The AWARD Call for Entries has been extendd to Wednesday July 8.
View the web film created by DDB Sydney and Fin Design.
Please note that late fees automatically apply to all entries submitted online after midnight Tuesday, 30th June 2009 (+15%). All entry payments must be made before the 8th July in order for your entries to be accepted.
Late fee charges will not apply if your entries have been submitted online and paid for by the 30th June 2009.
All hard copy entries and artwork must be received by AWARD before the 10th July 2009. For all queries contact Alette at AWARD on +61 2 9699 2999 or email callforentry@awardonline.com

View the AWARD CFE booklet
AWARD_CFE_booklet.pdf
View the AWARD CFE poster
AWARD_CFE_poster.pdf

303 has been appointed by The Perth International Arts Festival (PIAF) to manage the strategic brand development and all advertising for The Perth International Arts Festival 2010. 303 has worked previously with PIAF in a strategic planning capacity.
303's winning plan included media buying and planning including traditional channels and ambient, as well as conceptual creative work.
PIAF's Development Director Sally Wilkinson said that the decision to appoint 303 was an easy one after seeing the proposed work.
"303's strategic thinking is impressive and the conceptual creative solution proposed allows for bold, simple execution through all media channels. It will leave the people of Perth in no doubt as to what a wonderfully enriching experience Festival 2010 promises to be."
303 CEO Nick Cleaver said, "303 has been demonstrating a strong understanding of the creative needs of the arts community, which includes our work with the Art Gallery of Western Australia. The Perth Festival is a mainstay and an innovator of the Perth community and we are delighted to be associated with it."
The 2010 Perth Festival program will be launched in early November. 

Linc Integrated is the latest agency to feel the effects of the GFC, making several retrenchments across its Perth and Melbourne offices including long time creative director, Steve Brown.
Brown is one of Perth's most experienced creatives. It was in 1985, while he was at Ogilvy & Mather in Perth, that Brown created Perth's only Gold AWARD Award winner - the Piper West Flight School outdoor poster. He moved to Batey Ads in Singapore in 1987 before returning to Perth in the early 90s and joining AdLink, where he eventually succeeded Gordon Dawson as creative director. AdLink was taken over by Jung Lautrec & Shaw in 2001, which became the foundation of Linc.
Brown is available for freelance or full-time work and can be contacted on 0409 194 483.

Contenders from February to May for the $20,000 Austereo Radio Writers Award have been compiled and are out for judging. Scored out of 100, the top 2 from each month go through to the final and a chance to win $20,000 cash for the writer and $20,000 of value-added on Mix 94.5 and 92.9 for the client.
Each month's contenders are judged by three local senior creatives. The finalists are then sent to some of the top radio creatives in Australasia to decide the winner.
Ads in the running to go through to the final judging are:

Campaign Brief asked The Brand Agency's Josh Edge to wander the streets of Cannes to bring you a different perspective to the annual global adfest. Here's are some of the things that caught Edge's eye  on the final day.

So the Palais has been swept up, the Gutter Bar has returned to 72 Croisette, and the battle-weary delegates have begun wheeling their bags into the glaring Sunday sun. So long Cannes, I knew ye well. So what have we learnt? Here's some rambling thoughts on what went down this week:

Australia has triumphed over New Zealand at this year's Cannes Lions, taking home 45 Lions compared to New Zealand's 21. The result is a big jump on last year and a continuation of Aussie success, following on from last year's tally of 24 for Australia to New Zealand's 21.

In a highly successful year for Australia the obvious highlight was the record-breaking three Grand Prix awarded to CumminsNitro, Brisbane's 'Best Job in the World' campaign.

Campaign Brief Asia asked Droga5 New York ECD Ted Royer to be our eyes on this year's Cannes Lions Film & Cinema jury. Here are his FINAL DAY observations on the judging.

Forgive me, I have been slacking. No, I wasn't drunk the whole time, but I have been judging some long days, gotten the flu and have a very weird bump rapidly growing on my neck. Things are not looking good for me. But the work is great, and seeing how this is my last entry, I'll jump straight to the big winners, some of my favorites and comment on other stuff.

All week long we were worried there might not even be a Grand Prix, and seeing how the last time that happened the jury was almost run out of town, it was a huge relief when several things clearly rose to the top.

Despite winning three Grand Prix, Australia's favourite contender for a Titanium/Integrated Lion was snubbed by the jury for what has become the festival's most coveted award. CumminsNitro Brisbane's Tourism Qld 'Best Job in the World' was one of two shortlists for Australia, the other was Zuji's 'Helping Holidays Happen' by Happy Soldiers/The Hallway Sydney, which also failed to win metal.

New Zealand fared better, turning its two shortlists into a Silver Integrated Lion for AIM Proximity/Colenso BBDO Auckland's Yellow YELLOW TREEHOUSE and a Bronze Integrated Lion for Adidas/New Zealand Rugby Union All Blacks THIS IS NOT A JERSEY/ADITHREAD.

Obama for America's Obama/Biden Presidential Campaign won both the Titanium and the Integrated Grand Prix. It was the clear winner for the Grand Prix in both categories. A total of 15 entries were awarded in the category with the Grand Prix and three Titanium Lions handed out and the Grand Prix and 11 Lions in integrated.

One of the most popular seminars of the week is 'Wildfire', presented each year by Leo Burnett and Contagious magazine. View the presentation.

Day 7, Saturday: Enough will be said elsewhere about the Film awards so I spent this morning sitting through every short listed entry for Titanium and Integrated Lions, the premier category here even though more glamour surrounds Film. What struck me most was that these entries seem to sum up what Cannes is all about:
1. An obsession with cool. Just because something is cool, does that make it great?
2. Wasted money on entries that don't deserve it. Or worse still, entering a good idea then producing a crap entry video.
3. Great work still rises above everything else.
4. It's fashionable to jump on the bandwagon of "that work is shite" or "that work is brilliant"
5. Despite everything there is still plenty to inspire anyone.

More from the Campaign Brief camera including Sir Martin Sorrell with Marc Pritchard (Global Marketing Officer, P&G) and Graham Warsop (Chairman & CCO, The Jupiter Drawing Room) and Roger Daltrey with Hamish McLennan (Global CEO, Y&R). Also for all the Daltrey groupies out there here's an mpg of "Who are you" that he finished his Cannes session with (please excuse CB's rubbish camera skills and the fact that we ran out of memory just before the end).
Download Roger Daltrey in Cannes here:
RogerDaltry_Cannes.MOV

Campaign Brief asked The Brand Agency's Josh Edge to wander the streets of Cannes to bring you a different perspective to the annual global adfest. Here's are some of the things that caught Edge's eye today.

Okay, so a few wheels are beginning to fall off the Cannes gravy train as we head into the final stretch - I'm hearing a LOT of wheezing coughs around town (Adam from Perth agency Meerkats has been dubbing it 'Wine Flu', which I think deserves at least a Bronze Lion). Lots of reports of dropped cameras, broken phones, lost phones, all the usual nonsense. Thankfully, some of us are still maintaining a professional attitude, and I've held onto my camera long enough to keep filling cyberspace with more Cannes-related shenanigans.
Pictured left - This mighty vessel is, as far as I can tell, a bit of a Cannes secret, only recently uncovered by some cunning Australian delegates. It's called a Girafe, which is probably because it stands 100 feet tall. You can buy it filled with Stella Artois for 32 Euro, or Leffe or 34 Euro. A bloody bargain, but susceptible to some pretty shonky pouring action.

Day 6, Friday: Well, one seminar this morning was the best ever.
I'm not really a greenie but after Kofi Annan and Bob Geldof gave their talks today I, and a thousand other ad types, became inspired. They launched a new open source campaign to put pressure on world leaders to deliver at the climate change summit in Copenhagen this December.
As Kofi said, it is about climate justice, not climate change. To understand the full meaning go to www.timeforclimatejustice.org which has the whole story and lots of resources.
Look out for the Beds are Burning Ad Aid style of music video in September and see a preview at the web site. Really inspirational stuff. If you want to hear more I know someone with a bootleg audio recording of the speeches.

Day 5, Thursday: Wednesday (Day 4) was a seminar-free day for me as I joined host Patsy Peacock from FBI Recruitment, the guys from CB, Roger Moore (yes, him) and many Australia, UK and New Zealand creative legends for a slow lunch at the world-famous La Colombe d'Or in St Paul de Vence.
Later we took in a party run by The Location Guide on the Majestic jetty.
Today had a couple of real highlights. The Saatchi & Saatchi new directors' Showcase was one. You can see the new 2009 showcase on You Tube at www.youtube.com/nds.
The stand-out for me was the presentation by Barack Obama's campaign manager, David Plouffe. As he was introduced by DDB's Bob Scarpelli I actually felt a weird sense of emotion that later I discovered others did too.

No, not the 1989 Mike Moore movie, although there is a Moore in this one too. From the CB lunch at La Colombe d'Or on Wednesday. And how did the boss introduce himself? "Shaw, Kim Shaw" of course!


 

Community Newspaper Group held it's second 'Poker to the Max' night at the Canton Lounge Bar in the City on Wednesday night. It was another hugely popular event and Damian Green, Laura Kuuse and the CNG team looked the part as a dragon dance bestowed 'good fortune' on the room before the high rollers got down to business. We don't know who ended up winning the ultimate prize - a trip for two to Asia's capital of gambling, Macau - we just know it wasn't CB!

Campaign Brief asked The Brand Agency's Josh Edge to wander the streets of Cannes to bring you a different perspective to the annual global adfest. Here's are some of the things that caught Edge's eye today.
So the wheels are turning much faster at Cannes now, especially with some of the higher profile workshops and seminars kicking in (Berlin School Of Leadership, Wunderman, 180 Amsterdam etc..). Have a read of Yoley's blog for some facts and figures from these sessions, because today's installment mostly revolves around what took place shortly after closing time at the Palais [Hmm...'Yoley' seems to have gone missing today. Maybe he's still making his way home from the Palais! Ed.].  With some Australian Lions in the crowd, and no international network parties to muddy the waters, it was all hands to the Opening Gala for music, backslapping and storytelling galore. So without further adieu (see what I did there?)....

Initiative Business Manager Joy Powell's analysis of Perth Radio Survey 4/2009, released on Tuesday.

OVERALL RESULTS ALL PEOPLE 10+
#1  :  MIX 94.5 .. was 14.7 - NOW 14.4  (decrease of 0.3%)
#2  :  92.9 .. was 14.0 - NOW 13.2  (decrease of 0.8%)
#3  :  96fm .. was 11.0 - NOW 11.7  (INCREASE of 0.7%)
#4  :  6PR .. was 10.4 - NOW 11.0  (INCREASE of 0.6%)
#5  :  NOVA .. was 9.4 - NOW 10.2  (INCREASE of 0.8%)
#6  :  ABC720 .. was 9.9 - NOW 9.9  ** NO CHANGE
#7  :  JJJ .. was 5.7 - NOW 6.3  (INCREASE of 0.6%)
#8  :  6IX .. was 5.0 - NOW 5.3  (INCREASE of 0.3%)
 
Comments & Observations
• ABC720 is certainly the lowest on the rankings ladder than they have been for a long time.
• Only two stations decreased share - MIX 94.5 & 92.9, though both stations retain No. 1 & No. 2 positions.
• Greatest share increase was NOVA +0.8%.
• It's turning into a real battle for the P25-39 demographic.

Marketforce's experiential arm, Traffik (WA) was approached by the West Australian Ballet to generate ticket sales for their latest production of Romeo and Juliet. The West Australian Ballet felt there were new ticket-buying public who would be attracted to the C20th contemporary performance who may not be reached via traditional marketing channels.

The following job opportunities are currently available. Each week Campaign Brief posts available positions within the industry as a free service. Email any jobs you have going (with a description) to martin@campaignbrief.com

AQUENT
We are looking for the following talent:

SPONSORSHIP & EVENTS COORDINATOR (SENIOR) - 12 month contract
Due to parental leave coverage requirements, a fantastic opportunity has arisen within the property industry for a dedicated sponsorship and events professional. To find out more about this role, call Karen Thompson on 9381 7655.

DIGITAL MARKETING SPECIALISTS
A number of our clients are ramping up their efforts in the digital space and are keen to hear about outstanding talent in this area.  If you have a solid background in digital marketing and you're ready to explore new opportunities, call Karen Thompson on 08 9381 7655 today!

WANT TO DISCUSS YOUR FUTURE WITH AN AQUENT AGENT ...For creative roles visit www.aquent.com.au/go/angelaclegg and for marketing, PR or account service positions visit www.aquent.com.au/go/karenthompson or telephone 08 9381 7655.

TELEVISION

Top 5 Prime Time Programmes - People 18-39
1. Wednesday    1900-2030    Masterchef Australia    NEW-10    15.9
2. Tuesday    1930-2030    Talkin' 'Bout Your Generation    NEW-10    15.7
3. Monday    1900-2000    Masterchef Australia    NEW-10    14.1
4. Sunday    2030-2140    Rove    NEW-10    13.4
5. Sunday    1930-2030    Masterchef Australia - Challenge    NEW-10    12.7

Top 5 Prime Time Programmes People 25-39
1. Wednesday    1900-2030    Masterchef Australia    NEW-10    19.8
2. Monday    1900-2000    Masterchef Australia    NEW-10    16.1
3. Tuesday    1930-2030    Talkin' 'Bout Your Generation    NEW-10    16.0
4. Sunday    2030-2140    Rove    NEW-10    15.9
5. Friday    1900-2000    Masterchef Australia    NEW-10    15.0

Top 5 Prime Time Programmes People 25-54
1. Wednesday    1900-2030    Masterchef Australia    NEW-10    18.5
2. Sunday    1930-2030    Masterchef Australia - Challenge    NEW-10    18.5
3. Tuesday    1930-2030    Talkin' 'Bout Your Generation    NEW-10    16.2
4. Monday    1900-2000    Masterchef Australia    NEW-10    14.9
5. Sunday    1800-1830    News    TVW-7    14.5

Top 5 Prime Time Programmes People 35-54
1. Sunday    1930-2030    Masterchef Australia - Challenge    NEW-10    21.8
2. Wednesday    1900-2030    Masterchef Australia    NEW-10    18.2
3. Sunday    1800-1830    News    TVW-7    16.8
4. Tuesday    1930-2030    Talkin' 'Bout Your Generation    NEW-10    16.2
5. Monday    1900-2000    Masterchef Australia    NEW-10    14.5

An outdoor campaign of three posters for SOL beer co-created by Meerkats writer Paul Coghlan has won a Bronze Lion at Cannes. Coghlan worked on the campaign when he was at his previous agency, Saatchi & Saatchi Auckland.
There's a strong Perth connection on the campaign. As well as Coghlan, one of the other two writers was Dave Govier, and the art directors were Levi Slavin and Stephen de Wolf. Govier and Slavin are now at Saatchis in London and de Wolf is still with the Auckland agency.

Campaign Brief asked The Brand Agency's Josh Edge to wander the streets of Cannes to bring you a different perspective to the annual global adfest. Here's are some of the things that caught Edge's eye today.
Pictured left - As the weather turns nasty at Cannes, liquid nourishment provides much-needed relief at the Australian/New Zealand terrace catchup at Le Grande.

303 Perth has won a Media Bronze Lion at Cannes with its IKEA 'Guerilla Garbage' execution. The media strategy used rubbish collections by local councils to promote IKEA's 'Change is good' campaign.
It's a sensational result for 303 who, along with Meerkats, had Perth's first finalists in the Media competition. The Media Jury shortlisted 211 entries out of the 1840 competing and awarded 122 winners.

Day 3, Tuesday: A few of us tagged teamed around workshops and seminars today. Creative leadership and Wunderman workshops got good marks. The discussion between the guys from Naked, Google, Coca Cola and Nike was interesting but perhaps lacked the spark I expected. Maybe it was the fact that the personal introductions took 15 minutes.
Key themes were getting rid of silos within agencies and between collaborating agencies, and looking for simple solutions to real problems. Apparently a huge car park in Portland has installed lights above each bay that show green or red to indicate whether they are free or not. The lights are above the level of the cars so you don't need to drive around looking for that spot.

By Heather Jacobs, Campaign Brief

So, if austerity is the new black in these tough times where does that leave Cannes, the most decadent of advertising festivals? The mood on day one, Sunday, was subdued. Talk of the GFC had many shakily handing over credit cards for over-priced drinks hoping they weren't declined and the Carlton Terrace was a washout. It's not supposed to rain in Cannes in June - didn't they move the festival a couple of weeks to avoid this? 

Campaign Brief asked The Brand Agency's Josh Edge to wander the streets of Cannes to bring you a different perspective to the annual global adfest. Here's are some of the things that caught Edge's eye today.
Pictured left - An interactive presentation of cinema advertising and it's ability to integrate 3D vision, 3D sound, smells, taste, touch and interactive digital gaming. I'm still waiting for 3D glasses that don't make you look like a complete plonker.

Day 2 - Monday: First up today was a tour around the finalists in press, outdoor, media, direct, promo and PR. Some stunningly visual work.
Go Viral's Jimmy Maymann gave us a 40-minute tour of the digital space. By next year, it seems, we will be spending more hours online than watching TV and the fastest growing segment online is video. Indeed, video is expected to represent 64% of all mobile traffic by 2013.
Jimmy showed us an interesting piece for Tampax, which is a series of films relating the story of Zack Johnson, paradoxically a 16 year old boy who ....... well, have a look and see at www.zack16.com Interesting, but with no paid media support they have only had 100,000 views.

Meerkats and 303 are the only Perth agencies to reach the shortlist stage so far at the Cannes Lions global festival. With the Press, Outdoor, Direct, Promo, Media and PR shortlists released both agencies currently have two finalists each.
Meerkats have a finalist in Media with iiNet 'The Naked Truth' and in Radio with Murdoch University 'Open Day'. Both 303's finalists are for the Ikea, 'Guerilla Garbage' ambient execution. It was a finalist in the Media and Outdoor categories.

Well, it's been a while since the last Youngbloods event, but that doesn't mean the committee hasn't been working. In fact, get ready for the biggest winter Youngbloods has ever seen!
First up, we'll have our annual movie night on July 9, tickets for which will go on sale this week. Watch this space for details. We can't tell you what it is just yet, but we can say that it will be big, flamboyant and loaded with kugelsack (we don't know what kugelsack is either, but I'm sure we'll find out on July 9).
Next, with the assistance of Ross Tinney, the Bullshit Band Night will this year be hosted by Youngbloods.

Campaign Brief  asked The Brand Agency's Josh Edge to wander the streets of Cannes to bring you a different perspective to the annual global adfest. Here's his first snapshot of the early days, with much juicier shots to come during the week proper. We promise.
This first pic is the view From Notre-Dame de l'Esperance. Built sometime in the 16th century, this is as good as place as any to plan your next 'Gutter Bar' rendezvous (and the way back home).

Droga5 New York ECD Ted Royer is on this year's Cannes Lions Film & Cinema jury. In exchange for free beers he agreed to be Campaign Brief Asia's eyes on the jury. Here he gives his observations on the judging.

DAY ONE
I've noticed that any time someone writes a "diary" from Cannes or The Andy's or wherever, they always start by subtly bragging. They say how intimidating it is to be on a jury with such great people, and how wonderful it is just to be in the presence of such talented creative. But what the writer really means is that by extension he or she is wonderful and talented. See how that works? So here goes:
It is such an honor to be among such great and talented creatives on the highly prestigious and intimidating Cannes Film Jury. Only the very best wonderful and talented judges here. Etc.
Now a few stats: film entries are down by about 1,000 over last year. Attendance is down by 40% or so. And everyone's talking about it being a "down" year. But if you think that attendance was even less in 2003 than it was this year, it doesn't seem so down after all.

Day 1, Sunday: Sunday is normally arrival day for me so this was a new experience.
As I am working (honestly), even though it's a Sunday, I picked up a couple of contrasting seminars today.
The first was a complete waste of time. "Innovations in Online Advertising" promised a lot but delivered little. A stand in speaker who did her best but was only OK. Which in Cannes, is not OK. So I went for lunch (sat next to the Outdoor judges and the boss of Dentsu!) and returned later.
Kevin Eyres from LinkedIn gave some interesting insights about how social technology is making companies more transparent and how individuals using social network sites become their own brands. But I remain a LinkedIn and Twitter cynic that is hoping to see the light this week.
The best was left until last.

She may come to regret this, but Campaign Brief's Heather Jacobs is writing a daily blog about the social side of Cannes 2009. Champagne, sparkling mineral water or Rose in hand, she'll take you behind-the-scenes of the world's biggest advertising festival. There will be vox pops with delegates, news snippets and her observations as she wanders along the glitzy La Croisette from the Carlton Terrace to the Palais. And back again. You can also follow her on Twitter,  HeatherinCannes and other Aussies including lynchy on this Twitter stream: #ozcannes09

 

This year marks a significant milestone in the history of the Perth Advertising & Design Club as it celebrates its 20th year!
The committee is currently working on an award night show worthy of such an occasion and details will be announced to members and friends of the club soon. We are assembling an impressive judging panel made up of world class ex- Perth creatives that will be very much in keeping with the theme of celebrating twenty years of local creativity.
At our last meeting it was acknowledged that it has been a tough year creatively due to factors we all understand and know too well.
As a result, the committee has agreed to extend the eligibility deadline from the end of June through to July 31.
This will bring it in-line with other shows such as London International and hopefully will give us all a bit more time to ensure that the standard of this year's entries will be worthy of the Club's 20th year anniversary.
Andrew Tinning

303 has created a new campaign for Racing & Wagering WA to launch Player, the new name in racing and sports betting.The agency used retired Perth sports stars who now have much less exciting jobs to show that it's more fun being a Player.
Watch first ad here  
Watch second ad here  
Watch third ad here  

Credits
Client: Racing & Wagering WA
Agency: 303 Group, Perth
Production Company: ZZ Productions
Director: Corrie Jones
Creatives: Lindsay Medalia (Creative Director)
Ross Dungey (Art Director)
Malcolm MacLean (Copywriter)
Phoebe Dunn (Agency Producer)
Maggie Speak (Executive Producer)

Equilibrium has developed branding and new website for StrongFamilies forming the cornerstone of a broader campaign by the WA Department for Child Protection (DCP) aimed at raising awareness of this ground breaking Western Australian social initiative.
StrongFamilies is a WA government driven program that draws family members and multiple agencies together to develop coordinated plans aimed at resolving complex and difficult social problems.

The Call for Entries to The Work 09 is out and this year, more so than ever, your Chief Financial Officer will be happy!

Now in its 8th year of publication, The Work is a 400 page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia. The Work is recognised as the only true permanent record of creativity from the entire region.
There are two things that differentiate The Work 09 apart from traditional award shows.
Firstly, The Work is selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show. Secondly, there is no wasted entry fees - only accepted work incurs an acceptance fee.

Entry deadline is FRIDAY, JULY 31st 2009.

Download the PDF Entry Kit with all the details:
The Work09 CALL FOR ENTRY KIT.pdf

The following job opportunities are currently available. Each week Campaign Brief posts available positions within the industry as a free service. Email any jobs you have going (with a description) to martin@campaignbrief.com

AQUENT
We are looking for the following talent:

MARKETING & PR

SPONSORSHIP & EVENTS COORDINATOR (SENIOR)
12 month contract
Due to parental leave coverage requirements, a fantastic opportunity has arisen within the property industry for a dedicated sponsorship and events professional. To find out more about this role, call Karen Thompson on 9381 7655.

PR ACCOUNT DIRECTOR
Our client, a leading public relations agency, is looking for an experienced senior PR specialist to join their team. If you're looking for a new challenge and you have spent 10 years or more in broad based PR/Communication roles (PR agency is essential) call Karen Thompson today on 08 9381 7655.

CREATIVE

MAC OPERATOR
Our client is looking for a Mac Operator for their busy in-house studio. This role will see you working in a small team to create newspaper ads adhering to weekly deadlines. Your work will include ad layout, text and image updates, brochure & flyer creation. A fantastic pay rate and the opportunity to work in a professional environment is on offer. Note this is predominantly a Mac Op role with minimal design required.
This role could suit a junior or mid level Mac Operator. Contact Angela Clegg on 08 9381 7655 or email aclegg@aquent.com or http://www.aquent.com.au/go/angelaclegg

DIGITAL MARKETING SPECIALISTS
A number of our clients are ramping up their efforts in the digital space and are keen to hear about outstanding talent in this area.  If you have a solid background in digital marketing and you're ready to explore new opportunities, call Karen Thompson on 08 9381 7655 today!

WANT TO DISCUSS YOUR FUTURE WITH AN AQUENT AGENT...
For creative roles visit www.aquent.com.au/go/angelaclegg and for marketing, PR or account service positions visit www.aquent.com.au/go/karenthompson or telephone 08 9381 7655.

TELEVISION



Top 5 Prime Time Programmes - People 18-39
1. Sunday    2030-2200    Rove    NEW-10    16.4
2. Sunday    1930-2030    Masterchef Australia - Challenge    NEW-10    15.2
3. Tuesday    1930-2030    Talking' 'Bout Your Generation    NEW-10    14.5
4. Monday    2000-2030    Scrubs    TVW-7    13.4
5. Tuesday    2030-2130    NCIS    NEW-10    13.3

Top 5 Prime Time Programmes People 25-39
1. Sunday    2030-2200    Rove    NEW-10    19.4
2. Sunday    1930-2030    Masterchef Australia - Challenge    NEW-10    18.5
3. Tuesday    1930-2030    Talkin' 'Bout Your Generation    NEW-10    17.7
4. Monday    1900-2000    Masterchef Australia    NEW-10    16.8
5. Wednesday    1900-2000    Masterchef Australia    NEW-10    16.3

Top 5 Prime Time Programmes People 25-54
1. Sunday    1930-2030    Masterchef Australia - Challenge    NEW-10    17.9
2. Monday    1900-2000    Masterchef Australia    NEW-10    16.7
3. Tuesday    1930-2030    Talkin' 'Bout Your Generation    NEW-10    16.4
4. Tuesday    2030-2130    NCIS    NEW-10    16.2
5. Sunday    1800-1830    News    TVW-7    15.6

Top 5 Prime Time Programmes People 35-54
1. Sunday    1930-2030    Masterchef Australia - Challenge    NEW-10    18.0
2. Sunday    1800-1830    News    TVW-7    17.8
3. Tuesday    2030-2130    NCIS    NEW-10    16.2
4. Mon-Wed    1800-1830    News    TVW-7    16.1
5. Monday    1900-2000    Masterchef Australia    NEW-10    15.3

LandCorp has appointed The Brand Agency to its advertising account for the next three years.
LandCorp's General Manager Business Development and Marketing Kerry Fijac said that the decision to appoint one agency on the back of a shared relationship with Brand and Marketforce was a difficult one and "influenced largely by an ability to achieve consistency and good economies of scale."
"Whilst we would like to publicly acknowledge and recognise the history, commitment and professional expertise which typified the relationship LandCorp has enjoyed with Marketforce and the true effort put in by 303 and AdCorp [the other shortlisted agencies], it is believed that going forward, we will be best served by streamlining and consolidating our marketing efforts with the team from The Brand Agency," said Fijac.

René Migliore (left) has been promoted to Group Business Director and Head of Business Management at 303 Perth.
303 CEO Nick Cleaver said Migliore is a calm, intelligent influence and has done a "brilliant job strategically" leading their Red Rooster and Cash Converters business.
"It was time for him to step up and lead Business Management across the Perth office. In his new role, he'll be responsible for upskilling the business management team and will also join the executive management team."
Migliore has worked in the advertising industry for a dozen years, the last two and a half at 303. A graduate of Edith Cowan University, he started his career at Shorter and Partners, then in 1999 moved to Melbourne where he worked at DDB and Leonardi Advertising (now known as 'The Furnace'). In 2001 Migliore moved back to Perth for a job at The Brand Agency, as Account Manager on Bunnings Warehouse, then Account Director on BankWest. He joined 303 in 2006. 

The West Australian held a launch party at the Paramount in Northbridge on Friday night for its new youth section, The Wire. The party included performances by Red Riders and Gyroscope and a DJ set by Joel & Stu from Eskimo Joe (although, not exactly being in the target audience, Campaign Brief had retreated to a slightly quieter place by then).

Nova 93.7 hosted a ladies day last Thursday. The invited ladies were treated to pampering and indulgence at Circles hair salon then lunch at Bistro Felix in Subiaco (which was crashed by a couple of old blokes!).

M&C Saatchi has apparently pulled out of the Tourism Western Australia pitch.
M&C Saatchi executive creative director Ben Welsh is quoted in AdNews today as saying it was decided to withdraw after meeting with Tourism WA last week.
"We just felt that it wasn't really going to work so we pulled out. At the end of the day, you need to believe you can work well with someone," Welsh said.
All four shortlisted agencies had interim meetings with Tourism WA last week to get feedback on the directions they were heading with their pitch submissions.
M&C's withdrawal leaves Host, BMF and 303 still in the running.
M&C Saatchi have strong tourism experience, with perhaps one 'hit' and one 'miss' in their history. The hit was the '100% Pure' campaign for New Zealand; the miss was the now infamous 'Where the bloody hell are you?' campaign for Tourism Australia.
A final decision is expected in July.

D&AD put on a great evening in London last night for the presentation of their annual awards. The Roundhouse in Camden prove an excellent venue for the awards, which attracted nearly 800 people including several Campaign Brief friends from Asia, New York and Sydney.
Congratulations to Droga5 for their amazing performance - Dave Droga, Ted Royer, Ben Nott and Duncan Marshall were all there to accept the awards and CB nearly managed to steal all their Pencils! (see picture below). It was also a big night for former Perth creative Steve Back. Now Saatchi Sydney ECD, Back and his CD Dave Bowman were there to accept a Yellow Pencil for the "UN Voices Project". Special mention to one of the CB Awards judges this year - digital guru Dominic Goldman - who picked up a Yellow Pencil for the brilliant Barnardo's "Break the Cycle" campaign he created at BBH London. Also at the awards was Ogilvy worldwide ECD Tham Khai Meng, who was hanging out with some of the big names of the London industry including Jeremy Craigen (DDB), Rosie Arnold (BBH) and Graham Fink.
Here are some of the pics from the CB camera.

Campaign Brief was lucky enough to be at the D&AD Awards presentation in London this year and we can report it was a great night, very impressively organised. D&AD hands out Pencils in many categories from Environmental Design to Graphic Design to websites to music videos. Now call us old fashioned, but outside of the huge achievement of Droga5's two Black Pencils, it was the true advertising categories that got us excited.

Here are a few of our highlights from the Yellow Pencil winners:
In TV & Cinema Advertising Skittles 'Pinata' won a Yellow Pencil.
In the Writing for Advertising category was Orange Goldspots from Mother London - Snoop Dogg / Rob Lowe / Anjelica Huston.

From Campaign Brief in London: Australia had a brilliant night at the D&AD Awards in London, converting its record 10 Nominations into four prized Yellow Pencils. It equals Australia's performance in 2006, when Virgin Mobile (two), VB 'Boony' and Tooheys 'Stolen Glasses' won Yellow Pencils.

Yellow Pencils went to BMF Sydney for their TED 696 Project campaign for Lion Nathan Australia in the Branding category: Printed Material category, UN Voices Project from Saatchi & Saatchi Sydney in the Mobile Marketing category, Sydney Dogs & Cats Home 'Throw us a bone' from M&C Saatchi, Sydney in the Mobile Marketing category and a self promo for Christopher Doyle in the Writing for Design category.

PIC - CB caught Saatchi Sydney ECD (and Perth expat) Steve Back and CD Dave Bowman at the D&AD Awards tonight

From Campaign Brief in London: Droga5 New York has pulled off a major coup winning two of the four Black Pencils handed out at the D&AD Awards Ceremony in London on Thursday night (11 June).  'Million', the programme that 'turned academic achievement into a brand' won in Integrated, and 'The Great Schlep', the film in which comedian Sarah Silverman championed Obama to Jewish voters before the US election, won for Writing in Viral.


The other two Black Pencils went to Matt Dent's redesign of UK coins for the Royal Mint was awarded a Black Pencil in Graphic Design, and 'Kinetic Sculpture' (left) for BMW by German interactive studio Art+Com won in Environmental Design.  The Black Pencil is the creative industry's most elusive prize, only awarded for truly groundbreaking work.
D&AD President Garrick Hamm said, "The breadth of creative work that's been awarded this year is exceptional.  We're in the midst of a challenging time, and this work shows what the industry is capable of.  The 4 Black Pencil winners demonstrate the power and all-encompassing nature of creativity - in education, politics and even in the change in our pockets.  These winners are more than just great pieces of communication, they change our behaviour and touch our lives."

The following job opportunities are currently available. Each week Campaign Brief posts available positions within the industry as a free service. Email any jobs you have going (with a description) to martin@campaignbrief.com

ACCOUNT SERVICE POSITIONS X 2 - RARE CREATIVE THINKING

7-Week Opportunity...
RAREcreativethinking has a short-term opportunity for an experienced Account Manager to work on a busy portfolio. The position is available from 1 July and, dependent on the candidate could extend further. This is one of those moments that can lead to much. much more. We are looking for someone with a great personality, solid experience and strong work ethic. Are you ready to dive in and have some fun? Interested candidates should email callum@rarethinking.com

Anyone for Account Director?
Interested in running a growing portfolio as Account Director at RAREcreativethinking?
With a baby on the way, we have an opportunity for someone to step into the 'hot seat' and run an exciting and diversified portfolio of creatively awarded clients. Offering fixed term contract and all usual Account Director benefits, this is a unique opportunity for someone to re-ignite their passion for the industry. If you enjoy a dynamic, fun and busy team orientated atmosphere you'll love every minute at RARE. The position offers many strategic and creative opportunities to show what you can do.
If you would like more information, please email your CV and details to callum@rarethinking.com

AGENCY SALES EXECUTIVE - APN OUTDOOR
APN Outdoor, Australia's market leader in Outdoor advertising is seeking an Agency Sales Executive to join their busy Perth Office. Email Nick Prosser for more information Nick.Prosser@apnoutdoor.com.au

Enrolments are now open for the following AFA AdSchool courses in Term 2:
• Digital Creative. Starts 6 July
• Strategic Planning Principles. Starts 7 July
• Media Planning & Buying. Starts 8 July
• Art Direction Principles. Starts 15 July
To enrol or find out more, call 9243 0761 or email wa@afa.org.au, or call Ken Painter on 0419 908 853. Some admission criteria apply.
Visit www.afaadschool.com.au to check out AdSchool's 2009 timetable online (when on-site click on the link to Perth)

After a ten-year reign at the top, Marketforce has been toppled by perennial challenger 303 as the number 1 ranked creative agency in Perth.
303 has enjoyed great success over the past twelve months with work for IKEA and the Royal Life Saving Association.
Not only did Marketforce lose top spot, it slipped to number 3 behind The Brand Agency, which rose to number 2 thanks to a dominant performance at the PADC Awards plus national and international success with its Perth Zoo 'Find your animal' radio campaign.
Not surprisingly, the creators of much of that work have dominated the individual rankings, with 303's Richard Berney and former Brand Agency copywriter Kurt Beaudoin (now at Meerkats) ranked 1 and 2. Co-creator of the Perth Zoo campaign with Beaudoin, Josh Edge rose to number 3, while last year's number1, Dav Tabeshfar dropped to 4. Ryan Albuino and Andrew Chu are Marketforce's best performers, ranked 5 and 6 respectively. In total, 35 Perth creatives gained points in this year's rankings. Full details are in the June issue of Campaign Brief WA, out now.

TELEVISION



Top 5 Prime Time Programmes - People 18-39
1. Monday    1900-2000    Masterchef Australia    NEW-10    14.2
2. Thursday    2030-2130    20 To 1    STW-9    13.8
3. Monday    2000-2030    Recruits    NEW-10    13.7
4. Wednesday    1900-2000    Masterchef Australia    NEW-10    13.6
5. Tuesday    1930-2030    Talkin' 'Bout Your Generation    NEW-10    12.6

Top 5 Prime Time Programmes People 25-39
1. Tuesday    2030-2130    20 To 1    STW-9    18.4
2. Wednesday    1900-2000    Masterchef Australia    NEW-10    18.2
3. Monday    1900-2000    Masterchef Australia    NEW-10    17.8
4. Monday    2000-2030    Recruits    NEW-10    15.0
5. Tuesday    1930-2030    Talkin' 'Bout Your Generation    NEW-10    14.9

Top 5 Prime Time Programmes People 25-54
1. Monday    1900-2000    Masterchef Australia    NEW-10    16.6
2. Wednesday    1900-2000    Masterchef Australia    NEW-10    16.2
3. Tuesday    1930-2030    Talkin' 'Bout Your Generation    NEW-10    15.7
4. Thursday    2030-2130    20 To 1    STW-9    15.0
5. Mon-Wed    1800-1830    News    TVW-7    14.8

Top 5 Prime Time Programmes People 35-54
1. Mon-Wed    1800-1830    News    TVW-7    16.8
2. Monday    1900-2000    Masterchef Australia    NEW-10    15.8
3. Tuesday    1930-2030    Talkin' 'Bout Your Generation    NEW-10    15.7
4. Wednesday    1900-2000    Masterchef Australia    NEW-10    15.5
5. Tuesday    2030-2130    NCIS    NEW-10    14.8

WAtoday celebrated it's first year with a function at Empyrean in Northbridge. Fairfax Digital CEO Jack Matthews and senior executives Jane Huxley and Ed Harrison (pictured below left with emitch's Cindy Henderson) came to Perth for the event, and presented an overview of developments and innovations on the Fairfax Digital network.

The June issue of Campaign Brief WA - out today - has the latest creative rankings. There's been quite a few changes in the last twelve months. Find out who's up, who's down, who's hot and who's not.
Also in this issue...
• Interview Chris Wharton and his plans at WAN
• All the top entries in our recent Caxton Creative exercise for newspapers
• The rise of John Cheese in local post-production
• Online video fuelling growth for WAtoday.com.au
• The Twitter phenomenon

The launch of Meerkats' new campaign for Muzz Buzz has been postponed and, at the client and agency's request, the story has been withdrawn for now.

In today's Media section of The Australian, Ben Welsh, ECD of M&C Saatchi, Sydney, outlines to marketers what awards mean to the advertising industry and what we can all expect at Cannes in two week's time. Read the article HERE

Marketforce has won a Gold and two Bronze Pigeons in the Outdoor Media Association's inaugural 2009 Outdoor Awards.
The agency's 'Applauding Bus Stop' won Gold for the Most Innovative Use of Outdoor and Bronze in the Government/Public Service category (See the vision of the applauding poster). It was created by Ryan Albuino, Andrew Chu, Andrew Tinning and Danielle Glenister, who is now with The Brand Agency.
Marketforce won another Bronze in the Government/ Public Service category for its ORS X-Ray outdoor campaign, created by Steve Lorimer and Tom Wilson (now at Gatecrasher).
The results were announced in Sydney last night at a ceremony hosted by The Chaser's Julian Morrow. Saatchi and Saatchi Sydney took top honours, receiving $10,000 worth of instant scratchies and the coveted Best of Show gold pigeon for their Toyota Yaris campaign in which the client donated two-thirds of its billboards to a range of charities under the tag line "Uses less, gives more."
The OMA's Chief Executive, Helen Willoughby, acknowledged the high standard of work received from more than 60 different creative agencies across Australia.
"We set out to build an Awards program that would capture the imagination of the creative community. With more than 220 entries received in the first year of these Awards we feel confident in having achieved this goal."
Jonathan Kneebone, Creative Director of The Glue Society, was the non-voting chairman of the judging panel comprising John Merrifield (Cannes Grand Prix Outdoor Winner & ECD TBWA Asia/Pacific), Leo Premutico (Johannes Leonardo, New York), Ewan Paterson (CHI London), Joe Staples (Weiden & Kennedy, Portland), Kitti Chaiyaporn (Publicis, Thailand) and Andy Fackrell (180, Amsterdam).
See the full list of winners here: OutdoorAwards_2009.pdf.

TELEVISION




Top 5 Prime Time Programmes - People 18-39
1. Tuesday    1930-2030    Talkin' 'Bout Your Generation    NEW-10    15.2
2. Sunday    1930-2030    Masterchef Australia - Challenge    NEW-10    14.4
3. Sunday    2030-2140    Rove    NEW-10    12.9
4. Tuesday    1930-2030    NCIS    NEW-10    12.3
5. Monday    2000-2030    Recruits    NEW-10    11.7

Top 5 Prime Time Programmes People 25-39
1. Sunday    2030-1240    Rove    NEW-10    18.0
2. Tuesday    1930-2030    Talkin' 'Bout Your Generation    NEW-10    17.5
3. Sunday    1930-2030    Masterchef Australia - Challenge    NEW-10    17.3
4. Monday    2000-2030    Recruits    NEW-10    14.7
5. Thursday    1930-2000    Rules Of Engagement    NEW-10    14.4

Top 5 Prime Time Programmes People 25-54
1. Sunday    1930-2030    Masterchef Australia - Challenge    NEW-10    17.4
2. Sunday    1830-1930    Merlin    NEW-10    16.1
3. Tuesday    1930-2030    Talkin' 'Bout Your Generation    NEW-10    15.8
4. Tuesday    2030-2130    NCIS    NEW-10    15.1
5. Sunday    1800-1830    News    TVW-7    14.3

Top 5 Prime Time Programmes People 35-54
1. Sunday    1830-1930    Merlin    NEW-10    18.3
2. Sunday    1930-2030    Masterchef Australia - Challenge    NEW-10    16.8
3. Sunday    1800-1830    News    TVW-7    16.5
4. Tuesday    2030-2130    NCIS    NEW-10    16.2
5. Tuesday    1930-2030    Talkin' 'Bout Your Generation    NEW-10    15.7

The following job opportunities are currently available. Each week Campaign Brief posts available positions within the industry as a free service. Email any jobs you have going (with a description) to martin@campaignbrief.com

ACCOUNT MANAGER - RADIO 6IX 1080am / 105.7fm
Are you looking for a career in radio sales?
6IX are looking for an enthusiastic account manager to look after an established client base and source new direct clients for the station. A retainer is offered, as is a generous commission structure.
In the first instance forward your resume to ix@capitalradio.net.au  Attention: Sales

Marketforce team Julia Elton-Bott and Guy Hamilton-Howlett have won this year's Campaign Brief/The West Australian Caxton Creative Exercise for newspaper advertising with an ad for the agency's new client IKEA.
It's Hamilton-Howlett's first award win but it's the fourth year in a row for Elton-Bott. Unfortunately, her flight back from a holiday in Asia was diverted to Melbourne so she wasn't able to attend the presentation lunch at Wagamama in Subiaco today, but Hamilton-Howlett (below left with The West's Les Corner) was delighted to accept for both of them.
The duo wins a trip to national Caxton Awards Weekend in late October and the ad will be run for free in The West.
Besides Elton-Bott's amazing run, it's also the fifth time in six years Marketforce has won.
Very close in second place was an ad for Burswood Casino's Poker Room by young Gatecrasher team Jad Silic and John Barton (below right).
As well as announcing the winners, The West Australian's Les Corner also announced the competition will be on again in 2010.
Full coverage of the competition is in the next issue of Campaign Brief, out next week.

 

Around 180 people attended ADMA WA's luncheon last Friday with BMF Creative Director Dylan Taylor (far right) and Commonwealth Bank marketing manager Chris Maloney (far left).
Taylor's career has oscillated between mainstream creative and direct but said the two were now fully integrated in BMF's creative thinking because there was a worldwide shift towards more "response seeking advertising".
"Brand Advertising seduces people; DM changes behaviour," said Taylor.

Entry figures for this month's Cannes International Advertising Festival are nearly 20% down on last year. 22,652 entries from 86 countries will be competing at this year's event, a 19.9% drop on the record breaking year in 2008.
"Although there are naturally fewer entries across the categories, the Lions remain the ultimate global awards to win. We are particularly happy about the launch of the PR Lions, which have been so well supported by our colleagues in the PR industry. With 431 entries from 239 companies in 48 countries participating, it's a great welcome to Cannes for this new category," said Philip Thomas, Festival CEO.
As the figures show the biggest fall this year is in the Press category with a 32.2% decline. The Film category is down 25.4%, Outdoor is down 23%, Cyber is down 20% and Direct down 19.6%.
This year the Cannes Lions runs from June 21st to June 27th.

Bestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Frazer Jelleyman, executive creative director of David & Goliath, London: http://tr.im/fopw

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Only three weeks to go before Campaign Brief and a handful of Aussies (as opposed to over 400 last year) defy the recession and lob up to Cannes for the 2009 International Advertising Festival.
This year's Cannes promises to be a big one for Australia (just like the last big recession year, 1991, when Oz was placed #3in the world) with the strong possibility of a massive haul of Lions and even the odd Grand Prix or two.
As a reminder of what fun it was at Cannes in 2008, a few months before the GFC hit the fan, watch the CB Videoblog of the last day of the Festival.

Watch the 2008 CB Legendary Colombe d'Or Lunch videoblog
Watch the 2008 CB Villa Pool Party