BC&Y principal Richard Clarke has written many legendary letters and articles for CB over the years. It's been a while since we've heard from him but the voteconfidence campaign has stirred him enough to come 'out of retirement' and send this review to us.

In Douglas Adams' insightful Hitchhiker's Guide to the Galaxy the organisers of mankind's effort's to colonise the universe were very shrewd.
They sent out in the key space ships all the scientists, farmers, doctors, engineers, teachers and other specialists necessary to create and sustain a far-flung outpost of civilisation.
Then they consigned the advertising experts, public relations gurus, hairstylists, stock brokers, real estate agents and the like to their own craft.
It is a self-selected few of this latter group who are responsible for the 'Vote Confidence' campaign you may have seen and, like me, laughed at disbelievingly.

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PLUS...
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• FINANCIAL REVIEW FIRST
• SMH TO CHANGE FORMAT
• ONLINE MEASUREMENT
• WOMEN SURVEY

A new online advertising marketplace launched today will enable advertising agencies and creatives for the first time to showcase and offer for sale creative concepts that have yet to see the light of day as fully fledged ads.

www.creative-exchange.com offers a one-stop, online creative resource that agencies can use to market creative ideas that might have been left "on the shelf" because they have not been used by clients.

The service can be used to sell existing concepts or repurpose creative ideas for different clients and brands, not just in Australia but globally.

Buyers using www.creative-exchange.com can browse through a range of creative ideas and choose concepts that are ideal for their own purposes.

www.creative-exchange.com also helps agencies boost awareness of their creative talent - and all their other skills - among target audiences such as potential clients, the creative community, prospective employees and freelancers.

The online entries for the PADC have been experiencing some technical difficulties so the deadline has been extended until midnight tonight (Friday, August 28).

Get all the details by downloading the call to entries pack from  padc.com.au

Bookings for 'Brain Boost: The 2009 Festival of Ideas' also close today, Friday Aug 28. Again, see the PADC website for more details or download the info pack here:
Brain_Boost.pdf

Marketforce has launched a new campaign for the 2010 IKEA catalogue in WA and SA.
The campaign combines a series of five new TV commercials, radio, press and outdoor.
"The launch of IKEA's catalogue is a critical event in their marketing calendar and much anticipated by consumers," said Marketforce General Manager, Carrick Robinson. "Working on this campaign was a huge challenge and a lot of fun.  Our insight was right on the money and the resulting creative work sits alongside the very best we've done."

Watch the TVCs:
IKEA_Cat10_1_sml.mov
IKEA_Cat10_2_sml.mov
IKEA_Cat10_3_sml.mov
IKEA_Cat10_4_sml.mov
IKEA_Cat10_5_sml.mov

Credits
Strategic Planning: Sandra Brewer, Richard Beards
Creative: Andrew Tinning, Murray Laird
Account Service: Suzanne Stirling, Evan Murie
Agency Producer: Nicole Beer
Producer: Shelley Guy
Director: Damien Kelly
Prod. Co.: Shelley Guy Productions & The Guild of Commercial Filmmakers
Client: Laura Radovan, Kim Saunt

The following job opportunities are currently available. Each week Campaign Brief posts available positions within the industry as a free service. Email any jobs you have going (with a description) to martin@campaignbrief.com

STRATEGIC PLANNER, MARKETING AND COMMUNICATIONS - MARKETFORCE
·        Do you love brands?
·        Enhance your career with this highly respected agency
·        Learn and grow in this rewarding role
Marketforce is the largest and best resourced marketing communications company in Western Australia. Marketforce Consulting is the "strategic hub" of the Marketforce group and we live by the philosophy of "Thinking First" reviewing every possible angle in order to develop powerful brand appraisals and marketing communication strategies, grounded in meaningful consumer insight.
Marketforce Consulting is not only the strategic planning arm of Marketforce, but also offers a comprehensive strategic consulting service to its own group of direct clients. This enables us to work with a broad range of clients from start ups to some of the largest companies in Perth. If you are passionate about developing strong brand propositions developed through meaningful consumer insights then you may well be our next Strategic Planner.
To be considered for this role you ideally have previously worked in a market research role (either agency or client) and be able to demonstrate your ability to translate insights into brand values and propositions. The successful candidate will also be tertiary qualified and have had related brand or marketing communications experience enabling you to manage projects and developing marketing plans. Exceptional writing and presentation skills combined with the confidence and ability to facilitate workshops and pitch ideas at all levels of an organisation are a must.
If this sounds like the next step in your career and you feel you have the required skills and experience to succeed, please forward a cover letter and a copy of your current resume to Peter Durack-Smith, Director of Human Resources at pduracksmith@marketforce.com.au

The AFA Youngbloods massive 'Class heroes & class Zeroes' Winter Party is on this Friday, so get a move on and get your tickets now before they all run out!
With a big bar tab for the night and an array of DJs and nibblies, it's going to be a big one.
Tickets are $40 and are available from your agency representative or visit afa.org.au and click 'events' to pay online.

When: Friday, August 28 from 6:30pm
Where: The Library Nightclub, 69 Lake St, Northbridge
Tickets: $40

Prime Media has announced Bryan Pettit will return to the role of WA manager of Seven Affiliate Sales from Wednesday September 2.
Pettit previously spent five years with SAS up until 2007 before taking a break to pursue another interest. He was most recently WA sales manager for regional rival WIN Television.
The SAS state manager's role has been shared between group heads Karen Bowler and Jacqui Wells for the past two months since Angela Nutton was headhunted internally to head up the WA end of SMG Red.

Online entries for this year's PADC awards are now open.
Entries will close Friday August 28, and hard copies are also due between 10am and 12 midday on Friday August 28.
Get all the details by downloading the call to entries pack from  padc.com.au
Help the Club celebrate the 20th anniversary of the PADC awards by entering your best work and show that today's creatives are just as talented as those of yesteryear.

Download the poster:
PADC_Poster.pdf

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Top 5 Prime Time Programmes - People 18-39
1. Monday    1930-2000    Two And A Half Men    STW-9    11.4
2. Thursday    1930-2030    Jon & Kate Plus 8 - Surviving Sextuplets    NEW-10    10.9
3. Tuesday    2030-2130    Packed To The Rafters    TVW-7    10.3
4. Sunday    1830-2040    Australian Idol - Audition 1    NEW-10    10.2
5. Tuesday    2030-2100    Two And A Half Men    STW-9    9.4

Top 5 Prime Time Programmes People 25-39
1. Tuesday    1930-2030    Jon & Kate Plus 8 - Surviving Sextuplets    NEW-10    14.7
2. Tuesday    2030-2130    Packed To The Rafters    TVW-7    13.1
3. Monday    1930-2000    Two And A Half Men    STW-9    11.9
4. Sunday    1830-2040    Australian Idol - Audition 1    NEW-10    11.8
5. Tuesday    2030-2100    Two And A Half Men    STW-9    11.5

Top 5 Prime Time Programmes People 25-54
1. Tuesday    2030-2130    Packed To The Rafters    TVW-7    13.9
2. Sunday    1800-1830    News    TVW-7    13.2
3. Thursday    2030-2130    20 To 1    STW-9    12.7
4. Mon-Wed    1800-1830    News    TVW-7    12.4
5. Monday    1930-2000    Two And A Half Men    STW-9    11.6

Top 5 Prime Time Programmes People 35-54
1. Sunday    1800-1830    News    TVW-7    15.0
2. Tuesday    2030-2130    Packed To The Rafters    TVW-7    14.8
3. Mon-Wed    1800-1830    News    TVW-7    13.4
4. Thursday    2030-2130    20 To 1    STW-9    13.4
5. Sunday    2030-2130    Bones    TVW-7    12.5

Judging of entries into the 2009 Caxton Awards for excellence in newspaper advertising has been completed, with a total of 43 finalists chosen in 18 categories.
 
Marketforce, Perth led the agency pack with 9 finalists, followed by DDB New Zealand with 5 (plus 5 Craft finalists). 303 Group, Perth scored 4 finalists (including one Craft finalist), with CumminsNitro, Brisbane and Grey Melbourne scoring 3 nominations each.

Saturday and Sunday, September 12 & 13
Learn from, work with and chat to a stellar cast of creative professionals who will be in  Perth to judge the 2009 PADC awards.
The line-up includes:
• Steve Back, Executive Creative Director, Saatchi & Saatchi Australia
• Matt Eastwood, Vice chairman and National Creative Director, DDB Australia
• Kevin Finn, Principal, Finn Design
• Brendon Guthrie, Deputy Creative Director, Grey Melbourne
• Ashley Ringrose, co-founder, Soap Creative, Sydney
There are a range of lectures, master classes and opportunities to just chat to these guys throughout the weekend, so if you're an agency creative, Mac artist, media buyer, client services manager or student, beg, borrow or steal the money to attend this event.

Download the PDF with ALL the details here:
Brain_Boost.pdf

In what can only be described as a truly unique collaboration, the key players in W.A's media and advertising community have joined forces in an effort to lift consumer confidence across the state.
The goal is simple: to spread the word about all things good happening in the West and restore some of the consumer confidence that keeps everyone in high spirits.
A huge range of material has been produced for the campaign by 303, Marketforce and The Brand Agency, to run across press, radio, television and outdoor.
The Vote Confidence campaign commenced with a series of 5 and 10-second tvc's and supporting press ads teasing the launch of the official voteconfidence.com.au website.
On Sunday night all was revealed in a stirring 90-second television spot that aired simultaneously as a road block across participating networks. The Case For Confidence was articulated in an accompanying full-page press ad and will continue to be supported across all media over the next two weeks via a series of evidencing messages.
Stage three of the campaign will be an official announcement of the election result and the organisers are very confident that it will be a positive one.

The following job opportunities are currently available. Each week Campaign Brief posts available positions within the industry as a free service. Email any jobs you have going (with a description) to martin@campaignbrief.com

SALES ASSISTANT - NETWORK TEN PERTH
Network Ten has an opportunity for a Sales Assistant to join the Sales Team in the Perth office. Reporting to the Sales Director, this role will be responsible for:
• Liaising with agency clients to book airtime;
• General office administration including data entry and report preparation;
• Resolving issues and managing client expectations;
• Establishing and maintaining solid professional relationships with key agency personnel and internal groups.
To be considered for this role you will need to demonstrate:
• a customer-focused Sales Orientated approach to meeting client expectations
• excellent organisational & communication skills
• the ability to prioritise work to meet tight deadlines
• Computer literacy with excel, word and power point
If you feel that your skills and experience are suited to this opportunity and enjoy the challenge of working in a busy team environment, please email your resume to:
Steve Betts
Sales Director
NETWORK TEN PERTH
sbetts@networkten.com.au
by Friday 28 August, 2009

iiNet and Meerkats have launched a national campaign for a new broadband product.
iiNet's quirky brand ambassador, Finn, again spearheads the campaign and this time he's introducing a new friend - 'BoB'. BoB stands for Broadband-in-a-Box, described as "the coolest new gadget for 2009, delivering wireless broadband and phone in one sexy little black box."
The campaign includes 45sec/30sec/15sec TV, large format press, interactive digital marketing, online videos, ambient activity and more running in NSW, QLD and WA.  It will be extended to the Victorian market later in the year.
"The campaign launch of BoB is an exciting time for us and is the next phase in some great collaborative work between iiNet and Meerkats," said iiNet's Marketing Manager, Matthew Dunstan. "The product and campaign are a great example of who we are and what we stand for as a brand."

Watch the tvc here

Credits:
Creative Team: Rodrigo Cassini and Paul Coghlan
Producers: Sam Rees, Brooke Marshall
Production Company: Meerkats Films
Director: Mike Edmonds
DOP: Germain McMicking
Marketing Manager: Matthew Dunstan

In a huge coup, Perth based agency 303 has edged out east coast agencies Host and incumbent Draft FCB to secure the Honda Jazz advertising business across Australia. The win follows on the heels of a number of other successes for the agency after picking up RSVP.com from Campaign Palace and being included on the PepsiCo and Pernod Ricard roster with campaigns being created for Sakata and Chivas Regal, respectively. The agency is also currently putting the finishing touches to a new national campaign for the NSW Bible Society, which is being developed in Perth.
303 Perth Managing Director Alan Taylor said it was extremely exciting and satisfying for the agency.
"We are really starting to see the benefits of our vision to create one agency that traverses the West and East coasts. Our guys here in Perth now get the opportunity to work on a great car brand and a host of other diverse and interesting brands they wouldn't normally have access to. It can only broaden their skills - be it creative, strategic or management - which in turn can only be of benefit to all our clients."
303 is also in the running for more Honda business on which a decision is still pending.

BMF Sydney executive creative director Warren Brown will chair this year's 2009 Caxton Awards judging panel.
Says Caxton Chairman Rob Belgiovane: "This year's judging panel has some excellent creative talent who will have the task of awarding the year's best creativity in newspaper advertising."
Other members of the judging panel are:
 
Dejan Rasic
Executive Creative Director, CRC, Sydney
Ian Morton 
Art Director, Brain Surgery, Sydney
Tim Brown 
Creative Partner, Disciple, Sydney
Dave Shirlaw 
Creative Group Head, BWM, Sydney
Dave King 
Creative Director, AIM Proximity, Auckland
Guy Rooke 
Creative Director, Clemenger BBDO, Sydney
Nancy Hartley
Joint Creative Director, CumminsNitro, Brisbane 
 
Judging will take place on August 18, with Caxton Award finalists to be announced on August 20.  The winners of the Caxton Awards will be announced at this year's Caxton Seminar, which will be held on October 23-25, 2009 at the Hyatt Regency Coolum. Bookings are now open for the Caxton Seminar weekend. To secure your spot contact Jacinta at Two de Force

Three Drunk Monkeys, Sydney is promoting the premiere of its advertising-inspired comedy-drama, :30 Seconds, with a multi-layered campaign, breaking on 22 August.

:30 Seconds, the highly anticipated six-part series created and written by Three Drunk Monkeys executive creative directors Justin Drape and Scott Nowell and Prodigy Films director Tim Bullock, will premiere on The Comedy Channel on Monday 7 September at 8.30pm. The series, whichhas the odd mention of CB and the CB Hot+Cold Chart was produced by Andrew Denton's production company, Zapruder's Other Films, exclusively for Foxtel.

The campaign consists of online, print and outdoor executions, as well as 90-second, 60-second and 30-second TV spots, which will air online and on Foxtel. The spots are "vox pop" style clips starring some of the show's cast in character, showing viewers what to expect from :30 Seconds.

An 18-minute Behind the Scenes video, featuring interviews with the cast, writers, director and executive director Andrew Denton, will air on Foxtel and online.

VIEW THE BARBARA SPOT
VIEW THE MARION SPOT
VIEW THE McBANEY SPOT
VIEW THE SUMO SPOT
VIEW THE BROOKER SPOT
VIEW THE MARTIN SPOT

For the benefit of people who don't have RAC Roadside Assistance, in this Brand Agency radio spot we hear a community-safety-style message explaining how to send an SOS message with your car horn.

Hear the spot.

Well done to Steve Harris who is ready to strap on the boots for the Dockers next season.

Yesterday, amongst much fanfare. Harris was announced as to new president of the Fremantle Dockers replacing the long-serving former president, Rick Hart. Harris is the managing director of The Brand Agency and takes over at the end of the season.

"He's got good business skills and good interpersonal skills and I'm sure that he will look after the club really well," said Hart at the press conference yesterday.

Read more on thewest.com.au

Come along to the ADMA Digital Day 2009 to discover how media channels like Yahoo!7, Nova 937 and PerthNow engage with their customers via integrated communication campaigns. Then hear how Woolworths has successfully utilised social networking with the launch of its Everyday Rewards program.

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Top 5 Prime Time Programmes - People 18-39
1. Tuesday    2030-2130    Packed To The Rafters    TVW-7    12.0
2. Tuesday    1930-2030    Talkin' 'Bout Your Generation    NEW-10    11.1
3. Monday    2030-2200    Good News Week    NEW-10    10.6
4. Monday    1930-2000    Two And A Half Men    TVW-7    10.2
5. Sunday    2030-2250    The Devil Wears Prada    NEW-10    10.1

Top 5 Prime Time Programmes People 25-39
1. Tuesday    2030-2130    Packed To The Rafters    TVW-7    14.7
2. Thursday    1930-2000    Rules Of Engagement    NEW-10    14.0
3. Tuesday    1930-2030    Talkin' 'Bout Your Generation    NEW-10    12.4
4. Thursday    2000-2030    Rules Of Engagement Ep2    NEW-10    12.3
5. Sunday    2030-2250    The Devil Wears Prada    NEW-10    11.8

Top 5 Prime Time Programmes People 25-54
1. Tuesday    2030-2130    Packed To The Rafters    TVW-7    15.3
2. Monday    1930-2030    Miracle Of The Hudson Plane Crash    TVW-7    12.9
3. Mon-Fri    1800-1830    News    TVW-7    12.5
4. Tuesday    1930-2030    Talkin' 'Bout Your Generation    NEW-10    12.3
5. Mon-Fri    1830-1900    Today Tonight    TVW-7    11.8

Top 5 Prime Time Programmes People 35-54
1. Tuesday    2030-2130    Packed To The Rafters    TVW-7    16.3
2. Monday    1930-2030    Miracle Of The Hudson Plane Crash    TVW-7    13.2
3. Tuesday    1930-2030    Talkin' 'Bout your Generation    NEW-10    13.2
4. Mon-Fri    1800-1830    News    TVW-7    12.9
5. Sunday    1800-1830    News    TVW-7    12.9

The following job opportunities are currently available. Each week Campaign Brief posts available positions within the industry as a free service. Email any jobs you have going (with a description) to martin@campaignbrief.com

MANAGER MARKETING AND DESIGN - DEPT OF MINES AND PETROLEUM,
COMMUNICATIONS AND MARKETING BRANCH
LEVEL 6 - $77 679 - $86 017 per annum POSITION NUMBER MIN96177
Nine (9) Month Fixed Term Opportunity with Option for Extension and/or Permanency
This position provides a consultative service for DMP Divisions for the marketing of DMP products and services and provides leadership and management to the Marketing and Graphic Design team.
To undertake this role you'll have substantial marketing and graphic design experience preferably in the resources sector, with exposure to a wide range of communications media.
The Department of Mines and Petroleum offers an innovative, diverse workplace with opportunities for professional development, flexible working arrangements to balance personal life and work, as well as a proactive and supportive work environment.  This position is located in East Perth.
For further job specific information contact Jemma Williams, Manager Marketing and Design on 9222 3871.
JOB APPLICATION INSTRUCTIONS: To apply for the position on-line and to learn more about the Department please visit www.dmp.wa.gov.au.  If you are not able to access our website, please contact 9222 3655 (24-hour voice mail) for an application package.
It is simple to apply, just provide a detailed CV which includes a summary of your experience showing how you are able to meet our requirements.  To assist in this regard, a Job Description Form (JDF) is provided for information purposes only. 
You may apply on-line via the above website or by forwarding your application to Natalie Freeman, HR Services, Department of Mines and Petroleum, 100 Plain Street, East Perth WA 6004
Suitable applicants may be considered for other similar vacancies within the next twelve months.
CLOSING DATE: 5.00 pm on Monday, 31 August 2009

Former Linc Integrated CD Steve Brown has joined Rare as senior writer. Brown worked with Rare creative director Brett Wheeler at AdLink several years ago, before it merged with Jung Lautrec & Shaw to form Linc.
He said he was looking forward to working with Wheeler again.

No - not Campaign Brief. The September Issue is a new documentary about American Vogue's biggest and most important issue of the year. Being the stylish people we are, CB was invited to the media preview of the film at Cinema Paradiso this week.
Inevitably, the focus is on Vogue's legendary editor-in-chief, Anna Wintour, but it also shows the team around her that puts the magazine together, particularly creative director Grace Coddington.

303 reminds parents of the speed in which a child can drown in a new radio spot for Royal Lifesaving WA. Hear the spot.
Credits - Creatives: Dav Tabeshfar, Richard Berney, Bryan Dennis. Music + Sound Production: Brad Habib.

The 2009 News Limited AWARD School graduation was held last night at The Vic Hotel in Subiaco. A large crowd of Perth creatives turned up, thanks largely to a terrific online invite developed by the 12 graduating students and the lure of free beer.
It was an incredibly tight race for the top three spots. How tight? Well, there was a tie for third place and just one point separating each of the third, second and first positions.

Come late night shopping for inspiration at the 2009 News Limited AWARD School Graduation. Enjoy a cold beer and a lukewarm curry puff as you check out the work of WA's hottest, young creatives.
Tonight, 6.30pm
The Vic Hotel (Upstairs Boardroom)
226 Hay Street, Subiaco

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Recently, the graduates from the Semester One courses gathered together for the first time in the Boardroom of The Vic Hotel in Subiaco to celebrate and receive their Attainment Certificates. .
The students were congratulated on their results and  for the quality of the work  they submitted in their assignments.
There were fourteen students from the Foundation course, seven from Integrated Brand Management and seventeen from Understanding the Creative Process. Invitations were also extended to the Principals of each of the Agencies from whence many of the students came. All-in-all some forty-five  people were at the function.

The following job opportunities are currently available. Each week Campaign Brief posts available positions within the industry as a free service. Email any jobs you have going (with a description) to martin@campaignbrief.com

ACCOUNT MANAGER - MAXUS PERTH
Maxus Perth has a fantastic opportunity for an up-and-coming planner/buyer to join our happy and hard-working team.
You will have at least 2-3 years experience as a Media Planner/Buyer and be looking to develop your skills and take your career to the next stage.
If successful, you will work on a range of blue-chip accounts. Whilst you must be able to work unsupervised, you will also be part of a cohesive and supportive team.
The right candidate will possess the following qualities:
• Passion  for Media Planning / Buying
• Ability to research, plan and negotiate campaigns
• Analytical thinking for post analysis and competitive reviewing
• Enthusiasm  for presenting fresh and new ideas
• Confidence to deal directly with clients
• An in depth understanding of all media platforms
 If this sounds like you then send your CV to glenn.hodgkin@maxusperth.com

Missed out on the Bullshit Band Nite last Friday? Here is the official highlights footage thanks to Ross Tinney.

See it HERE.

Marketforce creative director Andrew Tinning and Meerkats writer Kurt Beaudoin are among the 77 judges from Asia, New Zealand and Australia that have been appointed for the coveted role of selecting the finalists and winners from the AWARD Call for Entry 2009. Tinning is on the Craft in TV and Cinema panel, while Beaudoin will judge Radio.
Craig Davis, Co-Chairman and Chief Creative Officer Publicis Mojo, has been appointed the Chairman of Judges by the AWARD Committee.

GESB, the largest WA-based super provider, has won a major award at the 2009 Association of Superannuation Funds of Australia Communications Awards held in Sydney last week.
GESB was presented with the Integrated Campaign of the Year Award for its campaign promoting GESB Financial Advice, created in partnership with its creative agency Marketforce and digital agency Market United.
The campaign, based on data driven segmentation and targeted offers, resulted in the number of sales leads into GESB doubling above the target referral rate, and a return on investment more than three times the campaign's original objective.
'Some worry about the economy, others get good advice' was the central theme of the campaign, which explained the advantages of people taking control of their finances in difficult economic times by seeking sound financial advice.
The campaign was recognised for its targeting and integration, which used a range of communication channels including email, direct mail, workplace posters, GESB website content, print advertisements in industry publications, member statement inserts, an employer intranet promotion and email, outbound calls and an email follow-up.
The online component developed by Market United played on the 'smiling face' element of the GESB logo, animating an engaging transition from 'sad face' to 'happy face', which linked to the campaign tagline.
GESB's Marketing Communications Manager Gillian Loh and Marketforce's Gavin Bain both attended the ASFA award ceremony (pictured above).

This Thursday night the 2009 AWARD School graduates will put their work on show at The Vic. Keep an eye out for the official invites featuring fresh-faced pictures of Perth's senior creatives.
To make sure the DM piece surprised the invitees, the AWARD students have kept the idea a secret from tutors and sourced the pictures without contacting any agencies. They raided the CB archives, searched the Internet and called on friends and family of creative directors. The photos are sure to get a few laughs from colleagues.
Grad night invitees are required to RSVP by sharing their 'big break' story at whogaveyouyourbreak.com.

Six very amateur Bands took to the stage at the second annual Bullshit Band night:
AC/GC from Gatecrasher...
Dr.Smith from Double G...
Shouldbe Band from 303...
Virility from Meerkats...
Merry Death and the Agnostic Bishops from Brand Agency and  
Five Mils Bleed from Marketforce...
The bands battled it out at the Irish Club in Subi for the right to be crowned Bullshit Band of the Year. It was a tight, surprisingly quality contest in front of 270 feral groupies, that ended in a 'Rock Off' between the 2008 champions 303 and new, upstart rockers, AC/GC from Gatecrasher.

Gatecrasher prevailed in a tight scoring contest, with judges Wayne Vinten from Vinten Browning, John Ilian from The Sharper Pencil and Paul Vilkas from Kosmic Sound having to draw on every ounce of their extremely limited musical appreciation to decide the winner.

As always, shouts of 'rigged', 'why didn't we win?', 'we were better than them' and 'I'm shifting agencies to be in their band' echoed the venue. In its second year, after a 15 year hiatus, the event, thanks to the organisation of Ross 'Cracka' Tinney, has cemented itself as a premier event on the National Advertising Calendar.