Record 83 entries make the cut at shortlist stage of the Caxton Awards – Three Drunk Monkeys and Saatchi & Saatchi Sydney lead the agency pack
CB Exclusive – The judging panel for the 2010 Caxton Awards has named no fewer than 83 finalists for this year’s event, double the number last year and the highest total nominated for any Caxtons this decade.
The race for top honours in 2010 is shaping up as one of the mosthotly-contested in years. Just one nomination separated the twoagencies at the top of the finalist rankings, with Three Drunk Monkeys, Sydneyreceiving 18 nominations (including 3 for Photography) and Saatchi & Saatchi Sydney on 17.
Leo Burnett is in third spot with 13 finalists (including 3 for Photography), followed by GPY&RMelbourne with 10 (including 3 for Illustration). DDB New Zealand also put in a strong showing, withsix finalists to rank it in fifth place.
The record number of finalists has been nominated across 16 categories,including a very strong line-up of entrants in the Best Multi-MediaCampaign, new to the Caxtons in 2010.
Also contributing to adoubling in the number of finalists this year compared with 2009 wasthe fact that a number of campaigns performed very strongly in morethan one category. There were also substantially more topical adssubmitted in 2010, with uniformly high creative standards.
Commentingon this year’s Caxton Award finalists, Caxton Committee chairman RobBelgiovane (pictured), said: “The very impressive tally of finalistsfor the Caxton Awards 2010 is a fantastic result and reflects thequality of entries and the breadth of creative talent the judging panelhas seen this year.
“Use of the newspaper medium for topicaladvertising was prevalent this year, and so much of the creative workwas refreshingly innovative and sharp – proving that newspaperadvertising remains incredibly powerful. All the judges were hoping tosee the best of Australian and New Zealand newspaper advertising andthe entrants have certainly delivered in spades. It’s also been greatto see the solid interest attracted by the new Best Multi-MediaCampaign category where there are four finalists.”
Belgiovanesaid that the 2010 Caxton Seminar and Awards would this year deliver aweekend of enlightenment to delegates, with a top-class line-up ofspeakers and plenty of surprises in store.
“It’s the one eventon the advertising calendar every member of our industry should beattending,” Belgiovane said. “This year, we’re excited that we’ll beoffering delegates a Caxtons experience they’ll never forget.”
VIEW THE CAXTON SHORTLIST:
QuayWest Noosa is the venue for this year’s Caxton Seminar and Awards, tobe held from October 22 to 24. Delegates at the 2010 Caxtons will enjoyworld-class accommodation, leisure and conference facilities.
Bookings are now open for the Caxton Seminar weekend. To secure a spot, download a delegate registration form at www.caxtonawards.org.au
12 Comments
what? ….. “including a very strong line-up of entrants in the Best Multi-Media Campaign, new to the Caxtons in 2010”.
I thought the Caxtons was all about the Newspaper medium?
Mr Print Producer,
One of the requirements for the Multi Media Category is that part of it needs to have run in Newspaper.
This is what sucks about this blog and its participants.
Our stated aim is to produce cool ads. For better or worse, our success in this endevour is evidenced by our success in awards.
Well, here’s a local award in which a group of presumably cool local judges have rewarded local work. And yet apart from the moronic snark above, there has been zero comment.
I’m not expecting blanket congratulations. But some of these ads were slagged off on this very site and yet have got up. Others that won the precursor Could Be A Caxton did not. In fact, only two Could Be winners made the finalists.
Do you (the slaggers) not kinow what makes a good ad? Do you know, but the judges don’t?
Why aren’t you discussing this instead of which identical in both strategy and execution beer ad is less worse?
I think the monkeys have done well. Like the IQ campaign very much.
Well Mich,
I assume print would have to have played a significant creative role in the Multi Media Category otherwise what is the relevance of having such a category?
It’s the Caxtons …. the newspaper awards!!!!
Wasn’t the overall Could Be a Caxton winner supposed to be announced by the end of August, before the finalists were announced?
Sorry to sound old fashion, but I agree with ‘Print Producer’ on this one.
hey 8:28pm,
um, nice rant but no one is listening to you mate. On your own buddy.
This is a zero interest award show. We forgot to enter it’s so dull. And most of these ads suck.
“We forgot to enter it’s so dull”
Doesn’t sound like an agency that’s got much confidence in it’s ability to create great ideas in a print format.
A very well respected advertising friend of mine once suggested to me that doing a great press ad was so much harder than producing a TVC, it involved actual art direction, creativity and a personal touch, i.e. doing the job you are a paid for, unlike most TVCs where the AD simply hands the idea over to the chosen director of the day and hopes for the best and a decent lunch.
well said. Poster and print, the true tests of an idea in its purest form. Give me online any day, i get to tell you explain the idea as it unfolds, so much easier.