Curtin student Matt Nankivell wins 2010 Young Guns Creative Brief competition

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DropOne_2.jpgA campaign concept by Curtin Advertising Design student Matt Nankivell is one of two winners of the 2010 YoungGuns 'Drop One Product' Creative Brief competition.

Nankivell's comprehensive 'Drop One Product with Woolworths' concept revolves around a partnership with the grocery giant and uses mobile technology to encourage consumers to drop one product from their shopping.

Over 100 entries from around the globe were received from communications professionals, advertising students and individuals who just wanted to have a go. Two other Curtin students were among the finalists.
'The Omission-Admission Strategy' by Liam Riddler, who won AWARD School and the PADC Student Award last year, and Chris Percival was selected as one of the final 11 that "...represented the most innovative, confrontational and simply best ideas from the professional and student entrants."

Long time Curtin Department of Design lecturer and PADC committee member, Blair McLeish, said it was a great result for young WA creative talent.

Young Guns is a worldwide organization for creatives under thirty, aimed at identifying and recognizing the creative leaders of the future.


Andrew Tinning said:

Congrats Matt that is a MASSIVE achievement, you should be very proud of yourself.

Matt Nankivell said:

Thanks Andrew, really appreciate it!

Mikee S said:

Matt and Liam, well done guys. M

Gina Olivieri said:

What a great achievement, well done Matt!

CW said:

Congrats! You should try for a job at Meerkats, but only if you're friends with everyone there - otherwise they won't hire you.

Paul said:

Obviously some bright minds out at Curtin:)

Well done Matt and hats off to Blair. What a production line of talent you have out there.

Hayley Davis said:

An amazing achievement, the product of such hard work and determination.

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