Final call for entries for Outdoor Awards 2010 closes 5pm this Friday 11 June
Entries for the Outdoor Awards will close this Friday 5pm 11 June 2010. The major prize winner will walk away with a prize worth $10,000 to attend an International Art Show – with a choice between Art Forum Berlin, Art Basel Miami or Art Basel Switzerland and the coveted gold pigeon statuette. All Australian Out-of-Home creative that has run between 1 January 2009 and 31 May 2010 is eligible for entry across 12 categories.
The awards are free to enter and easy to enter online.Winners across all categories will be announced at a special eveningevent in Sydney in September – all entrants will receive an invitation.
Entries will be judged on visual impact/creative appeal as well asmeeting campaign objectives. The 2010 Outdoor Awards will be judged bya panel of seven high calibre international creative directors fromsome of the best agencies around the world including Santo, 18 Feet& Rising, Mother, La Comunidad, Kessels Kramer, Madre and JWT NY.
The call for entries was launched in March with billboards in Sydney,Melbourne and Brisbane heralding “The Outdoor Awards are Coming”.Following this, a new billboard has been unveiled each week under TheSomeone Will Project banner to inspire and stimulate creative debate inthe lead up to the awards closing deadline.
This week’s billboard ‘Take Me With You’ (pictured top) is by British typographerAnthony Burrill using his signature of large simple blocky type face ina poster style design – perfect for the Out-of-Home medium.
The series of artistic, provocative and offbeat large format billboardseach link to the thought that in future Someone Will use Out-of-Home inpotentially new ways to greater effect and can be viewed at www.someonewillproject.com
OMA chief executive Charmaine Moldrich said the aim of the awards wasto celebrate great creative campaigns across a range of Out-of-Homeexecutions and profile the effectiveness of the medium: “The importanceof good creative in making an Out-of-Home campaign successful cannot beoveremphasised,” Ms Moldrich said.
“We are therefore calling on the Australian advertising community toput forward their best outdoor campaigns from the last 17 months tohelp showcase exceptional Australian Out-of-Home creative.”
4 Comments
I think the billboard wants out of the campaign.
I’m fucking over these billboards.
Is it just me who loves the new Coles ads?
No, Woolworths do too.
Down down, prices are down!
Who doesn’t love an old lady with a big foam finger?
Anyway, billboards – yep. I drive passed these everyday and I think they’re obscure and not really all that interesting. I want to find something constructive to say, but yeah just not grabbing me.
What do I think of those posters?
Well for starters… oh, look a squirrel.