VB pledges to Shout the Nation if Aussies win Ashes – another Gold Lion for VB and Droga5?

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Screen shot 2010-11-16 at 8.08.55 AM.jpgUPDATED TO INCLUDE OFFICIAL PR RELEASE: Forget Singo’s famous Melbourne Cup shout a few years back. VB is offering Australians the mother of all shouts this summer.

And there is suddenly a lot more pressure on Ricky Ponting’s men to reclaim the Ashes, claims the Herald-Sun in front page and page 2 coverage today. According to the paper, in an unprecedented giveaway, VB has pledged to “Shout the Nation” if the Aussies win the series.

BIGGEST-SHOUT.jpgEvery adult will be eligible to receive a free 375ml can or stubby with complimentary tokens to be found in the Herald Sun. As a major sponsor of the team, VB is hoping the entire nation will toast victory if Australia wins the series.

The VB Biggest Shout promotion, which also appears in other News Limited newspapers around the nation, is bound to get coverage in England and other cricketing nations, and no doubt – as a bonus – will be a contender for a Gold Promo Lion and/or PR Lion at Cannes next year for agency Droga5 and other communications specialists involved in the campaign.

VB Shouts the Nation -  Ricky Ponting, Simon Katich and Doug Bollinger with the Pledge (media).jpgVB Shouts the Nation - Craig MacLean shakes Ricky PontingVB Shouts the Nation - Doug Bollinger, Ricky Ponting and Simon Katich (media).jpgFurther to CB this morning, this is the official release: VB – Australia’s favourite beer – today pledged to ‘Shout the Nation’ if the Australian Cricket Team wins the upcoming Ashes series. The announcement was made by the VB team at the SCG with Ricky Ponting, Doug Bollinger and Simon Katich all on hand to witness the signing of the pledge.

As Ricky Ponting leads the charge to claim back what’s rightfully ours, VB hopes the added incentive of a free ice-cold 375mL can or stubby will give Australian adults another reason to get behind the team this summer. As a major sponsor of the Australian Cricket Team, VB is backing the boys to bring the Ashes home and join the entire nation as they toast the victory.

“This summer’s Vodafone Ashes series is one of the most important for Aussie cricket in decades,” said Craig Maclean, VB senior brand manager. “Australia’s favourite beer is backing Australia’s favourite team to come up trumps this summer. VB is urging all Aussies to get behind the team as they fight to re-claim Aussie pride and what’s rightfully ours – the Ashes. And as icing on the cake, VB is going to ‘Shout the Nation’ to celebrate an Ashes series victory.”

How can Aussies get hold of their free VB? If the Aussies win the Vodafone Ashes, VB will publish a voucher for a complimentary VB in selected News Limited papers on January 8th (January 9th in W.A), which can be redeemed at participating local Liquorland, 1st Choice or Vintage Cellars outlets. The complimentary beer courtesy of the ‘Shout the Nation’ promotion is only available to Australians over the age of 18 years and only one voucher per person is redeemable.

The following News Ltd papers will be participating in the promotion:

•    Herald Sun (Victoria) •    Daily Telegraph (New South Wales) •    Courier Mail (Queensland) •    The Advertiser (South Australia) •    Sunday Times (Western Australia)

Enjoying a beer and watching cricket will be a simple pleasure enjoyed by many this summer. But as every Australian will hear throughout the coverage, at the ground and through players – by all means enjoy a beer but know your limit and ‘Know When To Declare’. The ‘Know When To Declare’ campaign is the largest sports driven responsible consumption program in this country with partners including Cricket Australia, Carlton & United Breweries, Diageo and Channel 9. In its second year (2010/2011 summer), the program will again include a national TV campaign, at ground activities and an expanded presence at community cricket clubs.

For the full terms and conditions visit www.vb.com.au