Cannes Lions entries down 20 percent on last year with the biggest decline in Press – down 32%
Entryfigures for this month’s Cannes International Advertising Festival arenearly 20% down on last year. 22,652 entries from 86 countries will becompeting at this year’s event, a 19.9% drop on the record breakingyear in 2008.
“Although there are naturally fewer entries across thecategories, the Lions remain the ultimate global awards to win. We areparticularly happy about the launch of the PR Lions, which have been sowell supported by our colleagues in the PR industry. With 431 entriesfrom 239 companies in 48 countries participating, it’s a great welcometo Cannes for this new category,” said Philip Thomas, Festival CEO.
Asthe figures show the biggest fall this year is in the Press categorywith a 32.2% decline. The Film category is down 25.4%, Outdoor is down23%, Cyber is down20% and Direct down 19.6%.
This year the Cannes Lions runs from June 21st to June 27th.
8 Comments
Can anyone be bothered working out how much money those entries actually amount to?
One Billion Dollars (puts little finger to his mouth) Mawhah Mawhahahh Mawhahahahahahah heh hech
Maybe press is down so much due to all the scam busts lately?
Saves the jury having to cull.
press is down because it is cheap to make a scam ad but it isn’t cheap to enter it. You can con a young photographer to shoot you something for free but you can’t con the CFO to pay for all those award entries.
those guys are still making a fucking killing. i think cannes this year is gonna be a bit like going to the porn shop. a lot of people asking ‘hey, what are YOU doing here?’
i’d rather go to the porn shop than cannes.
And in other news, answering real briefs with a decent idea is up 100%.