Fujifilm to launch its first 3D cinema commercial – to screen nationally before top 3D movies
Fujifilm Australia will launch its first 3D cinema commercial this month as part of a global campaign to promote its new FinePix REAL 3D W3 digital camera.
A 45 second Australian version of this this 3D spot – which was created by Ogilvy in Europe – will screen nationally in 3D cinemas only.
Fujifilm senior category manager – Consumer & Professional Products, Matt Dole, said the new commercial showcases the innovative capabilities of the FinePix REAL 3D W3: “3D cinema is the perfect place to advertise this camera to a captive audience who is already enthusiastic about 3D, who are highly responsive to 3D advertising and many of whom will be eager to create their own 3D content at home.
“Fujifilm has made 3D imaging more accessible to all consumers by enabling them to shoot in 3D HD and then easily view their photos and movies on most 3D TV systems,” says Dole.
The 3D commercial will screen before the following movies as they are released:
* Chronicles of Narnia: Voyage of the Dawn 3D
* Tron Legacy 3D
* Gulliver’s Travels 3D
* Tangled 3D
* Yogi 3D
* Megamind 3D
* The Green Hornet 3D
6 Comments
Watched it.
Don’t know what the big fucking deal is.
It’s only 2D on my screen.
well that’s a redundant headline
You can’t polish a turd, but you can make it 3D.
That’s so 2009.
You still have to wear the stupid glasses right?
@2.41
Great call!