Marketing Institute Awards call for entries

The Australian Marketing Institute Awards for Marketing Excellence Call for Entries will be open on 1st March. “This presents a timely opportunity for marketers to garner their research, strategy, evaluation and outcomes and craft their efforts as a potential winner before the closing date of Monday 31 May,” said Mark Crowe, CEO of the Australian Marketing Institute.

The awards will be presented to organisations and marketers who haveachieved extraordinary success from innovative and effective marketingpractices in the 18 listed categories.  This year the AustralianMarketing Institute has added a new category, Green Marketing. “Thisnew category covers marketing programs related to goods and servicesthat minimise environmental damage and/or provide environmentalbenefits,” said Crowe. “It acknowledges the important role marketingcan play in sustainable business practices.”

CATEGORIES

Brand Extension

Brand Revitalisation

Consumer Insight

Corporate Social Responsibility

Education

Experiential & Brand Experiences

Green Marketing NEW

Incentive Marketing

Internal Marketing

Loyalty Programs

Marketing Communications (b2b)

Marketing Communications (b2c)

Multimedia and Interactive

New Brand

New Product or Service Launch

Relationship Marketing

Social Marketing

Sponsorship

Successin the AMI awards delivers the highest accolade in marketing inAustralia and provides outstanding profile and exposure to theachievements of the winning organisations, their agency or theirclients. Past winners have focused on the clear evaluation andmeasurement of marketing achievements and have representedorganisations large and small – with marketing budgets to match.

Stateaward presentations will be held in August and September, culminatingin the Awards for Marketing Excellence Gala Dinner on 13 October at theSofitel, Melbourne.

For further information access the AMI Awards Website

Entries open 1 March

Close Monday 31 March 2010