Film Lions: Publicis Mojo Sydney wins Gold for Boag’s ‘Pure Water’, Silver Lions to Clemenger BBDO Melbourne and Droga5 Sydney
Publicis Mojo Sydney won Gold for its James Boag’s spot, ‘Pure Waters’ which was a contender for the Film Lions Grand Prix, while Y&R Auckland got a Gold Lion for ‘Dying Old’ for BreastCancer Research Trust.
Australia added a few more to the metal tally with twoSilver Lions. Clemenger BBDO Melbourne winning Silver for Foster’s Group ‘WomanWhisperer’ and Droga5 Australia got its second Silver of the week for VictoriaBitter’s ‘Anzac Memories’. BMF grabbed a Bronze Lion for its Dare Iced Coffee ‘Boss’and ‘Girlfriend’ campaign.
The Grand Prix went to an interactive long form piece of work by Tribal DDB Amsterdam for Philips called ‘Carousel’.
David Lubars, jury president and chairman and chief creative officer BBDO North America, said of ‘Carousel’: “It’s a film that by itself is quite brilliant and beautifully executed, but if you watch on it online and hold your cursor over it you realise there are films within the film. You can interact with it and play with it. The work must now draw viewers in voluntarily, we’re no longer passive victims watching television. And to draw them in voluntarily it has be extraordinarily creative, and just mind blowing.”
Australia was represented on the jury by Saatchi and Saatchi executive creative director Steve Back. He said: “It stood out pretty well the Australian stuff. The beer category was pretty awesome.”
On Y&R Auckland’s ‘Dying Old’ spot, Back said that “out of the all the public service category it touched the most people.”
He added: “The ‘Carousel’ work just moves things on leaps and bounds, and we wanted something that reflected the future of the business, so that next year people will start to move on that.
“The scary thing is how the shine is coming off television and moving into long form, that’s where the category is going to grow.”
Gold Lion
Publicis Mojo Sydney
Lion Nathan James Boag’s
‘Pure Waters’
Silver Lion
Clemenger BBDO Melbourne
Foster’s Group
‘Woman Whisperer’
Droga5 Australia, Sydney
Victoria Bitter,
‘Anzac Memories’
Bronze Lion
BMF Sydney
National Foods Dare Iced Coffee
Campaign: ‘Boss’ and ‘Girlfriend’
New Zealand
Gold Lion
Y&R Auckland
Breast Cancer Research Trust
‘Dying Old’
17 Comments
i remember there was a lot of vocal critics of that 21:9 Philips ad on this site. i suppose the creators have had the last laugh.
Well done Mojo. Don’t expect a heap of compliments on this blog. People here never have a nice thing to say.
You are one of the agencies who for some reason cop a lot on this blog.
Nothing like a Gold to shut everyone up.
Well done. Great ad.
C’MON!!!!
Well done Mojo. I’ve said it once, it’s the best beer ad done in Australia for years. Now it’s proven the best beer ad done this year in the world.
There you go. A positive comment and well deserved.
Congrats Mojo, your Boags deserves all the accolades it gets.
Well done to Mojo and all the other Aussie film winners.
But i had to check my calendar and no it’s not April, WTF, Philips gets the GP, total crap.
.
MMM………more mojo magic! Did dazza have anything to do with that?
Poor Old Fallon eh?
I liked the Boags ad when I saw it.
Well done.
Well done Anthony, Richard and Clems for Woman Whisperer. Top work!
Well done Ant and Rich- couldn’t think of 2 more deserving people from the Clems team.
When this ad was posted on this blog, we heard from morons such as this…
Anonymous said:
Mark my words ‘this ad will not pick at any interantional show’. Wake up people.
February 20, 2009 3:33 PM
Just goes to show doesn’t it. Where are the cocks now? Congratulations to Mojo.
BRILLIANT work and well deserved.
Well done, jury. Boags, Philips and Waterslide were the three TVC’s I saw this year that I wanted to watch over and over again.
Glad to see Dare win too. I think it got slammed on the blog for no good reason. A good insight, nice script, very well directed. The boss execution was a pisser. A solid bronze for sure.
Also agree with Tomorrow’s Beer not advancing beyond shortlist. A pisstake without any real insight, cleverness or humanity. Fun, but not funny.
Never liked woman whisperer though. Guess I’ll have to disagree with the judges on that one. Still, it’s better than anything I managed to get up on TV last year, so Clems 1, Anonymous 0, I guess.
Sad that Mumbrella back in Sydney broke the press embargo on this.
Fuck, I just realised that Waterslide didn’t even make it past the shortlist stage.
Harsh. Very fucking harsh.
Yeah everyone on this site thinks everything is crap and then when it goes on to win awards there is simply silence. Funny. Where are all the vocal critics now?
What’s really funny, is nobody who has an opinion on this blog has an opinion. (Forgive my bad grammar copyhacks it’s been a long day.)
If something wins at Cannes, the character assasins suddenly change and go ‘ooooh… no loved it.’ Yet six months ago they were typing with one hand saying ‘naaaaaa…. bunch of crap, I could do soooo much better.’
Grow a backbone you plebescant neanderthal fucking sloths. If you don’t like an ad, so what?
These ads made me buy their product and I’m supposedly impervious to advertising working in the industry since pre internet days. Maybe it was 3 Boags longies for 13 bucks that tipped me over, but fuck it, I chose it over new and VB.
For fucks sake, if you’re going to have an opinion, make it an opinion. A wavering opinion is just chaff in the wind. Whatever the judges thought shouldn’t ever be absolute, it’s just their opinion.
Hope people start being honest on here instead of raving hypocrites keen to kiss ass for metal. Prostitutes have more values than you.
The blog went quiet mainly because all of those ‘juniors’ who write the nasty comments were actually in Cannes.
You watch the comments come back now they have a hang over.
Filthy Phil questions the ‘values’ of prostitutes. Why Phil? I’m intrigued, please explain.