Les Man gets manned up for Brownes Chill
It’s the moment Anonymous in Perth has been waiting for. Over the weekend, the second phase of Marketforce Perth’s Brownes Chill campaign kicked off in a fashion that’s manlier than a guy with two beards.
Following a two-week teaser period, the waxed Adonis of the Les Man billboards, adshels and television spots has been de-poncified to launch Chill’s new “Man Up” positioning.
You can say goodbye to his “smell of success” and hello to his “ponk of a hard day’s work”. The website www.man-up.com.au has also gone live and is currently offering Chill drinkers the chance to win a mantastic voyage with a mate to man-Mecca, Las Vegas.
The third phase of the campaign will roll out across the state over the next few weeks and includes TV, Outdoor, POS. and Radio.
Client: Brownes Foods.
Writers: Andrew Tinning, Guy Howlett.
Art Director: Andrew Tinning.
Digital Art Direction: Nathan Teoh.
Head of Digital: Nigel Fisher.
Digital Manager: Stephen MacFarlane.
Account Director: Silvana Visinoni.
Account Manager: Alana McClean.
Account Coordinator: Rozanne Fretz
Consumer Planner: Nicole Walton.
Retouching: Madeleine de Pierres
TVC Les Man – DoP: Alan Myles.
TVC Les Man – Director: Andrew Tinning.
Man up TVC’s – Director: Scott Wright @ Split Screen.
Producer: Lee Guy-Wallis.
Agency producers: Catalina Clema and Nicole Beer.
DoP: Mick McDermott.
Post Production: Bruce Flint @ Firstlight.
Photographer: Alan Myles.
Original music score: Justin Braine, Nick Gallagher @ Brainstorme.
Radio Production: Justin Braine & Nick Gallagher @ Brainstorme.
Media: Kiaran Geen, Annette Herbert @ OMD
Client: Suzanne Perry and Diana-Lee Stalteri – Brownes Foods.
16 Comments
Mantastic?
Man-Mecca?
Sounds a bit fairy to me.
Les Gay.
Yeah guys, man up and get stuck into some iced latte.
http://www.manupprincess.com
What’s with the constant Man complex in Australian advertising? When will the male half of our population come to terms with the female half of its psyche – the anima – without getting all defensive? I mean, I understand flavoured milk has always been tradie turf, but I also know of a few so-called “blokey” Aussie tradies who’ve gotten SO smashed on Bundy or cheap bourbon that they’ve bumjacked their mates. Wake up and smell the perfume you blokes. No amount of footy tipping and avoiding white wine is going to cover it up. All I can say is: “Reception paging Dr.Freud.”
“manlier than a guy with two beards.” funny
“Man up” with … flavoured milk? I’m giving up beer right now.
On Bundy it doesn’t count though… Does it?
I like how in both sets of photos there’s exactly the same weather pattern, traffic and lighting. How fortunate for the photographer to get great before/after photos.
11:44 You’re a twit.
Things change very slowly in WA, 11.44
11.44 Everyday in W.A is blue skies and sunshine, haven’t you seen their tourism ads? …Hold on a minute, I don’t think anybody has.
les bian?
11:44 There’s this new fangled program called Photoshop – means you don’t have to use a darkroom anymore. You should try it.
2:12, There’s this old literary technique called ‘sarcasm’. You should try it.
10.35 I love you.