The Outdoor Media Association (OMA) launches the ‘Someone Will’ project to inspire creative debate in lead-up to The Outdoor Awards

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Someone Will Project.jpgAs part of the build-up to this year’s Outdoor Awards, the OMA has launched a new creative billboard project which aims to stimulate debate and provide inspiration for the advertising community. A series of artistic, provocative and offbeat large format billboards will be appearing in Sydney and Melbourne over the next two months. The OMA has collaborated with artists, illustrators and creative talents whose work is not normally seen at this scale or in the billboard environment.

As a result, the collective work of the campaign elevates T-shirtgraphics, street graffiti, art photography and anonymous pole postersto the stuff of high profile advertising.

The first billboard was inspired by a simple pole poster. The ‘MISSINGPYTHON’ poster, warning of a friendly snake called Fred who haddisappeared, generated over 400 calls and 100 voicemail messages duringthe week it was posted.

Someone Will Project-2.jpgSomeone Will Project-3.jpgThis week’s instalment in Saunders St Pyrmont, centres on a T-shirtgraphic taken to an entirely new level. The I’m with Stupid billboardencourages people to take a photo in front of the billboard with apotentially unsuspecting friend or colleague.

Each billboard will link through to a blog site, www.someonewillproject.com which provides a forum for the industry to discuss how outdoor advertising works and how it might be better used in future.

Each idea links to the thought that in future Someone Will use billboards in potentially new ways to greater effect.

As well as providing more information about the various artists andtheir work, the site will also house discussions around moreprovocative issues and uses of outdoor advertising, including the useof swearing, branding and sexual imagery.

Screen shot 2010-05-04 at 11.03.38 AM.pngSays Charmaine Moldrich, CEO of the Outdoor Media Association: “This isan exciting venture for us. Last year’s Outdoor Awards was a greatsuccess. This year, we wanted to play our part in encouraging new usesof outdoor and providing inspiration for the industry as a whole.

“Being able to allow artists who normally don’t get the chance to havetheir work shown on a large billboard has been particularly excitingfor both them and us. And we suspect the work will get recognition andinterest from the general public as well as the industry.”