Cannes deal for young account managers and planners to attend world’s biggest ad festival
It takes more than world-class creatives to come up with award-winning work; great account managers and planners also play a vital role.
So this year, Cannes Lions has introduced a new package – from 590 Euro for the four day package up to 1025 Euro for the full week – for the next generation of people working in planning and account services, giving them the unique opportunity to entertain existing clients, network with more than 400 major global brands, and see the power of great creative communications first-hand.
Watch David Mayo, the President at Ogilvy & Mather Advertising Asia Pacific, explaining the vital job account managers do when it comes to creating great work.
For those involved in account services and planning aged 28 or younger the package offers access to: a world-class programme of seminars and workshops; exhibitions and screenings of the most inspiring work produced in the last year; award ceremonies celebrating the best in creative communications; the dedicated Young Lions Zone, where unique and tailored master classes take place.
10 Comments
You’re right, it does take more than world-class creatives to come up with award-winning work… it also takes minimal interference from gutless planners and suits.
Recognition for those who actually believe and fight for great work is fine, but rewarding all of the negative dead wood that floats around agencies is ridiculous.
Great.
As if there aren’t enough wankers floating around Cannes.
Recognition for those (suits & planners) who actually believe and fight for great work is much more than fine
Could you give me their names 10:19?
geez whatever happened to ‘one team one dream’?
a shop full of creatives couldnt run an agency. requires a few ‘wanker’ suits and planners to help along the way as well
Yawn Yawn. Same old whinging creatives that blame everybody and everything but their own lack of understanding of the business we’re in. Become artists and book writers and fuck off out of the industry.
@4:32 pm
You’re right. Suits and planners deserve DOUBLE the rewards they currently get. After all, they do their jobs AND be creative directors a lot of the time as well.
12:19 – you wouldn’t happen to be the negative deadwood floating around by any chance?
3:28 – Have you heard of Mother? No suits. No seriously, none. Google it.
5:02 – Funny as the Pauline Hanson museum for multiculturalism but a damn good point. We all whinge about how if we went to a lawyer for legal advice we’d shut the fuck up and listen to them, but advertising is different.
Yet in an agency, who listens to the designer, who listens to the writer, who listens to the CD and as a result – who listens to the planner or the suit?
Time we stopped doing everybody elses job, it’s fucking hard work for all involved. To anyone reading this – creatives are only as good as they’re allowed to be, and often, but not always, the best judge of what’s good or not.
“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”