Poor showing for Australia and NZ in Cyber with just two Bronze, won by Colenso and Droga5
Australia and New Zealand put in a poor show in the Cyber Lions with just two Bronze awarded, one for New Zealand’s Colenso BBDO Auckland’s Yellow Pages’ ‘Yellow Chocolate’ and one for Australia’s Droga5 Sydney for V Australia’s ‘4320 LA/SYD‘. Two Grand Prix were handed out with Sweden’s DDB Stockholm winning for Volkswagen’s ‘Fun Factory’ and America’s Wieden + Kennedy Portland winning for Nike Livestrong Foundation’s ‘Chalkbot’.
Cyber jury president Jeff Benjamin, chief creative officer at Crispin Porter + Bogusky, said that, in the process of selecting the best work, two distinct themes had emerged, reports The Lions Daily News. “The most impressive campaigns we saw were the ones where the technology was invisible and just worked,” he said. “And the other factor was the real-time aspect. We saw this very powerfully in Chalkbot. Messages of hope were chalked on the roads that the Tour de France would be following in real time.”
The other Grand Prix winner, Volkswagen’s BlueMotion technologies campaign by Wieden + Kennedy, took a different approach. “VW started the fun with some great videos on the web, such as The World’s Deepest Bin and Piano Stairs, but then they let consumers run with it,” Benjamin said. “It was an idea of astonishing depth and power.”
Alongside the two Grand Prix winners, the jury awarded 15 Gold Lions, 32 Silvers and 56 Bronzes. “The shortlist was very global this year and points to the fact that digital work is getting better everywhere right now,” Benjamin added.
2 Comments
you muppet.. Wieden didn’t do the VW campaign.
try reading it again.. who’s the muppet?