China to pass Germany as No.3 ad market in 2011
December 7 2010, 5:27 am | | No Comments
The Australian reports that the global advertising market should recover steadily over the next three years driven by markets such as China, which is expected to overtake Germany as the world’s third-largest ad market in 2011 behind the US and Japan, according to Publicis Group’s ZenithOptimedia.
Meanwhile, Russia will become one of the world’s top ten advertising markets in 2012, leapfrogging Australia and Canada to take ninth place, and is forecast to overtake Italy to take the No. 8 spot in 2013.