Recession? What Recession? Australia bets on record 1025 entries to Cannes Lions – up 30%
More than 24,000 entries from 90 countries, the 4th highest level of entries ever, will be competing for Lions at this year’s 57th Cannes Lions Advertising Festival, an increase of 7% versus last year.
And while entries from most of the world have declined or remained steady, Australia has broken through the 1000+ entries barrier, up 30% on last year – and in 6th spot in terms of entries.
TOP 10 COUNTRIES:
USA – 3370 entries
Brazil – 2115
Germany – 1891
UK – 1680
India – 1076
Australia – 1025
France – 898
Spain – 881
South Africa – 793
Canada – 758
“Cannes Lions reflects the communications industry, and these resultstell a fascinating story,” says Philip Thomas, Festival CEO. “Firstly,of course, they suggest that the industry as a whole is recovering fromthe distress of 2009 (entries to the Festival were down 20% last year)and indeed they show recovery coming not only from places you wouldexpect like Latin America or India, but also countries like Sweden,Turkey, the UK, France and the USA, all of which have picked upconsiderably.”
“The figures also show different categories showing differing levels ofgrowth. While some traditional sections are down year-on-year, thereare significant increases in Media and Cyber as well as in the newerCannes Lions sections – especially PR and Promo & Activation whichhave grown by 32% and 43% respectively,” continued Philip Thomas. “Welook forward to welcoming the 12 juries to Cannes where they will takeon the daunting task to view, judge, deliberate and honour the bestcreative work from the world’s communications industry.”
14 Comments
no recession cos Cannes entries are up? fucking hell, no wonder people think we live in a bubble!!
I agree. How much money does that equate to in entry fees? What a waste of money. I’m sure people will say I’m bitter because I’ll never win one but, fuck me, all those entries combined would be in excess of ten million euro.
Anyone who thinks that Cannes is for the betterment of our industry is living in cloud cuckoo land – this event raises roughly AUS$17m in revenue.
It’s a shameless, disgraceful gauge on the hollow egos of ad people globally who believe that winning one of these useless bits of junk means anything to anyone outside our business.
not to mention the mini bar bills at The Carlton and the Kroners at the Gutter Bar…
Apparently Rudd is hitting all those who win metal at Cannes with a 40% super tax.
Did Greece enter any awards this year?
well i hope they honour their scam policy!!!!!!!!!….india has a lot of point of sale that historically can accidentally slip into other categories by a secretaries mistake i think. and thats just india….there are many other countries as well. no scams and entries are up….seems weird.
A lot of mug punters around.
Did Australia do 1025 pieces of work worthy of a Lion?
I think it’s incredible that people think the recession is over.
It is a disgrace.
I saw one of Warren’s Aston the other day and it clearly hadn’t
be cleaned for a couple of days.
Time are as tough as ever.
Be warned
Media & PR awards. That’s where all the money’s at. Awards for the best spin and the best space.
1.36pm I think you need to do your maths again. It’s a shit load more than $17m
4:18, did you write that in French and run it through a cheap translation program?
Just a lot of people not working at the moment (with fuck all money) having time to enter and thinking its a good marketing strategy.
May as well go to the nearest casino.
Australia has done fuck all this year to be proud of. Your all living in dream land.
Truth hurts. Don’t get upset, it’s just human nature.
oh and kiss that 250 euro goodbye.
Hmmmm can think of a few things Australia’s done that would at least get finalist. At least everything done here this year is real, apart from the odd press ad.
This year we’ve had some pretty clever ideas, especially in the interactive field. Soap’s party across the internet will win something for sure.
With press down 4.5% and interactive up 18% I’d think there’s just more players on the field who are starting to consider Cannes a worthy award show for interactive, who previously didn’t really give a toss.
I don’t think it’s an increase in agencies entering ‘integrated’ campaigns like ‘Bamercise’ and the Allens Lollies stuff.