Australia’s media market not fragmenting as fast or as disruptively as markets overseas – Law

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Screen shot 2010-10-11 at 5.40.37 AM.pngAustralia’s media market is not fragmenting as fast or as disruptively as markets overseas. And ironically, it is posing a major challenge for the local advertising and media industries, the creative director of one of the world’s top digital agencies has warned.

Nick Law, creative director of RG/A in New York, renowned as one of the world’s leading digital advertising agencies with clients such as Nike, Verizon and Bank of America, will be in Australia as the keynote speaker at the Caxton Awards in Queensland next week.