Bestads Top 6 of the Week – reviewed by Russell Ramsey, executive creative director, JWT London
TV best: Lexus Unannounced. A neat,very well executed ad. The casting and performances make it enjoyable.
Runner up: Skyline garages. Makes Skyline seem like it’s part of New Zealand life. The ending was surprising and clever.
Print best: It works Solutions: Home. An intricate and interesting picture that draws you in and makes its point.
Runner up: Mitsubishi Montero. Ok not the first ad to use speed or mud but refreshing to put them together.
Outdoor best. Honest tea. The answers always on the packaging they say and so it is with this honest idea. Well thought through and effective idea.
Runner up: Superette. Does it really work I wonder but let’s give it the benefit of the doubt.
Interactive best: Ikea e folder. Genuinely something people would like to do and with the product at the heart. Like this one a lot.
Runner up: Nike 10K. A relevant way to use Twitter and if you’re in it you probably would have signed up for this.
Get the Bestads App for only US$1.99, which gives you the Top 6 Ads* of the Week direct to your iPhone, iPad or iPod Touch.
*TV/WebFilm/Print/Outdoor/Interactive Ads of the Week (going back 7 weeks) + best Radio of the month + weekly judges’ comments (going back 16 weeks). While you’re at it, get The Campaign Brief iPhone App for only $1.99. Both are ranked in the top 10 chart for ad apps worldwide on iTunes.