Pammy the face and body of Crazy Domains
If you thought that domain names and web hosting only got computer nerds hot under the collar, you haven’t seen Pamela Anderson in the sizzling new television commercial for Crazy Domains, via The Brand Agency, Perth, which will will go to air nationally from December 6.
The Baywatch goddess and arguably the most famous blonde on the planet, Pamela Anderson ditches her famous red bikini and puts on a gold one to star in a new TV commercial to promote Crazy Domains, Australia’s largest, internet domain name and web hosting giant, located in Perth and Sydney.
VIEW THE COMMERCIAL HERE:
“We wanted to make a statement with real wow factor, we searched for along time throughout Australia for the right person. We thought whocould mix well with the brand Crazy?” says Gavin Collins, CrazyDomains’ managing director. “The Crazy we were looking for, was to takecorporate advertising to a new level by removing the word corporate andadding more crazy flavour. Then all of a sudden it hit us, PamelaAnderson was the perfect woman for this ad, she’s a mega-star, blondebombshell, who takes no prisoners. We knew we just had to have her.”
The ad, filmed in Los Angeles was written and produced by The BrandAgency’s creative director Craig Buchanan, copywriters James Wills, DesHameister, David Donald, producer Kate Downie and directed by one ofAustralia’s most talented directors, Simon Frost.
“In terms of budget and Pamela Anderson’s star status this isundoubtedly the biggest one-off, multi-million dollar, ad campaigns tocome out of Perth,” says Buchanan.
“The biggest challenge for the agency was to come up with somethingthat wasn’t cheesy. We knew we wanted to get Pamela into a bikini, itwas just a matter of how do we get her there. We wanted something thathad a storyline and that was entertaining,” says Collins.
Over a few pints and some pie at Fibber McGee’s the concept for thead started taking shape, over the next few weeks it was finetuned andthen pitched to Crazy Domains.
“The Brand Agency took the idea we had and turned it into a realityand I think the ad is a show of real talent. I give much of the creditfor this ad to Craig and Simon for their hard work throughout,” saysCollins.
And there’s no doubt that co-ordinating and filming the ad werehard work with last minute location changes and casting calls. On theday, Milk, one of the best studios in LA, was buzzing; 78 crew memberswere hard at work, unloading eight trucks filled with equipment andsetting it up to turn the studio into Pam’s personal boardroom, and thefood to keep everyone going was provided by Dustin Hoffman’s personalcatering company.
All was finally in place to start shooting one of the hottest adsAustralia has seen, but when the camera started rolling, near disasterstruck.
“We started shooting the first scene and Pamela is wearing a goldbikini and as part of the ad she gets covered in cream. For somereason, rather than using melted ice cream, the American art directorhad made up this mixture of flour and water to look like cream,” saysBuchanan.
“Well the guy who is supposed to pour this cream over Pamela hasmissed his cue and hit her in the back of the head with this stuff.Like the true professional that she is Pamela carried on, the camerasrolled and the scene was shot.
“But when Pamela went back to her trailer to wash this stuff out ofher hair and it had set like glue, she was not happy at all. I thoughtit was all over and there wasn’t going to be an ad because she wasreally upset,” says Buchanan.
“At first I thought okay, everyone is bitching about nothing, thenafter she ran past me screaming I thought ….. Sh#t!!” says Collins.
“So we’re all googling ways to how to break down this glue likestuff that’s stuck in her hair. As it turns out olive oil helps, so allof a sudden these massive containers of olive oil arrive on set,” saysBuchanan.
For the next few hours there was stony, nervous, silence asproduction ground to a halt. “I spent about two hours in the shower,standing right next to Pamela Anderson scraping my hands through herhair trying to get this stuff out,” said Kate Downie. “I’ve since toldthis story to one guy who actually asked me if he could touch my hands.”
Not surprisingly melted ice cream was used in the shoot from then on.
Everyone involved in the making of the Crazy Domains’ ad says theexperience of working with Pamela Anderson will be hard to beat.
“When I met her I was very surprised, she is just an everyday lady- a real Mum. She didn’t rock up on set until 9.30 because she wantedto take her kids to school, even though he contract stated 8.00am. Irespected her for that. I can honestly say that she’s still a bunny andshe’s got what it takes,” says Collins.
“She likes to laugh, she’s very chatty, and she speaks really fast.It’s like her mind is on the go all the time. She was very professionaland she’s a woman who knows what she wants,” added Buchanan.
The Crazy Domain series of spots will go to air nationally from December 6.
“I’m expecting a good reaction, and I hope everyone loves it. Andif you don’t like it tough, you’re watching it anyway,” says Collins.
“I’ll be interested to see what women think, I showed my wife andshe loved it. I think the ads are a fair portrayal of the attentionspan of some men when they’re in the same room as two beautiful women,”says Buchanan.
23 Comments
For a minute there, I thought I was reading Penthouse Forum. Or what I assume Penthouse Forum would be like if I had ever read it…
So, basically they decided to use the exact same strategy GoDaddy.com have been using for years?
Meh, guess it works, so good on em.
I’m sorry. This is all very depressing. And that’s before we even get to see the commercials.
Who’s the idiot who thought flour and water would be awesome to use? I guess they never made glue in primary school art projects.
Blahblahblah pammie and boobs and guys who spend massive amounts of other people’s money just so they can be around boobs… whatever, just show us the ad.
Complex social media experiment going horribly wrong
Crazy.
December 1 is the new April 1.
where is the link that takes me to the boobs? YOU HAVE WASTED MY TIME! I WAS PROMISED BOOBS!
please let it not be another Pamela dream sequence! http://www.youtube.com/watch?v=vPCAewQNuX0
flour + water = glue
You fail grade 1 and the internets. Back to pre-school.
Shite idea, though getting to work with pammy in a faux lesbian scene is a farking great idea.
bastards.
with the amount of prime time ‘scorn’ canvassed by typical celebrity schoolgirl giddiness this has already received the $ are already worth it. if that depresses you then visit this sunny police state and you can’t tell me the burbs won’t respond to a good set of boobs rubbed in their face. i say burt does the next one – he’s not scared of glue
Very very clever ad, I like it. Its true, big boobs attached to beautiful women rock, generally goddesses and its so nice to see, and of course who can resist Pamela Anderson. You guys got the message across, clever work I say.. Congrats!
body double. $10 bucks.
No, 4:44, let the next one star Sinead O’Connor. The lesbian thing will come easy and she’s got no hair to be compromised by the flour ‘n water combo.
7.10 are you for real??? Pamela Anderson gets her jubblies out in a nerdy guys dream sequence. He drools over them being covered in cream by a hot young chick then wakes up and mentions the product. That’s really clever. Back to the trailer my friend your grits are gettin’ cold!
My son works for Crazy Domains, so it is nice to see that he is also in the breast business!
Yes I am for real 10.00am. I think the ad was very cleverly done! Got you talking about it ha, so stirred you up a bit?? Lets face it, Pamela Anderson has made a name for herself selling her body, and why not for this ad, I think the genius behind it was smart to use her because blokes love her, and lets face it, men love women who are beautiful with big breasts? No harm in any of it, I disagree with you entirely its smart advertising for this company! Furthermore I don’t live in a trailer or eat grits, a bit below the belt I would think, shows your intellect mate!
This ad was a little side job in between promoting venereal disease and a porno shot in a warehouse in Fishwick, ACT.
whos the other girl real name???
What a typical ad, just portrays men as dumb with short attention spans and as sex crazed maniacs. How original. Well done. Just another highly sexualized stereotypical view of women and men, anybody else sick of this yet?
Is the only way they will sell anything, sorry to burst your buble, after a year of excelent hosting at bluehost.com I moved to crazydomain ONLY to get a .com.au site. Two weeks, the site’s been down 7 times and the server down now for 2 days. I lost sooooo much money because of them. So good on you to show how plastic there offerings are, because that is exactly what it is, plastic surgery in false marketing in terms of there service!