Adstream launches new customisable tool to assist with transporting ads to broadcasters
adstream, the advertising distribution and workflow specialist, has launched adstream Backhaul, an innovative new service offering broadcasters a customisable tool to aid in transporting TV commercials and promos between various broadcasters and partners in their network.
This service is a first for adstream in Australia and offers a number of advantages, including:
– Easy renaming of files to suit site specifications
– Processing of missing lists
– An approval process that releases only what is needed when it is needed
– Operative across multiple offices and time zones
– Internal promos and TVCs can be stored in one location and accessed and repurposed on demand
LA-based E! Entertainment Television went live with this workflow andmost of its functionalities early this month. Comcast InternationalMedia Group Executive Director, Traffic & Operations StephenHannant said: “We are very pleased with the ease and efficiency offeredby adstream through this service. It has allowed seamless workflowbetween FOXTEL, MCN and our play-out in LA.”
adstream Managing Director Peter Miller (left) said: “The TV landscape ischanging and it’s important that we partner with broadcasters to allowthem to streamline their processes and maximise turnaround from theiradvertising clients. This is the power of the Backhaul solution. Notonly do our broadcasters now have easy access to TVC material anddistribution but the ability to customise their processes using asecure, reliable and adaptable solution that ensures ads are deliveredto the right specification, direct to the broadcasters.”
adstream is known for supplying workflow solutions to brands andagencies. With the launch of this new product, adstream can offerbespoke solutions to broadcasters on how material is delivered to them,how it integrates downstream of delivery and how it delivers better,faster results for their advertising customers.
adstream is planning a roadshow of this new service during October. Interested broadcasters should contact Emma Taylor: emmat@adstream.com.au