The Someone Will Project creates a stir with ‘Welcome to Adelaide’ billboard in Melbourne
The Someone Will Project has unveiled the fifth billboard in the eight week series with a ‘Welcome to Adelaide’ billboard, placed on a supersite in… Melbourne.
The outdoor sign on the major road Kings Way, in South Melbourne, is bound to create a stir. Will people do a double take and doubt where they are for a moment? Will they assume the wrong copy has been posted and it’s a stuff-up? Or will they get the joke?
OMA CEO Charmaine Moldrich said: “The aim of this project has been tohave a bit of fun and show a range of ways the medium can be used tocreate an impact”.
The first four weeks of the campaign saw a series of billboards inPyrmont, Sydney ranging from a ‘Missing Python’ billboard, warning of afriendly snake called Fred who had disappeared, which generated over400 calls and over 100 voicemail messages; a T-shirt graphic ‘I’m withStupid’ taken to a new level; a contagious image of three peopleyawning taken by photographer Brock Elbank; and a photograph by UKphotographer Gareth McConnell to beautify the Sydney street with animage of ‘Night Flowers’.
Each billboard links through to a blog site, www.someonewillproject.comwhich provides a forum for the industry to discuss the billboards andread more about the project. Each idea links to the thought that infuture Someone Will use Out-of-Home in potentially new ways to greatereffect.
The Outdoor Media Association (OMA) launched the creative billboardproject to stimulate debate and provide inspiration for the advertisingcommunity as part of the build-up to this year’s Outdoor Awards. Theawards are free to enter and open to any Australian outdoor advertisingcampaign that has run between 1 January 2009 and 31 May 2010, but can’thave been entered in the Outdoor Awards 2009.
Entry closes 5pm, 11 June 2010 and winners will be announced at an event in September 2010. Entry is available online at www.outdoorawards.com.au
31 Comments
People in Melbourne don’t care about Adelaide. I thought it was a billboard for Adelaide. Hence, I didn’t care.
“Will they assume the wrong copy has been posted and it’s a stuff-up? Or will they get the joke?”
Or will they think it’s an ad for Adelaide? Yes.
Sorry, what is the joke?
Love it.
oh, I see what they did there.
“Will people do a double take and doubt where they are for a moment?”
Greatest line from a Press Release ever! Yes, that’s exactly what will happen.
As people have mentioned, it just looks like a typically bad tourism ad for another city. Kinda poorly thought through isn’t it?
Huh?
It’s crap.
Aaaaaayyyy
Ha ha!
fucking hell…
advertising disappears up its own anal passage. again.
The posts here are more entertaining than the billboard.
2.35 your comment assumes that it’s ever come out. And you know what they say…
As for this, well Adelaide’s shit and so is this, so it’s at least consistent.
Poo
C’mon…
This is rubbish. People will just think it’s an ad for Adelaide. Expecting them to think anything else, (presuming they even bothered to think about the ad) is crazy. If this is a ad for the Outdoor Awards, i seriously question their judgement on evaluating what a good idea is or not.
C’mon!
I have never said a bad thing about anything or anyone, even those who locked me away unjustly for half of my life in a small prison cell…but I hate this whole series. When will it stop?
Holy Shit…I should’ve got into advertising.
This will destroy the capitalist evil by wasting valuable advertising space on nothing.
Glory to this!
No.
Just stop it.
Please.
Now.
I was just a German Princess.
Then I became a Queen.
Now I am on a billboard in Melbourne Australia.
Fucking cool.
No really, what’s it about?
Shoot them.
Gayyyyyyyy
WTF is this stupid ad about if it’s not for stupid Adelaide? Is that the Glenelg tram or the Melbourne City Circle tram or the stupid Restaurant tram?
And another thing, while we’re being supercillious: did you know that Glenelg, apart from being a tacky, bogan, beachside tourist magnet with pretentions to being South Australia’s Gold Coast, is a palindrome?
They should have put near the Melbourne airport heading into town, then that might have worked.
Sorry, i don’t have anything to say about this poster, I just wanted to start a shortest anon trend on this blog.
The idea was to create dialogue about posters as a medium.
Yep, it has done that.
The dialogue has been; ‘to work, posters need to be good, not crap like this’.
But I thought we knew this.
Said.
Enough said about this pile of crap
as a creative dude i appreciate the billboard and love Adelaide anyway. but the best ad billboard is your one of 3 people yawning i saw in sydney