Droga5 NY picks up two rare D&AD Black Pencils
Australian owned agency Droga5New York has pulled off a major coup, winning two of the four BlackPencils handed out at the D&AD Awards Ceremony in London tonight.
‘Million’, the programme that ‘turned academic achievement into a brand’ won in Integrated, and ‘The Great Schlep’,the film in which comedian Sarah Silverman championed Obama to Jewishvoters before the US election, won for Writing in Viral.
Theother two Black Pencils went to Matt Dent’s redesign of UK coins forthe Royal Mint was awarded a Black Pencil in Graphic Design, and’Kinetic Sculpture’ (left) for BMW by German interactive studio Art+Comwon in Environmental Design. The Black Pencil is the creativeindustry’s most elusive prize, only awarded for truly groundbreakingwork.
Says D&AD President Garrick Hamm: “The breadth of creativework that’s been awarded this year is exceptional. We’re in the midstof a challenging time, and this work shows what the industry is capableof. The 4 Black Pencil winners demonstrate the power andall-encompassing nature of creativity – in education, politics and evenin the change in our pockets. These winners are more than just greatpieces of communication, they change our behaviour and touch ourlives.”
13 Comments
Congratulations to Sarah Silverman. I thought her humour and delivery were certainly deserving of D&AD’s highest accolade.
SIIIIICCCK AYE!!!
HEEAAAPS SIIIICCCCKK…
Well done all winners, especially those agencies who were paid for their toil.
Schlep? Why?
If you’d seen the making of video for these, you’d understand why.
Schlep? What a joke! The use of a celebrity to endorse a campaign? WTF? Are we that confused. Moreover, that music sucked. Bad call. I had supposed that D&AD were smarter than to be fooled. Shlock!
Whoever voted for schlep is a schmo.
I felt super duper circumshlepped.
Black Pencil? Who’s the yutz that voted for that?
Rare indeed.
Droga – you seriously rock!
A Droga5 idea???
http://www.thegreatschlep.com/tgs_press