THE PITCH: The Gruen Nation wants eight agencies to create election advertising

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With a federal election about to be called, Zapruder Films has announcedthat it is suspending The Gruen Transfer and running extra length, extrastrength specials called Gruen Nation. “How the major parties pitch theiradvertising message will have a huge bearing on which side wins. Any agencyworth its salt will be looking at the two campaigns and thinking, ‘We could dobetter’. During the election campaign, we would like to give eight agencies thechance to prove it,” says the show’s producers in a press statement.

 Hosted byWil Anderson and featuring Gruen regulars Todd Sampson and Russel Howcroft,Gruen Nation will “run an ‘X-Ray over the federal election” examining theadvertising, as well as the other tricks and tactics parties use to get their messagesout.

Politicalinsiders and campaign veterans will join the two advertising experts in aseries of 45-minute specials, in the same timeslot, dissecting each week’sevents as they unfold. 

At thecentre of the show will be The Pitch. Normally, it’s a challenge to agencies tosell the unsellable. This time, they are asking you to play for real. Yourclients will be the Labor Government and the Coalition Opposition. The issuesand personalities will be the ones we see on the evening news. And you’ll beworking in real time, with as little as three days to turn an ad around.

The GruenNation is seeking four styles of advertising — Heartwarming, Fear, Jingle, and Attack

— and needs eight agencies to step up to the plate and demonstrate to amassive national audience, and the main players in Canberra, how good theyare.  And how good they could be ifthey were given the gig at the next election.

 “Don’t chewit over for too long. There are only eight slots. And we want to fill them now.It doesn’t matter if you’ve done The Pitch before. It doesn’t matter if youhaven’t. The eight most passionate, most committed agencies are in. This is notfor the faint-hearted. You’ll be on the national stage, being tested in realtime.  Who wants to play? Call us.”

Jon Casimiron 0438 759 014 or email jcasimir@zapruder.com.au

PollyConnolly on 0408 476 438 or email pconnolly@zapruder.com.au