Harvest the Rainbow. Taste the Rainbow.
February 2 2010, 1:10 pm | | 17 Comments
TBWA\Chiat\Day New York and Smuggler combine again for the new Skittles spot. Funny stuff.
TBWA\Chiat\Day New York and Smuggler combine again for the new Skittles spot. Funny stuff.
17 Comments
Super Hystrerical Ingenious Tremendous
Very funny.
Now that is very funny
Awesome.
a perfect microcosm of the problem in this country that an earlier commenter pointed out. internationally, this spot will be panned as vastly inferior to almost all of its predecessors. yet here, we bow down to it, with huge praise. lets raise our standards, australia. we’re embarrassing ourselves.
Ilama – take it easy pal. People are just saying they like the ad. It’s a good one for a product that’s full of artificial colours and flavours. The question needs to be asked – what have you done lately to raise the bar?
Focus Group feedback of similar idea developed for Australian market:
“Respondents found that the tree coming from the boys stomach reduced apetite appeal. Many felt that this could potentially isolate people in the community with similar physical afflications. Branding scores were low – we recommend keeping logo and packshot on screen with extended shot of mother with wheel barrow.”
There….! Now it can get approved and run here…phew…I feel more comfortable already….
4:53 this is true of my experience as well…
so then… why is everyone here in oz so chickenshit? yeah, yeah “the client fucked me” and “planners and branding screwed my idea, but this is where we ended up to get approved”, i get it, i get it… but WHY does we have such an immature and small minded client/creative relationship here in australia where absolutely idiotic and illogical compromises are constantly made?
i don’t know, i’m asking. is it just how it is?
do you think it’s the same elsewhere? or is it just the “rules of the game” and so we treat it as an absolute miracle when something decent “gets through”
surely “forget it Jake, it’s Chinatown” isn’t what we signed up for?
Yeah, it’s ok.
Not as funny as the other ones.
The interaction between mother and son felt pretty weird (obviously) – I just didn’t buy that he’d give up his college dreams so easily.
Must be based on a true story http://www.youtube.com/watch?v=eJLG85gn0bc
I loved it. 30 seconds of my life I would gladly repeat.
Thanks for that Focus Group Guru. So true it hurts. We’ve all been there. Accurate observation.
Zizek,
friendly advice:
learn how to write (and I’m assuming talk) and you’ll stand a better chance of getting your work through.
11.44
Don’t be such a pompous ass!
Taste the rainbow Australia. Taste it.
Leaves a bad taste in your mouth doesn’t it?
– Only because we’d be fired for presenting anything this fresh.
The gap in quality between this ad and the cowman is so vast it’s scary. This is a great ad and cowman is tragic shite. Just because it’s true doesn’t mean anyone is bowing down to foreign ads – it’s just true. Deal with it.
exactly my point 2:29
I’ve always been of the school of thought, you can’t blame anyone but yourself for the work you do here.
But often the edgy, different stuff just doesn’t get presented, for fear research will shoot it down.
People in research groups are f;ing morons. Why would anyone sit in a room to be asked about ads for $50 cash? Cause you’re unemployed, a f;ing moron, you don’t know how to find a decent job, you’ve got no social life and obviously no tea or biscuits at home either. The feedback we get tells me you don’t know how to tie your own shoelaces unless there are visible instructions printed on them with a big starburst to make it easier to see.
Check this video out – they actually put this in front of a focus group in 2007:
http://www.youtube.com/watch?v=3SdevjDLkO4&feature=player_embedded