July 2009 Archives

TELEVISION


PLUS...
• DIGITAL TV
• THE FUTURE FOR MOBILE PHONES
• GOOGLE THREAT
• CONSUMERS CONFIDENCE GROWS
• ONLINE MEASUREMENT
• MASTERCHEF SITE A HIT
• MICROSOFT, YAHOO! SEARCH DEAL

The Call for Entries to The Work 09 has been extended to FRIDAY AUGUST 7th, 2009. Please act on this deadline quickly. Judging for The Work 09 takes place between August 11-14 so there is no time for any further extensions.

Now in its 8th year of publication, The Work is a 400 page, hard cover publication (including DVD) that features the very best advertising of the year from Australia, New Zealand and Asia. The Work is recognised as the only true permanent record of creativity from the entire region. There are two things that differentiate The Work 09 apart from traditional award shows. Firstly, The Work is selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show. Secondly, there is no wasted entry fees - only accepted work incurs an acceptance fee.

Entry deadline is FRIDAY, AUGUST 7th 2009.

Download the PDF Entry Kit with all the details:
The Work09 CALL FOR ENTRY KIT.pdf

Only 1 day left until the Bullshit Battle of the Adbands. All the agencies have be rehearsing their sets and are ready to tear the roof off the Irish Club in Subiaco. The set times for the night as as follows:
7:00pm:     Five Mils Bleed (Marketforce)
7:25pm:     Dr. Smith (Double G)
7:45pm:     AC/GC (Gatecrasher)
8:10pm:     Virility (Meerkats)
8:30pm:     Shouldbe Band (303)
8:50pm:     Merry Death & the Agnostic Bishops (The Brand Agency)
Your agency needs your support so make sure you're there to help them rock out. Be at The Irish Club, Townshend Rd Subiaco tomorrow night from 6:30pm.  $10 at the door.

303 founding partner and shareholder Ray van Kempen has decided to wind-down his involvement and exit the agency in the near future. The move was announced to staff on Friday but no time-scale has yet been finalised for his departure. It is believed van Kempen's shareholding will be taken up by other partners or by 303's Sydney agency management.
Van Kempen, Stephen Wells and Lindsay Medalia founded 303 when they left Marketforce in 1990. He has long been regarded as one of Perth's best ever art directors.
303 Perth managing director Alan Taylor said at 57 years of age and having worked tirelessly for the agency over the past two decades, van Kempen felt it was time to start winding back his workload and pursue some other interests.

The following job opportunities are currently available. Each week Campaign Brief posts available positions within the industry as a free service. Email any jobs you have going (with a description) to martin@campaignbrief.com

CONSULTANT AND SENIOR CONSULTANT - PPR
Perth's leading PR consultancy Professional Public Relations (PPR) is seeking a suitably qualified Consultant and Senior Consultant to support its growing corporate and consumer client base.
The Senior Consultant will be a consumer specialist, able to manage a number of exciting brand-name accounts and support an existing client base.  Experience in consumer media relations, strategic planning and event management are a must.
The Consultant will have a minimum 3 year degree in communications or journalism, preferably with work experience in PR.  They will be responsible for supporting a team in the achievement of team strategies, have strong writing capability and be able to generate publicity for clients.
If either of these sounds like the position for you, please forward cover letter and CV to kate.sugars@ppr.com.au

BRAND PLANNER - MEERKATS
Meerkats are looking for another forager/provoker/communicator to join their Brand Planners; someone who is passionately curious in people and brands, and the space between them. If you have 3+ years of experience at Agency, Research or Client-side (practice in some qualitative research helps), please contact Christy Claassen on christy@meerkats.com.au

ACCOUNT MANAGER - DOMAIN.COM.AU
Fairfax Media is building businesses, which include Australia's No. 1 family of news sites, finance sites and leading classified sites for jobs (mycareer.com.au), homes (domain.com.au), cars (drive.com.au) and personals (rsvp.com.au). Fairfax Media has one of Australia's largest online media networks with about 5 million regular users.

Head of Planning and Strategy at The Brand Agency, Paul Yole, has taken up a shareholding and joined the Agency's national board.
Chairman & CEO Ken James said that Paul had only been with the Agency since 2007, but had made a major contribution to the business.
"Paul's become a driving force in our business and a key part of our success and growth in Perth."
"He's one of the most respected people in the industry because of his enthusiasm, professionalism and strategic strength, and we're proud to have him as a shareholder and Director."
"The key people in our company nationally, and in each local office, have an equity stake in the business. Paul's appointment is part of our proven philosophy that clients want to deal with people who are part of the ownership and management team of their agency."
The Brand Agency has offices in Perth, Melbourne, Sydney and Auckland. It is 80% owned by the ASX listed STW Group, and 20% by individual working shareholders.

The CEO of Tourism WA Richard Muirhead was interviewed on 6PR today over the appointment of an east coast agency to their account.

Hear what he had to say HERE.

The Call for Entries deadline for the 2009 Caxton Awards for creative excellence in newspaper advertising is this Friday 31st July.
An entry kit can be downloaded from www.thecaxtonawards.com.au.
Winners will be announced at the Caxton Seminar and Awards, which will be held October 23-25, 2009 at the Quay West Resort, Noosa. Bookings are now open. To secure your spot download a registration form at www.thecaxtonawards.com.au.

Corbis, a leading visual media provider for the creative community, today announced that it is launching Creatives Behind the Lens, a competition to seek out the photographic talents of Australia's creative industry, with the support of D&AD. The highly-regarded competition, which originated in Europe and has been held annually in recent years, presents a unique opportunity for professionals working in advertising, marketing and media to showcase their photographic talent and receive recognition from a jury of industry experts.  2009 is the competition's inaugural year in Australia.  

The call for entries opens today and is open to all non-professional photographers working in the creative industries in Australia. Creatives can enter HERE. The call-for-entries continues through 4 September 2009.

Long-time The West Australian employee Peter Armstrong celebrated his leaving the paper with a lunch with a dozen of his client friends that he has known since he first joined the paper 28 years ago. Organised by Craig Billings (Marketforce) and Les Corner (The West), you had to have known Peter for at least 25 years to get an invitation. The venue was the Sorrento in Northbridge - the home of many a Peter Armstrong big lunch back in the 80s and early 90s.
Over the years Peter has made it an art to avoid his photo being taken but this time Campaign Brief got our own back and insisted he appear in every shot. Peter will not be now sitting back on the couch relaxing - he is establishing his own consultancy working our of the offices of Keith Ellis Advertising. (For more photos click the link below).

The following job opportunities are currently available. Each week Campaign Brief posts available positions within the industry as a free service. Email any jobs you have going (with a description) to martin@campaignbrief.com

MARKETING COORDINATOR - New Position - MG KAILIS PTY LTD
This is an exciting opportunity to join the Seafood Division of the MG Kailis Group in Fremantle. The MG Kailis Group, a family owned business, has been providing local and international markets with the highest quality seafood products for over four decades, and is currently looking to further expand its business.

TELEVISION

The 2009 Caxton Seminar has announced JWT creative chairman of Continental Europe and Latin America Fernando Vega Olmos (left) and Publicis Mojo's new chief creative officer Craig Davis (far left) as its keynote speakers for this year.
 
"We are extremely fortunate to have two speakers of this calibre to speak at the Caxtons this year, especially with our theme of 'creativity as a currency," says Caxton chairman Rob Belgiovane, creative partner at BWM Sydney. "They will both bring an immense amount of global experience and knowledge to our seminar."

UPDATED STORY - Tourism WA has taken the controversial route and appointed Sydney agency Host to their account. Host pitched against BMF Sydney and 303 Perth in the three-way review. 303 Perth Managing Director Alan Taylor said the agency was very disappointed. He believed they put together a great pitch utilising the full resources of both their Perth and Sydney agencies.

"We gave it our very best shot and I can honestly say even looking at it now I wouldn't have changed a thing," said Taylor.

Executive Director of Marketing Stephanie Buckland said that Host was selected from a highly competitive field, based on their excellent submission and on a value for money assessment: "The rigorous two-stage tender process was designed to find the agency with the most outstanding and impactful marketing approach and the ability to deliver it within our budget," Buckland said.  

Steve Mummery (left) is to join Channel Seven in the the position of General Manager of Telethon.
Mummery comes to Telethon after heading up the programming and promotion of one of Australia's most successful FM radio stations, Austereo's MIX 94.5, where he is the Content Director for the station.  MIX 94.5 has held the number 1 ratings position for a record 77 surveys for close to 10 years in Perth.  
During his time at Austereo Mummery has instigated a number of fund raising activities that have raised hundreds of thousands of dollars for Telethon and a number of other charities.  He is on the board of the Breast Cancer Foundation and he is also an accomplished businessman in his own right, owning and operating a successful franchise business in Perth with his partner.
Ray Wardrop, General Manager of Channel Seven Perth said: "Radio stations by nature are very promotionally orientated and need to constantly reinvent themselves to stay successful and Steve is demonstrably the best in the business at this. Telethon is an organisation that also needs to constantly evolve, both in its fundraising events and the annual 24 hour telecast and we see Steve as the best person for this role."

98 years of experience left the building when Peter Armstrong, Ken Bateman and Louise Street left The West Australian for the last time on Friday. The three were part of the large group of employees at The West to be offered voluntary redundancies in their recent restructure. The three celebrated the occasion with a gathering of family, close friends and workmates at The Vic Hotel on Friday night. Ken had been with The West for 40 years, Peter for 28 years and Louise for the past 20 years.

In a world first, Australian commercial radio broadcasters and the public service broadcasters are putting competition aside on Thursday August 6 when more than 40 different radio stations hold a simultaneous outside broadcast in Sydney, Melbourne, Brisbane, Perth and Adelaide to promote digital radio.
The event billed as 'Radio United' will see the highly competitive commercial sector broadcasting side by side with their commercial counterparts and public service broadcasters to promote the benefits of digital radio.
The Perth broadcast will be from Forrest Place and include Mix 94.5's The Bunch; 92.9's Em and Sam Mac; Nova 937's Nathan & Nat; 6PR's Breakfast with Millsy & Tony Mac; 96fm's The Crew; 6iX's Johnny Young's Big Breakfast; and ABC 720 Breakfast with Eoin Cameron.

The following job opportunities are currently available. Each week Campaign Brief posts available positions within the industry as a free service. Email any jobs you have going (with a description) to martin@campaignbrief.com

SENIOR MEDIA PLANNER/BUYER - STARCOM
A great opportunity has arisen for an experienced Senior Media Planner / Buyer within one of Perth's most well known media agencies. You'll have experience in a number of industry tools, the ability to work autonomously and in a team environment and be comfortable with direct client contact. If you have experience in the advertising industry and a minimum of 5 years in Media Planning and Buying and you'd like to find out more information, please contact Amanda Reid on amanda.reid@starcomwa.com.au

OKM Digital, part of the OKeeffe Media group, has partnered with Response Directive, part of Independent Print Media Group (IPMG), to represent their portfolio of websites in the WA and SA markets.
OKeeffe Media state manager Craig Mueller said Response Directive has grown to become one of Australia's leading digital companies with their portfolio attracting over 296,000,000 page impressions by over 14,000,000 unique users every month.
The Response Directive portfolio encompasses over 40 websites including:
- SHOPPING.COM The worlds largest shopping comparison site
- FACEBOOK The worlds largest social networking site
- YOU TUBE The worlds largest video sharing portal
- AMAZON The worlds largest online shopping site
- HOMEHOUND One of top 3 real estate sites in Australia
- TICKETMASTER Australia's most comprehensive ticket outlet
"These are exciting times for both OKM Digital and Response Directive," said Mueller. "With online fast becoming an integral part of any advertising campaign in these two markets it is important to provide a local contact for clients and agencies to discuss targeting opportunities across this extensive portfolio."

TELEVISION



PLUS...
• TV SURVEY 5, 2009
• RADIO ADVERTISING
• SOCIAL MEDIA
• RETAIL AND SHOPPER SURVEY
• NIELSEN CONSUMER SURVEY
• URBAN MARKET RESEARCH

Book now for B&T's Perth Digital Bootcamp on July 22 and register 2 delegates for the price of 1.
This offer is only available until this Friday, July 17.
Enhance your knowledge of the fastest growing sector in the marketing world in one day.
If you are a marketer or media planner buyer looking to develop your knowledge of the interactive world, then this event is not to be missed!
Topics include:
•  Digital Media
•  Mobile Advertising
•  Online News Innovation
•  Permission  Marketing
•  ROI (Measurement, Analytics, Optimisation)
•  Search
•  Social Media
Download the program and booking form here:
BT Bootcamp Perth special offer.pdf

Discover what makes effective, award-winning direct marketing.
Nick Mercer, Managing Director of renowned direct agency MercerBell, was Chair of Judges for Effectiveness at the 2008 national ADMA Awards. Nobody knows what makes great direct marketing better than he does, and this is one area where WA could really do with more success on the national and international stage.
At the ADMA luncheon this Friday, Nick will showcase the award-winning work from last year's ADMA awards, and provide a wealth of insights into what made them exceptional.
Whether you have your mind on effectiveness or a short walk and a handshake, you must be there.
Book your seat or table today by emailing dennisp@iinet.net.au

Tickets:
Member: $90 plus GST
Non-member: $120 plus GST
Tables of 8: $640 plus GST
Tables of 10: $790 plus GST
Date: Friday 17th July
Venue: Parmelia Hilton Hotel, 14 Mill Street, Perth
Time: Pre lunch drinks 12:30pm, Lunch 1pm
RSVP: Dennis Pentony - dennisp@iinet.net.au
Fax: (08) 9459 8465
Post: 64 Grenadier Place
Thornlie WA 6108

The winning case studies for the APG Awards are the ones that best demonstrate how planning made a difference to the creative work. You're invited to hear David Hartmann, the 2008 APG Grand Prix winner, present his case study on The Campaign Palace's confronting RSPCA campaign.
This case study demonstrates the value of getting up close and personal and choosing to experience the problem first hand rather than simply reading about it. The RSPCA has traditionally been seen as the well-known animal charity helping cute animals but little work has been done to expose the reality behind this image.

303 are the defending champions. Can they reproduce an act like last year, or is Brand the band to take home the spoils? Is there talent in newcomer Gatecrasher's line-up, or is Marketforce about to unleash a super band? Let our 2009 judges decide.
Bust out the rock wigs, eye-liner and black nail polish and come scream for your team at the 2009 Bullshit Band night.
When: Friday 31st July.
How much: $10 at the door.
Where: Irish Club of WA, 61 Townshend Rd, Subiaco.
Doors open 6.30pm, first act 7.00pm.
Leather pants strictly optional.
BYO headless bats.

The Call for Entries for the 2009 PADC awards has been released. PADC President Andrew Tinning said they have reviewed and amended the categories with the aim of being more relevant and interesting.
There are 37 award categories covering Design, Print & Outdoor, Radio, Film, Digital & Interactive, Integration and Advertising & Design Craft. In addition, there are 8 special awards covering Photographer of the Year, Director of the Year, Upson Medal for Sound, The West Australian Fellowship, PADC Medallion for Excellence for Best of Show, Student Creative award, Agency Creative Champion and Client Creative Champion.
The 2009 Awards will be the twentieth year the PADC has presented them so the PADC has endeavoured to  maintain a Western Australian connection in the judging panel to make them relevant to the theme  of celebrating 20 years of local creative excellence.
The judges are DDB Sydney ECD Matt  Eastwood, Saatchi & Saatchi Sydney ECD Steve Back and Grey Melbourne senior writer Brendon Guthrie. Finn Design's Kevin Finn and representing the digital world Ashley Ringrose from Soap in Sydney will join them on the judging panel.

TELEVISION



PLUS...
• TELEVISION STATION SHARE YEAR TO DATE
• NINEMSN LAUNCH NEW VIDEO SITE
• HERALD SUN SALES FIRST
• CANNES LIONS AWARDS
• AUSTRALIAN NATIONAL RETAILERS ASSOCIATION REPORT
• NIELSEN GLOBAL ONLINE CONSUMER STUDY
• IBIS WORLD REPORT BEST AND WORST GROWTH INDUSTRIES

MIX 94.5's Chris Davis and Matt Dickson have taken out a Bronze World Medal at the New York Festivals Radio Programming & Promotion Awards.
Davis and Dickson picked up the award in the Station Contest' category for its 'I Believe in Santa Claus' competition.
The contest was run in November last year on MIX 94.5, with the winner sent overseas to Lapland to meet Santa Claus at the North Pole - complete with snow, elves, and reindeer. SGIO were the major sponsor of the contest. 'I Believe in Santa Claus' was also a finalist in the 'Station Promotion' category.
The 2009 NYF Radio Awards received entries from 26 countries around the world. Australia's successful entries were dominated by the ABC and SBS broadcasting.

303 has taken its campaign for Player, Racing & Wagering WA's new brand for racing and sports betting, onto radio with a campaign of six commercials that cleverly use largely the same script.
Listen to the commercials (Soccer, Golf, Horses, Tennis, Footy, Cricket) here.
Credits
Agency: 303
Writer: Malcolm MacLean
Agency Producer: Phoebe Dunn
Producer: Brad Habib
Studio: Soundbyte

The following job opportunities are currently available. Each week Campaign Brief posts available positions within the industry as a free service. Email any jobs you have going (with a description) to martin@campaignbrief.com

MARKETING MANAGER - IKEA
IKEA is the world's largest retailer of home furnishings and is renowned for its innovative design, culture and strong market position. IKEA has a simple concept, which is to offer a wide range of well designed and functional home furnishing products at affordable prices. Our Marketing department plays an instrumental role in supporting a strong IKEA brand identity; they are responsible for the IKEA catalogue, website and all local external communication such as advertising and PR.

Writer Mitch Mitchell has resigned from Rare and will join The Brand Agency from next month. Mitchell is one of the industry's rising stars and has shot to prominence in the last year on the back of good performances at the PADC and Campaign Brief Awards, which saw him go from being unranked to number 8 in this year's Creative Rankings.
It's a case of deja vu for Rare, who lost Ryan Albuino to Marketforce in 2008 after he also came to prominence with some award-winning work for the agency. Mitchell moved from Vinten Browning to replace Albuino about 18 months ago.

The long awaited VB campaign via Droga5, Sydney launches tonight with a two minute launch commercial during the first drinks break
of the npower Ashes telecast on SBS.
The netsite is now live.
The scale of the production demanded a cast that is a combo of professionals, CUB employees, punters straight off the street plus some well known faces.  Keep an eye out for cameos from Michael Clarke, Wally Lewis, Paul De Gelder, Scott Cam, Molly Meldrum, Peter Russell Clarke, Dean Jones, Michael Klim, Billy Brownless and yes, Greg Evans.
The TVC is part of a much bigger campaign that includes VB's first ever dedicated brand website. There will also be print, radio, outdoor, on line and "The Regulars" will be brought to life in store through point of sale and refreshed packaging.
 

Marketforce has retrenched six people after the recent losses of LandCorp and SGIO. The retrenchments include account director Richard Beards and production manager Franca Pellegrini.
Marketforce recently lost its share of the LandCorp account when the state government land developer consolidated its business with The Brand Agency, and SGIO has centralised its marketing as part of a cost-cutting program by Sydney-based parent IAG.

Just on 90 employees at The West Australian have taken up the voluntary redundancies offered by WA Newspapers. Reports put the cost of these redundancies at nearly $14 million. Around 15-18 people within the Advertising department have taken redundancies with some senior, long-term employees including Peter Stevens, Ray Turner, Benita Dowding, Peter Armstrong and Matt Rosich among them.
The redundancy program is part of a major overhaul of The West's operations. It's still early days in the restructuring but it is understood former Community Newspaper Group sales manager David Bignold, who joined The West earlier this year, has been elevated to head the sales department and Andrew Sculthorpe will lead the WA agency sales team.

Rare has produced a new print campaign for client Diesel Motors Mercedes Benz to highlight one of the superior features of the new M class 4WD - its downhill control. The campaign is based on concepts Rare did for this year's Campaign Brief/The West Australian Caxton Creative Exercise.
Credits
Copywriter: Mitch Mitchell
Art Directors: Dan Pearce, Brett Wheeler
Photographer: Allan Myles
Retoucher: John Cheese

The ever-hospitable Evoke Media treated clients to breakfast or 'high tea' at the Duxton Hotel this week while showcasing their vast range of products. Evoke's portfolio of out of home media options has grown steadily in response to demand from clients, so the best way to show them all was via a  mini 'expo' over a two-day period.

TELEVISION



Top 5 Prime Time Programmes - People 18-39
1. Tuesday    1930-2030    Talkin' 'Bout Your Generation    NEW-10    16.2
2. Sunday    1930-2030    Masterchef Australia - Challenge    NEW-10    15.5
3. Wednesday    1900-2030    Masterchef Australia    NEW-10    15.3
4. Monday    2000-2030    Recruits    NEW-10    14.2
5. Tuesday    2030-2130    NCIS    NEW-10    13.8

Top 5 Prime Time Programmes People 25-39
1. Sunday    1930-2030    Masterchef Australia - Challenge     NEW-10    18.9
2. Wednesday    1900-2030    Masterchef Australia    NEW-10    17.3
3. Tuesday    1930-2030    Talkin' 'Bout Your Generation    NEW-10    17.3
4. Sunday    2030-2140    Rove    NEW-10    16.1
5. Tuesday    1900-1930    Masterchef Australia    NEW-10    15.6

Top 5 Prime Time Programmes People 25-54
1. Sunday    1930-2030    Masterchef Australia - Challenge    NEW-10    20.0
2. Wednesday    1900-2030    Masterchef Australia     NEW-10    16.8
3. Tuesday    1930-2030    Talkin' 'Bout Your Generation    NEW-10    16.7
4. Sunday    1800-1830    News    TVW-7    16.3
5. Tuesday    1900-1930    Masterchef  Australia    NEW-10    15.4

Top 5 Prime Time Programmes People 35-54
1. Sunday    1930-2030    Masterchef Australia - Challenge    NEW-10    20.2
2. Sunday    1800-1830    News    TVW-7    17.9
3. Sunday    2030-2130    Bones    TVW-7    17.2
4. Wednesday    1900-2030    Masterchef Australia    NEW-10    16.4
5. Tuesday    1930-2030    Talkin' 'Bout Your Generation    NEW-10    16.1

Marketforce has lost the SGIO business as a result of a 'corporate realignment' by parent company IAG that has seen the local marketing team disbanded.
It's the latest development in a cost-cutting program by IAG that aims to realise $130 million in savings across all its businesses including NRMA in NSW, Queensland and Tasmania, SGIC in South Australia and SGIO in WA.
Unconfirmed reports have suggested that SGIO will be no more than a call centre in WA.
Marketforce chairman John Driscoll said that their relationship with IAG was very strong and they had received great praise for their work on the brand but nevertheless the agency's work on SGIO will wind down as the new financial year starts.
It's the second time Marketforce has been the victim of a decision to centralise the business. It lost it to M&C Saatchi shortly after the NRMA was re-branded as IAG in 2002 but local marketing was returned to WA two years later after some inconsistent campaigns. IAG moved its account to STW in 2006.

The following job opportunities are currently available. Each week Campaign Brief posts available positions within the industry as a free service. Email any jobs you have going (with a description) to martin@campaignbrief.com

AQUENT
We are looking for the following talent:

CREATIVE

FREELANCE DESIGNERS & MAC OPS
A new financial year brings new opportunities!  We have recently had client enquiries for freelancers to work on annual reports and branding projects.  In preparation for this busy period I would like to hear from experience designers and Mac Ops available for onsite work.  Send your CV & portfolio (max. 4 meg) to Angela Clegg, aclegg@aquent.com If you would like further information please call 08 9381 7655

MARKETING & PR

MANAGER, CORPORATE COMMUNICATIONS | $100K + Pkg
A great opportunity has arisen for a leading corporate communications/PR specialist in the financial services industry. If you have a relevant degree and a minimum of ten years experience and you'd like to find out more, call Karen Thompson on 9381 7655.

DIGITAL MARKETING SPECIALISTS
A number of our clients are ramping up their efforts in the digital space and are keen to hear about outstanding talent in this area.  If you have a solid background in digital marketing and you're ready to explore new opportunities, call Karen Thompson on 08 9381 7655 today!

WANT TO DISCUSS YOUR FUTURE WITH AN AQUENT AGENT ...
For creative roles visit www.aquent.com.au/go/angelaclegg and for marketing, PR or account service positions visit www.aquent.com.au/go/karenthompson or telephone 08 9381 7655.