iiNet BoBs up from Meerkats
iiNet and Meerkats, Perth have launched a national campaign for a new broadband product.
iiNet’s quirky brand ambassador, Finn, again spearheads the campaignand this time he’s introducing a new friend – ‘BoB’. BoB stands forBroadband-in-a-Box, described as “the coolest new gadget for 2009, deliveringwireless broadband and phone in one sexy little black box.”
Thecampaign includes 45sec/30sec/15sec TV, large format press, interactivedigital marketing, online videos, ambient activity and more running inNSW, QLD and WA. It will be extended to the Victorian market later inthe year.
“The campaign launch of BoB is an exciting time for us andis the next phase in some great collaborative work between iiNet andMeerkats,” said iiNet’s Marketing Manager, Matthew Dunstan. “Theproduct and campaign are a great example of who we are and what westand for as a brand.”
Watch the tvc here
Credits:
Creative Team: Rodrigo Cassini and Paul Coghlan
Producers: Sam Rees, Brooke Marshall
Production Company: Meerkats Films
Director: Mike Edmonds
DOP: Germain McMicking
Marketing Manager: Matthew Dunstan
12 Comments
Broadband in-a-box= BoB
wouldn’t it be BiaB?
cute
Remember that great Advertising book ‘E’ by Matt Beaumont?
Have a read of the preview of his new book:
“……..Beaumont denies that Meerkat360 is based on any particular agency. He’s picked up one or two little details from his new home M&C Saatchi, including the beach huts that now adorn the creative department. But largely, the satire is aimed at the über hip start-ups ‘with names like pop bands’. “Places like Mother, Albion – not to pick on them, they’re just the first that came to mind. They were the first that tried to do it differently, be cooler and funkier, start a revolution. On the surface there has been a revolution in technology and media, in the way people consume media, but underneath it’s still all about storytelling.”
The agency’s name – Meerkat360 – seems particularly prescient given the runaway success of VCCP’s campaign Compare the Meerkat has had with the UK’s public.
“I think meerkats are quite cute,” says Beaumont, who explains that he got the idea after watching a BBC documentary that showed meerkats turning their heads almost 360 degrees. “Strangely, a few months later the Meerkat campaign arrived and changed the fabric of the national culture. I thought I should change it because people would think I was jumping on the bandwagon. But then I decided not because I quite like the Meerkat campaign.”
Well done on your caxton performance WA. Going by this Bob stuff, stick to print.
Anyone remember the Stan and Don commercials done in the UK for Tandon computers (Simmons Palmer I think). Very similar, right down to the plinth with product atop.
What a let down from the first round of Finn / iiNet TVCs that were quirky and interesting for this category. Not cute. Too try hard. I’m with you Steve.
We did better shit in Kansas. That aint sayin’ much.
Great job at Flinders Street station last month…
That last Haleluya is a major cringe factor.
So is the spelling of Hallelujah…
i am not happy!
i pod is not happy and us geeks wearing jumpers and open shirts are not happy at youiii eiiither.