-1930    Masterchef Australia    NEW-10    12.6
4. Sunday    1930-2030    Masterchef Australia - Challenge    NEW-10    12.6
5. Monday    2000-2030    Scrubs    TVW-7    12.5

Top 5 Prime Time Programmes People 25-39
1. Tuesday    1930-2030    Talkin' 'Bout Your Generation    NEW-10    21.7
2. Tuesday    1900-1930    Masterchef Australia    NEW-10    16.0
3. Sunday    2000-2030    The Force - Behind The Line    TVW-7    15.3
4. Sunday    2030-2130    Bones    TVW-7    14.2
5. Sunday    1930-2030    Masterchef Australia - Challenge    NEW-10    13.6

Top 5 Prime Time Programmes People 25-54
1. Tuesday    1930-2030    Talkin' 'Bout Your Generation    NEW-10    19.3
2. Sunday    2000-2030    The Force - Behind The Line    TVW-7    16.0
3. Sunday    2030-2130    Bones    TVW-7    15.5
4. Sunday    1930-2000    Border Security USA    TVW-7    14.1
5. Sunday    1930-2030    Masterchef Australia - Challenge    NEW-10    14.0

Top 5 Prime Time Programmes People 35-54
1. Tuesday    1930-2030    Talkin' 'Bout Your Generation    NEW-10    17.1
2. Sunday    2030-2130    Bones    TVW-7    16.9
3. Sunday    2000-2030    The Force - Behind The Line    TVW-7    15.4
4. Sunday    1930-2030    Masterchef Australia - Challenge    NEW-10    14.5
5. Mon-Wed    1800-1830    News    TVW-7    14.4

It's not listed on the official website but it looks like RARE Creativethinking has scored a finalist in the radio competition at the New York Festivals with its C.D.Dodd 'Recycled Radio' campaign (Best of Year at the recent Campaign Brief Awards).
NYF's website lists only two finalists from Australia - GPY&R and Grey Melbourne - but writer Mitch Mitchell has received a finalist confirmation email from the Festival. Judging is underway and winners will be announced in July.
Listen to the ads here:
Service of excellence
One name I trust
Best in tha biz

The following job opportunities are currently available. Each Wednesday Campaign Brief posts available positions within the industry as a free service. Email any jobs you have going (with a description) to martin@campaignbrief.com

• WESTERN AUSTRALIA SALES MANAGER - SEVEN AFFILIATE SALES
• BRAND MANAGER/GRAPHIC DESIGNER - REALMARK
• ADVERTISING TUTORS - ECU

AQUENT:
• ART DIRECTOR - AD AGENCY
• DIRECT MARKETING MANAGER - PERTH MINT
• DIGITAL MARKETING SPECIALISTS
• CONTRACT & FREELANCE OPPORTUNITIES

CINEads Australia and Universal Pictures have got 50 double passes to a VIP preview screening of State of Play at Ace Cinemas Subiaco this Thursday evening.
Oscar winner Russell Crowe leads an all-star cast including Ben Affleck, Rachel McAdams and Helen Mirren in a blistering thriller about a rising congressman and an investigative journalist embroiled in a case of seemingly unrelated, brutal murders. Crowe plays D.C. reporter Cal McCaffrey, whose street smarts lead him to untangle a mystery of murder and collusion among some of the nation's most  promising political and corporate figures.
Just be one of the first 50 people to email your name to ian@cineads.com.au
State of Play VIP Preview
Thursday May 21
Ace Cinemas Subiaco
500 Hay Street, Subiaco
5.30pm: VIP Pre-Film Function (Beer, Wine and Canapes to be served)
7.00pm: Film Commences
Bring your business card with you, so you can enter into the draw for a great door prize, kindly donated by Barbagallo's

WA may have voted against daylight saving again, but there was one man who did his utmost to try and save it, with a passionate plea to the No voters; Oskaar from Iceland.
RARE was approached by FORM to develop a piece of communication that would encourage people to engage in the daylight savings debate and ultimately vote Yes. Because they wanted to reach a younger demographic it was agreed that viral was the best approach. So RARE created Oskaar. He's Icelandic and makes a desperate plea to the people of Perth to 'Save the daylight!'
Watch the clip here http://www.youtube.com/watch?v=q5q77MQzU2Q
RARE shot the movie with director Sam Barrett and Sauce productions. Using the pseudonym Davedockerslover, it was uploaded to You Tube, with a link to the clip sent out via email. To add a perception of authenticity no reference to FORM was used in the clip or the email.

303 has secured the Department of Health WA business following a competitive open tender.
The agency had previously held the contract for Corporate Campaigns. The new 3-year contract with 2 x 1 year extensions encompasses the provision of creative advertising services for the Department of Health.
303 started working with the Department for Health in 2002 when it won the Nutrition and Physical Activity campaigns (now Go for 2&5 and Find 30) and has since delivered campaigns for nurse recruitment, winter flu, emergency departments and organ donor registration. The win will effectively extend the relationship to 2014 marking a potential 12-year relationship.
303's MD Alan Taylor (pictured) said "We are over the moon with the win. We are well credentialed in the Social Marketing and Public Education territory especially in the Health sector. We are passionate about it and have contributed a great deal to Health via numerous successful, effective campaigns. To be able to continue to contribute is fantastic news and a real vote of confidence in our team from the Department of Health."

YouTube and Cannes Lions have launched a global competition for young creative talent aged 28 or under to attend this year's Festival and compete in the Young Lions Film Competition. Get the full brief here 

TELEVISION



Top 5 Prime Time Programmes - People 18-39
1. Monday    2030-2130    Underbelly: A Tale Of Two Cities    STW-9    14.7
2. Tuesday    1930-2030    Talkin' 'Bout Your Generation    NEW-10    14.4
3. Sunday    1830-1930    Merlin    NEW-10    13.3
4. Wednesday    2000-2030    The All New Simpsons    NEW-10    13.1
5. Wednesday    2030-2130    House    NEW-10    12.7

Top 5 Prime Time Programmes People 25-39
1. Tuesday    1930-2030    Talkin' 'Bout Your Generation    NEW-10    16.9
2. Monday    2030-2130    Underbelly: A Tale Of Two Cities    STW-9    15.9
3. Wednesday    2000-2030    The All New Simpsons    NEW-10    15.8
4. Wednesday    1900-2000    Masterchef Australia    NEW-10    15.4
5. Sunday    1930-2100    Masterchef Australia - Top 20 Revealed    NEW-10    13.9

Top 5 Prime Time Programmes People 25-54
1. Monday    2030-2130    Underbelly: A Tale Of Two Cities    STW-9    16.8
2. Tuesday    1930-2030    Talkin' 'Bout Your Generation    NEW-10    16.2
3. Tuesday    2030-2130    NCIS    NEW-10    16.0
4. Sunday    1830-1930    Merlin    NEW-10    15.6
5. Tuesday    1930-2030    A Lion Called Christian    TVW-7    14.1

Top 5 Prime Time Programmes People 35-54
1. Monday    2030-2130    Underbelly: A Tale Of Two Cities    STW-9    17.4
2. Sunday    1800-1830    News    TVW-7    16.8
3. Tuesday    2030-2130    NCIS    NEW-10    16.3
4. Sunday    1830-1930    Merlin    NEW-10    16.3
5. Tuesday    1930-2030    A Lion Called Christian    TVW-7    16.2

Discus Digital Print held their annual golf day at the Wembley Golf Complex on Tuesday.
There were prizes to be won on every hole - from raffles to hula hoop, quoits and darts, longest drive and nearest the pin.
Discus sales manager, Lee Perry, reports nobody managed to chip a ball into the raft moored in the lake so that prize, a Wii 2, was raffled and won by an overjoyed Olivia Grida from the Dept. of Health.
The team with the best score of the day comprised of - Coleen Wright and Megan Allen from Rare Creative Thinking (who looked splendid in their matching Plus Fours outfits) playing with James Crane and Shannon Stawarz from Compac Marketing.
Their stunning score of 5 under par was enough to take the much coveted Discus Wacky Golf Day Trophy even after the rules committee handed down a 2 stroke penalty for 'questionable behaviour' around the greens.
"The sun shone, the course was perfect and a good time was had by all," said Perry.

303 and The Brand Agency have scored statues at the Clio Awards presented this morning (Perth time) in Las Vegas.
303 won a Silver in Radio for Royal Life Saving Association "Kid's Perspective" and a Bronze in Print for IKEA 'Sliding Door' (pictured left).
The Brand won Bronze in Radio for Perth Zoo 'Find Your Animal' campaign  - "Black Hat", "Lil Penguin" and "Otter" - which recently won the national Siren Award as the best radio campaign of the year in Australia.
Along with D&AD, One Show and the Cannes Lions, Clio is one of the 'big 4' award shows around the world. Campaign Brief publisher Kim Shaw said it was exciting news for the WA industry.
"Perth had a fantastic result this year! There were only 16 statue winners from Australia this year and Perth got 3."
Grey Melbourne won a Gold statue in Radio for its Victorian Transport Accident Commission 'Pictures of you campaign' written by former Marketforce copywriter Brendon Guthrie.
To see a complete list of all Grand, Gold, Silver and Bronze CLIO Award winners in all categories, go to www.clioawards.com.

The following job opportunities are currently available. Each Wednesday Campaign Brief posts available positions within the industry as a free service. Email any jobs you have going (with a description) to martin@campaignbrief.com

AQUENT
We are looking for the following talent:

CREATIVE

ART DIRECTOR | AD AGENCY
Have you got IT?  The IT factor is a combination of personality and outstanding creative talent. To qualify for this rare opportunity you must have an outstanding folio and thrive in a collaborative environment. It is also essential that you can adapt your work to feedback and put forward original fresh concepts. This is a fantastic role which will see you teamed with a top Snr Copywriter in one of Perth's most established mid sized agencies. You will need to work on a wide range of media and client accounts so variety will be endless. Creatives with retail campaign experience will be highly regarded.
Now to the nitty gritty must haves...
You must :
• be a hands on art director who is able to work with the latest Adobe software
• have exceptional concept development skills (illustration skills an advantage)
• be full bottle on pre press and have experience liaising with suppliers including production companies
• have experience working on a range of media including TV
• have extensive full time experience as an ad agency Art Director
• have an original, memorable and flawlessly executed folio
Contact Angela Clegg on 08 9381 7655 or email aclegg@aquent.com http://www.aquent.com.au/go/angelaclegg

Initiative Business Manager Joy Powell's analysis of Perth Radio Survey 3/2009, released yesterday.

OVERALL RESULTS PEOPLE 10+
#1  :  MIX 94.5 was 15.2 - NOW 14.7  (decrease of 0.5%)
#2  :  92.9 was 13.0 - NOW 14.0  (INCREASE of 1.0%)
#3  :  96fm was 11.3 - NOW 11.0  (decrease of 0.3%)
#4  :  6PR was 9.0 - NOW 10.4  (INCREASE of 1.4%)
#5  :  ABC720 was 10.5 - NOW 9.9  (decrease of 0.6%)
#6  :  NOVA was 9.4 - NOW 9.4  ** NO CHANGE
#7  :  JJJ was 8.5 - NOW 5.7 (decrease of 2.8%)
#8  :  6IX was 4.8 - NOW 5.0  (INCREASE of 0.2%)
 
Comments & Observations
• Obviously the discrepancies thought from Surveys 1 & 2 for JJJ - appear to, this survey, have been rectified.
• 92.9 have edged further towards the No. 1 position.  Only separated from their sister station by 0.7%
• 6PR had the greatest share overall share increase, closely followed by 92.9
• MIX 94.5 has maintained their No. 1 position for Overall audience share and are also No. 1 P40-54, GB's, along with Breakfast, Morning and Afternoon sessions plus Weekends.  They increased share P40-54 (+1.6%) and marginal increases P10-17 & P 55+.  Session increases were Breakfast, Drive, Evening (and weekend listening).
• 92.9 had a very good survey, being No. 2 station Overall and chasing their sister station by just 0.7%.  92.9 is No. 1 P10-17, P18-24, P25-39 and also for Drive & Evening sessions.  Demographic share increases obtained P18-24 (+9.5%), P25-39 (+3.4%) & P40-54 (+0.2%). Session increases all sessions excluding Drive & Evening however they retained their No. 1 position.
• 96fm retained No. 3 station P10+.  Share increases P25-39 (+0.9%), P40-54 (+0.2%) & GB's (+1.6%).    Station is No. 2 P40-54 & Morning session; and No. 3 P18-24, P25-39, GB's & Afternoon session.  Only session increases were Evening & Weekends.
• 6PR are now No. 4 station P10+.  Only demographic loss was P55+ (-0.3%) all other demographics increased share.  6PR was the only station to obtain increases across all sessions.  A good result for this station.
• ABC720 retained No. 1 P55+ and are still No. 2 with their Breakfast session.
• NOVA is in No. 2 position for P10-17, P18-24, & P25-39.  They had demographic share increases for P10-17, P25-39, P55+ & GB's, along with session increases in Morning, Afternoon & Drive.
• 6IX had marginal increases in share for P18-24, P25-39 & GB's.  Also experienced session increases for Morning, Afternoon & Weekends.
• JJJ had share losses in most demographics excluding P10-17 (+0.1%) & P55+ (+0.2%).  All sessions lost shares ranging between -2.0% to -3.7%

The Tourism WA tender for Strategic and Creative Advertising Services has been delayed by about two weeks.
Agencies submitted Stage 1 'Expressions of Interest' by Wednesday, April 29 and the up to 4 short listed agencies to go through to the Stage 2 creative pitch were due to be briefed last Friday.
However, Tourism WA's Executive Director of Marketing, Stephanie Buckland, told Campaign Brief the process had been delayed for two reasons.
"The volume and quality of submissions we have received has exceeded our expectations and so it will take the panel a bit longer to go through them all. Secondly we have been alerted by the Department of Treasury and Finance that because of the size of the contract the first stage has to be signed off by the State Tender Review Committee before we can proceed."
Buckland wouldn't say how many submissions they had received only that the number was "substantial".

Former advertising wunderkind, businessman, entrepreneur, innovator and creative leader, Siimon Reynolds is coming to Perth for an 'up close and personal' workshop on Wednesday, May 20.
Besides being a multi-awarded creative director, Reynolds was co-founder of Photon Group, one of Australia's largest publicly listed marketing groups with 54 companies around the world and Chairman & co-founder of OMG, Australia's largest online marketing network.
Reynolds will share the lessons that have shaped his life and enterprises and how he sees the opportunities to create new businesses in the current environment.
More details here

Here's something to cure the Monday blues: Coca-Cola Great Britain's summer campaign, via Mother, which launched on the weekend, is centred on a TV commercial titled 'Yeah Yeah Yeah, La La La'. View the spot

The Brand Agency has won a Silver Siren for its Perth Zoo campaign Find your Animal', written by Kurt Beaudoin - now at Meerkats - and Josh Edge (pictured), at today's announcement in Sydney of the 2009 national Siren Awards for radio advertising.
Judge, Emma Hill, Group Creative Director, Clemenger BBDO said about the Perth Zoo campaign: "Great campaigns win because great executions can keep coming and coming from the idea, without there being the classic example of a great script, then a good second one, then an okay third one. Perth Zoo won because the idea came from an interesting insight, and they proved endless executions can come from it. I thought the performances and casting were awesome."

St John Ambulance has moved its advertising account to The Brand Agency from RARE Creative Thinking.
Rare managing director Callum McKenzie, who has worked on the account for 14 years, the time was probably right for the client to experience an alternative service.
"St John was my first account after arriving in Australia back in 1994, so I am personally disappointed to bring the day-to-day relationship to an end. However, we will keep in touch as we have many friends within the organisation. We will be forever grateful for the opportunity to work on this iconic brand  and appreciate the support they have provided RARE. We are extremely proud of the work undertaken for St John and the multiple awards won upon their behalf over the years, including a Campaign Brief Campaign Effectiveness, Caxton Finalist, numerous PADC awards and a Guinness World Record for the largest ever CPR Training Event."
Officially, the move is effective from June 30 but Campaign Brief understands The Brand is already working on several projects for the client.
St Johns continues a handy run of new business for The Brand Agency, which also recently picked up City Farmers from Marketforce Retail.

The Tourism Queensland 'Best Job in the World' campaign via CumminsNitro, Brisbane has taken out the coveted Best of Show at The One Show, currently being presented in New York.
The same work also scored a Gold Pencil in the Integrated Branding - Campaign category.
Clemenger BBDO Sydney are also celebrating after winning a Gold Pencil (Integrated Branding - Campaign) for their Sega 'Offset the evil' campaign.
BMF Sydney scored a Silver Pencil (POP or In-Store Campaign) for their TED 696 Project for Lion Nathan Australia.
GPY&R Melbourne also scored a Silver Pencil (Cinema - Single) for their Schweppes 'Burst' commercial.
Colman Rasic Carrasco, Sydney won a Bronze Pencil (Branded Content - Silngle) for their MTV Exit Foundation 'Different Lives' spot.
A Bronze Pencil (Public Service Magazine or Newspaper Campaign) was awarded to Saatchi & Saatchi Australia for their United Nations 'UN Voices Project'.
DraftFCB, Auckland won a Silver Pencil (Radio - Single) for their Prime 'Secret Diary of a Call Girl' commercial, while Colenso BBDO Auckland scored a Bronze Pencil (Radio -Single) for their NZ International Comedy Festival 'Offensive' spot.
It was a big night for expat Aussies: Droga5 New York won a Gold Pencil (Non-Broadcast - Single) for their Jewish Council for Education & Research 'The Great Schlep' web film and a Bronze Pencil (Innovative Media - Single) for the New York Department of Education 'Million'. Johannes Leonardo, New York won Bronze (Non-Broadcast - Single) for their Nomis 'Damn Boots' spot.
Only 14 Gold Pencils were awarded.
Saatchi New York won two Golds for their Crest Toothpaste campaign.
TBWA\Chiat\Day New York picked up Gold for Skittles "Pinata". As did 72andSunny LA for Nike "Next Level".
BBH New York won Gold for their innovative media promotion to launch  the new Oasis Dig out your Soul album.
 
See all the results here:
OS-winners.pdf

TELEVISION



Top 5 Prime Time Programmes - People 18-39
1. Monday    2200-2230    The Biggest Loser - The Winner Announced    NEW-10    16.9
2. Monday    2030-2200    The Biggest Loser - Finale Night    NEW-10    16.1
3. Tuesday    2000-2030    Bondi Rescue    NEW-10    14.4
4. Tuesday    2030-2130    NCIS    NEW-10    12.3
5. Wednesday    2000-2030    The All New Simpsons    NEW-10    12.3

Top 5 Prime Time Programmes People 25-39
1. Monday    2200-2230    The Biggest Loser - The Winner Announced    NEW-10    18.4
2. Monday    2030-2200    The Biggest Loser - Finale Night    NEW-10    18.4
3. Tuesday    2000-2030    Bondi Rescue    NEW-10    17.8
4. Monday    1900-1930    The Biggest Loser    NEW-10    16.0
5. Tuesday    1900-2000    Masterchef Australia - Audition 2    NEW-10    15.5

Top 5 Prime Time Programmes People 25-54
1. Monday    2200-2230    The Biggest Loser - The Winner Announced    NEW-10    20.8
2. Monday    2030-2200    The Biggest Loser - Finale Night    NEW-10    20.0
3. Tuesday    2000-2030    Bondi Rescue    NEW-10    16.1
4. Monday    1900-1930    The Biggest Loser    NEW-10    15.9
5. Monday    1930-2030    Masterchef Australia Audition 1    NEW-10    14.2

Top 5 Prime Time Programmes People 35-54
1. Monday    2200-2230    The Biggest Loser - The Winner Announced    NEW-10    21.8
2. Monday    2030-2200    The Biggest Loser - Finale Night    NEW-10    20.7
3. Mon-Wed    1800-1830    News    TVW-7    16.5
4. Monday    1900-1930    The Biggest Loser    NEW-10    15.7
5. Tuesday    2000-2030    Bondi Rescue    NEW-10    15.7

Bestads Top 6 Commercials of the week in the world now ready to view, reviewed by Noah Regan, creative director of Three Drunk Monkeys, Sydney: http://tr.im/fopw

Get the Bestads Podcast HERE

Follow Bestads on Twitter
Follow Lynchy on Twitter

The following job opportunities are currently available. Each Wednesday Campaign Brief posts available positions within the industry as a free service. Email any jobs you have going (with a description) to martin@campaignbrief.com

AGENCY SALES EXECUTIVE - THE WEST AUSTRALIAN
If you are a vibrant, outgoing sales professional with a passion for people and success then we are looking for you.
Current or previous senior experience within a media or advertising environment would give you a head start but is not essential. On the other hand being proactive and hungry for opportunities definitely is!
Your responsibilities will include growing revenue from existing clients while identifying and securing new business opportunities.
If successful you will join a highly motivated sales team that prides itself on providing clients with creative ideas and exceptional service. The West Australian will also provide you with training, management support, access to a staff gymnasium and free secure parking.
If this sounds like the challenge you've been looking for please send your written application and CV detailing why we should be talking to you to:
Agency Sales Manager
West Australian Newspapers Limited
50 Hasler Road
Osborne Park WA 6017
Or by email to: agencysales@wanews.com.au
Closing date for applications is Friday 8th May 2009

AQUENT
We are looking for the following talent:

CREATIVE
ART DIRECTOR | AD AGENCY
Have you got IT? The IT factor is a combination of personality and outstanding creative talent. To qualify for this rare opportunity you must have an outstanding folio and thrive in a collaborative environment. It is also essential that you can adapt your work to feedback and put forward original fresh concepts. This is a fantastic role which will see you teamed with a top Senior Copywriter in one of Perth's most established mid sized agencies. You will need to work on a wide range of media and client accounts so variety will be endless.
Now to the nitty gritty must haves...
You must :
• be a hands on art director who is able to work with the latest Adobe software
• have exceptional concept development skills (illustration skills an advantage)
• be full bottle on pre press and have experience liaising with suppliers including production companies
• have experience working on a range of media including TV
• have 5 years full time experience as an ad agency Art Director
• have an original, memorable and flawlessly executed folio
Contact Angela Clegg on 08 9381 7655 or email aclegg@aquent.com
http://www.aquent.com.au/go/angelaclegg

MARKETING & PR
RETAIL SALES MANAGER (DM SPECIALIST)
Direct Marketing • International Marketplace • Leadership Role
Join this international market leader and drive their direct marketing efforts across the online and offline platforms. This truly unique position will call upon your broad skill base. You will need to be both strategic and tactical - integrating sales, marketing and product management skills. With two direct reports, you're leadership skills will also get a work out. An analytical mindset is vital as there will be plenty of numbers - sales figures; budgets; pricing models; and, website analytics.
This position could have your name on it if you:
• are tertiary qualified in marketing (preferably with a post graduate degree) - have direct marketing running through your veins
• can demonstrate extensive e-commerce experience
• have a background in sales/marketing of high value consumer products
If you are creative, innovative and passionate and you're ready for an exciting new challenge, you'll want to hear more about this role! Contact Karen "P" Thompson today on 08 9381 7655 or via http://www.aquent.com.au/go/karenthompson

DIGITAL MARKETING SPECIALISTS
A number of our clients are ramping up their efforts in the digital space and are keen to hear about outstanding talent in this area.  If you have a solid background in digital marketing and you're ready to explore new opportunities, call Karen "P" Thompson on 08 9381 7655 today!

CONTRACT MARKETING & COMMUNICATIONS
We are experiencing an increased demand for contact marketing and communications professionals. Typically assignments are three months and longer so if you are a marketing, public relations or communication guru seeking contract work - LET US KNOW!! To apply to be a part of the Aquent workforce register your details with Karen Thomson by calling 08 9381 7655 or email kthomson@aquent.com to get your future with Aquent moving.

CREATIVE
FREELANCE/PERMANENT
If you are looking for work in the creative space make yourself know to Angela Clegg - Creative Agent.  Contact can be made via www.aquent.com.au/go/angelaclegg or by phoning 08 9381 7655

TO REGISTER ONLINE WITH AQUENT ...
Log onto www.aquent.com.au.  You will need to have access to your resume as you will be asked to attach it electronically when you register.

There's nothing like a good sing-along.
For those that haven't seen it here is the extended version of the Saatchi & Saatchi London orchestrated Trafalgar Square sing-along for T-Mobile. Held three days ago, the event attracted more than 13,000 people including US rock star Pink.
Partizan used 24 cameras and 200 microphones to record the commercial which was aired during ITV's "Britain's Got Talent".
View the commercial.
View the teaser.
View some of the crowd reaction.
This is the second big event for T-Mobile in the UK this year. In January Saatchi & Saatchi took over Liverpool Street Station and put on a dance.

There's only one week to go for entries into The West Australian Caxton Creative Exercise for newspaper advertising. Entries must be with Campaign Brief by 4.00pm next Monday, May 11.
The objective is to come up with a great ad that (hopefully) wins awards for you and your agency and at the same time works for your client and help raise standards in Western Australia's press advertising.
Please note, entries that seek to use the physical paper in some way beyond The West's regular printing process MUST MUST MUST be cleared with The West Australian's Les Corner before they are submitted. Entries that cannot be produced by The West will not be eligible to win.
The West Australian will run the winning ad as a full page in one of their Monday to Friday editions prior to the June 30 appearance deadline for the Caxton Awards.
The West will also provide a trip for two to the Caxton Weekend for the winning creative team.
Download a copy of the entry requirements here:
2009_CaxtonComp.pdf

Digital agency Sumo has taken Live clothing's online presence to the next level. Sumo's business development manager Chris Braine said Live is one of the first Perth based brands to fully embrace a digital strategy.
"Live is not a clothing label itself so people don't shop at Live looking for a certain make of clothing, they shop there because it's Live. So for us it was pretty clear that the experience of shopping at Live needed to be echoed online," said Braine.
Through the website, visitors can check out the latest catalogues and ranges in store, find out what is news, check out the latest music events and join Live Club. The website is also the door to Live's direct marketing campaigns.
"Live's current database sits at approximately 20,000 members and this membership information has been integrated into the website systems, enabling Live to fully utilise this captive audience. These systems also have the capability to be integrated with the point-of-sale systems and loyalty program currently used by Live in store."
Sumo has also introduced Live to new Bluetooth technology, which gives the retailer another point of contact with its customers. Braine said that the strategy and tools such as those created for Live gives clients a more accurate bang for their buck.
"This is an example of a business getting the most value out of its online presence and hitting proven and effective targets."
At the other end of the tonal scale Sumo has developed a new website for top law firm Lavan Legal.
Video is used as a major feature on the site to create a more personal experience and promote a feeling of transparency and accessibility, characteristics that the firm prides itself on.
"We felt that a standard set of static images with staff biographies wasn't going to give visitors to the site the personal experience Lavan Legal was seeking," Braine said. "Video integration gives a sense of one on one conversation. You can see and hear the people that run the practice, really get to know them. It also allowed us to take Lavan Legal in a direction that was completely different from many of their peers and the use of video reduced the need for long sections of legal jargon."
Lavan Legal partner Dean Hely said the site was not only a key communication tool for the firm, but a point of difference.
"The website Sumo developed is not only practical but reflects the firm's ethos and values. The videos of our partners not only personalise the site, they create a point of difference."

Marketforce has created a new campaign for internet service provider Westnet to deliver the message that it is the humans that deliver the real service at Westnet - not the machines.
Westnet, a West Australian ISP that was last year bought by iinet, has long been well regarded for its customer service - winning national awards and topping polls for their commitment to delivering genuine, helpful customer support.
But from the preceding research and brand evaluation work, Marketforce determined, firstly, that customer service is generally taken for granted and secondly, that customer service itself has been devalued - by being over-promised and under-delivered for so long, by so many.
The challenge was to elevate the importance of this service in the minds of the audience, so that it becomes a serious consideration at purchase decision time.
The resulting 'Humanology' campaign came from the belief that it is the people at Westnet and the human approach to de-mystifying the internet experience that sets them apart.
"The real strength of Humanology is that it's more than a piece of advertising," said account director Will Peart. "Humanology is now a philosophy that is owned and delivered by the people at Westnet. The staff are the living breathing representatives of the Westnet brand, and the value of having staff act as brand advocates has never been underestimated."
The integrated campaign includes TV, press and online and features real members of the Westnet team with personal touches to reinforce the philosophy.

As part of a campaign encouraging travellers to get their timetable information electronically, Cooch Creative installed a tree made out of paper timetables at the Perth Busport on The Esplanade.

Credits
Agency: Cooch Creative
Creative Director: Ron Samuel
Copywriters: Ron Samuel, Mick Colliss
Art Directors: Spencer Battista, Aleisha Zappia
Model Maker: Theme It

303 has released a new campaign for electricity retailer Synergy. Targeting so-called standby power usage, the campaign encourages consumers to turn off appliances at the switch.
Watch ad 1 here
Watch ad 2 here

Credits
Agency: 303 Perth
Creative Director: Lindsay Medalia
Copywriter: Lindsay Medalia
Art Director: Ross Dungey
Agency Producer: Phoebe Dunn
Production Co.: Factor 30
Director: Rob Forsyth
Producer: Ryan Hodgson
Post: John Cheese

The Ladies Who Disco kick off a new round of shameless and blameless fun on Saturday May 9 with '80s Prom Nite' at Geisha in Northbridge, organised to raise money for The Dogs' Refuge Home in Shenton Park.
For anyone whose high-school prom night was a shocker (bad hair, bad outfit, bad make up - which sums up 80s fashion generally), The Ladies are offering up a second chance to relive the memories - with none of the original teenage awkwardness.  Even the obligatory balloon archway is ready and waiting for the retake of the Prom photo.
Prom Committee President Miss Rach says the Ladies Who Disco are all about dancing to musical "guilty pleasures" while helping out local grass-roots charities.
"80s Prom night is all about 80's frocks, big hair, frilly shirts, bow ties and cummerbunds," she says. "And the dogs!"
Tickets, which include a two hour drinks package, are $40 and can be purchased online at www.geishabar.com.au
All money raised from the night will go to The Dogs' Refuge Home in Shenton Park.  The Dogs' Refuge Home is a registered charity which receives no government funding and relies solely on community support.  The Refuge has a pro-life policy and does not euthanase any healthy animal in its care.
Dogs Home Vice President Karen Rhodes said that the current economic climate has resulted in the dogs refuge home being inundated with surrendered dogs. " I can't think of a better way to support a very needy cause than to have a great night out with friends reminiscing about the past and making a difference for the future - please join us."

The London International Awards has launched their new website and issued their Call for Entries to this year's awards show. The deadline for entries is June 19th.
DDB London ECD Jeremy Craigen and O&M Worldwide ECD Tham Khai Meng will join other prominent world advertising leaders heading the various juries for this year's London International Awards. All the juries will judge together in Las Vegas and the results will be announced at the London Awards presentation on Monday November 16th.
LIA is introducing a "NEW" Category, recognising ideas and executions without boundaries. This category will be led by the yet to be named "NEW" Jury President. The "NEW" Jury will honour work that merges the power of an original idea with a relevant compelling execution - emotionally inspirational, imaginative work, effectively creating new dialogues, creating new spaces of interaction, altering perceptions, setting new benchmarks that invite and reward at every level of engagement.
From this year the London International Awards will count in the Campaign Brief Creative Rankings.