Mark Pinney to join leadership team at OMD WA

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MarkPinney_sml.jpgLeading Perth media agency OMD WA is set to further boost its pool of senior industry talent after securing the services of Mark Pinney for the key role of Head of Strategy.

The move will see Pinney, who will take on his new role in May, working in a leadership role with the team at OMD WA to harness the agency's skills and resources and oversee the ongoing development of its strategic product. It also re-unites Pinney and OMD WA managing director Adam Marshall, who together launched Maxus in Perth in 2006.

Pinney joins OMD WA from Perth brand leadership agency Meerkats, where he held the position of Director of Channel Planning. Over 12 years in the industry, he has worked in media, full service and media owner roles on local, national and international accounts. Marshall said the agency was delighted to have secured Pinney for what he said is a pivotal role at the agency.
"Mark has spent the past six years here in Perth, and has established a reputation as a talented operator working with major WA clients including iiNet, HBF and Murdoch University. Prior to that he's worked in Sydney and in London, on accounts for global names like Sony, Vodafone and Siemens. "That wealth of experience across different categories is incredibly valuable, and adds extra depth to what is already an impressive team at OMD WA - and further underlines the fact that our clients have the best people and resources available to them to meet their needs and ensure they get the best results."

Meerkats partner Ronnie Duncan was philosophical about losing Pinney.

"Mark helped Meerkats define its channel planning offering and that whole area is working very well now, so a big thanks to him for achieving that for us," he said. "And hey, we snuck Mark away from Adam when they were both heading up Maxus, so we can't be huffy about Adam doing the same to us now!"

OMD WA handles media planning for Meerkats client IKEA, and Duncan said they were looking forward to continuing to work with Pinney in his new role.

Marshall said Mark's appointment signalled OMD WA's intention to continue to create top quality, innovative client solutions, using the best local and national resources available.

"Our approach is as much about creating our own insights and research locally as it is extracting and feeding-in knowledge from the wider OMD network," he said. "This combination of thinking is exciting and rewarding, and something which will continue to develop and evolve with Mark's appointment."

Marshall said Mark's new role would be key to OMD WA's continued growth, and to its goal of being recognised as the market leader in media in WA.

"Our strategy and our growth plans are all about having the best minds in the industry working on our client's business," he said. "We are in the enviable position of working with amazing brands. Our ambition is to deliver new and exciting media solutions as part of their marketing - Mark is an exceptional talent, and his addition to the team will ensure we continue to do just that."


Anonymous said:

So what happens to Kieran Geen? I'm sure the team at OMD would be thrilled to think he might take a more hands-on, operational role.

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