Following our CB Blog scoop earlier this afternoon, the Boards of Directors of the Australasian Writers and Art Directors Association (AWARD), the Advertising Federation of Australia (AFA) and the Account Planning Group (APG) confirmed that they are in discussions about the possible formation of a new organisation to represent their interests. 

CB hears AWARD, the Advertising Federation of Australia (AFA) and the Account Planning Group (APG) are about to combine forces to form a new super organisation - yet to be named - to represent the entire Australian marketing communications industry.

The following job opportunities are currently available. Each week Campaign Brief posts available positions within the industry as a free service. Email any jobs you have going (with a description) to martin@campaignbrief.com

AQUENT
We are looking for the following talent:

CREATIVE

GRAPHIC DESIGNER Role coming soon
Senior designer required for one of Perth's top design agency.  You will work on a range of accounts and have juicy creative projects to sink your teeth into.  You must have strong concept development skills and a folio showcasing your unique design talent across a range of media.  To find out more about this fantastic opportunity contact Angela Clegg, email aclegg@aquent.com or call 08 9381 7655.

WEB DESIGNERS & DEVELOPERS
We have had recent enquiries from clients looking for top web designers in the digital agency and government space.  If you are skilled at unique interface design then get in contact for more information.  You must have a solid web experience and a folio that commands attention.  An in-depth knowledge of design issues like usability standards is also essential.
We are also happy to hear from developers, producers and flash designers.
Contact Angela Clegg, email aclegg@aquent.com or call 08 9381 7655.

WANT TO DISCUSS YOUR FUTURE WITH AN AQUENT AGENT ...
For creative roles visit www.aquent.com.au/go/angelaclegg and for marketing, media, communications or account service positions visit www.aquent.com.au/go/karenthompson or telephone 08 9381 7655.

Top printers GEON (formerly Advance Press) celebrated their success at the recent Printing Industries Craftsmanship Awards with clients at Tiger Lil's on Friday evening. In a dominant performance, GEON took home 18 PICAs - 7 Gold, 3 Silver and 7 Bronze plus the Heidelberg Award for Excellence in Craft.

The votes have been counted for the 2009 AMI Awards for Marketing Excellence. Join the state's marketing elite as we announce the winners of the Western Australian awards for 2009.
The stylish lounge bar MINQ at Burswood will be the backdrop to a private cocktail function for the who's who of marketing in WA. Join your colleagues in celebrating excellence in effective and innovative marketing practices.

Go to the AMI website for all the details.

Telephone inquiries: 1300 737 445 or email Graham Freeman - graham@trilogyam.com.au - for more information.

Learn how the astute use of colour can improve your results
Colour is one of the most powerful influences on consumer attitudes, buying behaviour and perceptions of corporate image. This workshop features the highlights of 20 years of study into the impact of colour by international marketing expert Erich Buxbaum.
Buxbaum has held senior positions in Unilever Europe, the US and worldwide for 30 years including Regional Director in Europe and Senior Vice President Home & Personal Care Worldwide with responsibilities for strategy, R&D, branding and innovation.
Brands discussed include Coca-Cola, Pepsi Cola, Starbucks, VW, MasterCard, McDonald's, Virgin, Kodak, Shell, BP, Kellogg's, Nike, Amex, Heinz, Mars, Cadbury, Intel, Red Bull, DHL, Domestos, Lifebuoy, Dove, Fructis and many more.

Download the PDF with more details and registration form here:
Colour Workshop.pdf

Marketforce and the Office of Road Safety are taking the drink-driving message to streets via a series of eye-catching building projections.
The campaign, which launched last month, features several themes.
The Brain Game is an 8-bit style 80's video game animation that features a bottle shooting alcohol at a giant brain. As the game progresses the brain becomes critical and explodes making the point that it's game over when drinking kills driving skills (see below).
The Art of Safe Driving is a separate project that features the works of ten of the city's leading urban artists. Each artist was given one of the key drink driving messages to interpret in their own unique way. The final works were then turned into animated sequences that formed the Art of Safe Driving exhibition projection, which ran to coincide with the Perth Winter Arts Festival.

TELEVISION



Top 5 Prime Time Programmes - People 18-39
1. Sunday    2000-2030    The Force - Behind The Line    TVW-7    13.1
2. Sunday    1930-2000    Border Security - Australia's Front Line    TVW-7    12.8
3. Saturday    1730-2100    AFL Prelim Final: Geelong vs Collingwood    NEW-10    12.0
4. Tuesday    2030-2130    Packed To The Rafters    TVW-7    11.8
5. Tuesday    1930-2030    20 To 1    STW-9    10.3

Top 5 Prime Time Programmes People 25-39
1. Sunday    1930-2000    Border Security - Australia's Front Line    TVW-7    15.6
2. Sunday    2000-2030    The Force - Behind The Line    TVW-7    15.5
3. Tuesday    2030-2130    Packed To The Rafters    TVW-7    15.3
4. Saturday    1730-2100    AFL Prelim Final: Geelong vs Collingwood    NEW-10    12.2
5. Monday    2030-2200    Good News Week    NEW-10    11.9

Top 5 Prime Time Programmes People 25-54
1. Tuesday    2030-2130    Packed To The Rafters    TVW-7    15.6
2. Saturday    1730-2100    AFL Prelim Final: Geelong vs Collingwood    NEW-10    14.6
3. Sunday    2000-2030    The Force - Behind The Line    TVW-7    14.0
4. Sunday    1730-2000    Border Security - Australia's Front Line    TVW-7    13.4
5. Friday    1830-2200    AFL Prelim Final: St Kilda vs Western Bulldogs    TVW-7    12.9

Top 5 Prime Time Programmes People 35-54
1. Tuesday    2030-2130    Packed To The Rafters    TVW-7    16.3
2. Saturday    1730-2100    AFL Prelim Final: Geelong vs Collingwood    NEW-10    15.7
3. Friday    1830-2200    AFL Prelim Final: St Kilda vs Western Bulldogs    TVW-7    14.5
4. Thursday    1830-1900    Today Tonight    TVW-7    14.3
5. Sunday    2000-2030    The Force - Behind The Line    TVW-7    13.6

Two pieces by Marketforce have been picked amongst this week's best on Bestads. IKEA 'Crossword', winner of The West Australian Caxton Creative Exercise was runner-up for best press ad and the Office of Road Safety 'Brain Game' projection was chosen as best outdoor by this week's reviewer, Bob Winter, ECD of Leo Burnett Chicago.

Winter's top choice in each category are Aussie ads: Pure Blonde 'Dove Love' via Clemenger BDO Melbourne in TV, Ambi Pur 'Calvin' via JayGrey Sydney in Print, TAC 'Fathers Day' by Grey Melbourne in Radio and 'Brain Game' in Outdoor.

Get the Bestads Podcast #50 CLICK HERE

(The world's best and most popular weekly ad podcast, in the iTunes Top Video Podcast Charts in the UK, Canada, Australia, New Zealand, Ireland, Portugal, Greece and Finland - over 14 million downloads to date).

A large outdoor projection created by Marketforce communicates that drinking alcohol affects your ability to drive.
THE BRAIN GAME is an 8-bit style 80's video game animation that features a bottle shooting alcohol at a giant brain. As the game progresses the brain becomes critical and explodes making the point that it's game over when drinking kills driving skills.                   

TrainingWA, a new brand for the Department of Education and Training, has just been developed by Rare. A new initiative from the State Government, TrainingWA promotes training opportunities for all Western Australians. The first TVC, shot by Sauce with special effects by Boogie Monster and sound by Brainestorm, went to air on Sunday.

View the spot here

The following job opportunities are currently available. Each week Campaign Brief posts available positions within the industry as a free service. Email any jobs you have going (with a description) to martin@campaignbrief.com

AQUENT
We are looking for the following talent:

MARKETING & PR

STATE MARKETING MANAGER
Outstanding leadership opportunity - Excellent salary package - National ASX listed company
Every so often a senior marketing role arises in Perth that creates a flurry of excitement.  This is one of those roles!  A leading property group needs a highly experienced professional to take the helm of their Western Australian marketing operations.
In association with the national and other state marketing teams, you be responsible for establishing and implementing highly effective marketing, brand and communication strategies.  
Your creativity and ability to 'think outside the square' will be highly valued as will your analytical, process driven approach to business. Not only will you manage agency relationships (advertising, media, research and PR) you will also compile and interpret consumer and competitor research reports, recognize trends and identify opportunities. It goes without saying that the ability to handle sizeable budgets and understand financial implications of your plans and activities are critical.
An employer of choice, this organization recognizes that their people are their number one asset and you will be charged with mentoring, nurturing and developing your team of project marketing specialists. Strong verbal and written communication skills are essential, as you will be dealing with a variety of internal and external stakeholders.
If you are tertiary qualified and have substantial experience in senior marketing roles apply today!  Visit  www.aquent.com.au/go/KarenThompson and check out the tab "some of my job openings". Alternatively call Karen Thompson on 9381 7655 for a confidential conversation.
Applications will remain open until Monday 28th September 2009.

The latest Make Smoking History campaign highlights the fact that ingredients like sugar and honey are commonly added to cigarettes, making them more palatable and easier to smoke.  It also reinforces the many serious health effects associated with smoking and encourages smokers to make a quit attempt.
The campaign is composed of television and magazine placement throughout Western Australia.

Watch the TVC here

For 14 years now the Advertising industry in Western Australia has celebrated with the Oasis Ball but also have supported The Salvation Army's Crossroads West Program.
Oasis House in the northern suburbs is more than a place for young people to live. It is a place that they can call home and endeavours to heal the lives of young people who have not received an ideal start to their lives. Oasis House has seen many a young person go through its doors over the past 13 years who have received love, guidance and encouragement all because people have cared.
The Independent living program provides supported accommodation options to help ensure that young people leaving department care continue to find direction, advice and a listening ear. The Oasis Ball has provided an opportunity for the advertising industry to show that it cares and make a significant difference that will last. Thankyou.
Warren Palmer
Divisional Public Relations Secretary
The Salvation Army

The 2010 AFA Oasis Ball will be held on Friday, March 19 at the Burswood Entertainment Complex.

When 303 took the challenge to market the Bible Society's Jesus All About Life campaign, they knew it would be one of the toughest marketing challenges to crack.
The campaign objective is to get lapsed Christians talking about Jesus again. It isn't to get atheists to change their views or convert people from other religions. The problem is typical spiritual messages that sound like they come directly from the Church cause the public to switch off. 303's strategy was to take a more novel approach, creating a fun platform for dialogue around Jesus. Research showed that most people, religious or not, felt quite positive about Jesus.

Hot on the heels of a fantastic Festival of Ideas weekend we are onto the next PADC event. The Brain Boost was the entree, the PADC Award night is the main course and it promises to be spectacular! This year we are celebrating the 20th anniversary of the awards so we hope that with your support it will be a vintage year worthy of such an occasion. Based on the success of last year's format we are sticking to the winning formula. No Magicians or gospel choirs, just great food and drink, great company and great work. So please show your support and join us for a night that promises to be a great tribute to the past twenty years.

Please forward your ticket requests to admin@padc.com.au with AWARD TICKET SALES in the subject line and you will be issued an invoice for immediate payment. Ticket will be issued upon receipt of your payment so please ensure you included your invoice number in any EFT transfer.

TELEVISION



Top 5 Prime Time Programmes - People 18-39
1. Tuesday    2030-2130    Packed To The Rafters    TVW-7    13.2
2. Thursday    1930-2030    Hamish And Andy's Caravan Of Courage    NEW-10    13.0
3. Monday    2000-2030    The Big Bang Theory    STW-9    10.9
4. Monday    1930-2000    Two And A Half Men    STW-9    10.1
5. Sunday    1730-2100    AFL Finals: Collingwood vs Adelaide    NEW-10    9.8

Top 5 Prime Time Programmes People 25-39
1. Tuesday    2030-2130    Packed To The Rafters    TVW-7    15.4
2. Thursday    1930-2030    Hamish And Andy's Caravan Of Courage    NEW-10    14.3
3. Monday    2000-2030    The Big Bang Theory    STW-9    12.6
4. Tuesday    1930-2030    The Spearman Experiment    NEW-10    11.5
5. Monday    1930-2000    Two And A Half Men    STW-9    11.2

Top 5 Prime Time Programmes People 25-54
1. Tuesday    2030-2130    Packed To The Rafters    TVW-7    17.0
2. Monday    2000-2030    The Big Bang Theory    STW-9    13.3
3. Sunday    1730-2100    AFL Final: Collingwood vs Adelaide    NEW-10    12.9
4. Monday    1930-2000    Two And A Half Men    STW-9    12.2
5. Thursday    2030-2130    20 To 1    STW-9    11.8

Top 5 Prime Time Programmes People 35-54
1. Tuesday    2030-2130    Packed To The Rafters    TVW-7    18.7
2. Monday    2000-2030    The Big Bang Theory    STW-9    14.4
3. Sunday    1730-2100    AFL Finals: Collingwood vs Adelaide    NEW-10    14.3
4. Thursday    2030-2130    20 To 1    STW-9    13.2
5. Monday    1930-2000    Two And A Half Men    STW-9    13.2

Initiative Business Manager Joy Powell's analysis of Perth Radio Survey 6/2009, released on Tuesday.

OVERALL RESULTS ALL PEOPLE 10+
#1  :  MIX 94.5 .. was 15.8 - NOW 18.5  (INCREASE of 2.7%)
#2  :  92.9 .. was 12.2 - NOW 11.9  (decrease of 0.3%)
#3  :  96fm .. was 12.6 - NOW 11.6  (decrease of 1.0%)
#4  :  ABC720 .. was 10.5 - NOW 10.5  ( No Change )
#5  :  6PR .. was 8.8 - NOW 8.8  ( No Change )
#6  :  NOVA .. was 9.5 - NOW 7.7  (decrease of 1.8%)
#7  :  JJJ .. was 7.7 - NOW 7.6  (decrease of 0.1%)
#8  :  6IX .. was 4.8 - NOW 5.3  (INCREASE of 0.5%)

The following job opportunities are currently available. Each week Campaign Brief posts available positions within the industry as a free service. Email any jobs you have going (with a description) to martin@campaignbrief.com

BUSINESS DIRECTOR - THE BRAND AGENCY
We're looking for Perth's best, most ambitious, hard working and dedicated account service person to take on a senior role with responsibility for a group of well known brands and a high performance account team.
If this sounds like you, and you'd and you'd like to have a confidential discussion about the role, then email Brand MD Steve Harris on sharris@brandagency.com.au

GRAPHIC DESIGNER / WEB DESIGNER - BLACKBOX DESIGN 
A busy design studio requires a talented Graphic Designer / Web Designer to join the creative team help with the expanding workload. This role requires a designer with a passion for design in print and online as your time will be evenly split on the two mediums.
Experience with the Adobe Creative Suite is a must and preference will be given to designers with Dreamweaver, Flash and HTML experience.
If you can see yourself providing high end design and branding solutions to some of the largest organisation in the state please contact Duncan Abbs on 9388 2840 for a confidential chat or alternatively email a brief portfolio and CV to info@blackboxdesign.com.au

Campaigns by Meerkats, 303 and The Brand Agency are among the 140 finalists for the 2009  Australian Direct Marketing Association (ADMA) Awards.

Meerkats' finalist is iiNet Maintenance Campaign, 303's is for RSPCA 'Empty Christmas Present' and The Brand Agency's is for RAC 'Win Back' campaign.

The winners will be announced in Sydney on November 19.

Download the full list of finalists here:

Finalist List_ADMA.pdf

Bestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Matt Ryan, hybrid creative at Goodby, Silverstein & Partners in San Francisco.

Meerkats' long-awaited and much anticipated new campaign for HBF broke on Sunday, with three emotion-charged 60-second TVCs delivering the core message "Your health is all that matters".

Watch the TVCs here.

Senior representative's of Perth's media, agencies and The Salvation Army gathered at Burswood's (A)lure Bar yesterday evening for the presentation of proceeds of the 2009 Oasis Ball.

New Oasis Project chairman Nita Davey thanked the Ball's major sponsors Adshel, Evoke Media and Media Tonic/ Torch Media and announced they had already signed on as major sponsors for the 2010 Ball. Davey also thanked Q Direct Press, WASP and Direct Image for all the print and signage work, as well as major auction organisers Adam Marshall and Amanda Reid, who have stood down from the committee.

Yvonne Hunt, manager of The Salvation Army's Crossroads West program, explained how critical the Oasis contribution is to their work before Gavin Bain, chairman for the 09 Ball, presented the cheque for $150,000 to The Salvation Army's Warren Palmer. Bain said total funds donated to Crossroads West from the 13 Ball's held to date had now topped $1.5 million.

Planning for the 2010 Oasis Ball is already well underway. It will be held on Friday, March 19 and is heading back to Burswood after four years at the PCEC. There are some surprises in store, including a spectacular new after-party venue.

The PADC Festival of Ideas was held at Yanchep this past weekend. Thanks to 303's Malcolm MacLean and Mike Sequeira for this report and pics.

Almost 50 delegates received a major brain boost at the 2009 PADC Festival of Ideas, a weekend seminar series with all the PADC Award judges.
The Festival this year was at the historic Yanchep Lodge, rather than the traditional Rottnest location, and everyone was in for a very different weekend right from the start with the Festival's MC, yours truly, getting the whole bus to do a gangsta rap I'd written for the bus trip up the freeway.
The weekend got quirkier from there as everyone shuffled under the earth and into a giant cave illuminated with fairy lights to listen to the world-class speakers.

Here's a bit of fun for the weekend.

Meerkats has reorganised its media buying services over the past few weeks and the changes have upset several people in the Perth media scene. Below is their official justification via their press release... in addition to this news the Murdoch University account will also be traveling East to Mindshare.

Recently, recognising channel planning as increasingly a key factor in modern through-the-line brand communications, Meerkats provided HBF with a more brand-centric solution to their media needs. Meerkats and global Group M media brand Mindshare currently work together on several Meerkats clients, with Meerkats providing Channel Planning and Mindshare the buying tools and resources along with Digital Strategy. A similar model has now been taken up by HBF.

Meerkats Director of Channel Planning Mark Pinney said "Putting people and consumers at the heart of campaign planning is what Meerkats is all about. That's why Mike (Edmonds) and Ronnie (Duncan) are so passionate about developing a world class Channel Planning offering. The more we know about what people are doing, their thoughts today and their view looking forward; the more chance we have of creating relevant and engaging work for our clients."

The judging for this year's PADC awards happens today. Despite reports that entries are down 30% the standard of work should be quite strong. The PADC has put together a top class judging panel that includes three former Perth creatives that have gone on to star at award shows all over the world. Last night the PADC committee entertained the visiting judges with a dinner at Lamonts in East Perth.

This year's judges are: Steve Back, Executive Creative Director Saatchi & Saatchi Australia. Steve has won and judged at Cannes, D&AD, The One Show and The Clio Awards. Matt Eastwood, Vice chairman and National Creative Director of DDB Sydney as well as being a permanent panellist on The Gruen Transfer. Kevin Finn of Finn Design - D&AD winner and founder, editor and designer of Open Manifesto magazine. Brendan Guthrie, Deputy Creative Director of Grey Melbourne and has won gold at The One Show, Clio and the LIAA. And Ashley Ringrose, co-founder of Soap Creative in Sydney and winner of two Cannes Cyber Lions and a One Show award.

TELEVISION



Top 5 Prime Time Programmes - People 18-39
1. Tuesday    1930-2030    Talkin' 'Bout Your Generation    NEW-10    14.1
2. Tuesday    2030-2130    Packed To The Rafters    TVW-7    13.9
3. Monday    1930-2000    Two And A Half Men    STW-9    12.1
4. Monday    2030-2200    Good News Week    NEW-10    11.9
5. Sunday    2030-2130    Bones    TVW-7    11.4

Top 5 Prime Time Programmes People 25-39
1. Tuesday    1930-2030    Talkin' 'Bout Your Generation    NEW-10    15.5
2. Tuesday    2030-2130    Packed To The Rafters    TVW-7    15.4
3. Sunday    2030-2130    Bones    TVW-7    14.0
4. Monday    1830-2000    Two And A Half Men    STW-9    12.9
5. Monday    2030-2200    Good News Week    NEW-10    12.4

Top 5 Prime Time Programmes People 25-54
1. Tuesday    2030-2130    Packed To The Rafters    TVW-7    15.5
2. Sunday    1800-1830    News    TVW-7    15.2
3. Tuesday    1930-2030    Talkin' 'Bout Your Generation    NEW-10    13.6
4. Sunday    2030-2130    Bones    TVW-7    12.9
5. Monday    1930-2000    Two And A Half Men    STW-9    12.4

Top 5 Prime Time Programmes People 35-54
1. Sunday    1800-1830    News    TVW-7    17.3
2. Tuesday    2030-2130    Packed To The Rafters    TVW-7    16.5
3. Sunday    2030-2130    Bones    TVW-7    14.9
4. Monday    2000-2030    The Big Bang Theory    STW-9    13.9
5. Monday    1930-2000    Two And A Half Men    STW-9    13.4

Heading  to the PADC Festival of Ideas at Yanchep this weekend?  Download the agenda/final instructions here:
brainboost_thankyou.pdf

There are two awards to be judged and presented again at this year's PADC awards - Agency Creative Champion and Client Creative Champion. These are significant awards that recognise that great creative work would never see the light of day without people who are as passionate about it as those who sit behind the layout pad and the laptop. The committee will be accepting nominations for both client and agency champ up until end of play this Friday. Email suggestions to admin@padc.com.au 

The following job opportunities are currently available. Each week Campaign Brief posts available positions within the industry as a free service. Email any jobs you have going (with a description) to martin@campaignbrief.com

BUSINESS DIRECTOR - THE BRAND AGENCY
We're looking for Perth's best, most ambitious, hard working and dedicated account service person to take on a senior role with responsibility for a group of well known brands and a high performance account team.
If this sounds like you, and you'd and you'd like to have a confidential discussion about the role, then email Brand MD Steve Harris on sharris@brandagency.com.au

GRAPHIC DESIGNER / WEB DESIGNER - BLACKBOX DESIGN 
A busy design studio requires a talented Graphic Designer / Web Designer to join the creative team help with the expanding workload. This role requires a designer with a passion for design in print and online as your time will be evenly split on the two mediums.
Experience with the Adobe Creative Suite is a must and preference will be given to designers with Dreamweaver, Flash and HTML experience.
If you can see yourself providing high end design and branding solutions to some of the largest organisation in the state please contact Duncan Abbs on 9388 2840 for a confidential chat or alternatively email a brief portfolio and CV to info@blackboxdesign.com.au

ONLINE MARKETING MANAGER - ECU
Office of Vice-President Resources, Corporate Marketing Office, Joondalup Campus
The primary function of the Corporate Marketing Office is to develop and implement branding, marketing and advertising strategies and activities with a clear focus on attracting students to ECU.
This position is responsible for planning, developing and implementing online and social media based marketing promotions and communications and maintaining the university's marketing website reachyourpotential.com.au.
Benefits & Remuneration
This ongoing, full-time position attracts remuneration of $98,499 to $103,136 pa including 17% University superannuation contribution, with a salary component of $84,187 to $88,150 pa. ECU offers salary packaging options and generous annual leave. In support of a work / life balance, benefits such as flexible working arrangements may also be negotiated to meet your personal circumstances. For further information on the benefits of working at ECU, please visit our StaffPLUS website.
Contact
Interested applicants are encouraged to call Julia Turner on (08) 6304 2091.
Obtain information on 'How to Apply' from: www.ecu.edu.au/jobs
Applications Close: Thursday 24 September 2009. Please forward the Personal Details form, your CV and a statement against Capabilities, quoting Reference Number 5456 to: e-mail k.brayshaw@ecu.edu.au or by post to: Staff Recruitment, Edith Cowan University, Building 1, 270 Joondalup Drive, Joondalup, WA 6027.

Gatecrasher's new print work for Burswood Entertainment Complex has been chosen as the best print ad of the week on BestAds. Hopefully this is the first of several international accolades this work will receive. This week's BestAds review was undertaken by Paul Catmur.

Read Catmur's review here.

GESB has appointed Colin Neathercoat as Head of Communications, with responsibility for leading the organisation's award-winning corporate and marketing communications teams.
GESB General Manager Marketing and Strategy Collene Hansen said the appointment would contribute to the provision of a range of marketing and communications initiatives designed to help GESB members make sense of their super and investments.
"During a period of rapid and dynamic change throughout the superannuation industry and economic environment, member education and engagement are top priorities and we welcome Colin as a key driver of that process," she said.
Neathercoat joins GESB with extensive marketing and communications experience gained with blue chip financial services organisations in Europe, the Middle East and Australasia. His previous roles include Head of Corporate and Marketing Communications for global banking giant HSBC's businesses in the Middle East and more recently in Australia and New Zealand.
He was most recently Planning & Account Services Director at local agency Equilibrium.

BWM Sydney has created a teaser web film for the 2009 Caxton Awards and Seminar, which will be held in Queensland in October.

Executive Creative Director: Rob Belgiovane
Creative Director: Rock Ranallo
Copywriter: Neil Harris
Art Director: Darren Martin
Agency Producer: Jade Wannell

This year's Caxton Seminar and Awards will be held October 23-25, 2009 at the Hyatt
Regency, Coolum.  Award winners will be announced at the Seminar. To secure your spot,
download a delegate registration form at www.caxtonawards.org.au

APN Outdoor brought the rhythm of the beat to 303, Mitchells and Starcom as the APN team hosted its first Salsa 101 class.
The beats were pumping and the feet were moving at APN HQ to the rhythmic sounds of one of the sexiest dances in the world.
With the guidance from a very talent Salsa professional, the agencies were taught the basic moves in the Latin dance of love - '1, 2, 3, 4 - 1, 2, 3, 4'

From ABC News yesterday: (http://www.abc.net.au/news/stories/2009/09/07/2678321.htm?site=news)

WA consumers more confident: survey

The Chamber of Commerce and Industry says West Australians are more confident about the future of the economy.

A survey of 400 people from metropolitan and regional WA showed consumer confidence has risen by 25 per cent from last quarter.

Three-quarters of respondents believe the economy will rebound over the next year.

The chamber's chief economist, John Nicolaou, says consumer confidence is key to boosting the state's economy.

"There certainly has been a spike in confidence and that can only be good news to the extent that consumer attitudes, positive consumer attitudes, do lead to real economic outcomes," he said.

Mr Nicolaou says consumer confidence is closely linked to economic recovery.

"There are very strong signs, both in terms of attitudes and also in terms of real economic conditions, that the worst of the global financial crisis might now be behind us," he said.

AFA AdSchool has an unwavering commitment to build the best brains in the advertising and marketing communication industry. AFA AdSchool offers focused, practical training across all advertising disciplines. The tertiary level courses are written and delivered by advertising professionals who are experts in their field.

Enrolments are now open for the following courses:

• "Account Management" - Commences Sept 29. Lectured by Brendan Lewis, Group Communications Director, Marketforce
• "Digital Strategy" - Commences Sept 30.  Lectured by Carlo Bertozzi, CEO,  Longtail
• Brand Strategy and Development" - Commences Oct 5. Lectured by Gavin Bain, Director of Client Services, Marketforce;

To enrol or find out more, call Ken Painter on 9243 0761 or 0419 908 853, or email wa@afa.org.au. Visit www.afaadschool.com.au for course descriptions.
Some admission criteria may apply.

The Royal Agricultural Society of Western Australia (RAS) is about to launch The Smoke Free Perth Royal Show campaign for 2009. It heralds the 'soft launch' of a new strategic direction for the event which will roll out over the next 5 years as the Show comes into line with new positioning.

The campaign is the product of a 'virtual agency' consortium. Brand consultancy Tattoo Creative have put together a team of leading professionals hand-picked for this campaign. Tattoo Creative provided the brand strategy and creative direction working while with independent professionals from the fields of account service, copywriting, television commercial creative direction, production, media, website design, sound and photography.

Watch the TVC here:
RoyalShow_sml.mov

The long-rumoured deal between Mitchell Communication Group and the local directors of Starcom has finally been concluded, with Mitchells announcing the acquisition of the WA media agency headed by Alan Matthews.

Rumours of a sell out to Mitchells have existed for over six months. To effect the sale, the four local shareholders bought back Starcom MediaVest's shareholding in the Perth operation and then sold the business and assets to Mitchell & Partners (WA) Pty Ltd and Mitchell Communications Group Limited.

Stuart Mitchell, Chief Executive Officer, Mitchell Communication Group described the acquisition as strategically significant.

"We expect this acquisition to add $70 million per annum to Mitchells' billings and see us become the biggest player in the WA marketplace," he said. "It further bolsters our management capacity and industry standing, allowing Mitchells to offer its clients superior strategy, great service and negotiate the best rates".

As part of the acquisition Mr Alan Matthews has also entered into a 5 year employment agreement with the Group, clearing the way for current Mitchells WA manager, Alex Pekish, to return to Melbourne. Pekish came to Perth to establish the local office but retained his national television rate negotiation role, a pivotal one for Mitchells. Pekish has strong ties to Melbourne and is understood to be keen to return.

At the same time as Micthells announced the acquisition, Starcom MediaVest Group announced it will establish a wholly-owned business in Perth following the sale of its share in the joint venture business.

"Starcom is committed to providing the highest standard of service to our national clients which includes offering full service offices in each capital city. We have decided to fund our own office in Perth to achieve this goal," Starcom Chief Operating Officer Chris Nolan said.

The announcement said Starcom is actively recruiting in Perth and will be fully operational in the near term. There is intense speculation it will be headed up by disaffected local former director, Wes Grant, who left the local operation earlier this year but has retained a link with Starcom nationally.

The brief for Ad Impact, Perth: awareness for Stirling Foods superior quality beans. The solution: Leveraging from the age old belief about eating too many beans. This campaign of three was uniquely placed in the comic section of the newspaper. Each one on different days.

View the 'Elevator' ad
View the 'Vatican' ad
View the 'Swingers' ad

Agency: Ad Impact, Perth
Creative Director: Drew Ridley
Copywriter: Drew Ridley
Art Director: Neil Martin
Illustrator: Neil Martin

Commenting on the appointment this week of The Brand Agency as its new marketing communications agency, GESB General Manager Marketing and Strategy Collene Hansen said The Brand would bring fresh ideas and creativity to GESB's communications.

"Helping our members make sense of their super is critical during times of economic uncertainty and regulatory change," she said. "The Brand Agency is well known for its creative approach and effectiveness in building strong connections with brands."

These three consecutive half page ads, via Gatecrasher, Perth, appear in a poker magazine. The reader is invited to lift the corner of the page to check his hand. The high risk / high reward hand is positioned with the line - 'Are you in?' and is set up to appeal to the professional poker player and to make him/her think. On turning the page, the reader is presented with the details for the upcoming Western Classic Poker Championships being held at Burswood Casino, Perth.

Client: Burswood Entertainment Complex
Agency: Gatecrasher Advertising, Perth
Creative Directors: Adam Barker and Lori Canalini
Creatives: John Barton, Jadranko Silic and Stefan Langton

Block has been appointed by the Western Australian Museum to enhance the performance of its brand and raise awareness of its significant collections, research projects and public sites.

"The Western Australian Museum is an iconic institution with an incredibly passionate and engaged staff. We aim to improve the way brand is perceived and deliver a strong return on investment for the Museum," said Mark Braddock, Creative Director at Block.

The PADC is pleased to confirm that this year's festival of ideas will be going ahead as planned. After Campaign Brief's last news posting, the club received a few more confirmed attendees which means the event is once again a viable proposition.

Said PADC President Andrew Tinning: "Of particular note was a lovely gesture from Michael Lynch from Campaign Brief in Sydney. Michael Is probably the industry's greatest  advocate when it comes to creativity. He offered to register as a 'ghost delegate' if it meant that his registration would help the cause. On behalf of the PADC thank you Michael, that level of interest and support is hugely appreciated."

The PADC will leave the registration open until Friday and encourages as many as possible to attend the event. Tinning has spoken with the judges and they are all enthusiastic about sharing their work and their knowledge with the Perth industry.

"On the day there will be some amazing work on display and the chance to discuss how it was created and delivered with them is a very unique opportunity for those lucky enough and interested enough to attend. To those of you out there with staff training budgets and commitments who haven't already shown your support, I would encourage you to have another think and reconsider making the most of what the festival has to offer," said Tinning.

Bestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Andy Greenaway, executive creative director Asia Pacific, Saatchi & Saatchi: http://tr.im/fopw

Andy's top two TV picks were Starship Foundation 'Father & Son' from DDB New Zealand and MLA 'Lambstock' via BMF Sydney, while BIANZ 'Gingerbread Ed' via Blackwood Communications, Auckland also made the Top 6 TV.

Junior, Brisbane's Big Game Poker 'Be the hunter' was his top Print choice. Other Australasian Print ads in the Top 6 were AMDF 'Stay in Bed Day' and SMH 'Cymbals', both via Whybin\TBWA, Sydney and Safer Vehicles 'Tear' via Marketforce, Perth.

Publicis Mojo, Brisbane's 'Vending Machine' for Powerball was one of this week's Top Outdoor.

Get the Bestads Podcast CLICK HERE
(The world's best and most popular weekly ad podcast, in the iTunes Top Video Podcast Charts in the UK, Canada, Australia, New Zealand, Ireland, Portugal, Greece and Finland).

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In the last three and a half years since Melbourne-based copywriter Aislinn Andrews began her journey with cancer, she has successfully outwitted it twice. Aislinn is well know to the Perth industry having started her career here. She is currently facing a critical stage in her path but unfortunately after not being able to work for a couple of years and treatment bills of around $1,000 a week Aislinn needs some help in raising some funds for her survival.

On Tuesday October 6, between 6 and 8pm there will be a silent art auction at the Helen Gory Galerie in Prahran. The night itself however will be far from quiet - there will be music, raffles, food and drink available.

The following job opportunities are currently available. Each week Campaign Brief posts available positions within the industry as a free service. Email any jobs you have going (with a description) to martin@campaignbrief.com

ACCOUNT MANAGER - LONGTAIL
Account Manager required to work across a range of blue-chip accounts. Advertising agency and significant digital experience essential.
Send your CV to - enquiries@longtail.com.au

ACCOUNT MANAGER - EQUILIBRIUM
East Perth • Stimulating client base • Great team environment • Growing agency
Equilibrium is a growing advertising and communications agency based in East Perth.
As part of planned growth and substantial new client wins we're looking for a switched on, ambitious and experienced suit with a proven track record and minimum 3-4 years agency experience.
This is very much a hands-on role as you'll be working collaboratively with clients and the creative team driving great creative ideas, allowing your passion for the business to shine through whilst ensuring that nothing slips through the cracks. You'll be across online and interactive and be able to demonstrate outstanding interpersonal skills as well as great client, liaison and administration skills and a genuine love of the ad business.
If you can write great briefs, generate timelines and estimates, manage jobs through from conception to completion, and clients love you, get in touch.
Salary package to be negotiated.
To apply please send your CV to agency principal Warren Gibbs - warren@equ.com.au

TELEVISION



Top 5 Prime Time Programmes - People 18-39
1. Tuesday    2030-2130    Packed To The Rafters    TVW-7    11.8
2. Monday    1930-2030    Australian Idol - Semi Final 1    NEW-10    10.2
3. Monday    2000-2030    The Big Bang Theory    STW-9    9.7
4. Thursday    1930-2030    Australian Idol - Semi Final 4    NEW-10    9.7
5. Monday    1930-2000    Two And A Half Men    STW-9    9.7

Top 5 Prime Time Programmes People 25-39
1. Tuesday    2030-2130    Packed To The Rafters    TVW-7    14.1
2. Tuesday    1930-2030    Australian Idol - Semi Final 2    NEW-10    12.7
3. Sunday    1800-1830    News    TVW-7    12.3
4. Monday    1830-2000    Two And A Half Men    STW-9    12.0
5. Thursday    1930-2030    Australian Idol - Semi Final 4    NEW-10    11.5

Top 5 Prime Time Programmes People 25-54
1. Sunday    1800-1830    News    TVW-7    14.8
2. Tuesday    2030-2130    Packed To The Rafters    TVW-7    13.7
3. Monday    1930-2000    Two And A Half Men    STW-9    11.9
4. Friday    2030-2330    AFL Round 22: West Coast vs Richmond    TVW-7    11.9
5. Monday    2030-2130    The Farmer Wants A Wife    STW-9    11.8

Top 5 Prime Time Programmes People 35-54
1. Sunday    1800-1830    News    TVW-7    14.6
2. Tuesday    2030-2130    Packed To The Rafters    TVW-7    13.4
3. Friday    2030-2330    AFL Round 22: West Coast vs Richmond    TVW-7    12.8
4. Monday    1930-2000    Two And A Half Men    STW-9    12.3
5. Friday    1830-2030    Better Homes And Gardens    TVW-7    11.8

Unless the PADC can round up a few more delegates for their annual Festival of Ideas over the next few days it is certain to be called off. Despite a change of venue to keep it fresh and a world class panel to keep it inspirational, it appears that tough economic times have once again taken their toll with many traditional supporters pulling out this year.

PADC President Andrew Tinning confirmed that they may be forced to cancel unless they get around 15 more people.

"The Club understands that we've all been through some tough times of late and we were expecting numbers to be a bit down," said Tinning. "That's why we decided on a shift of venue to keep it fresh and invited a panel who were not just world class individuals, but who had real relevance to the Western Australian Industry - with the majority having started their careers here). A lot of time and effort has gone into organising the event but at the end of the day if we don't get more people then the numbers just don't stack up. It would be a real shame to have to turn the lights off on the event this year as these sorts of opportunities are few here in W.A. I will make one last plea for support on behalf of the PADC and we will make a final call within the next few days."

For details and to book click here.

At the inaugural Australian Advertising Effie Awards held last Thursday at the Sydney Convention Centre, 303 was among those that scored metal. 303 had two finalists in the Awards. One in the 'Long Term Effects' category for the Go for 2 & 5 Nutrition campaign and the other in the 'Best State Campaign' category for the IKEA 'Love where you live' store launch. The latter took out a Bronze award in the category.
Gatecrasher was a finalist for its 'Hoons' campaign for the Office of Crime Prevention but didn't proceed beyond that stage.
The EFFIEs have replaced the AFA Effectiveness Awards, which were held every two years. 303's Bronze EFFIE is the best result for a WA agency since The Brand Agency's award at the 7th AFA Effectiveness Awards in 2003 for its BankWest Lite Mastercard launch.

The Brand Agency has picked up GESB, the largest WA-based super provider, out of incumbent Marketforce. More details when we receive them.

Last Friday saw The Library in Northbridge packed out by 'class heroes and class zeroes' of the Youngbloods variety for their second annual winter party. Danielle Glenister reports.

On the back of two huge winter events already this year, the night lived up to expectation as the committee pulled off yet another massive event with blazers, ties, pom poms, nerd glasses and tartan skirts as far as the eye could see.